By John Portch & Luke Whitworth

“I very rarely see organisations that are genuinely working towards the same goal.”

Alignment is perhaps more crucial than ever in high performance, yet as this practitioner noted, it is absent too often.

They were speaking at a Leaders Virtual Roundtable that dug into the topic.

“We’ve got a large team of staff, whether that’s coaches, practitioners, athletes, and that starting point of knowing where you’re going or what you’re aiming for is really important,” said one attendee who works for a Premier League team. “Then we build a strategy around that. So what we’re looking to do and the type of things we’re trying to do – and the things we’re not going to try and do.”

“I think the point of making it intentional is a huge one for us,” said another participant who works in the NWSL. “That’s been a huge emphasis with us as a staff this year – just making sure that we are all aligned and all on the same page.”

It takes time and effort and, over the course of the conversation, the participants shared their experiences and offered some best practice tips to help you and your team.

Alignment starts at the top

The consensus was that alignment flows from the top of an organisation. The table said that senior leaders must articulate an organisation’s goals and consistently reinforce them.

“Ownership has come in and been very clear about the goal of the club,” said the practitioner from the NWSL. “We want to be a leading global sports franchise, not just within the soccer space, not just within the women’s football space.” It is a lofty aspiration but all staff members understand the aim.

Find the low-hanging fruit

Next is identifying the obstacles, “the low-hanging fruit”, which means “each department approaching the general structure of practice by identifying what’s important and then identifying how you’re going to measure those things,” as a participant working in Major League Baseball explained. “Then you break that down into its subcomponents and figure out how you’re going to identify where the lowest-hanging fruit is to then solve those problems.”

Frequent check-ins

Find opportunities to check against your team’s objectives. As one attendee said of their team’s meetings, “we started with the end goal for the end of the season and how we are going to break that up.”

It requires “crystal clarity,” as another attendee put it. They said: “do we reduce the amount of interpretation, and then on the back of that, how are we checking for understanding?” It cannot just be a case of the leader “broadcasting” messages of expectation or definitions. “What’s actually being heard and understood? How frequently do we check that?”

Develop a common lexicon

Words are critical in ensuring that athletes are presented with a united front. “That comes with knowing what are the goals, the mission, the vision of the club,” said the same attendee, “and then all being able to speak from a common language.”

“It’s in how we use strategy and try and bring it to life,” said another attendee. “I’ve seen staff buy-in, not only in one-to-one meetings or annual reviews, but day to day. They are using the language that exists in our strategy – we’re talking the same way, and we’re trying to achieve the same things.”

Let staff shape how your vision comes to life

As a leader, it is also critical to understand staff motivations and aspirations. “There’s so many compartmentalised pieces to some environments,” said one attendee with knowledge of the British sports system. “How do we actually align where there are different motivations and aspirations?”

“If you get buy-in from people and input from day one, I always find that more impactful,” offered one participant. When people are invested it leads to smarter ideas and strategies – and everyone understands how they can help to achieve them.

Make accountability the norm

Each department must articulate their goals within the bigger picture. One attendee said: “We all have a vision of what each department is working towards and who’s going to be responsible for those elements.” A team can also ask, “‘this is what this department is working on – is that getting us to where we want to go?’”

Where your values are on the wall, they can serve as a useful conversation-starter. One attendee, who works as a director of performance, spoke of approaching a staff member “standing in front of our strategy and saying, ‘where’s the work you’re doing? Where does it fit in our strategy? The acid test is they say, ‘oh, yeah, I work on this, and I know I contribute to that’. If they can’t do it then that’s on me, because we haven’t made it really clear where their work fits.”

Where there’s progress, you can celebrate the wins. “People get the chance to be appreciated. ‘OK, this is what you’re working on, this is how it’s going’” said the participant from a club in the NWSL, “and we can celebrate the victories where we’ve started to move the needle towards that ultimate goal.”

Be agile in your programmes

Alignment is not fixed, it requires constant revisiting. As one attendee said, “when we start to add more staff and the structure sometimes becomes redundant” as reporting lines change. The risk is “you have people who are tied to titles and roles that may not function anymore.”

