By John Portch

There is a consensus across sport that teams at their best are defined by a series of recognisable characteristics.

They include the ability to have honest and open conversations, an emphasis on behaviours that build trust, and a belief in the collective before the individual.

As with much of performance, they are often easier said than done but most teams understand their importance and continue to work towards those qualities in their daily work and habits.

Here, the Leaders Performance Institute lifts some insights from our vaults that we hope can help you to plot a course with your teams. We are not saying that all the athletes and coaches in the examples cited below have nailed it, but their approaches may help you to stay on track.

‘Great cultures are built on connection’

Adelaide Crows midfielder Rory Sloane served as team captain between 2019 (when he was co-captain alongside Taylor Walker) to 2022 and, with time, learned the skills to handle difficult conversations in a way that put his teammates at ease.

Sloane had fewer concerns about his on-field captaincy than he did his off-field abilities. “Off-field stuff has always been my challenge absolutely – that’s something that I’ve always had to work on massively over the years,” he told an audience at Virtual Leaders Meet: Evolution of Leadership in 2021. “I wasn’t someone that loved confrontation at all, and that’s where I worked really hard over the years just on my relationships with people to be able to then have those conversations.”

He cited the influence of renowned American leadership specialist Brené Brown. “There was something she said: ‘Sit next to someone when you’re having those conversations rather than across’; because I reckon I used to always come across very aggressively, so sitting next to someone was something that really helped me just have those conversations.”

Sloane’s development as a leader was aided by Dan Jackson, who was appointed the Crows’ Leadership Development Manager in 2020. “We’ve spent a lot of time talking about connection, and it’s a theme I keep seeing across elite sport, and also across corporate organisations – great cultures are built on connection,” said Jackson.

Another with a keen sense of the importance of connection was three-time World Series winner and 10-time MLB All-Star David Ortiz.

During this 20-year career in the US, the Dominican helped to transform the fortunes of the Boston Red Sox. During that time, he came across innumerable prospects in Spring Training, each hoping to play alongside a man who would enter the MLB Hall of Fame in 2022 in his first year of eligibility.

One such hopeful was Leaders Performance Advisor Bobby Scales, who joined the Red Sox’s Spring Training at Fort Meyers in Florida in 2007. Having been handed the number 76 (“an awful number”) Scales knew he needed to do everything in his power to impress Manager Terry Francona and the Red Sox’s decision-makers.

“I would arrive at 5:30am for the workouts that typically didn’t get started until 9am because you never know what might happen. Lift, eat, sort equipment, adjust to any changes, whatever needed to be done,” wrote Scales in 2002. “I remember the third or fourth day of camp at about 5:50am. I had just changed into shorts and a t-shirt and, out of the weight room having finished his workout, comes ‘Big Papi’.

“‘Hey, what you doing here? It’s too early,’ he said in a deep voice with a heavy Dominican accent.

“‘Papi’, I said, while pointing to the #76, ‘man, unless you’re early they forget about you!’ Part of me was kidding, part of me was dead serious. His answer was something that I’ll never forget.

“‘Nah, you get invited to this camp, you have a chance to help us win a World Series and we gonna do that. Get your bat… let’s go hit!’

“He didn’t know me from the next guy but I was in that clubhouse and I had the same uniform on. At this point of his career he had been a three time All-Star, a World Series champion and a World Series Most Valuable Player. At 6am he was changing his shirt post-gym workout and heading to the batting cage.

“With his actions he was saying ‘we win things around here, this is how we work and you’re part of it’. This was his routine and he was going to do this whether I was in the building or not. I happened to be there so this was his opportunity to show me the culture in the building without saying a word. Leaders such as ‘Big Papi’ act with intention because they have a vision of where they see themselves and their club and a clear plan of how they can get there.”

‘Without connection, it falls short’

James Thomas, who currently serves as Director of Performance Services at Manchester City, told the Leaders Performance Institute how he worked to engender trust in the coaches with whom he has worked as a performance director.

“Unless you spend the time to build the connection with somebody I’ve often found it falls a little bit short,” said Thomas in 2022 while still serving as Performance Director at British Gymnastics.

“I’ve always taken the time to stand next to a coach during training, watch, ask questions, be inquisitive, and give them a sense that I’m interested rather than coming in and make a big change. It might not need a big change, but unless you talk to people and find out, you’ll never really know. It’s probably quite simple, but I just stand, watch and ask questions and try to be humble. I’ve come in, I’m not going to fix everything for anybody, but I’ll happily try and help. But I need to know about what you feel, what you think the issues are, and what you think doesn’t need fixing. What you think is great and really sacred to the sport, what needs to be maintained for the next few years.”

