In his latest column, Iain Brunnschweiler explains that the best coaches keep their cool and understand the craft of human interactions.
It’s a scene we have all witnessed time and time again. The crowd get to see how passionate the manager is, how much they care about the team’s performance and how much this error hurts them personally. But as an executive sitting in the stands, paying the manager a huge salary, I would be asking myself just how effective they are being at their job in that moment?
In psychological terms, unless this display of anger is some form of ‘DiCaprio-esque’ acting skills from the manager in question, it means that they are emotionally deregulated. And when any human is emotionally deregulated, psychologists tell us that their ability to perform a number of high level tasks (such as taking in information and strategic decision-making) is massively impacted in a negative way.
Having stepped out of full-time work and into a world of consultancy, supporting a number of different organisations, it has given me time to reflect on my true beliefs, and aspects of performance development that I hold as truths.
One area that I keep circling back to, is the power of self-regulation.
Desirable adult behaviours
My observations of the best staff I have operated with is that they have worked out ways in which to self-regulate in the most pressurised moments. Now, this self-regulation takes numerous different forms based on the individual in question, but it is grounded in the fact that everyone needs personal strategies to stop themselves from essentially turning into a spoiled child when the going gets tough!
I have been extremely lucky to have worked alongside some of the industry’s top performance psychologists over the past two-and-a-half decades, both as a player and as a member of staff. My major learning from these leading members of the fraternity, is that they unlock introspection and retrospection in the people they are working with, in order to help the individual understand their own ‘personal best state’ to operate in. Then they help them work out their derailers, and identify when these derailers are likely to occur, in order to develop strategies to minimise the negative impact. It sounds simple! However, in reality this is a live process that can take years.
In youth development, one of my observations, present in football more than any of the other sports I have worked in, is that coaches can demonstrate levels of deregulation which are seemingly totally disproportionate to the age group of athlete they are working with. I have seen coaches of U9 teams screaming at 15-year-old trainee referees because they are certain that the ball went out. I’ve seen opposition coaching staff of U14 teams nearly coming to blows on the side of the pitch because the game is not going the way they envisaged it going. In the cold light of day, if you were to show these adults footage of themselves, especially alongside a GIF of a screaming child, their embarrassment levels would be high I have no doubt. In these cases, more work is needed in order to help them effectively self-regulate. Because, in my opinion, behaviour like this is letting down the children in their care. The role of a youth coach is to not only help the kids to learn the game, but also to be a role model of desirable adult behaviours.
Another observation is that it is not just the game itself that causes a non-desirable state in adult members of staff. I have seen many coaches lose sight of what is really at the heart of coaching – in my opinion this is genuinely attending to the children/people within your care in order to help facilitate their development in a skilful manner.
One of the reasons this occurs is the current audit-driven, process-oriented world in which we live. Coaches behave in insecure ways, sometimes unable to attend to the players in front of them because they are so nervous about what their boss thinks, or what is written down on their ‘curriculum’! As a wise man once said to me, the players ARE the curriculum. The thought that a bunch of middle-aged folk in tracksuits, can predefine the development needs of an entire squad every day of the year, by writing down a development curriculum before the season starts is once again, misguided at best.
The heart of coaching: guard rails, not train tracks
The best coaches (and I use that term in the broadest sense to include multiple ologies) I have worked with, are the ones who prioritise human interactions above all else. These elite practitioners are aware of the organisational documents, and will create environments that are guided by club principles, yet at the heart of their decision making is the child or adult in front of them at that moment. I heard a great analogy once, that development environments should have guard rails, rather than train tracks.
My interpretation of this is that it is really helpful to have broad principles and guidance (‘the way we do things around here’), but that it is genuinely unhelpful to have prescribed sessions that staff are forced to deliver. This normally just serves to deregulate or demotivate – two states that are certainly NOT optimal for performance development.
For those in charge of delivering performance and/or development environments, it would be worth considering the behaviours you are seeing from your staff teams. Are they operating in a manner which indicates that they feel psychologically safe enough to be themselves, within the broad principles of the organisation? Or are they nervously hoping that they are adhering to their boss, curriculum or audit’s demands, whilst compromising the athletes within they care?
When you’re reflecting on your own personal optimal performance state, it’s useful to consider what your derailers are, and what your strategies are. I am certainly NOT suggesting that we should not be passionate, and should not show that we care. But hopefully we can see fewer water bottles being volleyed, and fewer 15-year-old trainee referees being shouted at by the people who are supposed to be role models. I know that most athletes would prefer this.
Questions for the reader:
Iain Brunnschweiler runs the Focus Performance Consultancy. He is a former professional cricketer, has authored two published books, and most recently was the Head of Technical Development at Southampton Football Club.
Graham Turner delivers insights fresh from his book The Young Athlete’s Perspective where he discusses why adults can both help and hinder learning.
The book provides valuable insights into key topics and issues, such as:
The key to becoming the best learner – self-regulation
In this article, I have focused on self-regulation and its role in enabling young athletes to become better learners.
