Richard Garlick and Kevin Demoff discussed the KSE approach to sustaining success at Leaders Week London.
“It ends any speculation about him going into the final year of his contract,” said Garlick when asked about the story by session moderator Bradley Ruskin. In truth, there was never much doubt.
“I know Mikel’s got the title of ‘Manager’, I’ve got the title of ‘CEO’, and Andrea Berta’s got the title of ‘Sporting Director’, but it’s a partnership.”
That partnership, Garlick believes, gives the reigning Premier League champions a competitive advantage over their opponents because, in Arteta, the former Arsenal captain who returned to the club as Head Coach in 2019, they have the only coach in the Premier League who has won the title; he is the longest serving too. All at a time when their immediate rivals have been in flux.
Arsenal’s ambition is to build on last season’s Premier League title and go one step further in the Champions League. “This is actually a really exciting new beginning for us.”
Sitting next to Garlick was Kevin Demoff, the President of the LA Rams who, like the Gunners, are owned by Kroenke Sports & Entertainment [KSE] – the organisation which Demoff also serves as President of Team & Media Operations.
Demoff hears echoes of Arteta’s success in the Rams’ 2017 hiring of a 30-year-old Sean McVay, who went on to win Super Bowl LVI as their Head Coach.
“When you say Mikel is now the longest-tenured coach in the Premier League, Sean is now the second longest-tenured coach in the NFL at 40, which is crazy,” said Demoff with reference to the fact that Arsenal was Arteta’s first head coaching role at the age of 37.
Richard Garlick [left] and Kevin Demoff [right] onstage at Leaders Week London in October 2026.
Arteta and McVay are not alone as long-term stewards, with Jared Bednar, Head Coach of another KSE team, the Colorado Avalanche, the second longest-tenured coach in the NHL.
Earlier this year, CNBC declared KSE the “most valuable empire in sports”, with a portfolio of teams valued at $26.05 billion. Arsenal were just the latest winners following national titles for the Colorado Avalanche (Stanley Cup winners in 2022), the Denver Nuggets (NBA champions in 2022) and the Colorado Mammoth (National Lacrosse League champions in 2022). Arsenal Women also won the 2025 Uefa Women’s Champions League.
Below, we explore how Demoff, Garlick, and figures such as KSE Vice President Josh Kroenke, work with their teams’ sporting operations teams to deliver on and off the field/court/rink.
‘Stability gives us a competitive advantage’
Of Arsenal’s stability, Garlick said: “It gives us a competitive advantage over the other teams”. Demoff added that with stability comes resilience, as these young leaders (Arteta and McVay are both in their first senior coaching roles) navigate the ups and downs with a trusting executive.
“We can grow and build around them,” said Demoff. “Knowing you have a very long runway with young coaches has been great for us to be long-term thinkers.”
The evidence was there in Amazon’s 2022 All or Nothing series, which followed Arsenal during their 2021-22 campaign. In one memorable scene, Josh Kroenke sat with Arteta in the canteen at Arsenal’s training ground. The Gunners had started that season with three consecutive defeats, so Kroenke chose that moment to reiterate his trust in his head coach.
“I think the easiest thing to do is to change a coach,” said Demoff. “You don’t want to become one of those teams that does that because that’s an easy out.”
Context is key. “When you make a change, you’re giving up stability, which means not only you’re getting the upside of a change, but you’re getting the downside of not knowing what to expect from what you’re bringing in.”
We can be sure that Demoff and the Rams are supporting McVay, a coach with plenty of credit and goodwill in the bank, following his team’s sluggish start to this NFL season.
KSE will pull the trigger, but as Demoff explained, what “that decision ultimately comes to is the downside less than the upside?”
‘Our owners expect honesty’
KSE has pivoted away from what Demoff called “CEO coaches” in the mould of an Arsène Wenger, Jeff Fisher or George Karl towards untried, but high potential, younger candidates.
With both McVay and Arteta there were signs that, in the right environment, they could succeed (Arteta’s job title officially changed from ‘Head Coach’ to ‘Manager’ in September 2021 – around the time of his canteen conversation with Kroenke).
Demoff explained the rationale behind McVay’s appointment in 2016. He said: “We hadn’t had a winning season in 11 years and so we’re like ‘what do we have to lose? We’re not going to win the Super Bowl in 2017 anyways. If he’s away in a year, so be it’. Turns out we got to the playoffs, we had the best offence in the NFL. Two years later, we’re in the Super Bowl.”
Arteta has rewarded KSE’s perseverance at Arsenal; and they hope to repeat the younger coach trick with David Adelman at the Nuggets and Matt Wells at the Colorado Rapids in MLS.
KSE is also noted for its hands-off approach to leadership; instead, the Kroenkes prefer to appoint the right people to work in each market.
“Where our ownership is great is they are very realistic,” said Demoff. “What they expect from us is honesty. If you’re going to compete for a title, say you’re going to compete for a title. But if you’re not there, don’t tell them you’re going to compete for a title and don’t ask them to invest to that level because it’s going to end poorly.”
Ruskin asked Demoff about his approach to fan disgruntlement and negative media narratives.
“I think your job is to make sure that you digest all of that so you understand the ecosystem you’re in,” he said. “But you have to translate it to ownership in a meaningful way that they understand truly where the club is actually at.”
Garlick concurred, while also citing Arsenal’s ill-fated attempt to join a European Super League in 2021 and the disruption caused by the pandemic (both of which preceded his time at the club). “There were some hard yards, and I think we learned a lot from that,” he said.
