By John Portch

Dan Jackson recounts a conversation he had with the analyst team at the Adelaide Crows during the AFL off-season earlier this year.

“There’s a team of six and I asked them what their job was,” the Crows’ General Manager of Player Development and Leadership tells the Leaders Performance Institute.

“Their response was along the lines of ‘we’re there to support the coaches’,” says Jackson, while admitting that this response isn’t wrong. “That is inherently what their job is. They’re looking at the data, they’re putting together PowerPoints. They’re also the ones plugging in all the computers at a game to make sure that the visuals are right. Everything for them is about getting the detail right in the background. If they weren’t there the wheels would fall off.”

Jackson did not find their answer wholly satisfactory. The analyst team’s relative invisibility to everyone else was part of the problem.

Connection to vision and mission

In the analysts’ response, there was no mention of Adelaide’s vision (“to earn the pride of South Australia”) or their mission (“sustained success, winning multiple premierships”).

Jackson reframed his question. He wanted to see if the group could align their work to the bigger picture. “I said: ‘how do you guys see your role? What’s your purpose as an analyst group to help us achieve that vision and mission?’”

A fear for Jackson was that if the analysts see their contribution as little more than background support then others will surely do the same.

First clarity, then alignment

“When you’ve given everyone clarity around what we are trying to achieve, how we’re going to go about it, and how I need you and you and your team to play your role in it – I think that’s what people would say when they feel like there’s alignment,” says Jackson.

The group’s second answer was a step in the right direction:

We help drive performance by supporting, innovating and getting the little details right, so that everyone else can work their job seamlessly.

They hinted at their sense of alignment and already sound more empowered.

“At great organisations, people feel like they have some autonomy to make decisions,” Jackson adds, “but it’s really hard to give that trust over as a leader if you haven’t provided clarity or aligned them to the strategy, the vision and the mission.”

Those three areas have been areas of intense focus for Jackson and his colleagues. The analysts, now emboldened by Jackson’s encouragement, went further:

We play a pivotal role in the team’s performance as we look to earn pride and win.

“Now they’re feeling strongly aligned to how they’re going to help us achieve the vision and the mission. I think that goes a long way to help engagement, retention or even decision making.”

It led to a wider conversation about their roles and contributions.

“One of our values is ‘courage’,” says Jackson, who asked the analysts what that looked like for them. They connected ‘courage’ to their need to balance innovation and risk-taking in their day-to-day work.

For us to get a competitive advantage in how we use the data, present our messaging and tell our stories, we might have to take a risk. For example, we might have to use some new AI platform to enhance our presentations. It may fail once or twice, but if it works really well then we can visualise data better and tell our story better.

Jackson now heard what he had sought. “A small department can be really empowered when they’re aligned to something that they understand of the big picture.”

That said, Jackson guards against any team getting too hung up on words when it’s actions that matter.

He observes that there’s little difference between the values one team puts on their wall and another.

“Around 80 per cent have ‘integrity’ as a value,” he says. “You’re guaranteed to have something like ‘commitment’, ‘hard work’, ‘dedication’ or ‘excellence’.

“Then there tends to be a mindset one. So we have ‘courage’, but it might be ‘ruthlessness’, ‘relentless’ or ‘belief’. Sometimes they have a fourth, which is more unique. It could be like ‘celebrate your authenticity’ but, inherently, every sporting organisation has the same face because there’s no real secret sauce of success.

“With the great teams, it’s not that their words are great: it’s the way they actually go about living, the behaviours that underpin it.”

Jackson has seen it time and again during his career. “I probably spend the least amount of time worrying about whatever words they’ve got,” he says. “Often, I don’t even bother changing them because if you want ‘connection’ or ‘unity’ or ‘team first’ or ‘family’, it doesn’t really matter. What I want to know is the behaviours you’re going to commit to, your system of accountability, and how you drive those behaviours.”

Dan Jackson also features in…

Performance Special Report – High Performance Unpacked

By John Portch

Nine in ten elite female athletes admit to having low levels of menstrual health knowledge.

This is despite a reported 93 per cent of female athletes experiencing negative symptoms associated with their menstrual cycle and 51 per cent perceiving that their training and performance is negatively impacted by their period.

“These stats are widely known,” said Matt Green, the Brisbane Lions’ High Performance Manager for AFLW, but, at the same time, as he explained, “the menstrual cycle can be a taboo subject, even if it’s starting to get significantly better.”

Green was the first guest on the Leaders Performance Institute’s new online Sprint Session series, which enables coaches and practitioners from across the community to share insights into their work in a concise fashion.

“I’ll talk about what we’re doing at the coalface,” continued Green, who leads Brisbane’s efforts to better support its female athletes, from 13-year-olds in the academy through to the senior list.

Here, we detail the club’s approach to tackling those taboos, plugging gaps in knowledge, and empowering their female players.

As an organisation, the Lions focus on five key, interrelated areas:

1. Pelvic health. “This is of primary importance,” said Green. “We want to give women and girls information around what’s normal, what’s not, and what we can actually do about it.” Services include a women’s health specialist physio. These help bring conditions such as stress urinary incontinence to the fore “when a lot of female athletes may be dealing with these issues in silence”.
2. Breast health. Annual breast-screening and bra fittings (plus the provision of a bra) are now standard. “There’s some damning statistics that more than 50 per cent of female athletes wear an ill-fitting bra,” said Green, who alluded to the increased risk of breast injury when an athlete is not wearing suitable equipment.
3. Gynaecology. The Lions now have a gynaecologist embedded in their program and the club is “starting to get players thinking about family planning”. This helps normalise the conversation and provides a safe and supportive environment for all athletes thinking about family planning.
4. Menstruation. Services include providing access to expertise, education and resources with a view to normalising conversations about menstruation. Sanitary products are provided by the club and this is a particular focus for academy players because, as Green explained, “there’s been too many stories of young girls not telling their fathers, for example, that they are bleeding profusely on their way to training”.
5. Injury trends. “Female athletes are too often overlooked,” said Green of the limited existing research into female injuries. The Lions focus on research into knee, tendon, foot and ankle injuries in particular.