Sometimes, it is not even the head coach who is the prime source of the information needed – a point to which Leaders Performance Advisor Meg Popovic, who previously worked with the Toronto Maple Leafs, makes with reference to equipment staff.

“They’re always connected to the pulse of the players,” she wrote in 2022. “These staff team members know the make, model, year, brand, variability, and functionality of every piece of equipment a player uses or wish to try out. They understand the engineering, while finding delight in the new trends in the market that have the potential to improve performance and evolve the sport. They are applied-historians of the industry and the trusted mechanics whom players rely on to tune up, repair, and remodel themselves as living, breathing, sporting machines.”

They are vital and often put themselves out in long and arduous shifts and, Popovic recommends that coaches demonstrate their appreciation on a regular basis.

“This group wants to be (and should be) acknowledged personally for their long hours and often difficult, unseen efforts,” she continued. “A thank you, a coffee, or helping hand could quickly relieve resentment and amplify the energy flowing in this very important staff group.  Also, as they are of the giving-type, asking equipment staff how they’re doing could go a long way as their innate way of relationship is to be in the service of everyone else’s needs, requests, and demands.”

Such traits can have a profound impact, although they take some work. “Anyone involved in elite sport knows that you can’t get to the elite level without systems,” said Jackson. “I mean building in routines that become habits and then those habits just become natural.”

By Luke Whitworth with additional reporting from John Portch

What is the current state of play in the space of performance analysis? To help us explore this question, we sought to understand some of the current challenges leaders in this space are facing and, similarly, what they feel are some of the untapped opportunities in how performance analysis can continue to be a valuable resource to performance outcomes.

Current challenges

When analysing the responses from the group, as expected there were some commonalities in current challenges.

Collaborating with other disciplines

The most common was the ability to collaborate and work with other disciplines, whether this be with individuals operating within technical, tactical or physical domains. Specific to some of the responses, was the relationship between performance analysis and coaching as well as the under-appreciation of physical data in some regions. Reflections from different sports alluded to the fact that coaches are at different stages in their understanding and utilisation of performance analysis, so it can be challenging to work in an optimal and collaborative way. There was an appreciation that many coaches work in subjective terms, so adding context to objective data and information is important to meet the coaches where they are at. Finally as it pertains to collaborating with other disciplines, a further challenge shared was working to keep all parties happy with what is collected and presented considering resource, timelines and what is needed to be prioritised within the programme.

Clearly defined processes

In evaluating the challenges, there were a number of responses that aligned to processes and ways of working. Clearly defining the role and purpose of the department was one that featured. Secondly, information siloes was another popular response and is likely to be a by-product of the challenge already outlined above. Finding out what is most important in terms of data collection and analysis also featured, suggesting that in some programmes there isn’t perhaps that clarity around the role and purpose of the department in alignment to the overall performance model. As a final thought on this overarching theme, the group suggested that there is a need to have space for strategic thinking to continue to evolve processes and answer questions around the future trends or direction of their respective sports.

Working with the modern day athlete

There was an appreciation that the modern day athlete has some differences in how they operate and obtain information compared to more mature athletes. We come onto some potential solutions for this later on, but it was clear to see that those participating in this particular roundtable are thinking about ways to better connect, educate and present information to their athletes. The key question around this is how and what is having the most impact?

Collation vs analysis

We are in a data tsunami was one of the comments on the call and it’s fair to say that’s a pretty accurate representation of where high performance sport is with performance related data and information. Some of the specific challenges that sit within this bucket included: the split between video analysis and data analysis. Data is more ‘buzzy’ at the moment but video can’t be forgotten as it continues to be a key method of analysis. One participant shared that we are in danger of doing more collating and not enough in-depth analysis. This chimes with the notion of knowing what is important to the programme and then being able to use data in actionable ways to support that.

What are some interventions or best practices to support these challenges?

Collaborating with different disciplines

To ensure the group left the roundtable with some best practice ideas, we had discussions around how some of these challenges were solved or being worked on. A simple suggestion that has had a positive impact was removing the notion of analysts being sat in one office, grouped together and instead integrating them in the same operating spaces as the coaches.