The scenes of jubilation at Arsenal’s trophy parade in May, where close to a million fans poured onto the streets of north London, to celebrate a first title in 22 years. However, as Garlick himself said, that was just the start.
“Rich may not say it, but I think Arsenal can be the biggest global brand in the world,” added Demoff while citing the celebrations their Premier League title sparked across the globe.
Time will tell, but everyone at KSE is aligned in pursuit of that goal.
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What Can we Learn from Organisations that Sustain their Success?
We bring you five insights from Seth Meyers, the Brooklyn Nets, USOPC, US Air Force and Juilliard School – all of whom spoke at the Leaders Sport Performance Summit in New York.
The renowned leadership specialist was speaking just moments before she introduced Seth Meyers to the stage at June’s Leaders Sport Performance Summit at the Barclays Center in Brooklyn, New York City.
Meyers, a comedian, broadcaster and producer, instantly built on the theme, with his tales of watching the likes of Will Ferrell, Kristen Wiig, and Jason Sudeikis produce sketches that died a death during read-through sessions (and all too often live onstage) at Saturday Night Live.
“Watching them succeed is something you can do,” he said, “but watching them fail at the table was the real education.”
Meyers made clear his admiration for the writers and producers of SNL who, as he said, “have seen and heard more sketches than anyone in the history of the world”. “It was a reminder of how hard comedy was,” he added. “To fail at this does not mean you’re not funny.”
Crucially, Meyers and his peers failed in what were ultimately safe spaces. They were all the better – and all the funnier – for it.
And it was not just Meyers’ musings. Across both days, we heard from leaders in high-performance environments as diverse as the US Air Force, Juilliard School and the Brooklyn Nets, who lent us their home for two days. Together they delivered insights on how leaders can cultivate environments in which people fail cheaply, learn quickly and perform sustainably.
Below is a selection of five insights that paint a picture of proceedings.
The Brooklyn Nets have been on an exciting trajectory since the arrival of Sean Marks as General Manager in 2016. His tenure began with a question: “What are we going to stand for?” Marks believed that the Nets needed an identity that meant more than mere wins or losses and he landed upon ‘Brooklyn grit’ – a system of behaviours that extended beyond one, single individual. “It’s really important that you take the responsibility to drive a culture that everybody can observe,” he said.
Marks and the Nets have continually hired the best people, regardless of their professional background. A quick roll call of their staff would reveal people with experience in fields as diverse as soccer, baseball, finance and, of course, basketball. Each is given the platform to perform. He said:
If you give people the opportunity, you empower them to speak up, you empower them that they do have a voice, they’re motivated far more than a group that isn’t empowered to have a voice.
Brooklyn Nets General Manager Sean Marks in coversation with host Holly Ransom. Photo: Leaders Performance Institute / Evan Bernstein
Across both days, listening emerged as an important performance tool. Whether building an NBA franchise, leading a writers’ room or cultivating future performers, the speakers repeatedly stressed that leaders who genuinely listen create environments where trust, challenge and innovation can flourish.
Marks for one said:
I want a diverse train of thought [and] if I’m going to hang my hat on hiring the very, very best, shame on me if I don’t listen to them.
Similarly, Seth Meyers’ beliefs have been shaped by his time in improvisational comedy as well as his time as a talk show host. He said:
One of the first rules with improvising is you have to be a listener. You can’t build something with a person if you’re just thinking about what you’re saying when you’re talking… and don’t ask questions you’re not actually curious about the answers to.
Seth Meyers on a different New York stage. Photo: Leaders Performance Institute / Evan Bernstein
So what actually happened when a sketch died during SNL read-throughs? What would Meyers do? What if the sketch actually died onstage?
“You have to shake it off,” he said. “You can learn lessons from things that don’t go well, but you can’t bring it with you to your next week’s effort.”
As one of the longest-serving head writers in SNL history, Meyers was responsible for managing exceptionally talented people operating under intense deadlines and, if writers carried every disappointment into the next week, their performance would deteriorate. The key was to try ambitious ideas, accept that many would fail, then learn quickly and move on.
Meyers was echoed by Evan Yionoulis, the Director of the Juilliard’s Drama Division. “If we’re worried about fear, we have to foster an environment where you can be brave,” she said. She tells her students:
‘I believe in you, I brought you into the school. You’re going to graduate, and I’m going to take you all the way there, and I’m going to be patient… I’m not judging you, good or bad’. I’m going ‘what’s the next step to take it further? What’s the next step to take it deeper?’
Evan Yianoulis of the Juilliard School. Photo: Leaders Performance Institute / Evan Bernstein
Dr Wendy Walsh is the Chief Learning Officer for the US Air Force, a role in which she oversees education for approximately 700,000 personnel. Her work goes beyond training to the creation of conditions that enable learning across a sprawling, complex system. She argues that high-performance environments are “complex adaptive systems made up of continuously changing people, relationships and influences. She argued that learning starts from observation:
It’s the most important thing that we do is to be present with each other… I might not agree with you, but it’s a requirement for me to understand a different person’s perspective, because that will reveal more possibilities.
Dr Wendy Walsh, the Chief Learning Officer of the US Air Force. Photo: Leaders Performance Institute / Evan Bernstein
Walsh was joined onstage by Andrea Tullos, who explained why the US Air Force pivoted from focusing on factors such as strength, endurance and swimming ability in recruitment. Ultimately, they were alarmed by the numbers of recruits dropping out. They shifted the focus to factors such as resilience, learning agility, tolerance for discomfort and motivation. Tullos said:
We need to know who they are before we understand what they can do… [and] it’s not about assigning blame. It’s about understanding how to get up tomorrow to do it all over again as a team and get better.