These five key areas inform the Lions’ delivery on the ground:

• Everyone knows they have a role

The Lions needed a club-wide approach to not only break down perceptions of female health being solely an AFLW issue but also to deliver the structural support outlined below. The creation of their Female Health Working Group was a major step. “This is a multidisciplinary group that enables a holistic approach,” said Green, who added that the working group also includes past players. “We also removed the word ‘athlete’ before ‘female health’ so that support is delivered across the board, from female staff in our football department through to the all departments within the football club”.

• There is empowerment through education

The club created a Female Health Hub, which enables 24-7 access to a range of resources. “If someone delivers a presentation, it is quickly made available to all athletes and staff,” said Green. The Lions’ female health education complemented by a range of multimedia resources, including podcasts and player vlogs. “Death by PowerPoint is not a thing anymore.”

• Health screenings and menstrual tracking are standard

Obstetrics and gynaecology services are fully integrated, with biannual health screenings with the club doctor now the norm. The AFLW players can check-up on issues including their cervical health, skin health, breast health and nutritional status. This then leads to questions about fertility and family planning. Green said: “We want to open up that conversation to ensure they feel supported.” Players and staff also have access to psychological services.

Additionally, the Lions introduced a new athlete management system 18 months ago, which has enabled an increase in collaboration for menstrual tracking, providing a user-friendly interface, and enables better scenario planning for performance staff and players. “This tracking gives us a significant insight into how they’re managing their symptoms. We then integrate this information with our standard wellness questionnaires.” The players have welcomed the real-time feedback and they have become more reflective. They are encouraged to keep journals, which further aids scenario planning. “It’s about getting them to understand their body and the changes they might be seeing.”

• The pregnancy policy is tailored to the individual

The Lions adhere to the AFLW’s Pregnancy and Parental Management Travel Policy, which states: ‘The AFL respects the rights of women who are pregnant, breastfeeding or the carer of a child to participate in the AFLW competition, and is committed to providing supports to assist them to do so.’

Green said: “The AFL have an excellent pregnancy policy that allows us to support our players. We are continuing to evolve our support and contextualising our pregnancy policy with the timings of the season, when the athlete returns to play, and what that looks like rather than them thinking about having a baby at the ‘right’ time of the season. It’s more about what’s right for them”.

• There is promotion of positive body images

“Puberty and body image is particularly important for our academy players, aged 13-19,” said Green, who has heard a few hurtful insults thrown around in his time. “We’ve put in a lot of time and effort with our dietitians and performance psychologists around what that looks like.” The club can also call upon senior players. “Most do vlogs about what they eat in a day and it’s helped us to navigate issues around body image.”

Together, the Lions hope these elements are shifting the narrative around female health.

“I want it to be performance-oriented rather than chasing ‘why female athletes are limited’,” said Green. “We want to give them access to things they can embed in their daily practice.”

Matt Green featured in our recent Special Report

Performance Special Report – High Performance Unpacked

By John Portch

When Chris Fagan’s Brisbane Lions won the AFL in 2024 it completed their transformation under his stewardship.

Their premiership success was not a bolt from the blue – they had reached the Grand Final a year earlier – but it was a far cry from the 18^th place finish the Lions managed in 2017, which was Fagan’s first campaign at the helm.

He appeared at the 2023 Leaders Sport Performance Summit in London – just weeks after Brisbane narrowly lost the Grand Final to Collingwood.

There were no guarantees that they would make the decider again in 2024 but Fagan, who had his doubters in Australia, transmitted confidence from the Oval stage. “Last year [2022], we lost the preliminary final by 71 points. A lot of people said we wouldn’t recover from that,” he said. “This year, we made a Grand Final and lost it by four points. I said to the players, ‘we’re getting better, we’re getting closer. We’ve been the most successful team over the last few years. Be proud of that. The team we played in the Grand Final is older and more experienced, so that’ll be good for us.”

So it was to prove. But the focus here is those early years, when Fagan worked to turnaround a faltering team. It was only in year three, when the team jumped from 15^th to 2^nd in the AFL ladder, that his methods were vindicated by points and victories.

There were three factors that underpinned Fagan’s approach.

1. He sought partners in the process

In 2017, Fagan arrived with his vision for a high performance culture. In outline it bore some familiar features:

But in order to deliver this through a strategic plan, Fagan needed everyone onside. It wouldn’t be easy in what had become a “poor bugger, me” environment. “I discovered that many of our players preferred to be in rehab than to be actually playing – it was safer there,” he said.

Over the course of four weeks he solicited the views of every player and member of staff. “I wanted to send a message to everyone at the club that they would be listened to, that it wasn’t just me coming in and telling them what was going to happen,” he added. “I wanted to find out what they thought the club needed to do to become better because they needed to be partners with me in the process. I think they appreciated that because they hadn’t had a process for a long time. They’d just been told what to do.”

This brought him trust and credibility during those first two seasons when there was barely a flicker of improvement in scoreboard terms.

2. The team became ‘the happiest bunch of losers’

Fagan is a big believer in high challenge, high support for players in pursuit of their goals. The challenges were plain to see in 2017, and the first measure of support came from Fagan himself. “I see myself as the chief energy and psychological safety officer,” he said onstage. “I want to build an environment where the players and staff feel trusted and motivated, because that certainly wasn’t the case when I turned up.”

Even as the poor results endured, the team’s morale did not falter. “You’d have said we were the happiest bunch of losers during the early years,” says Damien Austin, the club’s High Performance Manager. “We celebrated everything because we were such a young team.” That included winning quarters of games, strength gains or running PBs in training. “We were always striving for progression,” he continues. “And if there wasn’t progression there’s a reason why, and I think like any young kids today, you’ve got to take them on a journey.”

It chimes with Fagan’s emphasis on growth mindsets and, as a former teacher himself, the importance of learning day in day out. As ever in a Fagan team it comes with a human face. His list has a WhatsApp group chat called ‘Moments of greatness’ where players celebrate examples of their teammates setting new standards.