To be successful, young athletes must be proactive, independent, resourceful, and persistent. Self-regulation is the process by which an athlete continuously monitors progress towards their goals, evaluates outcomes and redirects unsuccessful efforts. Key to this process is the individual’s awareness of and knowledge about their own thinking (metacognition). Each athlete must be behaviourally proactive in their own learning process and learn to be self-aware, problem-focused and goal-oriented. Higher-level athletes learn to self-regulate by exerting greater control over their feelings, thoughts and actions during three distinct phases:
Through the use of direct quotes, the book explores the developmental journeys of these young athletes and provides examples of how young people demonstrate initiative, take responsibility, and optimise learning by:
Seeking out specific environments
Creating specific structures
Implementing consistent processes
The level of learning achieved by an athlete will vary depending upon the level of their self-regulatory skill. Young athletes’ accounts of engagement with adults within the talent development environment demonstrate how being listened to and understood positively impacts this process.
And athletes who successfully self-regulate eventually become distinguished by their sensitivity to the social context and a proficiency in the ability to recognise how an adult may,
Help learning
Or hinder learning
The young people in this book have revealed that for them, the essence of being in a sports talent development programme is hard work. Each young person details an individual set of contextualised circumstances that has subsequently influenced the extent to which they have been able to take control of their own learning. Individual stories depict how the behaviour of different adults teaches young athletes how to act and how for the young person, their interpretation of and response to this is key to their talent development experience.
The self-regulated learner incorporates self-motivational beliefs with task strategies (plans and methods) to develop and apply self-regulation processes and is influenced reciprocally by the results of those efforts.
Positive collaboration
When the young person is motivated to find solutions to the challenges they face the key to positive collaboration is dependent upon the adult’s ability to create conditions that promote engagement. The narratives of the young athletes in this book demonstrate how for them, the experience of talent development extends far beyond the time spent in training and competition and can come to influence every area of their life. This existence requires the young person to live in a reality where the expectation is that they are continually striving to improve performance, and so for as long as they commit to meet this demand they must constantly search for ways to positively influence individual progress.

The Young Athlete’s Perspective is available now from all good booksellers.
Graham works for the Australian Institute of Sport (AIS) as a systems leader, supporting sports to establish world’s best High Performance Pathways that identify, develop, support and progress talented athletes to achieve medal winning performances. He has previously worked at organisations including Wolverhampton Wanderers, Gymnastics Australia and Leeds Beckett University. He holds a PhD in Talent Development in Sport.
This recent Leadership Skills Series session asked what strategies we can use and to consider when we currently do our best analytical thinking.
Most people in high performance sport are operating in a volatile and complex landscape, so as part of this session, we explored common errors we make in our thinking and why, strategies for improving the quality of our analytical thinking, and identify opportunities to use more analytical thinking in our environments.
Before we delve into some of the detailed content and ideations, what do we mean by analytical thinking? Here is one definition: ‘It is our ability to collect information, analyse it and use those insights to solve problems and make decisions’.
System one & two thinking
To kick off the session, we leaned into the work of Nobel Prize winner (in Economic Sciences) Daniel Kahneman in his 2011 book Thinking, Fast and Slow.
Kahneman suggests that there are two types of analytical thinking. The first is the ‘fast thinking system’ or ‘system one thinking’ where our brains come up with automatic answers to things without a conscious effort. This mode of thinking is both efficient and effective in domains where we have deep expertise of experience. There are downsides, however. These lines of thinking are influenced by emotions and affected by biases which can lead to highly predictable mistakes. As humans we make a lot of errors in our thinking, but often those errors are predictable and it quickly becomes a case of how do we prevent these from happening again, or what to look out for.
To summarise system one thinking – it is automatic, intuitive, influenced by emotions and affected by biases; and so we can make predictable mistakes.
How does System two thinking differ from one? Kahneman defines this as the slow reasoning system which requires more effort and deliberation. We have a higher level of intention to stop and move into a space of deliberate thinking, it isn’t a case of the thinking just popping into your head, it takes energy and tends to be more complex. Analytical thinking is more aligned to system two thinking. There are downsides to this as well – it uses a lot of energy so there can be a tendency to delegate to system one.
To summarise system two thinking – it is effortful, deliberate, requires complex computation, it controls urges but can make you experience laziness and over-trusting system one.
Common errors in our thinking
As part of the session, we explored eight common errors that can affect thinking in our environments. It’s important to be aware of these as they will influence your ability to think analytically.
The first error is the law of small numbers. This error refers to the idea that we can get sucked into drawing conclusions using limited information – making small sample sizes to find a pattern when we shouldn’t. This is a good example of what Kahneman aligns system one thinking to.
The second error is confirmation bias. Often people pay attention to and seek evidence to support existing beliefs. This error is one of the most important to think about as our brain is setup to look for evidence to support the assumptions we already have and doesn’t look out for or seek counter evidence.
The third error is operating from an out-of-date mental map of the world. It’s quite a wordy one but it factors in the idea that we continue to keep acting as if the world we understand is still the same without challenging it. In high performance sport this can be a dangerous error in thinking, such is the fast-paced nature of the landscape.
The fourth error is unconscious bias about people and their potential. It is often perceived as black and white or either positive or negative. There are two other types of bias – projection and affinity. In considering unconscious bias, we often hear talk about negative bias, but not as much about the ‘halo effect’ which is where you recognise a characteristic you have seen before in high performance and you expect it to show up again. Projection bias incorrectly judges someone’s potential on the basis of current skills. Finally, affinity bias looks for the same qualities we have seen before. Arguably, this is one of the most common and well-known set of thinking errors.