Andrea Tullos, former lieutenant general in the US Air Force and Founder and CEO of Outperform IQ. Photo: Leaders Performance Institute / Evan Bernstein
Team USA finished second in both the 2026 Milano Cortina Winter Olympic medals table (behind Norway) and Paralympics medals table (behind China). The United States Olympic and Paralympic Committee wants to be No 1 in both tables in 2030, which means creating the conditions that make future medals possible.
Jen Bryant, the USOPC’s Senior Director of Olympic and Paralympic Performance, told the audience of her organisation’s continuing efforts towards meeting their target. She said:
We couldn’t just focus on what we were going to do at the Games [Milano Cortina]. We needed to spend time building a team that was capable of going and delivering a podium-level performance… We focused on bringing a broader number of athletes through the pipeline… [we asked also ourselves] How are we keeping athletes in sport and then the opportunities to bring new athletes into Olympic sport?
Jen Bryant, the USOPC’s Senior Director of Olympic and Paralympic Performance. Photo: Leaders Performance Institute / Evan Bernstein
What to read next
In July, talent pathways, performance under pressure and the importance of a smartly implemented strategy were all talking points.
Having joined the Spanish federation in 2013, he worked with many of the same players through the Under-19s, Under-21s, the Olympic Games, Euro 2024 and now a World Cup triumph, making him one of the rare international coaches to oversee an entire generation from adolescence to the sport’s biggest prize.
“When I was made seleccionador I said that if I had an advantage it was that I knew the players. That allowed us to ‘bet’ on the future,” he told the Guardian in 2024.
It is a model many sports organisations would love to replicate. Yet, as performance specialist Iain Brunnschweiler observed during a recent Leaders Performance Institute roundtable: “I don’t think anyone’s solved this. That’s why we’re still talking about it; we’re still trying to work out how to do it most effectively.”
Spain would not claim to have cracked the code. Nevertheless, their success focuses attention on one of the most enduring questions in performance: how do organisations consistently develop talent capable of succeeding on the biggest stage?
That discussion was just one of the standout conversations among Leaders members in July.
We share some of the choicest cuts in this month’s Debrief.
Insight of the month:
When it comes to talent pathways, are we designing programmes around the needs of the athlete, or around the needs of the system?
Brunnschweiler wrapped up his presentation during the aforementioned roundtable with a reflection on his career working on elite talent pathways:
At the upper end of the talent pathway, the highest potential athletes can get the ‘worst’ programme.
An athlete may look as though they are receiving the best possible opportunity when they are training with senior professionals, yet if that exposure comes at the expense of match minutes, individualised development, physical preparation and psychological support, they may actually be receiving a worse developmental programme than peers lower down the pathway.
“They were being utilised more as a training mechanism for senior performers rather than a really high potential young player,” said Brunnschweiler, who worked with his colleagues to find a solution.
“One mechanism we did put in place was having a transition coach whose specific role was to go with that high potential player or group of players when they went into the senior training environment.”
Read the full roundtable report here.
Myth buster of the month:
Strategies don’t deliver outcomes – that’s the reality.
Michael Bourne, the Performance Director of the Lawn Tennis Association, admitted he loves a strategy. But as he told an audience at Leaders Meet: The Art of Strategy in April, ideas count for little without coherent actions.
He continued: “I’ve talked about a strategy that was written in 2018. So the idea of that being accurate to what we have to do today, well, a realism needs to be brought to that. The critical factor in those clear and coherent actions is if you still believe in your basic principles, you’ve got to have rapid review cycles that can tell you what you need to do today against the mission and the vision that we’ve set ourselves.”
These reviews are tracked on a dashboard, which contains 56 metrics that enable the LTA to link their strategy to “the bigger picture, to what everybody’s doing.”
Last month, with Wimbledon underway, we returned to that session to explore Bourne’s role in delivering the LTA’s ten-year performance strategy.
Michael Bourne, Performance Director at the Lawn Tennis Association, spoke first and set out the hard truths confronting British Tennis back in the mid-2010s. Image: Robert Obreja / Leaders Performance Institute
Good to know:
My work has taught me that you cannot overcome biases by simply trying to be more rational. The optimal path is to create processes that prevent us from succumbing to them.
Behavioural economist Dr Benjamin Kelly used the start of rugby union’s Nations Championship to run the rule over the biases that most commonly present themselves in the sport.
He advocates a structured intervention, as depicted below:
‘By understanding how these biases manifest, leaders can design and implement structured processes to counteract them,’ he wrote. ‘The journey to mastering the mental game is one of discipline and a commitment to process over outcome. The critical insight is not to eliminate bias, but to build systems that account for it. For any leader, in any field, that is the ultimate competitive advantage.’
Read the full article here.
Quote of the month:
Do the common things uncommonly well.
So said performance specialist Rachel Vickery at a roundtable on the topic of performance under pressure.
She argued that an ability to manage pressure is less to do with fancy tricks or even an attempted recreation of pressure moments in training, and more to do with reducing an athlete’s allostatic load – the accumulation of stressors and demands over time that push a person into a heightened state of physiological arousal.
“What they end up seeing in finals is not a sudden, unexpected failure of performance,” she said. “It was something that was actually built because of that accumulation in the system as a whole.”
The secret lies in increasing an athlete’s ‘buffer’ – the spare capacity between a person’s current arousal level and the point at which performance starts to deteriorate. When someone has plenty of buffer, the pressure can rise naturally, their arousal can increase, and they can still stay below their threshold.
Vickery argued that many organisations make a fundamental mistake by treating sleep, recovery, relationships and gratitude as wellbeing initiatives rather than as performance interventions that create buffer.