Therefore, it is important to move beyond grand gestures of alignment and place emphasis on those day to day interactions. “The behaviour layer”, as one attendee phrased it. “‘If we do this well, we would see this, this and this’. So now you actually have things to hold people to or, if they are demonstrating it, celebrate it. ‘Great! Let’s have more of that’. If they’re falling short, ‘let’s have a conversation. Why aren’t we seeing some of that? It’s taking it from the grand gesture to the day to day: ‘demonstrate it, live it, breathe it’.”

By Luke Whitworth

David Beckham was one of the first athletes in sport to be described as a ‘cultural architect’.

The label was used by sports psychologist Willi Railo, who worked as a consultant in the early 2000s for Sven-Göran Eriksson, the England men’s national team Manager at the time.

“He has grown to become a cultural architect,” said Railo of then England captain Beckham in a BBC documentary titled The England Patient, which was broadcast ahead of the 2002 Fifa World Cup.

“[Beckham] has today a very great influence on the attitudes of the other players and he is thinking along the same lines as Sven-Göran Eriksson. So he’s a very good tool for Sven.”

According to Railo, cultural architects are “people that are able to change the mind-set of other people. They’re able to break barriers, they have visions, they are self-confident and they are able to transfer their own self-confidence to a group of people”.

Present day cultural architects include figures such as the Phoenix Mercury’s Diana Taurasi, Australia men’s cricket captain Pat Cummins, and Chelsea Women captain Millie Bright. The list is endless when you dig down.

Your cultural architects can be coaches or staff members too. They can be anyone who pays enormous attention to culture. Critically, while they are not always the most senior leader, they do have to have the ear of those leading.

The idea that cultural architects can emanate from anywhere gave real impetus to a recent Leadership Skills Series session, where members of the Leaders Performance Institute explored various interventions and the value of adopting a strengths-based approach to building culture.

Current cultural goals

What established goals do you have in your organisations that relate to your wider organisational culture?

One of the trends we’re noticing when it comes to cultural leadership is a focus on one specific aspect of culture at a time. The participants in the session identified a series of culture-strengthening goals that, if achieved, would deliver a competitive advantage:

• Collaboration across functions
• Continuous improvement
• Innovation and creativity
• Belonging, identity and wellbeing
• Psychological safety
• Use of data to inform decisions

When you align behind a goal, progress can be swift.

The six levers needed to lead a cultural change

In the session, we revisited six key levers for leading cultural change.

1. Make the key principles ‘sticky’

A message needs to be heard at least six times for a person to take it in and, if the principles are ‘sticky’, they naturally become easier to remember. Consider your straplines or strategy: do they meet that level of ‘stickiness’? A good example from the Olympic world is the question: ‘will it make the boat go faster?’ Another is the All Blacks’ ‘leave the jersey in a better place’.

2. Role models

This is the classic example of ‘words on the wall’ versus living the values. If the leaders and cultural leaders really model those behaviours, it’s what people will experience and lead by. Research in the field of inclusive leadership shows that leaders can influence the people, the athletes, the organisation around them by up to 70 per cent with their behaviours.

3. Culture conversations

A team must constantly review their organisation and culture and reflect on their current status. Ask yourself: where are our gaps? Where are our strengths? How can we improve? You can use a system rating scale from 1-4 to guide some of these insights. These system rating scales create an opportunity for those culture conversations to emerge and they provide an insight into the health of the culture at a specific moment in time.

4. Develop skills and processes to support intent

Take psychological safety: it is important to enable people to speak up. If you provide such opportunities it supports the intent to make positive change.

5. Feedback

Feedback is critical, yet people do not always deliver skilful feedback. Too often it can feel personal, it provokes defensiveness and is ultimately counterproductive. It is better to create a feedback loop and a culture of ‘skilled candour’ (a twist on Kim Scott’s ‘radical candour’) so that people are able to deliver feedback in a skilful manner.

6. Get the right people on the bus

When engaging in culture change, do you have the right people in your environment? It may come to a time when you have to make a decision about who needs to be on the bus – and who doesn’t.