3. Fagan worked to increase his team’s ‘leadership density’

AFL veteran Luke Hodge joined the Lions’ journey for Fagan’s first two years. The new coach’s first big recruitment decision was to bring in the man he regarded as “the greatest captain to ever play the game” from Hawthorn, the club from which Fagan himself had joined Brisbane.

“He was well and truly at the end of his career,” said Fagan of the four-time premiership player. “But I just wanted somebody to come in and role model great leadership to a young group of players.”

Additionally, Fagan worked with leadership consultant Simon Fletcher to devise a leadership development programme for senior and emerging leaders. “The first thing he did was establish a trademark, which was a reference point for leadership.”

To this day the Lions’ trademark is built around the concepts of ‘brotherhood’, ‘heart’ and ‘selflessness’:

But Fagan knows as well as anyone that these are just words on a wall without the behaviours that drive and sustain these ideas. “The players come up with those and we drive it,” said Fagan of the Lions coaching staff.

“After a game, the players have to send me a text the day after and one of the things they need to rate is their compliance to the trademark for that game.” Usually, the better the result and performance, the higher the rate of compliance. It can go the other way when the team loses. In any case, “we have a vision of it being done well and we also show a vision of when it’s not so good”. Additionally, the Lions hand out a ‘brother of the week’ award, where players are invited to vote via WhatsApp for the player who best demonstrated the trademark behaviours that week.

In summary…

Fagan understands that if your environment is highly demanding then it must also be highly supportive. He has clear ideas on what motivates people that go back to his days as a teacher:

He said: “To be motivated, you have to have a clear purpose, that feeling that you’re improving, which I think our guys hadn’t felt for a long, long time. There is a desire to be listened to and to be a participant in your own growth and development; and that connection with teammates, staff and community.

“I put that model up as areas we would spend a lot of time on over the next few years, trying to grow our culture and team into a better place.”

What to read next

Performance Special Report – High Performance Unpacked

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By the Leaders Performance Institute team

Collingwood captain Darcy Moore once compared preparing to play Australian rules football to spinning plates.

“There are parts of your game going well at a particular time and other parts of your game that are not going well,” he told Fox’s Face to Face in 2023.

“You’re trying to improve these things without sacrificing the things you’re doing well.”

He and Collingwood span those plates with alacrity during the 2023 season, his first as captain: they won the AFL Grand Final. Today, they remain one of the league’s finest teams; and Moore has been praised for his leadership abilities both on and off the field. It was to great acclaim that we welcomed him to the stage at the 2025 Leaders Sport Performance Summit at The Glasshouse in Melbourne.

“Good player leadership is organic and comes from natural respect based on competency, status and character in alignment to the team’s values,” he told an audience of Leaders Performance Institute members.

In addition to Moore, across two insight-laden days, we hosted a range of speakers from organisations including Melbourne FC, Leinster Rugby, the Royal Melbourne Hospital and Royal Australian Air Force. The overarching theme was the approaches one can adopt to give performers the best chance of success.

There were six approaches that stood out.

1. Prioritise the athlete-coach relationship

The athlete-coach relationship is pivotal, whether it’s a long-tenured coach setting up a new leader for success or, conversely, a senior athlete taking steps to put a new coach at ease.

Craig McRae, the Senior Coach at Collingwood, demonstrated the former with his public endorsement following Darcy Moore’s appointment as captain in 2023. “Be yourself, forge your own journey, and take a swerve at what that needs to be,” he told Moore. “Lead from the front and lead your way.”

Across town a year later, Rebekah Stott, a hugely experienced New Zealand international defender with more than 100 A-League appearances under her belt, went out of her way as captain of Melbourne City FC to ensure incoming Manager, Michael Matricciani, felt at home.

“From day one when I signed for the club, from the first conversations I’ve had, she’s only welcomed me with open arms,” said Matricciani. “She’s been a great support and she’s an excellent leader off the pitch.”

Neither Moore nor Stott, who spoke onstage together, believe they’re the finished article. Both spoke of their need to work on confronting teammates and having difficult conversations. In that regard, it helps when the on-field leader feels both comfortable and supported.

“It is every player in the team’s job to lead in their own way, however they can do that.”

Rebekah Stott, Melbourne City FC

“What makes a good coach? The coach knowing their players, having good relationships and understanding what they need – this sets you up for success. They also let talented people around them do their jobs. This is particularly important when the pressure comes and you need to remember that everyone is there for a reason.”

Darcy Moore, Collingwood FC

2. Build trust at pace and communicate with care

Moore and Stott’s concern with confronting people in emotionally charged environments is a daily feature of life at the Royal Melbourne Hospital, where Brian Le serves as Director of Palliative Care at the Peter MacCallum Cancer Centre. “Preparation is really important,” he said. “I formulate what needs to be spoken about and what my agenda is. But once with the patient, I adjust to what I’m hearing and the clues I’ve picked up in relation to their context.”

Timing is critical too. “Not addressing the situation has its own cost,” said Le, adding that delays are regrettable when the patient likely knows that an emotionally-wrought conversation is coming anyway.

“When I started to apply what I had learnt, as I’ve matured in my career, I’ve realised it’s not about me but the person I’m looking after. My job is to apply what I know to help the person, listen more and let them lead more – it’s more effective than leading with knowledge and expertise.”

Brian Le, Royal Melbourne Hospital

3. Balance disruption and stability

Data-informed decision-making is preferable, but where does the balance sit between objective and subjective sources? Additionally, what of the balance between disruption and stability? The topic was tackled by Kate Hore, the captain of AFLW team Melbourne FC, who spoke alongside Marcus Wagner, the club’s Chief Innovation Officer & General Manager of Football Operations. The Demons have been using Teamworks Performance as they look to strike that balance.

“You can get a flag from your monitoring that helps a discussion, but the impact really comes from your relationship with the athletes,” said Wagner. “Baseline information helps, but understanding the person is most important.”

When you understand the person, you can ask the right questions (either in-person or via questionnaires) and, if something needs to change based on something that happened in training, staff can swiftly make adaptations (supported by data).

As for the balance between disruption and stability. “It’s fine balance,” added Wagner. “You need to ensure you don’t lose your identity by going too far either way. How we measure is by looking at overall performance internally and externally, how we communicate, and the quality of our data.”