Read the full story here.
Best advice:
There’s this quote: every time you say ‘yes’ to something, you’re saying ‘no’ to something else. You’ve just got to make sure you’ve got the energy and the headspace to provide the appropriate level of support that your performance team need.
Ian Costello became the General Manager of Munster Rugby in 2025 and, in assuming the role, took a strategic leadership position after two decades of coaching on the grass.
He admits it has been a steep learning curve, but with a shared vision he has allowed Munster’s domain experts to flourish while finding the space to spot performance trends and nip issues in the bud.
Read our interview with Costello here.
Ian Costello (centre) has been the General Manager of Munster Rugby since 2025.
What’s coming up for members
Why Succession Planning & Sustainability of Handovers is Critical
At a recent virtual roundtable, members of the Leaders Performance Institute discussed the elements that enable young athletes to thrive on talent pathways.
If your programme is too standardised, you risk producing technically proficient performers that struggle to adapt when confronted with new challenges. At the same time, an overly fragmented pathway can create confusion and hamper development.
“I don’t think anyone’s solved this. That’s why we’re still talking about it; we’re still trying to work out how to do it most effectively,” said Iain Brunnschweiler. “However, I’m sure there are certain systems who are doing this more effectively.”
Brunnschweiler, who has held coaching and pathway leadership roles in football and cricket, recently led a virtual roundtable on the topic.
He kicked off with reference to the 2016 work of Vincent Webb, David John Collins and Andrew Cruickshank titled Aligning the talent pathway: Exploring the role and mechanisms of coherence in development.
Drawing on their paper, Brunnschweiler illustrated three contrasting approaches to talent development.
This, Brunnschweiler explained, “is a pathway where it’s very similar as you transition from one age group to the next. Things are kept incredibly tight. The methods are very similar.”
Athletes encounter the same coaching ideas, training methods and expectations throughout the pathway. Transitions are smooth because little changes.
“The implications of this sort of pathway are that there can be quite fast progress, but it doesn’t necessarily lend itself to adaptability, independence or resilience.”
This is completely at odds with the first.
“There are major differences one year to the next. There is not really any handover. There isn’t much communication between coaches, sports scientists, support staff etc,” said Brunnschweiler.
Athletes bounce from one training or coaching methodology to the next, which can hinder progress and cause confusion. However, “for those players who do manage to make it through that sort of pathway, they become very self-motivated and adept at reflection; and actually it can lead to high levels of adaptability, independence, resilience.”
“Having some variance in how a performer experiences transitions can be a really good thing,” said Brunnschweiler while sharing the following slide:
“The coaching would be different, but not too much. The training environment would be different, but not too much. The sports science methods and performance staff methods would be different, but not too much. The challenges players are facing would be different, but not too much.”
The variety athletes experience is built into the system. “One of the key tenets of this model is it is logical, intentional and progressive,” Brunnschweiler continued.
This led him onto five considerations:
Brunnschweiler wrapped up his presentation with a final provocation inspired by his experience. It focused specifically on young athletes called into senior or first team environments:
At the upper end of the talent pathway, the highest potential athletes can get the ‘worst’ programme.
As he observed, an athlete may look as though they are receiving the best possible opportunity because they are training with senior professionals, yet if that exposure comes at the expense of match minutes, individualised development, physical preparation and psychological support, they may actually be receiving a worse developmental programme than peers lower down the pathway.
“They were being utilised more as a training mechanism for senior performers rather than a really high potential young player,” said Brunnschweiler, who worked with his colleagues to find a solution.
“One mechanism we did put in place was having a transition coach whose specific role was to go with that high potential player or group of players when they went into the senior training environment.”
His story raised a further question: are we designing programmes around the needs of the athlete, or around the needs of the system?
At that point, Brunnschweiler asked the members at the table to share their experiences. Their contributions covered several areas:
The step up to the first team
“Young players generally had no chance of playing, but we just felt that understanding the cognitive load and pressure load and all those things was really advantageous,” said one attendee with experience managing at a successful international rugby programme. Another member, a performance lead in the world of cricket, agreed on the value in exposure. “They will be around some of the best players to have ever played the game, and picking up the conversation, seeing how they go about their training,” he said.
The ideal approach offers the best of both worlds. As Brunnschweiler noted, “there are examples where the club as an organisation have decided that development is a part of what they do and therefore they will recruit managers or coaches based on a deliberate intention to get players through.”
Then, as one pathway lead noted, his job is to develop athletes who are better than the previous generation. “We deliberately say we don’t want to play the game the way the first team play the game,” he said. “If you imitate, you’re never going to be able to be the best version of yourself.”
The challenge posed by tradition
The risk is assuming athletes should simply survive because previous generations did.
“Creating the sink or swim environment is so dangerous when you’ve invested so much in it,” said a national talent manager working in international cricket. Challenge should increase, but support should not disappear. A team, he continued, must find “the right balance between having some of those support structures in place, some of those systems and processes, in order to inevitably allow them to fail, but catch them before they hit the floor.”
Athlete autonomy
Systems risk producing athletes who are adapted to one environment rather than adaptable to multiple environments.
“Sometimes we create athletes for one system versus [preparing them for] any system,” said a head of performance pathways working at a national level in Australasia. Her work with athletes focuses on “creating the conditions for them to have that autonomy, self-management and real sense of ownership”.
Similarly, a pathway leader working in an individual sport observed, “we need an individualised approach of being able to have flexibility and adaptability to what that player needs”.
Pathway misalignment
Another risk is the dangers of different parts of the pathway pulling in different directions.