Loss aversion is another error we see in thinking. It is where the fear of loss or losses is stronger than the desire for gains. There is a lot of research and evidence that suggests that humans will put more effort in avoiding a loss than getting a gain – the gain is undervalued.
The sixth error is status quo bias. This is the preference in maintaining assurance of current approaches and having an opposition to change. This is a dangerous game to be playing.
The penultimate thinking error as part of this section is the ‘bandwagon effect’. This line of thinking is a pull in wanting to adopt an approach because everyone else is doing it – the idea of conforming to thinking in a group and we will do what others do. This is a downside to analytical thinking. The real question we should be evaluating is whether there is evidence that what someone else is doing will work for us. Contexts are unique.
Finally, attribution error. This is defined by overestimating the impact of personality, character and underestimating the impact of the environment on behaviour. It’s very common that people can struggle in certain environments but thrive in others.
Improving analytical thinking
We’ve highlighted common errors in thinking, so how can we shift the dial and improve our ability to be more analytical? Before we explore some specific strategies, we discussed four tips to consider as part of this process:
What about strategies for improving the quality of our analytical thinking?
When thinking about your role as a leader or collectively how you operate as a team, the below are a set of strategies that can support analytical thinking in a positive way, in a number of different contexts.
The first strategy is ‘STOP moments’. Stand back, Take stock, Options, Proceed. It is also known as hot-debriefing during events and something that can be done in the moment. When thinking about ‘stand back’, this is taking more of a helicopter view of a situation or problem. ‘Take stock’ is the acquisition of data and analysing what is happening around that. ‘Options’ is as it sounds. Exploring options around what you can do differently. Finally ‘proceed’ is stepping back into the moment, taking action and assessing what impact your new approach has.
Debriefing. We would hope that many of us are already doing this to support their analytical thinking.
Another strategy is holding ideation sessions, also known as front foot innovation. There are traditionally two types of innovation: response which is where change needs to be imposed and proactive, which is much more disruptive and intentional in how to be innovative.
Improving cognitive diversity is another important strategy for analytical thinking. Seek out different perspectives, as so often we get multiple people with the same expertise approaching problems and questions.
Have you considered the idea of perspective shifting? This strategy looks at a situation from someone else’s perspective, putting yourself in their shoes, if you will. Often you will find that we look at problems and questions from our own contexts, which dovetails the thinking error of status quo bias.
Perspective taking underpins Edward de Bono’s main argument in his renowned 1985 book Six Thinking Hats. De Bono discussed two pairs of hats which allow us to reflect on our own particular preferences – the first is red and white, which refers to gut feel and intuition (red) and facts (white). What is your default and comfort when evaluating this first pair of hats and do you bring in enough of the other? When does the red or white hat have to be challenged? For the second pair of hats we have yellow and black. Yellow refers to being optimistic, assuming something is possible and thinking about the how. Black is of course the opposite – the constructive critic which is thinking through what could go wrong. Effective techniques that enable black hat thinking are pre-mortems and red-teaming. Pre-mortem is the assumption for a moment we will fail. From that perspective, it involves looking and identifying what is most likely to go wrong. Red-teaming is the idea of tasking some of the team with figuring out how to beat your strategy.
Finally, a really effective strategy for analytical thinking is root cause analysis. Many of us have heard of the ‘5 Whys’ which is a simplistic but effective method. Perhaps more impactful is the use of multiple cause diagrams which allow us to work from a challenge and identify the different causes that are having an impact.
Further considerations
As we have covered in this review of analytical thinking, it does take more time, deliberation and effort to do effectively. That is the nature of the beast in doing system two thinking well. In reflecting on the common errors and strategies above, ask yourself these questions:
31 Aug 2023
ArticlesVictoria Moore of Athletics Australia discusses her organisation’s approach ahead of the 2024 Paris Paralympics.
The Head of Performance Support & Solutions at Athletics Australia oversees athlete support for both the Olympic and Paralympic programs. When it comes to the latter, the first thing she says is that no two para athletes will have the same high support needs.
“It’s hard to know everything about everyone on the team and what might happen to them in different environments,” she continues. “So having a breadth of knowledge of a range of issues, any comorbidities and being able to adapt, is really important. That’s why I try to upskill people where possible and share knowledge and what I’ve learned.”
She spoke to the Leaders Performance Institute earlier this year as Athletics Australia prepared to take a team of 39 athletes to the 2023 Para Athletics World Championships, which took place in Paris in July. Australia would claim 14 medals: three golds, eight silvers and three bronzes. It was a haul that placed the nation eighteenth in the medals table.
A year from now, the 2024 Paralympic Games will also come to the French capital. This year’s worlds afforded Athletics Australia a rare opportunity to run tests in near identical conditions. “That doesn’t always happen, but when we can align then we try to align.”
Moore was a contributor to our Performance Special Report Navigating Your Way Through Major Competitions. She also found time to discuss her role, which sees her work across both Olympic and Paralympic sport.
“You need to be specific about how you manage each team environment. I’m a connection point, joining the dots, and giving people as much information as I can to be able to support them to do their role effectively.”
Here, we highlight four lessons from Moore’s work meeting the needs of para athletes and how they may provide food for thought for the wider sporting world.