“I really like the idea of having a dropdown [list] of someone you may want to speak to as a follow on from completing [the team’s wellness questionnaires]. [As a player] you may value speaking to a different person each time depending on how you are feeling.”

Kate Hore, Melbourne FC

4. Give a platform to ‘terrible ideas’

Approximately 95 per cent of Nobel Prize-winning scientists emanate from the same cluster of labs or have enjoyed the proximal influence of past winners. Why? It is their higher minimum standards or greater openness to new (and often bad) ideas?

David Burt, the Director of Entrepreneurship at the University of New South Wales, delivered a presentation in which he lauded the value of exploring ‘terrible ideas’. His rationale was sound: it reduces the negative emotions that can cloud creativity and reduces the impact of power dynamics in a team environment.

He recommends an ‘accountability loop’:

• Build
• Measure
• Learn

“Terrible ideas allow you to develop new skills and meet different people in the process. There is a surprising amount of value in implementing a little bit of resource in them to drive another layer of growth.”

David Burt, University of New South Wales

5. Sustained excellence does not happen by accident

What must we do to sustain excellence? That was at the centre of Dave Walker’s appearance at the summit. The former naval pilot, who works for the Royal Australian Air Force, spoke of PBED:

• Plan
• Brief
• Execute
• Debrief

PBED, he explained, is a continuous improvement process to table improved error recognition, error reduction or correction, which enables the creation of efficiencies that lead to improved performance. It is an essential tool in an environment where students must learn quickly.

“It’s the quality of interaction in each event that ultimately turns a team of experts into an expert team,” said Walker. “We often find that members do not know how to work or operate as a team – just following a framework does not make a team.”

“We must give people the ‘how’ – it is not enough to say ‘this is what you have to do’ – people will learn at a higher rate when you give them the ‘how’.”

David Walker, Royal Australian Air Force

6. Proximal role modelling for the next generation

Leinster Rugby, one of Europe’s most prominent teams, has a squad that is 86 per cent homegrown – what is the secret to finding and nurturing supreme talent in your region? As Simon Broughton, the Academy Manager at Leinster, explained, the team benefits from a group that has played and developed together in the youth ranks. They have travelled, won and lost as a collective. “So many experiences that strengthens their connection,” said Broughton.

The club has adopted a variety of approaches, including proximal role modelling, which sees younger players spend 80 per cent of their time integrated with older players. Proximal role modelling is “integrated organically into different aspects of their training week, from walking the pitches, to session design, and into analysis rooms.”

Leinster have also latched onto the ‘goldilocks principle’ as 33 per cent of their players are neurodivergent. “This has led to changes in how messages are delivered,” Broughton added. “There are slides, but also video and walkthroughs, and time for reconnecting and breaking mental circuits.”

“We use proximal role modelling so that less experienced players have social interactions with more experienced players. [This is] to create an environment where learning and development can take place without a coach or a member of staff.”

Simon Broughton, Leinster Rugby

By John Portch

Did you see January as a time for reflection or a time for pushing on towards your goals?

Ideally, you found time for both and, here, we highlight a selection insights from the first month of 2025 that may help you to consider a problem in a different way or enable you to identify the right people to whom you can turn.

We hope to see some of you in Melbourne later this week for the Leaders Sport Performance Summit.

And, whether or not you can make it to the Glasshouse, here are five thoughts for all leaders to ponder.

1. Redefine or reframe the problem with alternative goals

If you can find new ways to consider your problems, it can open up new ways of thinking.

In this article, John Bull of Management Futures used the example of an elevator. Perhaps your goal is to make the elevator go faster, but what if your aim was to make the wait less annoying?

“Most hotels will put a mirror beside the elevator,” he said. “That seems to kill time when we’re looking at ourselves in a mirror.”

Bull suggested we “think of at least three different ways we could define our goal, to help open up new ways of thinking about the problem”.

He also share the STOP process for creative problem-solving:

2. As a leader you’re not bulletproof – don’t try to be

In November, John Longmire called time on his 14 years as Senior Coach of the Sydney Swans. He has taken a new position as the Swans’ Executive Director of Club Performance but, before doing so, he reflected on his tenure as Senior Coach, which brought two AFL flags and four Grand Final appearances in total.

You can read his thoughts here, but here is a snapshot of his desire to remain “connected and relatable” to his players and staff. As he said onstage at November’s Leaders Sport Performance Summit in London, “the coach is no longer looked upon as being bulletproof” whatever their standing may be within the game.

His final speech to the players and staff as Senior Coach attested to that belief. He weaved in personal stories and his voice cracked at times. He wiped away tears too.

It called to mind the weekly ‘storytelling’ sessions that Longmire made a key feature of the Swans’ environment. He told the Leaders audience that players and staff share stories or complete a series of tasks for discussion each week. Recent examples included writing ‘a letter to your 16-year-old self’. These sessions are popular with players and staff alike.

“Sometimes it’s a photo of something that mattered to you and quite often there’s tears involved,” he said. “The way I looked upon coaching 25 years ago is completely different now – these 18, 19, 20-year-olds need to be able to relate to you. If you can show that you’re human, you get a lot more back.”

3. Performance improves when you match team density, size, and space to the task at hand

The question of team dynamics sits at the heart of The Social Brain: The Psychology of Successful Groups by Tracey Camilleri, Samantha Rockey and Robin Dunbar. The trio has spent decades observing the worlds of academia, business, and government as they look to better understand the workings of high-performing teams.

Camilleri and Rockey came to the summit in London to discuss how their research has its applications in the world of sport. Decision-making was one such area:

For decisions made at speed, you’ll count on five people.

Five is the number of intimate relationships a person can have. Rockey said: “These are the relationships that protect us, make us thrive, and ensure that we go through life in a joyful way. They protect us from ill-health and from some of the psychological challenges that we might have from feeling insecure.” They, of course, occur in intimate spaces.

For more complex decisions, you’ll count on 15 people (including your original five).