One participant reflected on having worked in programmes where different stages of the pathway were ‘philosophically miles apart’. This led to players being rewarded for behaviours at one stage and criticised for them at the next.
The key, as Brunnschweiler said, is to ask: “How do we as a system create a combination of player engagement and autonomy and support and appropriate challenge so that as they move through each stage of the pathway, they’re ready to go in and survive and then thrive?”
What to read next
Michael Bourne explains how the LTA has built a national performance system by turning strategy into a shared pursuit across British tennis.
“I don’t know what makes people good at strategy,” he told an audience at Leaders Meet: The Art of Strategy, “but I love it.”
“Strategy is a dream with a road built to it and, when I think about strategy, I love the idea of making things possible that aren’t currently possible.”
Bourne is on hand at Lord’s Cricket Ground to discuss the LTA’s ten-year performance strategy, on which the national governing body embarked in 2018.
“I actually joined the LTA in 2020, so I’m telling you a story of how I received the strategy, how I sought to understand it in my team and also where we’ve taken it since that period.”
Michael Bourne, Performance Director at the Lawn Tennis Association, spoke first and set out the hard truths confronting British Tennis back in the mid-2010s. Image: Robert Obreja / Leaders Performance Institute
The ‘kernel’ of a good strategy
Bourne has been heavily influenced by Richard Rumelt’s 2011 book Good Strategy, Bad Strategy.
“It’s actually a book I walked past for years in the airport just thinking it was one of these random books that they sell at airports,” he said, “and actually, when I checked by own biases and decided to read the book, I found that it had some of the greatest insights into building a strategy that I’d found anywhere.”
The element of Rumelt’s work that resonated most with Bourne was the idea of a “kernel of a good strategy”. Bourne said: “you can have multiple strategies that will get you from where you are to where you want to get to, but I like the idea that there’s elements you have to master in order for your strategy to be successful. There’s an understanding of where you are at the time and the challenges you’re trying to overcome.”
The LTA arrived at their kernel in the three areas described by Rumelt:
Between November 2016 and February 2017, the LTA conducted a ‘current situation analysis’ of its performance pathway and performance coach development systems and how they stacked up against their foreign counterparts’.
The analysis did not make for pleasant reading. “In essence, we’re talking about a chronic undersupply of junior players and senior professional players,” said Bourne. There was no coherent pathway, no process for identifying and developing talent, and resources spread too thinly.
Yes, Great Britain could point to players such as three-time grand slam winner and double Olympic gold medallist Andy Murray, but the sense was that he came through despite – not because of – the system.
Participation numbers were down too. “It wasn’t a sport that everybody felt welcome to,” added Bourne. “It didn’t feel open and it didn’t feel inclusive.”
The LTA needed a unifying mission. “The performance strategy came from many of the same grounding points as the wider organisational strategy — a feeling like it needed to have more identity, it needed to be more open to people, it needed to find new ways of driving success for the sport.”
The LTA landed upon: ‘make Great Britain one of the most respected nations in the world for player development’.
“The first thing is ‘Great Britain’ – it doesn’t say ‘make the LTA the most respected NGB in the world for player development’. It’s an open scale; and how we think about implementing the strategy has to take into account it’s not just about us in blue jackets; it’s actually about the whole nation and how it’s perceived as a tennis nation.”
The second thing was ‘respect’. “When I inherited this strategy it was the one word I focused on because it was different to any of the strategies I’d worked on before.” In Bourne’s work at UK Sport and the England & Wales Cricket Board, strategies tended to focus on tangible outcomes such as medals and accolades. The sense at the LTA is that titles will follow when people understand the mission.
The LTA had created the space to devise their guiding principles.
Back in 2016, the LTA developed 11 guiding principles. They preceded the full diagnosis but provided the foundations and recommendations on which the LTA’s strategy could be built.
Bourne shared a screenshot of the first draft. The detailed document outlined the LTA’s intention to build a nationwide, integrated development system that identifies talent, creates the right experiences and reduces barriers to entry; but he explained that it had limited utility in and of itself.
“I have colleagues in the room,” said Bourne. “If you ask them if they’ve ever seen this page I suspect the answer would be no. This is not what gets lived. This is what the board use to sign-off on these things [but] we have to live this strategy on a daily basis.”
Bourne holds two beliefs in his approach to guiding policy. “Firstly, you try and make them as simple as possible. We have 64 people in our performance team; we have over 100 partner organisations delivering our strategy; and our senior players, of which we support 45, plus 50 in wheelchair tennis; each will have individual coaches, physios, S&C coaches, therapists etc. That’s a lot of people delivering the strategy on a daily basis. So simplification is important because that’s the message that sticks.”
The LTA alighted on the following:
Secondly, with all these different areas of activity (Bourne calls them “nested strategies”), he explained that one has to “understand that the programmes you put in place, the philosophies, the training camps, the trips, the competition structures are actually making an impact on what it takes to become an elite level tennis player or elite level wheelchair tennis player.”
He added: “we should be able to draw a line from all these activities that we’re doing in our guiding policy back to developing [the required] skills in players over an extended period.
“That takes us to coherent actions.”
Bourne freely admits he loves strategising but, as he said, “strategies don’t deliver outcomes – that’s the reality.”
He continued: “I’ve talked about a strategy that was written in 2018. So the idea of that being accurate to what we have to do today, well, a realism needs to be brought to that. The critical factor in those clear and coherent actions is if you still believe in your basic principles, you’ve got to have rapid review cycles that can tell you what you need to do today against the mission and the vision that we’ve set ourselves.”
These reviews are tracked on a dashboard, which contains 56 metrics that enable the LTA to link their strategy to “the bigger picture, to what everybody’s doing.”