The power of AI (appreciative inquiry)

Appreciative inquiry is a social constructivist-informed model that seeks to engage people in self-determined change. The model, which was devised in the 1980s by David Cooperrider and Suresh Srivastva, is inherently positive. It focuses on discovering and amplifying the best of what already exists (individually and collectively) within a system or organisation. It stands in contrast to most change models, which tend to identify problems and seek to fix them.

What are some of the benefits of appreciative inquiry?

The model:

• Leverages existing strengths, requiring less change and new learning.
• Creates positive energy, building confidence and pride.
• Taps the experience of those on the frontline and fosters ownership for performance.

How we do it:

• Identify and share examples where you have been at your best and forensically unpick those.
• Identify behaviours that stand out and challenge people to be specific.
• Maintain disciplined focus on positive examples.

Here are some reflective questions you can use within your environments when considering what aspects of your culture you want to develop:

• Think of at least one example of where you have seen this behaviour at its best in your culture. A subsequent coaching question could then be: ‘what stands out from these examples?’ The key is to be specific.
• Think of an individual who exemplifies this behaviour in your culture. Here’s an additional coaching question: what specifically do they do? Summarise key behaviours and standards from your discussion within a ‘we are at our best when we…’ framework.

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By the Leaders Performance Institute team

Collingwood captain Darcy Moore once compared preparing to play Australian rules football to spinning plates.

“There are parts of your game going well at a particular time and other parts of your game that are not going well,” he told Fox’s Face to Face in 2023.

“You’re trying to improve these things without sacrificing the things you’re doing well.”

He and Collingwood span those plates with alacrity during the 2023 season, his first as captain: they won the AFL Grand Final. Today, they remain one of the league’s finest teams; and Moore has been praised for his leadership abilities both on and off the field. It was to great acclaim that we welcomed him to the stage at the 2025 Leaders Sport Performance Summit at The Glasshouse in Melbourne.

“Good player leadership is organic and comes from natural respect based on competency, status and character in alignment to the team’s values,” he told an audience of Leaders Performance Institute members.

In addition to Moore, across two insight-laden days, we hosted a range of speakers from organisations including Melbourne FC, Leinster Rugby, the Royal Melbourne Hospital and Royal Australian Air Force. The overarching theme was the approaches one can adopt to give performers the best chance of success.

There were six approaches that stood out.

1. Prioritise the athlete-coach relationship

The athlete-coach relationship is pivotal, whether it’s a long-tenured coach setting up a new leader for success or, conversely, a senior athlete taking steps to put a new coach at ease.

Craig McRae, the Senior Coach at Collingwood, demonstrated the former with his public endorsement following Darcy Moore’s appointment as captain in 2023. “Be yourself, forge your own journey, and take a swerve at what that needs to be,” he told Moore. “Lead from the front and lead your way.”

Across town a year later, Rebekah Stott, a hugely experienced New Zealand international defender with more than 100 A-League appearances under her belt, went out of her way as captain of Melbourne City FC to ensure incoming Manager, Michael Matricciani, felt at home.

“From day one when I signed for the club, from the first conversations I’ve had, she’s only welcomed me with open arms,” said Matricciani. “She’s been a great support and she’s an excellent leader off the pitch.”

Neither Moore nor Stott, who spoke onstage together, believe they’re the finished article. Both spoke of their need to work on confronting teammates and having difficult conversations. In that regard, it helps when the on-field leader feels both comfortable and supported.

“It is every player in the team’s job to lead in their own way, however they can do that.”

Rebekah Stott, Melbourne City FC

“What makes a good coach? The coach knowing their players, having good relationships and understanding what they need – this sets you up for success. They also let talented people around them do their jobs. This is particularly important when the pressure comes and you need to remember that everyone is there for a reason.”

Darcy Moore, Collingwood FC

2. Build trust at pace and communicate with care

Moore and Stott’s concern with confronting people in emotionally charged environments is a daily feature of life at the Royal Melbourne Hospital, where Brian Le serves as Director of Palliative Care at the Peter MacCallum Cancer Centre. “Preparation is really important,” he said. “I formulate what needs to be spoken about and what my agenda is. But once with the patient, I adjust to what I’m hearing and the clues I’ve picked up in relation to their context.”