The ‘pain’ comes when you look to insert new thinking into complex decision making in a group space. “We spend about 60 per cent of our social time with just 15 people,” said Rockey. “With the 15 in the workplace, they would have built long-term relationships and loyalty to you over time – that’s how we work as humans – so breaking up those people to bring in new thinking is painful.”

According to Dunbar, the upper limit on the number of social relationships we can enjoy is 150

Dunbar suggests that people can have no more than 150 social relationships at any one time. “It’s a very stable number across all societies and cultures,” said Rockey.

From The Social Brain: The Psychology of Successful Groups by Tracey Camilleri, Samantha Rockey, and Robin Dunbar.

4. Athletes crave individual – and team – development

Young athletes are bolder in stating their desire for belonging and connection than their forebears, but this comes with a paradoxical demand for more personalised training and attention. There are clear implications for the time coaches spend on team dynamics in an era where the power has shifted to the athlete. The topic was discussed on a recent virtual roundtable. “Staff and coaches are more vulnerable,” said one participant, who pondered where the balance needs to sit. “Give the athletes a voice and a choice, give them ownership, have the consultation, but there is a line too.”

Another participant with experience of coaching in European football, highlighted that individual work will mean different things to different people and can be dependent on team selection. They argued that there is room for better management of expectations and, more broadly, a consensus for coaches and athletes alike on what constitutes ‘individual’ training.

5. The best performance tools are co-designed

In February 2024, the England & Wales Cricket Board launched its Insight 360 platform, which adopts a data-driven approach to athlete and performance management.

Ahead of the launch, the ECB gathered input from practitioners and coaches across the English game. “This means Insight 360 is bespoke for women’s cricket,” said Anna Warren, the Head of England Women’s Science & Medicine. Players, she said in this article, are happy with an app that allows them to review their own data in as much detail as they like. “This is good for player buy-in, which is always a challenge in relation to athlete monitoring.”

There is also the power of a co-designed project. UK Sports Institute have found as much with their Project Minerva. Dr Richard Burden, the UKSI’s Co-Head of Female Athlete Health & Performance, said: “Get the practitioners involved, get athletes, get the teams and bring them along with it because if they’re onboard you get easier access to them and you’re going to produce something that’s more translatable, meaningful and applicable to them.”

Warren is on the same page with Insight 360. “You can link loads of different data sources together and start to answer some key performance questions – we’re not looking at everything in isolation.”

By John Portch

John Longmire stood down as Senior Coach of the Sydney Swans in November – fewer than two weeks after his onstage appearance at the Leaders Sport Performance Summit in London.

Having fashioned a reputation as one of the finest coaches in the league during his 14 seasons in charge, Longmire has taken a new position as the Swans’ Executive Director for Club Performance. He handed the coaching reins to his assistant, Dean Cox, as the club’s succession plan swung into action.

“I couldn’t get rid of the feeling that maybe it’s time,” Longmire told his players in a moving farewell speech. He had first discussed the idea of stepping away with the team’s management 18 months earlier and returned to the topic midway through the 2024 AFL season.

Longmire’s 333^rd and last game in charge turned out to be October’s Grand Final, which Sydney lost to Brisbane. Overall, he took the Swans to four Grand Finals and won one flag, in 2012.

The Swans’ list and performance infrastructure are the envy of most in the league. In fact, few departing coaches ever leave their successor a team in such good shape.

This may have been on Longmire’s mind at the Kia Oval – a ground where, as a 16-year-old back in 1987, he played in an infamous exhibition game for North Melbourne against Carlton.

“It was labelled the ‘Battle of Britain’,” he said while directing Leaders Performance Institute members towards the YouTube highlights. Those that click through can expect a litany of violent fouls.

“It was my first game, and I was absolutely petrified,” he said with a smile.

Longmire then returned to his time as Senior Coach and we’ve picked out four nuggets of wisdom.

1. Don’t become set in your ways

Injury put paid to Longmire’s playing career in 1999 (he won the AFL flag in his final game for North Melbourne) and, three years later, he became an assistant to Sydney’s then Senior Coach, Paul Roos.

Longmire was 31 years old at the time – still young enough to be a contemporary of the players he was now coaching. By 2024, both he and the sport had changed.

“The older we get, the further we get from that age demographic,” he said, “and the more rigid, the more set we can become in our ways and our beliefs – that’s the real danger.”

Longmire consciously moved with the times, but his wisdom would have counted for little if his players did not pay attention. “I know what it takes for a successful organisation to stay competitive,” he continued, “but I am the one that has to bend and move.”

One example was his gradual shift from focusing on the team’s leadership group to spending more time with the younger players. Longmire would watch and listen to them without judgement and, when necessary, “bring them back to where you know high performance teams like to operate.”

2. Find your truthtellers

“The best cultures are the ones that keep moving and adjusting to the ecosystem,” said Longmire, who emphasised the coach’s role in that process.

“I walk amongst our playing group during our warm-ups and that’s a case of sensing the mood, working out who’s talking to who and what they’re talking about.”

He also leaned heavily on his most empathetic players (“those that don’t just walk past your office – they walk in and say: ‘how are you going, coach?’”). The relationships he shared with those players were “ever more valuable” because they were his best eyes and ears in the changing room.

“Make sure you water those relationships because they’re the ones that will keep you in a job.”

3. You’re not bulletproof – don’t try to be

For all his stature as a coach, Longmire was keen to remain “connected and relatable” to his players and staff. As he said onstage in London, “the coach is no longer looked upon as being bulletproof” whatever their standing may be within the game.

His final speech to the players and staff as Senior Coach attested to that belief. He weaved in personal stories and his voice cracked at times. He wiped away tears too.

It called to mind the weekly ‘storytelling’ sessions that Longmire made a key feature of the Swans’ environment. He told the Leaders audience that players and staff share stories or complete a series of tasks for discussion each week. Recent examples included writing ‘a letter to your 16-year-old self’. These sessions are popular with players and staff alike.

“Sometimes it’s a photo of something that mattered to you and quite often there’s tears involved,” he said. “The way I looked upon coaching 25 years ago is completely different now – these 18, 19, 20-year-olds need to be able to relate to you. If you can show that you’re human, you get a lot more back.”