There are still two years left in their strategy and Bourne’s work is not finished. “Our diagnosis is about right; we’ve probably got in place the right guiding policy; we just need to make sure that on a daily basis we’ve never ignored coherent actions to help us move towards that point.”
What to read next
How to Build, Stress-Test, and Execute an Effective Performance Strategy
With a little help from Saya Sakakibara, Ellyse Perry and Anna Meares, we reflect on what enables better execution in the moment.
High-performance specialist Rachel Vickery made this very point at a Leaders Virtual Roundtable in early 2026 when she discussed the science behind a missed free throw in basketball or a simple putt on the eighteenth green in golf.
“Typically, the cause has less to do with what’s happening in the arena and a lot more to do with what’s happening everywhere else,” said Vickery, who helps teams in the worlds of sport, business and the military perform under pressure.
She explained that pressure is a daily accumulation that adds to a person’s allostatic load, which is the cumulative ‘stacking’ of stressors over time that erode the amount of physiological ‘space’ an athlete has between their current arousal level and their personal stress threshold. Vickery refers to this space as their “buffer”.
“We know from the environments that we work in that pressure is actually the constant,” she continued, “but it’s the physiological stress response that is often the variable.”
The stressors in question can be personal (e.g. a lack of sleep), organisational (e.g. misalignment), performance-based (e.g. being outside your comfort zone), or physiological (e.g. reduced ability to hear or absorb information).
Crucially, “as long as your arousal state stays below your threshold, your negative performance will not show up.”
At Leaders Meet: Australia in February, we invited three champion performers to the stage with a view to interrogating how they found their A games under pressure.
The trio in question were Olympic BMX gold medallist Saya Sakakibara; Ellyse Perry, who is widely regarded as one of the greatest female cricket players of all time (she is also a former Australian soccer international); and two-time Olympic track cycling champion (and Paris 2024 Australian Olympic Chef de Mission) Anna Meares.
(Left to right) Moderator Fabio Serpiello with Anna Meares, Ellyse Perry and Saya Sakakibara onstage at Leaders Meet: Australia (Photo: Albert Perez / Leaders Performance Institute).
Below, they tackle the topic from a systemic and cultural perspective.
1. Preparation that frees up mental space
Saya Sakakibara crashed out of her BMX semi-final at the delayed 2020 Tokyo Olympics, but the experience set her on the path to gold at Paris 2024.
“Tokyo was my first time racing at an Olympic level,” she said. “I had absolutely no idea what to expect. I think in hindsight I was very underprepared and I was out of touch with my race routine.”
This realisation would make all the difference in Paris where she interpreted the track conditions better than her opponents. In preparation, Sakakibara visited the Vélodrome de Saint-Quentin-en-Yvelines two months before the Games to learn the “ins and outs” of the track, as she put it.
“I also took my GoPro and put it on my head and I did a race run, like a full lap, so I could take that video with me and went home and used it as a tool to really visualise the race,” she continued. She also filmed her walk up the hill to the track. “I was able to rehearse the things I’m saying as I’m walking up the hill. There was a telegraph pole halfway up to the start hill; and I was like, ‘every time I look at that telegraph pole, I’m going to tell myself to smile and I’m so grateful to be here’. I rehearsed that over and over.”
Her preparation enabled her to stay present. “Usually if you don’t have a system in place or if you haven’t rehearsed something, you go into panic mode and you act on emotion and not logic. So having those little things like smiling at the telegraph poll or making sure I’m saying like, ‘just fucking go’ or whatever it was.”
Saya Sakakibara (Photo: Albert Perez / Leaders Performance Institute).
2. Consistent leadership
The trust Sakakibara could place in her process helped her in more vulnerable moments too. “I still struggle with self-belief,” she told the audience. “I really don’t think all high performers have this unshakable belief that they’re going to win all the time.”
Consistency in leadership – vision, purpose, goals – is just as critical, as Ellyse Perry explained. “I think the way that that’s done with clarity and hopefully with some calmness over a long period of time is what really makes a difference,” she said.
It is something that has benefited Perry and Australia, who won the ICC Women’s T20 World Cup at Lord’s last weekend (5 July) for the seventh time in ten editions. The tournament was very much in Perry’s sights when she spoke in Brisbane; and Australia’s renewal is something Head Coach Shelley Nitschke has discussed on the Leaders stage in the recent past.
“People know what they get, they’re not guessing today how you’re going to respond to something, what the outcome is going to be.”
Ellyse Perry (Photo: Albert Perez / Leaders Performance Institute).
3. Safe learning environments
Anna Meares, who overcame the challenge of home favourite Victoria Pendleton in the sprint cycling event at the 2012 London Olympics, spoke of using less prestigious competitions to hone her performance in the build-up to those Games.
“I needed to understand Vicky better in order to make myself competitive in that environment with her and feel capable of surviving,” said Meares, who then described her work with her coach. “We went through a very long and tedious process of breaking down old habits, old skillsets; doing everything wrong deliberately and then going through a very frustrating process of learning new skillsets; starting to put myself in environments where I could trust those skillsets.
“I remember we went to a World Cup competition and my coach would not let me race not confident in the front, not confident in the back; but these were where he gave me the scope to make the wrong decision under pressure.”
It takes away any fixation on the process. “What that then does is it teaches you that this was not the right decision to make in that situation. Next time I’m there, I’m going to make a different decision. It slowly starts to change the pathway that you can create, but also the trust in making that up.”
Anna Meares (Photo: Albert Perez / Leaders Performance Institute).