A couple of organisations on the call alluded to how they have renamed departments, one of those being to a Coaching & Analysis department, combining both disciplines. Analysts are an extension of the coaches, but one particular team are encouraging their coaches to become analysts in their own way. There was a consensus that the days of separate departments are gone.

Alignment is something teams have worked at to encourage collaboration between disciplines. Many organisations use a ‘what it takes to win model’ which is the performance backwards approach – something akin to this is a good way of aligning everyone to an end goal. In facilitating this type of model, ensure everyone is given access to others’ information and data. Often, departments can be too protective and it’s damaging to clarity and decision-making. Make the information readily available for all.

Be intentional around the development of non-technical skills with staff. If practitioners are talking and engaging in informal conversations, there will be a better understanding of the problems and questions being asked.

Finally, one environment on the call shared how one of the analysts has developed an interactive report where all disciplines feed into it for the team’s monthly meeting. Disciplines having to input into this report gives ownership and during discussions, it has allowed for more objective viewpoints as opposed to emotional ones that can sometimes arise.

Working with the modern athlete

This process can be influenced before you even interact with the athlete. The group discussed the importance of looking at the recruitment of analysts. It was suggested that individuals that have some experience in a teaching or pedagogical context is advantageous to supporting the interaction with the athletes. We need to look beyond just looking at the technical skillset of being an analyst, but other skills that will help deliver the technical element of the work. The ability to deliver information to people is what separates the good analysts from the best ones.

We will often experience athletes wanting information laid out in black and white, hence the importance of quality non-technical skills. Get to know the players so they feel more comfortable in being challenged. Insights profiling of the players has also seen positive outcomes to better understand learning preferences and styles.

Finally, athletes tend to spend the most time communicating and working with the coaches. Working through the coaches is a simple way to convey and communicate messages. It is also worth bearing in mind that your best players may not have the best physical stats.

Collation vs analysis

To prevent over-collating and under-analysing, it’s important to instil clear processes so that when you are in the height of the season, distraction is reduced. Focus on getting processes well defined in the pre-season so you can almost ‘set and forget’ and work on an automation scale.

If the data we are collating is not informing decisions or aligning to the outcomes of our model, there is no point collating or keeping existing information. It is important to pause and review whether the data is genuinely helping us to make decisions.

Finally, there was an appreciation that there is curiosity around what we don’t know, which is a parallel stream we should be thinking about, but it shouldn’t be the performance analyst’s role to explore this. This is where specialist expertise from data scientists to find the hidden messages and investigate largest data sets is better associated.

Opportunities in the future

Below is some insight from the group around what they see as being opportunities for the practice of performance analysis.

• How do we make our analysis more predictive instead of being ‘objective historians’?
• Have you thought about your domain through a different lens i.e. a coach thinking like an analyst and vice versa? That will help filter the available information and help you to reach the decision point.
• A recalibration from being over-reliant on objective data and a higher level of integration around the human element.
• Moving into a space where we are creating our own data and not having to stick to the traditional ways of data collation.
• Continuing to be innovative and creative in how we work in an interdisciplinary way.
• Balancing the science with the art of coaching and observation.
• Guiding technology rather than being guided by it.
• What do collaborative opportunities with other sports look like around sharing of processes and approaches?
• Learning from other environments, notably the business world and big data technology organisations.
• In some sports, access to data in-game is becoming more readily available which has the ability to influence coaching and in-game decision making. How do we maximise these developments?
• The field of performance analysis continues to grow, meaning there are students and younger practitioners looking for opportunities. How can we facilitate this better or collaborate with institutions delivering education?
• The development of technology allowing for easier insights into big datasets.

A podcast brought to you by our Main Partners

“When a club as big as Racing come to you and say ‘we want you, there is no plan B, you’re our No 1 man’ then it helps persuade you”.

Stuart Lancaster, the new Director of Rugby at Racing 92, agreed to join the Parisian club last September while enjoying his seventh season as Senior Coach at Leinster. It meant a fresh challenge for the man who also coached England at the 2015 Rugby World Cup.

Says Lancaster: “For the first time, really, my head was turned a little bit by the opportunity to try something new in a different country, in a different competition, the Top 14, and to try and build something as successful as Leinster but in a completely different context”.