When Athletics Australia sends a team to a meet such as the Para Athletics World Championships, it is important for coaches to have both humility and a capacity to build rapport. Or, as Moore puts it, they must have the right amount of ‘awesomeness and awkwardness’. She says: “I have this thing about teams, it’s my ‘awesome and awkward’ theory. Generally, what it means is, when I put a team together, I’m quite considered in how I do it across performance support. The awkward and awesome theory is that people need to have the right amount of awesomeness with regards to technical capabilities but the right amount of awkwardness so that on a team they are able to fit well. So you can’t have a lot of peacocks. Whereas you might be able to have them in a daily training environment because they all go home at the end of the day, people need to be able to pick up the roles of others in camp environments. They need to be humble and they need to be able to build rapport quickly.”
Moore will not rely on prior experience alone when preparing to support para athletes at a major games. “I really need to understand the needs of the athletes that make up the team and then put support structures around them,” she says. “For a para team, that means anything from underlying medical conditions that require extra support to the skillsets of the staff that are going.” If there is a large contingent of athletes that compete in wheelchairs then it could be that Moore prioritises doctors or physios with expertise in pressure sore management, for example. “If there is a gap then I need to upskill the team so they can manage in those conditions.” This approach has led to numerous adaptations, such as the employment of performance psychologists with mental health training. Where limits on staff accreditation press upon Moore, she will work backwards with her team to enable them to cover as many bases as possible. “Our carers’ roles have evolved. We used to just take people who had good relationships with the athletes. Now we take very highly skilled occupational therapists who help manage the daily planning and can pivot towards other areas.” Support staff roles at a competition are defined by their necessary skillsets, which are determined by documenting athletes’ needs. “People are more accountable now and better able to deliver.”
Athlete assessments of need are better done away from home. “We always try to create camps where we can get these athletes away from their daily training environment so that we can truly understand what their needs are going to be away from home – it’s hard to know what those things are until you see them outside their home environments and away from their traditional support systems,” says Moore. The athletes themselves also need to experience being away. “They probably wouldn’t know [their true support needs] until they leave their home environment,” she adds. “We haven’t taken individual carers away with us. We don’t want to create a dependency. We’ll always make sure that we build rapport with the athlete and our support person. We also have to think of the needs of the whole team.”
When considering para sport support services, learning tends to come through a process of trial and error as much as through evidence-based practice or interventions. Therefore, it is important to capture knowledge gained in the field. “You can create efficiencies by synthesising information,” says Moore. The potential issue is that budgets will only stretch so far and requests for funding can come from all angles. Moore cannot risk support systems and processes becoming unwieldy and inefficient. She recommends a framework that enables the transition of knowledge from one cycle to the next (“an information dump”, as Moore herself puts it). “People want to be innovative but they tend to not know where the big rocks are in doing that. If you can have a person coordinate that, you can be efficient, you can understand themes, you can see what’s been done and not reinvent the wheel. Then you can help people to put in frameworks to begin to implement change.”
Victoria Moore was a contributor to our Special Report, titled Navigating Your Way Through Major Competitions: a snapshot from Olympic, Paralympic and elite team sports. In addition to Athletics Australia, it features insights from Swimming Australia, the Lawn Tennis Association, Hockey Ireland and Welsh Rugby Union. Each has teams competing in major tournaments this year and all are bound to give you something to think about in your future projects.
The club’s President joins the Leaders Performance Podcast alongside Selinay Gürgenç Comolli and Julien Demeaux.
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Le Téfécé were Ligue 2 champions in 2022 and, last season, won the Coupe de France – their first major trophy in 66 years.
Toulouse also finished 13th in their first season back in Ligue 1 – well clear of the relegation zone. Not that Damien Comolli, the club’s President since 2020, is resting on this laurels.
“Everyone said ‘well done on staying up’ but we’re not interested in staying up – we never mentioned staying up – we said we want to finish as high as possible,” he tells the Leaders Performance Podcast.
“There are games that we feel we should have won and could have won. We lacked this cutting edge, this winning mentality at times, we should have got more points, we should have finished higher than 13th in the table.”
Damien Comolli has overseen the Toulouse’s resurgence under new owners RedBird Capital Partners, but he couldn’t have done it without his ‘truth teller’, the club’s Head of Strategy & Culture, Selinay Gürgenç Comolli, and Julien Demeaux, Toulouse’s Head of Data.
Both Selinay and Julien joined Damien for this episode, which is brought to you by our Main Partners Keiser.
The theme is Toulouse’s upwards trajectory and what it is going to take to help establish the club at the vanguard of European football.
On today’s agenda:
Henry Breckenridge Twitter | LinkedIn
John Portch Twitter | LinkedIn
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Five considerations to foster engagement and connection in your environment.
Friend of Leaders, the author Owen Eastwood, has often referred to a piece of research conducted within the UK Olympic system, which outlined that “70% of our behaviour is determined by what environment we’re in”.
So if we are to obtain the behaviours we seek, the look, feel, engagement and connection to and within the environment is crucial in making this a reality. As part of this Leaders Performance Institute member Virtual Roundtable, we sought to explore how those on the call are trying to drive engagement and connection to get the best out of others in their environment, and collectively, what we think are the most effective and impactful ways of doing this.
1. Being intentional
Before we think about best practices in bringing people together, the notion of engagement and connection requires intent. As part of the responses from the group on this particular roundtable around what is important to get right when looking to drive engagement and connection, a number of responses suggested that upfront work needs time and attention first and foremost.