4. Repetition and mastery
“When I was at the top of the start hill in Paris, I felt the most ready I’ve ever been,” said Sakakibara.
Meares then reflected on her own experience and went some way to explaining why efforts such as hers or Sakakibara’s look so ‘easy’ from the outside.
“Your intuition or your autopilot comes from the work that you have done,” said Meares. The best systems and environments reduce panic, uncertainty and cognitive overload so that people can read the situation, trust their preparation and make better decisions.
“The mental preparation is just as important in order to get out of your own way, in order for the intuition to lead the way.”
In other words, the best systems or processes enable better judgement in the heat of the moment. “I rehearsed all those things so when it came to crunch time, it was just like, ‘yeah, I know what to do’.”
What to read next
Pressure Doesn’t Make you Better – it Reveals what’s Already There
In the final part of his miniseries, Basketball New Zealand GM Paul Downes what kind of leadership works when authority is limited and commitment is discretionary.
In senior 5×5 teams, athletes are commonly not selected from within domestic systems given the time of year for FIBA competitions. Instead, they are selected whilst under contract within professional (and semi-professional) environments across various global leagues. Athletes for FIBA 5×5 age-grade tournaments (Under-15 to Under-19) are typically selected from performances across school, Association and National camp assembly periods.
Supporting the selected athletes are coaches and management that also are operate in decentralised, time‑limited contexts. No role holders are employed full-time and, as such, are operating without the contractual levers that traditional high‑performance (HP) models assume. Across the 5×5 HP pathways, BBNZ runs six age‑group national teams (male and female), plus select teams that provide ‘best vs best’ exposure to support development (on and off court) and prepare for FIBA tournaments.
Within this reality, management team members are asked to balance a number of competing demands. Examples include: short‑term competitiveness versus long‑term system sustainability, respect for professional autonomy versus national‑team standards, and redefining ‘success’ in an international sport increasingly dominated by wealthy, highly resourced nations. These challenges, among others, sit outside of being simply tactical or financial rather the most complex challenges that present are systemic and relational. Therefore, a crucial leadership question what presents itself to the BBNZ HP team is no longer whether leadership is required, but instead what kind of leadership actually works when authority is limited and commitment is discretionary.
The purpose of this article is to apply the research pertaining to Leadership Climate and Followership to the context of the 5×5 National Teams of BBNZ and demonstrate the opportunities that the constraints presented offer HP leaders for generating elevated levels of engagement and commitment to the HP strategy.
What is Leadership Climate and why does it matter?
The National teams of BBNZ can be considered to have compromised formal authority outside of assembled periods due the nature of management composition and contractual status. Without the ability for HP leaders to rely on extrinsic levers such as significant salaries, full-time contracts and formal hierarchies there could be supposed to be high risk regarding team culture and operational effectiveness. Powerful research from Goleman into Leadership Climate (1, 2) supports organisations such as BBNZ to succeed and maximise the opportunities that come from such constrained circumstances.
Goleman (1, 2) describes Leadership Climate as the emotional tone of the working environment created by leaders’ behaviours, which in turn shapes motivation, engagement, wellbeing, and performance outcomes. When HP leaders cannot rely on extrinsic motivation levers or formal hierarchy the notion of Leadership Climate becomes the primary lever for sustaining commitment and discretionary effort.
Unpacking climate further
To make Leadership Climate assessable and actionable, JCA Global (3) developed the Leadership Climate Indicator (LCI) as a behavioural measure of how it feels to be led within a given system. The LCI translates leadership behaviour into four distinct climate quadrants made up of twelve observable scales:
Green climates: the Inspiring and Including quadrants represent green climates – those that build clarity, trust, energy, and commitment through behaviours such as visioning, encouragement, collaboration, reliability, and appreciation.
Red climates: by contrast, the Controlling and Withdrawing quadrants represent red climates which, while sometimes effective in short‑term crises, erode trust and engagement when used habitually through behaviours such as micromanagement, aggression, avoidance, or rigidity.
In decentralised, tour‑assembled environments like BBNZ’s National teams, this framework provides a practical lens for understanding why some campaigns generate ownership, voice, and discretionary effort, while others default to compliance, silence, or disengagement under pressure. In these teams leadership climate can be considered to be the felt experience of being led by the HP team. This spans the experience one has at the recruitment stage, their subsequent onboarding, the connections leading into a camp/tour, tours themselves and the review period after each assembly. They are the conditions created by leaders’ behaviours during both stable and complex, high-pressure context and govern whether people think, speak up, and commit fully, or retreat into compliance and self‑protection.
Defining and contextualising Followership
Contemporary leadership research is explicit that leadership is not delivered one way from leaders to followers but is instead co‑produced through the active judgement, engagement, and agency of followers within relational and contextual systems (4, 5, 6). Within this literature, ‘Followership’ is defined as the behaviours, decisions, and choices individuals make in how they support, challenge, and contribute to collective goals – not simply their positional role or willingness to comply. It is an active function requiring judgement, commitment, and moral courage.
Kelley’s foundational work (6, 7) was pivotal in reframing organisational performance as being driven disproportionately by effective followers. These being followers who think independently and engage actively rather than by compliance‑based execution alone. This reframing shifts attention away from what leaders do to people, and toward the conditions leaders create with others.
Figure 1. Kelley’s Followership Model (1988)
Figure 1 and Table 1 provide a summary of the five types of followers and what these mean in the context of BBNZ’s HP management teams. For Kelley, the ideal follower was a critical thinking contributor, termed the ‘exemplary follower’. Kelley argues that most leaders prefer ‘conformist followers’ because they are easy to control. ‘Alienated followers’ are critical but do not contribute; and ‘passive followers’ have little to no value other than bring present. A critical thinking follower who is alienated is far more likely to be a negative team member.