Timing is critical too. “Not addressing the situation has its own cost,” said Le, adding that delays are regrettable when the patient likely knows that an emotionally-wrought conversation is coming anyway.

“When I started to apply what I had learnt, as I’ve matured in my career, I’ve realised it’s not about me but the person I’m looking after. My job is to apply what I know to help the person, listen more and let them lead more – it’s more effective than leading with knowledge and expertise.”

Brian Le, Royal Melbourne Hospital

3. Balance disruption and stability

Data-informed decision-making is preferable, but where does the balance sit between objective and subjective sources? Additionally, what of the balance between disruption and stability? The topic was tackled by Kate Hore, the captain of AFLW team Melbourne FC, who spoke alongside Marcus Wagner, the club’s Chief Innovation Officer & General Manager of Football Operations. The Demons have been using Teamworks Performance as they look to strike that balance.

“You can get a flag from your monitoring that helps a discussion, but the impact really comes from your relationship with the athletes,” said Wagner. “Baseline information helps, but understanding the person is most important.”

When you understand the person, you can ask the right questions (either in-person or via questionnaires) and, if something needs to change based on something that happened in training, staff can swiftly make adaptations (supported by data).

As for the balance between disruption and stability. “It’s fine balance,” added Wagner. “You need to ensure you don’t lose your identity by going too far either way. How we measure is by looking at overall performance internally and externally, how we communicate, and the quality of our data.”

“I really like the idea of having a dropdown [list] of someone you may want to speak to as a follow on from completing [the team’s wellness questionnaires]. [As a player] you may value speaking to a different person each time depending on how you are feeling.”

Kate Hore, Melbourne FC

4. Give a platform to ‘terrible ideas’

Approximately 95 per cent of Nobel Prize-winning scientists emanate from the same cluster of labs or have enjoyed the proximal influence of past winners. Why? It is their higher minimum standards or greater openness to new (and often bad) ideas?

David Burt, the Director of Entrepreneurship at the University of New South Wales, delivered a presentation in which he lauded the value of exploring ‘terrible ideas’. His rationale was sound: it reduces the negative emotions that can cloud creativity and reduces the impact of power dynamics in a team environment.

He recommends an ‘accountability loop’:

• Build
• Measure
• Learn

“Terrible ideas allow you to develop new skills and meet different people in the process. There is a surprising amount of value in implementing a little bit of resource in them to drive another layer of growth.”

David Burt, University of New South Wales

5. Sustained excellence does not happen by accident

What must we do to sustain excellence? That was at the centre of Dave Walker’s appearance at the summit. The former naval pilot, who works for the Royal Australian Air Force, spoke of PBED:

• Plan
• Brief
• Execute
• Debrief

PBED, he explained, is a continuous improvement process to table improved error recognition, error reduction or correction, which enables the creation of efficiencies that lead to improved performance. It is an essential tool in an environment where students must learn quickly.

“It’s the quality of interaction in each event that ultimately turns a team of experts into an expert team,” said Walker. “We often find that members do not know how to work or operate as a team – just following a framework does not make a team.”

“We must give people the ‘how’ – it is not enough to say ‘this is what you have to do’ – people will learn at a higher rate when you give them the ‘how’.”

David Walker, Royal Australian Air Force

6. Proximal role modelling for the next generation

Leinster Rugby, one of Europe’s most prominent teams, has a squad that is 86 per cent homegrown – what is the secret to finding and nurturing supreme talent in your region? As Simon Broughton, the Academy Manager at Leinster, explained, the team benefits from a group that has played and developed together in the youth ranks. They have travelled, won and lost as a collective. “So many experiences that strengthens their connection,” said Broughton.

The club has adopted a variety of approaches, including proximal role modelling, which sees younger players spend 80 per cent of their time integrated with older players. Proximal role modelling is “integrated organically into different aspects of their training week, from walking the pitches, to session design, and into analysis rooms.”