He discusses his move at length in today’s episode, which is brought to you by our Main Partners Keiser. During the conversation with Henry and John, he also touches upon:

• His efforts to sell change to the existing players and staff at Racing [9:40];
• Why he will need to be more hands-on in year one than he has been at Leinster [19:30];
• His belief in the enduring value of coaching [25:20];
• His relationship with Dallas Cowboys Defensive Coordinator Dan Quinn [36:30].

Henry Breckenridge Twitter | LinkedIn

John Portch Twitter | LinkedIn

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

By John Portch, with additional reporting by Luke Whitworth

The Leaders Think Tank is at once a network and a knowledge platform.

It is designed to connect people with responsibility for performance at the highest levels of world sport with each other and the ideas that have served their peers best. The top jobs in elite sport are often lonely places and always comprise unique challenges. The following is a record of the Think Tank meeting that took place on 7 June at Global Life Field in Arlington, Texas. A behind-closed-doors event, the account that follows is a general one and aimed at presenting the lessons learned from the conversation.

Attendees

General Manager, Texas Rangers

Assistant General Manager, Texas Rangers

General Manager, Dallas Mavericks

General Manager, Houston Texans

Chief Executive Officer, San Antonio Spurs

Mental performance can be enhanced

In viewing mental performance as separate from mental health, the group explored the means and ways that cognitive capacity and skill acquisition can be enhanced in athletes. We value our team’s high IQ athletes but what can we do to develop the IQ of those less gifted individuals?

Key points:

• Cognition testing has its place and there is sure to be space for AI in developing accurate profiles of what denotes a high aptitude athlete. There are also likely to be implications for athlete resilience and perseverance. In any case, growth mindsets are preferable.
• Of equal importance is your environment. Skills such as resilience can be taught if you provide a nurturing but challenging space. To that end, teams can do more to understand the roots of their players, from prior performance to habits and personal history.
• Are your scouts asking the right questions? Unified systems, processes and values can provide the necessary criteria on which to base decisions around trades and draft picks.

Holistic athlete development

The consensus was that holistic approaches to player development provide a competitive advantage – if they are implemented effectively. How can teams remove the barriers to effective implementation?

Key points:

• Hire a development coach and have them work with players in your building every day. Their work in non-technical skill development is crucial and can become a key focus of your off-season too.
• Are the departments and working units in your team set up to support programming for your athletes? Collective clarity is essential and that comes from the clear communication of step by step processes and pathways to growth.
• As much as we may seek to create blueprints for athletes it is important to accept that they cannot realistically excel in every facet of their sport. The primary focus should be on enhancing the positives.

Balancing short term and long term aims

Sustained success may be your aim – and that takes careful planning – but what if there is the window of opportunity to win now? Can the short and long term truly be balanced?

Key points:

• Consider a two-year window. It enables future gazing but doesn’t lend itself to irrational decision making. Equally, athletes will come and go, teams will evolve, but if you can anchor yourself to a series of core values then you give yourself the best chance to sustain your successes.
• Involve your head coach in the more strategic elements of your programming. If you can take them out of their day to day, you can give them a flavour of your long-term vision and the means by which you work to realise that vision.
• Don’t push your chips in too quickly. Be fair in your assessment of where you are as a team. A generational talent can just as easily derail as propel you without careful management.

The importance of cultural fit

Bound up with the idea of balancing your short and long term visions is your level of commitment to your organisational values. If there is a superstar talent in your ranks who is a poor cultural fit, what should you do?

Key points:

• Be prepared to walk away. Be wary of anyone misaligned to your culture and values. Be prepared to hold yourself accountable down the line.
• If you take the plunge on a mercurial talent, ask if your decision is warranted. For example, does the individual need you as much as you need them? When all things are considered, they may well flourish in your environment despite being disruptive elsewhere.
• Identify the key storytellers in your organisation and let them influence, educate and inform through the power of stories about your history and values.

Specialist or generalist?

Often, a general manager can feel like a jack of all trades and a master of none. How can the leader best help when they don’t have the wisdom, expertise and vision to understand what the gold standard is in a specific domain?

Key points:

• Empower your employees to make decisions based on their expertise and afford them development opportunities.
• As a leader, you must be prepared to engage people through adroit questioning that cuts to the nub of an issue. In skilled hands, you can lead your team to the right answers.
• Don’t be overly swayed by data. Find a balance of eyes, ears and numbers. With the right alignment the leader can be confident in their decision making.

By John Portch

• Why is change required at your organisation? There must be a solid rationale.