4. Look beyond winning and losing

Winning cannot be everything, even for a proven winner.

“If we measure ourselves on the ultimate success, there’s a lot of years of being unhappy,” said Longmire. A coach must find other factors, such as the personal development of players or staff. He said it is critical to have more in the ‘plus’ column than the ‘negative’.

“Identify, enjoy, and celebrate those moments. And make sure you get joy out of the journey.”

By John Portch

With the new year ahead of us, the Leaders Performance Institute cordially invites you to take a swift look back.

There was plenty on offer on our Intelligence Hub in December and here we bring you four key thoughts from the final weeks of 2024 to set you up for success in the months ahead.

Before we get into it, remember our first summit of the year takes place at Melbourne’s Glasshouse in just under four weeks’ time. More info here. We hope to see as many of you there as possible.

If there’s an upcoming virtual learning session that takes your fancy, please let a member of the Leaders Performance Institute team know.

Right, back to the matter at hand. Here are four themes that stood out in December.

1. Female athletes are too often overlooked

That’s not really news and, to be fair, is not entirely representative either. We have sought to address the fine work being done (as well as the enduring iniquities) in our latest Performance Special Report, titled A Female Lens on Performance: what it takes to help women and girls thrive in elite sport.

The report, which is brought to you by our Partners Keiser, features Garga Caserta, the Head of Performance at NWSL side the Kansas City Current, who discusses the best ways to balance challenge and support for players.

He also touched upon his reluctance to chase ‘low-hanging fruit’ in women’s sport performance, particularly where data is lacking:

“Research shouldn’t be about recognition, and a professional sports environment is not the place for research. The team and athletes suffer from it rather than benefit.”

Elsewhere in the report, we spoke to:

• Helene Wilson and Jody Cameron at High Performance Sport New Zealand about their efforts to create opportunities for female coaches and practitioners across their nation.
• Chloe Francis, the Head of People Operations at England Rugby, about her organisation’s maternity policy.

We also pondered the potential implications of the gendered environment for female athletes and coaches.

Download A Female Lens on Performance now.

2. Does your mental performance coach do enough for your team?

Be careful how you answer that question. If you feel that your mental performance coach never quite fulfils their remit, perhaps you’re not setting them up to be successful. It could be, as mental performance coach Aaron Walsh argues in this exclusive column, that you’re viewing their work from the wrong angle.

Walsh wrote:

To successfully integrate the work, teams need to understand what a mental performance coach can do to elevate performance and how to deliver that work most effectively. Traditionally, the delivery model has involved one person attempting to meet the needs of everyone in the environment. This often leads to frustration for both the team and the provider. The team feels like the demands are only sometimes met, while the provider feels more time is needed.

A more effective model is viewing the provider as a facilitator, where they engage the key leaders in the environment and help drive the work. Yes, contexts will be provided for the provider to deliver critical messages and practices directly. Still, as we know, the mental side of performance happens every day and all the time.

Read the full article here.

3. Are you happy with how your team is using its data?

Even if you are, you probably feel that you can tighten up processes here or look at things through a different lens there.

It was a theme that ran through our Kitman Labs podcast series where the Leaders Performance Institute was joined by Kitman Founder Stephen Smith to chat to a range of guests from across the world of soccer.

These included Dr Karl-Heinrich Dittmar, the Head of Medical at German Bundesliga champions Bayer Leverkusen. He spoke at length about the club’s efforts to use data to outmanoeuvre their rivals when recruiting:

We have now one of the best German players, Florian Wirtz. He is, together with Jamal Musiala, definitely one of the top two talents in the German Bundesliga. And he decides to stay longer with Bayer Leverkusen because he has a chance to improve. He could have gone to Bayern Munich, he could have gone to Chelsea, he could have gone to Real Madrid, but he didn’t because he knows with our strategy, and this strategy is based on data, he can improve. And his outcome after some years will be much better. And this is a big argument for our recruitment team to bring players to Bayer Leverkusen.

During the course of this Kitman Labs series, we also spoke to:

• Paul Prescott, who helped to deliver the English Premier League’s Elite Player Performance Plan, and Morten Larsen the Head of Methodology at Danish Superliga club Aarhus (who are renowned for their talent development work)
• Arianna Criscione, the Head of Football Operations at Como Women, and Sarah Smith, the Director of Medical & Performance at Angel City FC
• Yael Averbuch West, the General Manager of Gotham City FC

4. How do you develop leaders?

It’s an age-old question, but no-one has really nailed it. Dan Jackson, the General Manager of Player Development & Leadership at the Adelaide Football Club is no exception.

“I can’t teach leadership,” he told the Leaders Performance Podcast. “I can help unlock what’s already in there.”

Jackson feels that leaders can be created. “Leadership is 100 per cent made, but it’s made from a very young age.”

Beyond the origins of leadership, Jackson also spoke about the importance of prioritising others in a team environment.

“Great sustainable teams are built in environments where everyone’s looking to help someone else out,” he adds. “When you fill someone else’s bucket, it fills yours.”

It’s well worth your time. The same can also be said for these other guests, who all joined our three-part Keiser Series podcast in December:

• Duncan French, the Senior VP of the UFC Performance Institute
• Flo Laing, the Lead Physiotherapist for the Scotland women’s rugby team
• Lachlan Penfold, the Head of Performance at the Melbourne Storm

A podcast brought to you by our Main Partners

Dan Jackson is the General Manager of Player Development & Leadership at the Adelaide Football Club, but he is quick to dispel any notions that he is a guru.

“I can’t teach leadership,” he tells the Leaders Performance Podcast. “I can help unlock what’s already in there.”

On that note, he is certain that leaders are not born. “Leadership is 100 per cent made, but it’s made from a very young age.”

Beyond the origins of leadership, Dan spoke to Henry Breckenridge and John Portch about the importance of prioritising others [10:40]. “Great sustainable teams are built in environments where everyone’s looking to help someone else out,” he adds. “When you fill someone else’s bucket, it fills yours.”

Also on the agenda were the importance of humour and enjoyment [22:00]; the argument against ‘refreezing’ culture [48:30]; and the practical steps that help leaders to manage team operations [32:00].