Leinster have also latched onto the ‘goldilocks principle’ as 33 per cent of their players are neurodivergent. “This has led to changes in how messages are delivered,” Broughton added. “There are slides, but also video and walkthroughs, and time for reconnecting and breaking mental circuits.”

“We use proximal role modelling so that less experienced players have social interactions with more experienced players. [This is] to create an environment where learning and development can take place without a coach or a member of staff.”

Simon Broughton, Leinster Rugby

By John Portch

When it comes to performance under pressure, Rachel Vickery argues that too often teams fall back on what she terms the ‘technical, tactical, hope’ strategy.

“There is so much focus on the technical and tactical aspects of craft, and then people hope that it shows up under pressure,” said Vickery, a high-performance specialist who has worked with a range of elite operators in sports, business, medicine and the military to help them improve their performance under pressure. She was speaking as the host of a recent Leaders virtual roundtable on the topic.

Too often, Vickery added, teams fail to understand “what’s changing in the biomechanics of a person, their situational awareness, their ability to read and see the field; their communication style and strategy, and their decision making” when the pressure mounts.

The key is “being able to help people understand what happens to them in those environments and then being able to train for that” because, as Vickery said, performance under pressure is a skill that can be learned and the trick is “putting actions behind the words”.

Below are seven training and environment-based tips or factors, gleaned from the conversation, to digest and take back to your teams.

1. Work out what each individual needs

Athletes and coaches want to be able to keep their ‘smart brain’ online in moments of pressure, but no two people are the same. Some are more proficient than others. However, as one participant put it, “all personalities are capable of performing at the highest level, it’s just that some have to be more intentional in their approach” to training. “Have you got enough buffer in the system to absorb that natural increase in arousal state peaking?” said Vickery, who explained that an individual can develop that ‘buffer’ through personalised support and training interventions.

2. Make it a performance question

Performance under pressure is not some mystical ‘other’. People should be encouraged to work out what enables them to be their best and what detracts from their performance. Get to the bottom of that and you can understand your performance when under pressure. “If it’s something that impacts an athlete or coach’s performance, then it’s fair game for the performance conversation,” said one participant from Major League Baseball. It’s also important to consider the outside elements that contribute to someone’s stress levels. As Vickery said: “Very often it’s less to do with the performance arena than what’s going on outside”.

3. Develop mental health first-aiders

Stress can lead to burnout and mental ill-health and so people at your team should look out for each other. A participant spoke of their general manager taking part in their team’s compulsory mental first aid programme and, in the act of doing so, helping to normalise the conversation. Another participant spoke of their team’s work to identify personal triggers and cues. Their key question was: ‘what will we see in you when you’re feeling pressure?’

4. Remember: you’re not just fixing ‘broken’

Vickery issued a timely reminder that mental elements need to be fine-tuned just as much as the physical, technical or tactical. “It’s not just about fixing ‘broken’,” she said. “How do we go on taking things to a higher level?” Giving athletes and coaches a chance to assess their mistakes is critical.

5. You can train for the feeling, if not the scenario

While you cannot truly replicate high-pressure moments in training, you may be able to replicate the feelings they elicit. One participant with experience of the British sports system spoke of a time his team tested their analysts. They sabotaged the analysts’ equipment 20 minutes before the start of a competition and asked them to identify and fix the problems they created. The key to such tactics is to “review it, learn from it, go again, get your reps.”

6. A coach’s messages – spoken and unspoken – are critical

A coach’s words and actions are critical in high-pressure moments. “As soon as something is set up as a threat – ‘if we don’t win this we’re not making the playoffs’ – the stress response kicks off,” said Vickery. “If we can flip that to opportunity – and I’m not talking about rainbows, crystals and unicorns – I’m talking about intentional language; ‘how clean can we play this?’ The language is really important in those moments.” She also spoke of a Premier League coach who worked to de-escalate his own arousal state before giving half-time team talks. It is also important for coaches (and their teams) to not fall prey to the notion or narrative that an undemonstrative touch line figure is somehow disinterested.