What does engagement and connection look like for you in your environment? What is the definition of this and what sorts of behaviours and interactions do you want to see that aligns to this?
One attendee shared that the process of fostering engagement and connection takes time and needs patience. Don’t jump to conclusions if you aren’t seeing rapid changes in behaviour, stick to the process and give it the opportunity to cultivate in your environment.
2. Focus on individual relationships
Now we’ve appreciated the need to be intentional and have patience, we can look at some simple things that can have a positive impact of moving things in the right direction. The most common response from the group was placing an emphasis and focus on developing relationships with individuals in the environment. Simple, but effective. How often are you creating these opportunities for your people?
Ensure that individuals in the environment are connecting with one another on a one-to-one basis and not just in groups. It provides an opportunity to better understand someone, creates opportunities to listen and engage with intent and often is more comfortable for people than group settings.
Within many high performance sport environments, we often hear the challenges with the siloing of information or practice. A very simple way to prevent this from happening is building relationships and understanding of others, especially when operating in different disciplines. Linking back to point one about intentionality, many of these types of interactions happen organically, but we also shouldn’t be blinkered to the idea that not everyone engages in them organically.
3. Understanding others on a human level
A common phrase in the industry is the idea of knowing the person before the performer. This isn’t just in the context of athletes, and it absolutely extends to staff within the environment. Getting to know someone personally provides an opportunity to learn more about their purpose, ambitions, objectives and development needs. If we are able to support our people by combining ideas to develop their practice, that also tap into the core parts of their personality or purpose, we will likely witness a higher level of impact and buy-in. Plus, it drives a heightened sense of belonging and their place within the environment which we know is vitally important to get the best out of one another.
Specifically related to development needs, are you making sure you are taking that insight you are collating and providing opportunities for people? As leaders, authenticity and reliability are valuable traits, so it’s important to do what you say you’re going to do or taking the time to progress ideas and opportunities for people.
4. Organisational alignment
Taking the point above a step further, we also want to strive to connect our people to the values and larger goals of your organisation. The notion of higher purpose is powerful, and if we are able to outline common and shared goals within the organisation or environment, a strong chain of people, beliefs and understanding is created. One attendee on the call had suggested tapping into the concept of action learning in this process – action learning consists of insightful questioning and reflective listening, focusing on providing clarification, reflection and solution-orientation. Integrating your people into this process and the wider goals of the organisation seems simple, but many on the call still felt it’s an area for improvement.
5. Balancing structure and freedom
Allow people to be themselves but in a productive way. A final common response from the group around important considerations for engagement and connection, was finding a balance of structure to support staff and athletes to head in the right direction, and a sense of freedom that allows them to feel like they can be themselves in the environment.
It’s important to show your people you care, which is why finding the balance of structure and freedom is important. Often people don’t know what they don’t know, which is why some structure is effective – provide space to experiment with a bit of support wrapped around it.
7 Aug 2023
ArticlesThree things that sport and business can learn from England’s approach to Test cricket.
Zak Crawley, England’s 25-year-old opening batsman, could have been forgiven for feeling the pressure. At the time, his batting average was much lower than one would historically hope for an international batsman, and a bumper crowd awaited the first ball from Australia’s captain Pat Cummins. Yet Crawley crashed the ball through the off side for four runs, with one of the most dominant shots you could ever see, to spark an eruption of rapturous applause from the crowd.
This was different. What proceeded to unfold over the next six hours or so was without doubt one of the most scintillating days of Test cricket you could ever see. England played with a freedom and a joie de vivre uncommonly seen in elite sport. Joe Root made an impeccable unbeaten hundred, including some outrageous shots, against some of the best bowlers in the world, and all delivered with the biggest of smiles on his face.
The England men’s cricket team produced some quite remarkable, yet publicly divisive, performances against the Australians this summer in a series that was drawn 2-2. The media labelled it ‘BazBall’ (a phrase which Coach, Brendon McCullum, and captain, Ben Stokes, refute), however, it is clear to me that there is significantly more behind England’s approach than simply smiling and smashing it. There has clearly been a process of strategic thought, some well-considered internal communications and an integration between those in dark trousers at executive level (Managing Director and Performance Director) with those in the white trousers on the pitch.
In my experience in elite sport, seeking genuine alignment of philosophy, leading into strategy and ultimately performance, is like searching for a unicorn. Every organisation will have a VMOST [Vision, Mission, Objectives, Strategies, and Tactics] or similar, but how often is the MD really singing off the same page as the practitioner on the grass? How often when the going really gets tough, do we see players overtly playing for themselves and their own agenda, rather than that of the team and the organisation? Unfortunately it is all too common for misalignment to occur somewhere along the chain of command.
What can other sports, and businesses learn from the approach that England have adopted? I believe there are three headline areas:
Let’s consider these one by one.
Strategic alignment
England have consistently provided the media with a stated intention: they want to entertain. They have seen that this format of cricket (Test cricket is played in whites with games often lasting five days) has witnessed declining attendances in most of the world. England have strategically aligned themselves, from the Managing Director, Rob Key and Performance Director, Mo Bobat, through to the Coach (McCullum) and team captain (Stokes). They have taken the responsibility to seek to have a bigger purpose than just winning a game or a series – they are inspiring a nation and inspiring an audience with a specific style of play. Of course, they are doing everything they can to win every game, but at the heart of things, this is about something bigger. This is about keeping this format of the game alive by playing a brand of cricket that will entertain, regardless of the result. Not every team in the world has the resources at their disposal to deliver this super attacking approach – with the likes of Stokes, Root and younger players Crawley and Harry Brook, offset with the experienced bowling attack spearheaded by Jimmy Anderson and the now-retired Stuart Broad.