Henry Breckenridge | LinkedIn

John Portch | LinkedIn

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

An article brought to you by our Event Partners

By John Portch

How do you turn your setbacks into springboards?

A rich seam of answers ran through both days of this month’s Leaders Sport Performance Summit at the Kia Oval in London.

We listened to speakers from various sports organisations discuss their responses to setbacks. Teams including Chelsea, Racing 92, Harlequins and the Sydney Swans laid it all on the table. Several explained how they managed to turn things around.

Stephan Lewies, for example, captained a Quins team to victory over Saracens in October; their 17-10 win ending a miserable run of eight consecutive defeats to their Premiership rivals.

“Coming off a record like that,” said the South African lock, “you often look for answers in the wrong place.” Lewies explained that season after season Quins would change their usual approach when facing Saracens. This season they stuck to their guns and it paid off.

“When the pressure came on in this game, [we turned to] something we’d done for the whole season, for years previously, versus something new in the pressured moment.”

Kudos to Quins, but neither they nor anyone in sport has dealt with the difficulty of landing a probe on Mercury or the conundrum of trying to thaw a microscopic strand of ice on the lens of a space telescope 1.5 million km from Earth.

For Carole Mundell, the Director of Science at the European Space Agency [ESA], such stories represent another day at the office. Crisis after celestial crisis is routinely averted on Mundell’s watch by some of the brightest minds in astrophysics.

Of ESA’s triumphant run-in with the intrusive ice, she said: “Data gives you information. Information gives you knowledge. Knowledge only gives you insight and wisdom for action if you really understand what it’s telling you and how to interpret it with your own experience on top of that.”

Mundell feared impostor syndrome when stepping onto the Oval stage but her words instantly resonated with an audience of coaches and practitioners.

They also lead us nicely back to our original question: how do you turn setbacks into springboards? We bring you six interrelated smart tips from across both days of the summit.

1. Find the right skills to help you in a crisis

How does it feel to be under the cosh in your role? What tools do you lack in those moments? Carole Mundell has allowed herself to be shaped both by the crises she’s confronted and the organisation she leads. Instinctively, she’s a creative scientist, a physicist with the urge to investigate independently. Yet her work at ESA requires her to think like an engineer and commit to the team; these newly acquired skills have proven crucial in moments of crisis.

“I’m learning to think like an engineer. All of ESA’s structures and processes and how we operate comes from the mind of an engineer… We have a whole quality assurance system where we set our objectives and we say ‘what will we do?’ ‘What did we say we’d do?’ ‘Did we do what we said?’”

Carole Mundell

2. Seek key allies above you

Racing 92 were treading water in France’s Top 14 league when they appointed Stuart Lancaster as Director of Rugby. Lancaster, whose tenure began in 2023, was hired to transform their fortunes, but faced considerable obstacles. Language was one, culture another; he also knew he’d be working under his predecessor, Laurent Travers. Nevertheless, Lancaster felt that he was “pushing on an open door” thanks to the quality of his coaching work with England (2011-2015) and, in particular, Leinster (2016-2023).

The big question he asked himself was: should he tiptoe in or smash down the door? As Racing’s revival required more than a cosmetic makeover, he opted for the latter. With the help of his French coaching staff, Lancaster introduced a new working week, a new playbook, and called time on Racing’s long lunch culture. He could disregard those who labelled him an ignorant ‘Anglo-Saxon’ thanks to the relationships he forged with Travers and the Racing board.

“I spent a lot of time prior to the players arriving getting [the management] to understand my vision, my philosophy and what I wanted to achieve; not taking away the DNA of Racing and trying to replace it with Leinster, but trying to merge the lessons I’d learned with England, the lessons I’d learned from Leinster, and then bringing that structure and detail to a French environment.”

Stuart Lancaster

3. Who are your key influencers?

The Sydney Swans had to dust themselves off following their 2022 AFL Grand Final defeat. John Longmire, who this week stepped down as the Swans’ Senior Coach, led them back to the Grand Final again this year. Since leaving London, he has handed the reins to his assistant Dean Cox, who will renew the team’s fight for a first flag since 2012. The factors that propel a team one season will not necessarily apply the next, but Cox is sure to emulate Longmire in learning and applying the lessons from another painful defeat. In dealing with setbacks, Longmire always leaned heavily on the key influencers in his “ecosystem”.

“The ecosystem includes your team, the board, the CEO, your fans. Your playing group and staff are a living, breathing organism, the whole thing, and it needs to keep moving and shifting. I’ve got certain long-held beliefs close to my heart, but also within that [have] the flexibility to shift and understand that the best cultures are the ones that keep moving and keep adjusting to the ecosystem. Understand the good influencers in your group, the ones that can help you with that.”

John Longmire

4. Don’t be afraid to let the wrong people walk away

When Chelsea won the Champions League in 2021, the club would not have expected to slump to a 12^th-place finish in the Premier League just two years later. Nor would they have predicted the organisation narrowly avoiding oblivion and a subsequent change of ownership. Bryce Cavanagh was hired as Performance Director in the summer of 2023 and, while he has long been considered one of the best in the business, an arduous task awaited him.

He admitted his presence created a sense of risk and vulnerability in some quarters, but he was fair in setting out his stall. Some relished the challenge of staying to help build a fresh performance strategy (a work in progress, he admitted), but others sought roles elsewhere. Cavanagh was willing to let them go.

“First of all, we talked and defined where we were going, what we wanted, the behaviours that we needed, then the performance strategy. We had to really define where we wanted to go and what we wanted the bus to look like because then people ended up self-selecting.”

Bryce Cavanagh

5. Have the difficult conversations quickly

As captain of Harlequins, Stephan Lewies regularly faces difficult conversations. They are of added importance when the chips are down and tempers are frayed. Time and again, as Lewies explained, he has been able to plot a path out of disharmony by being proactive, acting fast and ultimately putting the team first. A leader should also strive to understand multiple points of view without leaping to conclusions.

“That’s the main goal in any tough conversation: you turn a negative into a positive that we can use going forward… When we [avoid] a tough conversation, the problem just becomes bigger and bigger… walking away from that conversation is the easy option, but stepping into that space is so important.”