7. Bad egos need to be parked

There are various ways to follow that aforementioned Premier League coach’s lead, but it requires trust, humility and a healthy dose of perspective, particularly for coaches to be able to accept feedback from their athletes and to self-reflect. Several participants have set up their coaches with cameras and microphones during training and competition as a learning exercise. During the heat of the moment, Vickery encourages leaders to ask themselves: “The ways I interact with you, my language, instruction and delivery – are they going to set you up for performance or going to detract from performance?”

By John Portch

Some say young athletes are not as single-minded and dedicated to their craft as earlier generations.

That is not necessarily true, but young athletes today do tend to have more autonomy and wider horizons.

If they decide they do not want to be on this pathway or that programme, others will welcome them with open arms. Even if an athlete does commit to your programme: are you providing the wellbeing, learning and social support they increasingly demand?

This generational shift – and the challenges it poses coaches and staff – set the terms for a virtual roundtable titled ‘What Are our Athletes Telling us?’ where we invited members of the Leaders Performance Institute from across the globe to answer four questions:

• What are we learning from conversations with athletes?
• Are there trends in the type of support they need?
• What topics interest young athletes?
• How are we adapting our environments to meet their needs?

Their responses pointed to four trends in the athlete-coach-team dynamic.

1. Athletes are increasingly expressing their desire for belonging and connection

Teams should consider the psychosocial elements of an athlete’s development. Emerging athletes wish for meaningful experiences and want a sense of belonging and connection. “It’s about where are they enjoying themselves the most and where they see the opportunities,” said one participant, who spoke of Australia’s women’s rugby sevens.

The programme takes teams of emerging athletes on tour to far flung places. Therein lies the opportunity for community-based activities where players will meet locals, in circumstances often far removed from their own and, in contributing to social and environmental causes, continue to develop a more rounded perspective of their own lives and development.

This builds on the fine work being done in Australia to develop the “whole athlete”, as one participant with knowledge of the environment explained. The Australian system, they said, has prioritised mental health support for Olympic and Paralympic athletes at the behest of the athletes themselves.

2. Athletes crave individual – and team – development

The desire of younger athletes for belonging and connection comes with a paradoxical demand for more personalised training and attention. This has implications for the time coaches spend on team dynamics in an era where the power has shifted to the athlete. “Staff and coaches are more vulnerable,” said one participant, who pondered where the balance needs to sit. “Give the athletes a voice and a choice, give them ownership, have the consultation, but there is a line too.”

Another participant with experience of coaching in European football, highlighted that individual work will mean different things to different people and can be dependent on team selection. They argued that there is room for better management of expectations and, more broadly, a consensus for coaches and athletes alike on what constitutes ‘individual’ training.

3. Athletes want a formal voice in decision-making

Athletes want to have a say in decisions that affect them. A participant working at the Premier League spoke of their members’ club captains being increasingly forthright in their views on league-sponsored initiatives.

They said there need to be clear systems and processes for engaging athletes and ensuring their feedback is considered, with the caveat that any outcomes may be unclear or unformed, depending on the complexity of the issue.

To this latter point, another participant spoke of the athlete advisory committee with whom they work. “We’re trying to provide agency and elevate that athlete voice, which in a lot of ways is really valuable and adds a lot of benefit,” they said. “But there’s risk associated with that. You are letting the ‘good’ in with the ‘bad’ to an extent depending on what topic it relates to, particularly in terms of managing expectations.”

4. Athletes want to explore opportunities beyond the sporting arena

One participant noted that athlete care roles have developed from being “concierge-style to far more hands-on”. That might include helping young overseas athletes settle in a new country with their close family or it might mean supporting leadership development, media skills training, or helping athletes to explore other professional opportunities beyond their sporting careers.

The Australian sports system, for example, is getting better at providing educational and career opportunities of the kind that enable athletes to be more “job-ready”.

However, it is not just those athletes in (typically) lower-income Olympic and Paralympic sports seeking wider professional development: LinkedIn has seen an exponential increase in major league athletes using its platform. As one participant noted, this interest in business and entrepreneurship is not a surprise given the levels of disposable income available to some athletes. It invites the question: how might teams and leagues support players in these endeavours?