• Have you given your people have sufficient motivation to make the required change?

• As a leader, you must be prepared to role-model the desired change too.

What is ‘change’ in your context?

It’s a simple but important question: “What is ‘change’ in and of itself?” asked Dan McFarland, the Head Coach of Ulster Rugby, when talking to the Leaders Performance Institute in 2022. “Firstly, ‘change’ is someone who says ‘this isn’t working, things are terrible, and we need to change’. But change is also growth. If you’re an organisation that wants to grow, develop and learn – by definition that is ‘change’.

“How you conceptualise change and how you use it is interesting, because if you include the idea that ‘growth is change’ then there’s always a need for change, isn’t there? At least in anything that’s competitive. It is important not to box change as merely something that happens to a failing organisation or somebody who’s in trouble. Then it’s just a degree in change and, I suppose, recognising the degree of change is interesting.”

Tim Davie, the Director-General of the BBC, referred to change as a “narrative around jeopardy” when speaking at the 2021 Leaders Sport Business Summit in London. He said: “That’s a pretentious way of phrasing it but people are naturally resistant in well-established organisations. Sometimes, you really need to really believe there is an issue of jeopardy [but] many people in the organisation say ‘we were OK for 99 years, we’ve done alright.’”

What’s timeless in your organisation? And what’s not?

The BBC was on the cusp of its centenary year when Davie spoke onstage. “My personal view is that, first thing, a successful reform comes from a real understanding of history, strength, respect of tradition, really understanding where an organisation comes from, what its core purposes are. What things are valid that are not attached to technology that are timeless?” he told the audience. Davie makes the distinction between what is “important and timeless” and what is not. “I think some people defend their territory or in their silo saying ‘that is something that’s absolutely sacred’. ‘It isn’t. What’s sacred is this’,” he added.

Is the motivation there?

In 2011, behavioural scientists at University College London developed the COM-B framework for behavioural change. It is a diagnostic tool to assess whether the organisation or individual possess the capability (C), opportunity (O) and motivation (M) to perform the desired behaviour. When you have each, it is often the perfect recipe for change but, as Gareth Bloomfield, a psychologist at the Royal Military Academy at Sandhurst, told the Leaders Performance Podcast in 2022, there can be a multitude of things that affect an individual’s motivation. “Do you believe you can do it? Do you believe it’s going to be useful? Most people when they’re given new direction about what they need to do, most people just say ‘that sounds easy, I can do that’ but do they fundamentally believe that it’s going to be useful to the team?” said Bloomfield. “If they don’t understand what the Leader’s vision is, what the leadership team are trying to get to, then maybe there’s a gap there in terms of my motivation because I don’t really understand why it’s going to be useful. Do I fully appreciate the consequences of doing it and not doing it? This becomes an important part of motivation, which is, most of the time, if I’m going about a behaviour that is counter-productive, I’m not necessarily that aware of it because the counter-productive elements of it are long-term.”

The leader must role model change and chart development

McFarland viewed himself as a role model of change at Ulster. “Let’s say you want to create a learning environment,” he said. “You’ve got to model that. If that’s me, I’ve got to be seen to be willing to be wrong and adapt, I’ve also got to be seen to be doing things that are helping my own individual growth, I’ve got to be seen to be celebrating things where people are developing. Then once you’ve modelled those you’ve got to be able to mechanise those. There’s got to be room in the actual programme for doing that kind of stuff. It could be individual development programmes that are up and running and actually have things that you do, there’s got to be time in the schedule for development of certain things or skills, but there’s also got to be time in the programme for sports staff to be able to have personal development. Then, finally, you’ve got to be able to measure that; you’ve got to be able to look at your programme and say ‘have we actually created development? Have we developed as a staff, as a group? Have we developed as players? Have we developed as individuals?’ Modelling, mechanising and measurement are pretty key to that.”

By Luke Whitworth with additional reporting from Rachel Woodland

Performance = Talent x Environment. This equation forms part of the work of Prof Kurt Lewin. Lewin suggests that ‘environment’ is a multiple. Aligned to the topic of conversation for this particular roundtable, if you’ve created and are fostering a supportive and inclusive environment, the environment coefficient goes up as a positive, thus positively impacting performance. As part of Lewin’s equation, the environment is the thing that we can influence the most.