It was clear to me, that even when things got tough, losing the first two matches of the series against England’s ultimate enemy, that every player was clear on the strategy, and they did not deviate. Despite incredible levels of scrutiny and challenge from high profile media personnel, they were trusted from the upper echelons of Key and Bobat, and provided the psychological safety to be themselves.
Did the Aussies have genuine strategic alignment too? Currently the best team in the world, with many of the world’s best players, they are an outstanding unit. However, at times it looked like they were not sure whether to try to match England’s uber-positive tactics, or to maintain a more traditional approach and seek to grind their opposition down. I listened to a podcast recently where one of the phrases used was that the Australians were ‘fighting fire with water’!
Questions to ask yourself:
Performance psychology
England believe that players are at their best when they focus on their strengths. McCullum and Stokes have facilitated a psychologically safe environment whereby every player is encouraged to understand their strengths (just like when Crawley played his imperious cover drive) and then to deploy them with 100% commitment. Under the immense heat of battle, it is incredibly easy to become within yourself and therefore more risk averse. This leads to missed opportunities and can easily swing the momentum back in the opposition’s favour. We saw England batsmen and bowlers attacking the game with such a refreshing and entertaining approach that it seemed infectious. It also is very apparent that the players are enjoying their sport! Typified in many ways by pace bowler Mark Wood. Not only capable of bowling at extreme speeds (he hit a top speed of 96mph!), but falling over, joking around both on and off the pitch and generally demonstrating a level of joy that is normally reserved for the under-10s team. How often have we seen bland, almost robotic performances in sport…pre-defined patterns of play dictated by control-freak managers and directors. This is normally caused by personal insecurity and our ‘audit-driven’ approach to simplify the complex for a spreadsheet or boardroom. This England team are encouraged to do the opposite. To seize the moment and to play the game as they see it, with a personal plan focusing on what they individually do best. Genuine leadership and belief from the top, that the individual skills within the troops need to be unleashed. Rare indeed.
Questions to ask yourself:
Change management
England are administering a change programme. Any of us who have operated in more senior roles will no doubt be very accustomed to the challenges that come with delivering change within an organisation, let alone promoting it to the outside world. This normally comes with doubters, as change is hard. One of my observations during this period of time, has been how the commentators and media (mainly the ex-players in their 50s and 60s) have struggled to comprehend England’s approach. ‘It’s just not cricket!’ they have cried, ‘Why would you play such high risk shots, surely you would be better off getting out defending it!?’ or ‘Why would you choose to declare at that point!?’ This to me is like the member of staff who has been at an organisation for a long time, struggling to get their heads around a new approach. However, by the conclusion of the series, I think even the stalwarts are finally starting to understand. England DO care about winning, they just care more about entertaining a global audience with a brand of cricket that will inspire a future generation. They have consistently explained this to everyone who will listen, and the penny seems to finally be dropping. Change is difficult, but with an inspiring vision, consistent communication and a core of early adopters it is possible.
Questions to ask yourself:
In summary, I was absolutely captivated by this summer’s Ashes series. The viewing figures released by Sky Sports in the UK, and the levels of social media engagement, also indicate that England are achieving their lofty goal of having a higher purpose. Most importantly to me personally, my two kids aged 10 and 7 have been captured by the entertainment. They wanted to watch the highlights every morning, and then run out into the garden to emulate their heroes, Ben Stokes, Joe Root or Mark Wood. This is a new era for the game, an exciting one, and one which I believe we can all take learning from.
Iain Brunnschweiler runs the Focus Performance Consultancy. He is a former professional cricketer, has authored two published books, and most recently was the Head of Technical Development at Southampton Football Club.
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How is your team doing when it comes to diversity, equity and inclusion? Like everyone else, you can probably do more and, as we hope to demonstrate in the pages of this Performance Special Report, brought to you by our Main Partners Keiser, there are simple steps that you can take. Over the course of four chapters, we explore coaching in blind and deaf soccer, we consider the innovations demanded in para motorsport – where disabled drivers compete as equals with able-bodied opponents – and shine a light on a variety of diversity, equity and inclusion initiatives in the worlds of sport and business. There are key lessons that industries can learn from one another.
Complete this form to access your free copy of Breaking Down the Barriers, which features insights from the Football Association, NASCAR, Team BRIT Racing, Diversity in the Business of Sport and many more besides. None of the featured organisations claims to have cracked it, but they are on a journey to ensure they are creating environments that enable everyone to thrive.
The takeaways from the second round of Women’s High Performance Sport Community Group calls where the focus is how environment design can support and enable women to flourish.
Our US ‘call’ for this period was in fact a discussion that took place in person over breakfast at our Leaders Meet: People Development event in June at Globe Life Field in Arlington, Texas.
That morning we were joined by Shelby Baron, the Coordinator of Player & Coach Services at the United States Tennis Association and the Texas Rangers’ Senior Director of Baseball Operations, Michaelene Courtis, and Mental Performance Coordinator, Hannah Huesman. The trio explored the moments of progression in their careers; their experiences of what works as well as what else is needed.