By John Portch

With the new year ahead of us, the Leaders Performance Institute cordially invites you to take a swift look back.

There was plenty on offer on our Intelligence Hub in December and here we bring you four key thoughts from the final weeks of 2024 to set you up for success in the months ahead.

Before we get into it, remember our first summit of the year takes place at Melbourne’s Glasshouse in just under four weeks’ time. More info here. We hope to see as many of you there as possible.

If there’s an upcoming virtual learning session that takes your fancy, please let a member of the Leaders Performance Institute team know.

Right, back to the matter at hand. Here are four themes that stood out in December.

1. Female athletes are too often overlooked

That’s not really news and, to be fair, is not entirely representative either. We have sought to address the fine work being done (as well as the enduring iniquities) in our latest Performance Special Report, titled A Female Lens on Performance: what it takes to help women and girls thrive in elite sport.

The report, which is brought to you by our Partners Keiser, features Garga Caserta, the Head of Performance at NWSL side the Kansas City Current, who discusses the best ways to balance challenge and support for players.

He also touched upon his reluctance to chase ‘low-hanging fruit’ in women’s sport performance, particularly where data is lacking:

“Research shouldn’t be about recognition, and a professional sports environment is not the place for research. The team and athletes suffer from it rather than benefit.”

Elsewhere in the report, we spoke to:

• Helene Wilson and Jody Cameron at High Performance Sport New Zealand about their efforts to create opportunities for female coaches and practitioners across their nation.
• Chloe Francis, the Head of People Operations at England Rugby, about her organisation’s maternity policy.

We also pondered the potential implications of the gendered environment for female athletes and coaches.

Download A Female Lens on Performance now.

2. Does your mental performance coach do enough for your team?

Be careful how you answer that question. If you feel that your mental performance coach never quite fulfils their remit, perhaps you’re not setting them up to be successful. It could be, as mental performance coach Aaron Walsh argues in this exclusive column, that you’re viewing their work from the wrong angle.

Walsh wrote:

To successfully integrate the work, teams need to understand what a mental performance coach can do to elevate performance and how to deliver that work most effectively. Traditionally, the delivery model has involved one person attempting to meet the needs of everyone in the environment. This often leads to frustration for both the team and the provider. The team feels like the demands are only sometimes met, while the provider feels more time is needed.

A more effective model is viewing the provider as a facilitator, where they engage the key leaders in the environment and help drive the work. Yes, contexts will be provided for the provider to deliver critical messages and practices directly. Still, as we know, the mental side of performance happens every day and all the time.

Read the full article here.

3. Are you happy with how your team is using its data?

Even if you are, you probably feel that you can tighten up processes here or look at things through a different lens there.

It was a theme that ran through our Kitman Labs podcast series where the Leaders Performance Institute was joined by Kitman Founder Stephen Smith to chat to a range of guests from across the world of soccer.

These included Dr Karl-Heinrich Dittmar, the Head of Medical at German Bundesliga champions Bayer Leverkusen. He spoke at length about the club’s efforts to use data to outmanoeuvre their rivals when recruiting:

We have now one of the best German players, Florian Wirtz. He is, together with Jamal Musiala, definitely one of the top two talents in the German Bundesliga. And he decides to stay longer with Bayer Leverkusen because he has a chance to improve. He could have gone to Bayern Munich, he could have gone to Chelsea, he could have gone to Real Madrid, but he didn’t because he knows with our strategy, and this strategy is based on data, he can improve. And his outcome after some years will be much better. And this is a big argument for our recruitment team to bring players to Bayer Leverkusen.

During the course of this Kitman Labs series, we also spoke to:

• Paul Prescott, who helped to deliver the English Premier League’s Elite Player Performance Plan, and Morten Larsen the Head of Methodology at Danish Superliga club Aarhus (who are renowned for their talent development work)
• Arianna Criscione, the Head of Football Operations at Como Women, and Sarah Smith, the Director of Medical & Performance at Angel City FC
• Yael Averbuch West, the General Manager of Gotham City FC

4. How do you develop leaders?

It’s an age-old question, but no-one has really nailed it. Dan Jackson, the General Manager of Player Development & Leadership at the Adelaide Football Club is no exception.