Stephan Lewies

6. Prioritise your stress and emotional responses

Success and failure both present psychological and emotional challenges. In 2021, the UK Sports Institute introduced its ‘Performance Decompression’ tool to help athletes and support staff transition back to daily life following intense competition periods. The tool consists of four phases: first there’s the post-event ‘hot debrief’ followed by ‘time zero’, which, as the UKSI website explains, focuses on ‘restorative care in a soothing place’; then it’s ‘process the emotion’ and, finally, a ‘performance debrief’.

The tool can be used anywhere. British 1,500m runner Jake Wightman, for example, chose a sofa in a Twickenham café to unpick his underperformance at the Tokyo Olympics. A year later he was world champion and, while there was much more to it, psychologist Sarah Cecil believes the tool helped Wightman to plot his comeback. She and the UKSI’s Head of Performance Psychology, Danielle Adams Norenburg, are also happy to teach their tool to any individual or organisation who may find it useful.

“By the end of this process, Jake had made sense of the experience, he was able to tell his story about where he was, and he was also able to process all the emotions that surrounded his performance and the lead-up to his performance… I don’t need to tell people in the room that lots of factors contribute to performance… but in the same position, with 300m to go, Jake had what he needed to run fast enough to be world champion.”

Sarah Cecil

By John Portch

A personal declaration by three-time Super Bowl winner Patrick Mahomes has been a valuable performance education tool at the Brisbane Lions’ Springfield Central training ground.

The players and staff stand in awe of the Kansas City Chiefs quarterbacks’ postseason exploits, but Google images of a topless Mahomes with a less-than-perfectly-chiselled figure provide conversation-starters on training, performance and nutrition.

“He’s considered the GOAT at the moment and he’s basically got a ‘dad bod’,” said Damien Austin, picking up on the term Mahomes has used to describe his own appearance. As a three-time Super Bowl MVP, Mahomes is clearly doing the right things, and Austin, who is Brisbane’s High Performance Manager, was simply illustrating how highly attuned his athletes are to the demands of their own high performance.

“We educate the players about acute-chronic workload,” he told an audience at February’s Leaders Sport Performance Summit at Melbourne’s Glasshouse. “They know about injury management, they know about their programmes and why we do what we do.”

Brisbane are one of the best teams in the AFL; and a premiership, their first since 2003, is a realistic target. It’s a far cry from the mess Austin inherited when he first walked through the door in November 2015. He came from the Sydney Swans with a remit to revamp Brisbane’s high performance setup, but it would prove to be easier said than done. “I came to the harsh reality that we were very different.”

Brisbane rock: not all it’s cracked up to be

In 2016, Chris Fagan was appointed Brisbane’s Senior Coach. He initially focused on the physical, technical, tactical and psychological elements that could give him the biggest bang for his buck.

The team also decided to fake it until they made it; “stealing” ideas from individuals and teams, including Usain Bolt, Eluid Kipchoge and the San Antonio Spurs. Austin said: “These people reminded the players what some teams did and we mirrored [their actions and philosophies] until we could develop our own.”

They even brought a large rock to Springfield Central so that the players could ‘pound the rock’ in the manner talked about at Gregg Popovich’s Spurs, where a rock takes pride of place at the entrance to their practice facility. It brings to life the Spurs’ belief that it is not the final strike that cracks the rock but the hundred blows that came before.

While it makes for a stirring scene in San Antonio, Brisbane’s rock did not hold up its end of the bargain. “Every now and then the players would have a crack at it but the rock wasn’t hard – it kept breaking – we had to get another rock!”

On the field, the team continued to lose most weekends. “We called ourselves ‘the happiest bunch of losers’.” While Fagan’s first two years were characterised by turbulence and continued turnover, the atmosphere gradually improved because the people that stayed (or joined) believed in the direction of travel.

The team had long since resolved that at least no one would outwork them. It was their founding philosophy. Players were pushed out of their comfort zones (Brisbane introduced 3K time trials when 1K or 2K were the league norm) but given all the necessary support to prepare. Additionally, no other team had to train in the oppressive heat of the Brisbane summer (routinely reaching 29˚C/84˚F) but the local climate was reframed as a performance advantage.

The team also began to measure everything they could. “I’ve never been in a programme where strength results or running results from the general running session were put up in team meetings so much,” said Austin.

Little victories were celebrated along the way. “If a rookie player benched 60 kilos for the first time it was a pretty big deal.” The players enjoyed their progress. “It could not be us just harping on and on [otherwise] those early losses could have taken their toll.” Instead, as results turned, it led to a firm bond between the players, many of whom are locals who happily spend their downtime together.

Eight years on from teaming up with Fagan, Austin defines high performance very differently. “In the early days we would say ‘let’s do the basics and get as many gains as we can to attract younger players and hopefully they perform later down the track’. Now we’re looking for the finer edge. How we can improve our weaknesses? If you were to play us, how would you as an opposition coach or stats department play against us? Years ago we would not have looked at that.”

Best foot forward

Under Fagan, Brisbane have become known for their growth mindset and fearless approach. The staff have worked continuously to remove the fear of failure, with sessions that demanded players kick off their weaker foot being a prime example. Such efforts underlined that this was a psychologically safe environment. “Those sessions weren’t pretty, but there was an acceptance that you’re going to fail; but don’t be fearful of it. Learn from it,” said Austin, who also explained that players now routinely run their own training sessions and both give and receive performance feedback. “Leadership is not about being the best. Leadership is about making everyone else better.”

Nevertheless, for all their progress, Brisbane’s major defeats have been frustrating. These include semi-final losses in 2019 and 2021 and preliminary final reverses in 2020 and 2022. They bounced back to make the Grand Final at the MCG in 2023 but their narrow defeat to Collingwood that afternoon still rankles and they are determined to make amends. They have put their belief in a 24/7 approach to high performance to bridge that four-point gap. “You need to live it, endure it, deliver it. You need to do everything off the field, look at how you manage it; be involved and make the best out of it.”

Patrick Mahomes would no doubt approve.