A month later, in July, the Women’s High Performance Sport Community Group came together to share their thoughts and experiences on the second call.
Here, the Leaders Performance Institute picks out ten thinking points (networking and relationship building stand out for us) from across both conversations.
1. Be sure to plan
Several people mentioned planning their personal development better. This might be from a logistical point of view and when it makes sense to focus on development based on the seasonality of a role; at a time when full commitment can be given. Or planning what to spend time on in a more deliberate manner, be that based on current gaps or where someone would like to be in the future. We also discussed who might input into the planning aspect and the consensus was that seeking the input of others was key. It’s not all about what we need either: what do we want to learn? It is also important to have objectives and goals, which can be personal too.
2. Protect time for development…
It sounds obvious, but the importance of protecting time for development, even when in amongst the weeds and firefighting, was a point clearly made. As leaders of others, how are we helping with this or role-modelling this?
3. … and time and support for development in your role
One way which helps ensure development happens is creating opportunities for development to take place organically through what’s needed from our roles. This might not always be people and leadership skills. At the breakfast in Texas, it was said that “in order to lead, you have to go and do it. Going out and doing the work is the best development you can have.” For this to be most successful and long-lasting we need to ensure that the right support is provided. For Hannah Huesman, one of the most valuable growth opportunities has been being the ‘middle person’. It challenges you to think about how to connect with people, collate information and deliver it to others.
4. Put the person before the performer
When planning our own development or supporting others, we have to be kind to ourselves, or to them, and put the person first; we can even demonstrate vulnerability. We should show genuine interest in them as a person. This will make sure the individual is at the centre. When supporting others, we shouldn’t take the responsibility of developing others lightly. We want to be there based on the experiences we have engaged in. That might be us being open with our own line managers, or as line managers encouraging those you line manage to discuss next moves, whether that’s inside or outside the current place of work.
5. Network and build relationships
By far the most commonly mentioned successful – and desired – development tool has been networking and building relationships with others. This can be done in a deliberate manner. Whether that’s using networking for adding to our diversity of thought and understanding other people’s experiences by finding ways to connect with people who are not like ourselves. We tend to look for and find commonalities with people, but we should be aware that we can learn from anyone. It’s working for some to do this within their organisation as well as by speaking to those outside of our organisations by joining community groups, sharing current practices of your own. Some take consulting, or trustee, or non-executive roles, including those outside of sport.
It’s common that people seek out differences, be that different sports, different levels within an organisation or different perspectives in terms of leadership execution and problem-solving; or in different areas of expertise within sport, new environments, and even in new tools emerging for communication. Others have sought out leadership positions that mean that they’ll be a leader of range of people.
Whichever method people have chosen for networking and building relationships it’s in pursuit of the right spaces to connect, and to share stories and experiences. Sometimes it’s to deliberately seek differences and challenge thinking, other times it’s to normalise some of the challenges that are faced across sports, roles, and cultures; and it’s to also help us understand what is possible and know that others have done what we’re seeking to do. If you’re in a position that is less common, making yourself ‘available for networking’ could be powerful for others who aspire to follow in your footsteps.
6. Consider relationship mapping
To help make networking and relationship-building purposeful and focused, the act of relationship mapping can be a useful tool. In Texas, everyone in the discussion agreed on the importance of relationship mapping. Building these relationships creates an impact in the environment that makes a difference to performance.
7. Try reciprocal mentorships or ‘reverse mentorships’
Formalising this further, mentorships and reciprocal or reverse mentorships were discussed. They elevate collaboration between two people and provide more opportunity for quality learning. Some invest in personal coaches, be they specialists in leadership or from areas outside of sport. What people want from a mentorship will differ, but taking time to consider this for ourselves or those we support could prove fruitful. We spoke about the recent story of Debra Nelson, an educational assistant at sport and educational charity Football Beyond Borders, who recently reverse mentored Justin Welby, the Archbishop of Canterbury, at his request.
8. Take risks
A few community members said that being brave and taking risks was positively impacting their current development. Some of this meant putting themselves in new situations, reaching out to people they didn’t think would respond, or exploring new sports. Sometimes we might need it to be others that take risks on our behalf and support us as we find the confidence to shape a role that may have traditionally been a male-dominated space.
9. Reflect
Several members of the group mentioned being deliberate in reflection on their development, a good practice for ensuring learning. For example, 360-degree feedback might help with this, and kickstart the planning process again, ensuring some ‘bottom-up’ input to our journeys.
10. Look at the bigger picture
And what can organisations be thinking about at a broader level? The following were suggested:
Ultimately, we were reminded to ask women first – don’t assume you know – and in general we should think about the individual needs of each person we’re working with and build a development plan from there.
There are several traits that all teams can look to adopt in their pursuit of performance.
They include the ability to have honest and open conversations, an emphasis on behaviours that build trust, and a belief in the collective before the individual.
As with much of performance, they are often easier said than done but most teams understand their importance and continue to work towards those qualities in their daily work and habits.
Here, the Leaders Performance Institute lifts some insights from our vaults that we hope can help you to plot a course with your teams. We are not saying that all the athletes and coaches in the examples cited below have nailed it, but their approaches may help you to stay on track.