“I can’t teach leadership,” he told the Leaders Performance Podcast. “I can help unlock what’s already in there.”

Jackson feels that leaders can be created. “Leadership is 100 per cent made, but it’s made from a very young age.”

Beyond the origins of leadership, Jackson also spoke about the importance of prioritising others in a team environment.

“Great sustainable teams are built in environments where everyone’s looking to help someone else out,” he adds. “When you fill someone else’s bucket, it fills yours.”

It’s well worth your time. The same can also be said for these other guests, who all joined our three-part Keiser Series podcast in December:

• Duncan French, the Senior VP of the UFC Performance Institute
• Flo Laing, the Lead Physiotherapist for the Scotland women’s rugby team
• Lachlan Penfold, the Head of Performance at the Melbourne Storm

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Kitman Labs ensured Bayer Leverkusen knew what it took to win the German Bundesliga.

They demonstrated to Dr Karl-Heinrich Dittmar, Leverkusen’s Head of Medical, the optimal range of player availability to top the table during a meet in Dublin, four or five years before Die Werkself actually won the title.

“I kept this data; and last year we did it,” Dr Dittmar told the Kitman Labs podcast with evident pride. It turns out the data scanned almost perfectly across the numbers posted by the club during their unbeaten title-winning campaign.

“They found out what we need from the medical point of view, from player availability, and it was perfect – the data predicted what would happen in the future.”

It demonstrated the value of clean, consistent datasets – something that has given Leverkusen an edge over more celebrated rivals – and something that Yael Averbuch West is trying to build in her role as GM at 2023 NWSL champions Gotham City.

“We’re still in the data collection stage in the women’s game,” she tells the podcast, while also explaining that the work to bridge that gap is well underway in this corner of New York City.

In the third and final episode of this series, West and Dr Dittmar are joined by Kitman Labs Founder Stephen Smith to discuss how data strategies can help teams in their quest for greatness.

Elsewhere, the trio discuss a range of topics, including why learnings tend to emerge as data collection grows ever more sophisticated [17:30]; the importance of a centralised system for consistency [24:15]; the balance between using data to unearth ‘hidden gems’ and jumping on something misleading [33:00].

Episode one is available here and episode two is available here.

Further listening:

Kitman Labs Podcast: ‘Women Players Need to Feel Safe and they Need to Have Access to Support’

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

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You may have a great performance structure for your men’s team, but simply cutting and pasting that to your women’s team does them a disservice.

That is the view of Arianna Criscione, the Head of Football Operations at Mercury/13 and Como Women. “It’s not enough,” she tells this Kitman Labs podcast. She explains that there are a range of services, from nutrition to psychology, that need to be tailored to women players.

Criscione continues: “You also have to have access to medical [support], but a lot of clubs don’t have access to a gynaecologist, which is a major part of the female body and really needs to be addressed a lot more.”

Dentistry is another area of oft-neglected consideration. “If you have an off-bite, that can actually affect your structure and how you’re running, which could cause injury.”

It is, as Sarah Smith says, about “making sure that we have a good foundation of support around our athletes.” Smith, who is the Director of Medical and Performance at Angel City FC in the NWSL, joins the conversation alongside Stephen Smith, the Founder of Kitman Labs.

In addition to discussing holistic female player development [10:45], the trio delve into bridging the gap in data and understanding in women’s football [15:45]; how talent identification is evolving [20:15]; as well as the existing disparities in data collection [28:10] from club to club and league to league.

This is episode two of a three-part series. Please go back and check out episode one, where the Leaders Performance Institute and Stephen Smith spoke to Paul Prescott of the International Football Group and Morten Larsen of Danish Superliga side Aarhus discussing talent pathways in the Premier League and beyond.

Further listening:

Kitman Labs Podcast: What Factors Drive Talent Development in the Premier League and Beyond?

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.