Table 1. A summary of Kelley’s five followership types
A clear understanding of Followership theory and the interaction of critical thinking with active contribution is valuable for organisations like BBNZ, where management teams operate in periodic, decentralised, and contractor‑heavy environments. Once national teams assemble for FIBA events, organisational charts flatten quickly, formal authority as a national sporting organisation (NSO) reduces, and the HP system functions largely through trust, clarity, and discretionary effort. In these contexts, the quality of followership becomes visible in what people do when conditions are uncertain, pressured, or imperfectly resourced.
In tour‑assembled environments, followership quality is a strong determinant of whether standards are sustained, problems are surfaced early, and judgement is exercised when it matters most. Kelley’s insight remains deliberately uncomfortable. Leaders often gravitate toward conformists because they feel easier to manage, yet doing so suppresses the independent thinking and ownership that complex, time‑bound campaigns depend upon.
How Leadership Climate and Followship exist across BBNZ’s national teams
An example of system logic is provided in Figure 2.
Figure 2. A system logic view of BBNZ HP Strategy spanning the NSO’s Strategic Statement of Intent (SSI) to HP Strategy (HP Plan 2028+) into HP Team Plan that support HP team member’s individual plans that inform how HP constructs and operationalises Campaign Plans and Roles and Responsibilities across various National teams.
In this example, clarity is treated as a primary leadership behaviour. Through making purpose, expectations, roles, and decision rights explicit HP leaders are able to reduce anxiety and guesswork in management teams and create the conditions for Inspiring and Including climates. These favourable climates elevate the quality of followership the HP system produces. Across the HP team’s ways of working there is a deliberate emphasis on a clear, shared purpose, psychological safety, empowerment with accountability, and inclusion.
These act as necessary prerequisites for ‘exemplary followership’ which are characterised by independent thinking and active engagement. Examples of how this is achieved are engaging in collaborative approaches to define ‘What It Takes To Win’ (WITTW), clarifying campaign roles early in a cycle, and making HP expectations visible through Team Charters to allow management and athletes to exercise judgement rather than wait for instruction. When management are recruited and onboarding takes place there is a priority to build early senses of belonging and clarify the conditions for constructive candour and continuous learning. With reference to Leadership Climate terminology, such conditions actively strengthen Visioning, Trusted, Collaborative, and Encouraging behaviours while reducing the likelihood that pressure induces Controlling or Withdrawing patterns.
In the realities of global FIBA tournaments existing in dynamic, uncertain, complex conditions the benefits of positive team climates and exemplary followship are experienced. By making purpose, boundaries, and expectations explicit before and during campaigns, BBNZ increases the probability that touring parties will act as capable followers. Ones who can think ahead, raise issues early, hold standards without being policed, and sustaining discretionary effort under fatigue. The latter is imperative with international travel and compressed recovery windows between competition. In this sense, the HP frameworks developed and communicated are not just management tools, they are deliberate climate interventions that enables leadership and followership to be co‑produced in conditions where formal control is neither realistic nor effective.
At age‑grade level, clarity is what allows people to coach and support with judgement rather than hesitation. When purpose, roles, and decision‑making boundaries are clear early in the cycle, staff don’t wait for permission—they act in the best interests of the athletes. That creates trust, encourages honest challenge, and allows learning to happen quickly. In high‑pressure tournaments, those conditions matter because we need people thinking and contributing together, not just executing instructions.
Mel Bennett (Head Coach of U15-U17 Women and Assistant Coach of 2Degrees Tall Ferns)
From a medical and recovery perspective, clarity changes everything. When roles, decision rights, and expectations are explicit, I don’t have to guess whether to escalate an issue or wait—and neither do the players. It allows us to act early, manage load properly, and hold standards without friction. In the middle of a FIBA campaign, that clarity creates trust, reduces stress, and lets everyone contribute their judgement rather than just follow instructions.
Mikayla Rosieur (2degrees Tall Ferns and U17 Men’s Physiotherapist)
To help better illustrate the interactions of Leadership Climate, the types of climate conditions and Followership, Table 2 maps the JCA Climate Types to Followership Behaviours in the form of ‘touring realities’.
Table 2. The JCA Climate Types mapped to Followership Behaviours in the form of ‘touring realities’.
Recently the BBNZ HP team has constructed Team Charters as an initiative to elevate leadership climate and followership by replacing hierarchy with shared clarity. These charters make purpose, expectations, and behavioural norms explicit so that independent thinking, early voice, and accountable contribution become safe and expected, even under pressure. Through the removal of ambiguity (the primary trigger for anxiety, silence, and defensive followership) the Charters serve to stabilise the emotional climate whilst actively strengthening Inspiring (Visioning, Stretching) and Including (Trusted, Collaborative, Appreciative) climates by ensuring people know what matters, how decisions will be made, and how they are expected to contribute.
Concluding remarks
In decentralised, time‑limited national‑team environments, the decisive leadership task is not to demand compliance but to design the conditions for exemplary followership. That begins with making the why unmistakable for all parties. There needs to be a clear purpose, realistic success markers, and alignment surrounding how each role contributes. These conditions enable the setting of mutual expectations about standards, decision rights, and escalation pathways to hold teams steady under pressure. There is a requirement to create permission for feedback and insights by rewarding early problem‑raising, building trust through reliable follow‑through and predictable communication. HP leaders need to recognise the contributions that sustain standards, energy, and learning throughout campaigns. Create conditions, not compliance because international performance is built on the effort you cannot mandate.
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