‘Great cultures are built on connection’
Adelaide Crows midfielder Rory Sloane served as team captain between 2019 (when he was co-captain alongside Taylor Walker) to 2022 and, with time, learned the skills to handle difficult conversations in a way that put his teammates at ease.
Sloane had fewer concerns about his on-field captaincy than he did his off-field abilities. “Off-field stuff has always been my challenge absolutely – that’s something that I’ve always had to work on massively over the years,” he told an audience at Virtual Leaders Meet: Evolution of Leadership in 2021. “I wasn’t someone that loved confrontation at all, and that’s where I worked really hard over the years just on my relationships with people to be able to then have those conversations.”
He cited the influence of renowned American leadership specialist Brené Brown. “There was something she said: ‘Sit next to someone when you’re having those conversations rather than across’; because I reckon I used to always come across very aggressively, so sitting next to someone was something that really helped me just have those conversations.”
Sloane’s development as a leader was aided by Dan Jackson, who was appointed the Crows’ Leadership Development Manager in 2020. “We’ve spent a lot of time talking about connection, and it’s a theme I keep seeing across elite sport, and also across corporate organisations – great cultures are built on connection,” said Jackson.
Another with a keen sense of the importance of connection was three-time World Series winner and 10-time MLB All-Star David Ortiz.
During this 20-year career in the US, the Dominican helped to transform the fortunes of the Boston Red Sox. During that time, he came across innumerable prospects in Spring Training, each hoping to play alongside a man who would enter the MLB Hall of Fame in 2022 in his first year of eligibility.
One such hopeful was Leaders Performance Advisor Bobby Scales, who joined the Red Sox’s Spring Training at Fort Meyers in Florida in 2007. Having been handed the number 76 (“an awful number”) Scales knew he needed to do everything in his power to impress Manager Terry Francona and the Red Sox’s decision-makers.
“I would arrive at 5:30am for the workouts that typically didn’t get started until 9am because you never know what might happen. Lift, eat, sort equipment, adjust to any changes, whatever needed to be done,” wrote Scales in 2002. “I remember the third or fourth day of camp at about 5:50am. I had just changed into shorts and a t-shirt and, out of the weight room having finished his workout, comes ‘Big Papi’.
“‘Hey, what you doing here? It’s too early,’ he said in a deep voice with a heavy Dominican accent.
“‘Papi’, I said, while pointing to the #76, ‘man, unless you’re early they forget about you!’ Part of me was kidding, part of me was dead serious. His answer was something that I’ll never forget.
“‘Nah, you get invited to this camp, you have a chance to help us win a World Series and we gonna do that. Get your bat… let’s go hit!’
“He didn’t know me from the next guy but I was in that clubhouse and I had the same uniform on. At this point of his career he had been a three time All-Star, a World Series champion and a World Series Most Valuable Player. At 6am he was changing his shirt post-gym workout and heading to the batting cage.
“With his actions he was saying ‘we win things around here, this is how we work and you’re part of it’. This was his routine and he was going to do this whether I was in the building or not. I happened to be there so this was his opportunity to show me the culture in the building without saying a word. Leaders such as ‘Big Papi’ act with intention because they have a vision of where they see themselves and their club and a clear plan of how they can get there.”
‘Without connection, it falls short’
James Thomas, who currently serves as Director of Performance Services at Manchester City, told the Leaders Performance Institute how he worked to engender trust in the coaches with whom he has worked as a performance director.
“Unless you spend the time to build the connection with somebody I’ve often found it falls a little bit short,” said Thomas in 2022 while still serving as Performance Director at British Gymnastics.
“I’ve always taken the time to stand next to a coach during training, watch, ask questions, be inquisitive, and give them a sense that I’m interested rather than coming in and make a big change. It might not need a big change, but unless you talk to people and find out, you’ll never really know. It’s probably quite simple, but I just stand, watch and ask questions and try to be humble. I’ve come in, I’m not going to fix everything for anybody, but I’ll happily try and help. But I need to know about what you feel, what you think the issues are, and what you think doesn’t need fixing. What you think is great and really sacred to the sport, what needs to be maintained for the next few years.”
Sometimes, it is not even the head coach who is the prime source of the information needed – a point to which Leaders Performance Advisor Meg Popovic, who previously worked with the Toronto Maple Leafs, makes with reference to equipment staff.
“They’re always connected to the pulse of the players,” she wrote in 2022. “These staff team members know the make, model, year, brand, variability, and functionality of every piece of equipment a player uses or wish to try out. They understand the engineering, while finding delight in the new trends in the market that have the potential to improve performance and evolve the sport. They are applied-historians of the industry and the trusted mechanics whom players rely on to tune up, repair, and remodel themselves as living, breathing, sporting machines.”
They are vital and often put themselves out in long and arduous shifts and, Popovic recommends that coaches demonstrate their appreciation on a regular basis.
“This group wants to be (and should be) acknowledged personally for their long hours and often difficult, unseen efforts,” she continued. “A thank you, a coffee, or helping hand could quickly relieve resentment and amplify the energy flowing in this very important staff group. Also, as they are of the giving-type, asking equipment staff how they’re doing could go a long way as their innate way of relationship is to be in the service of everyone else’s needs, requests, and demands.”
Such traits can have a profound impact, although they take some work. “Anyone involved in elite sport knows that you can’t get to the elite level without systems,” said Jackson. “I mean building in routines that become habits and then those habits just become natural.”