One of the groups on the call used the above as the start of the conversation – a question was asked whether or not Lewin’s equation is a linear relationship around trying to get as much talent and as good an environment as possible to maximise performance. Or is it actually about optimisation? Finding the optimal relationship between talent and the environment. Different talents could be successful in different environments, and vice versa, as opposed to just trying to put as much talent into a particular environment, and then make it as good as it can be. Something to think about.

Reflecting upon psychological safety

When we reflect on experiences of feeling included, often we hear responses such as the feeling of being heard, feeling safe to speak up, challenge and ask questions without a level of self-censorship – this is the essence of psychological safety. If that self-censorship is present, Lewin would say this would really impact the environment. It can create hostility and have an impact on performance. It will also affect the authenticity of the environment. If we feel a level of covering or lack of authenticity, social scientists have found it can actually compromise our ability to think by up to 30%.

There are four levels of psychological safety:

1. Inclusion safety: I feel valued & a sense of belonging. Safe to be myself.
2. Learning safety: I feel safe to show gaps in my knowledge & competence – ask questions, ask for help, admit mistakes.
3. Contributor safety: I feel safe to share my ideas. & I feel trusted to act on my initiative.
4. Challenger safety: I feel safe to challenge the status quo.

For the purpose of this roundtable discussion, we emphasised the importance of inclusion safety as the first level of this process – it is a precondition for the other levels of safety. Are your athletes or staff comfortable in that coaching or leadership relationship? Social sciences research suggest that in the need to feel valued, there needs to be a sense of belonging first to allow the rest to grow together. If you want to explore some deeper thinking around belonging, consider some of Owen Eastwood’s work.

Finally on this point, in the quest for establishing psychological safety, role-modelling is key, particularly from those at the top of the organisation who have influence. A clear statement of intent can go a long way to increasing psychological safety, and comfort for other stakeholders aligned to the organisation.

Onboarding

Throughout the group conversations, the onboarding process was identified as a crucial component in fostering a strong sense of inclusion safety, and one where we felt thinking around this is currently under developed. The consensus from the conversations is that many environments are often more mature in their thinking around onboarding with players, as opposed to staff. Circling back to Lewin’s equation that was used at the top of the call, staff however, are the ones that are often the biggest shapers of an environment so there’s work to be done here. So what’s working and what can be improved?

Most organisations are striving to be quality learning environments – this often starts with having psychological safety present. Are we making it clear and backing it up with action, that the moment new people walk through the door and are being introduced to the culture, that there’s an intent and commitment to invest in one’s growth? ‘The better you are will make for a better collective’.

Do we need to challenge our thinking in this space? Why do we recruit somebody? Often we think about the technical elements, but are we considering and paying enough attention to the ‘softer’ skills as a key component, and then bringing them up to speed on the environment from there? Specifically to inclusion, some organisations have started to add an inclusion question in their interview processes as well, which has been an interesting addition to see how many people struggle to articulate their position on it.

To create true inclusion safety, the onboarding process can in actual fact begin before an individual is in the building, during the recruitment process itself. It’s important to think about a 360 approach to connect to all elements of the organisation. What are the cultural connections someone will live and see on a daily basis? What does that tangibly look like for specific teams, because we know sub-cultures exist? Then there is the relationship with the athletes themselves – what do they look like? Often it comes back to relationships and how we treat each other was a comment from one of the groups, which is why there is an emphasis on recruiting the right individuals for your environment, and also role-modelling from those that carry influence.

Finally, seek to measure the impact of these processes. We know there is a high turnover in professional sports. Are you surveying your culture in general and also capturing insights into the effectiveness of those best practices that are integrated as part of the onboarding process? Be intentional and frequent in checking if people feel a part of an organisation.

Front loading through education

It’s perhaps not a huge surprise that ‘education or educating’ as a term was frequently used in our conversations, from a variety of different perspectives. As a provocation within the group, the question of what are the behaviours that create inclusion safety is a simple but effective place to start when considering this process.

One environment on the call shared an anecdote of how they front-loaded education around psychological safety with their coaches across a two-year period, with one of the end results being that this could have a positive impact on how they then create environments for players. Those in the organisation felt it was important to respect where coaches and other staff are coming from, respecting those opinions and creating opportunities to ask questions and develop thinking around psychological safety. The safety it created for coaches thus created better safety for the players. There was a clear undertaking of needs analysis with stakeholders (in this case coaches) to support psychological safety.

As an extension to the point above, there were discussions about leading inclusively, and how some traditional coaches may not have experienced this style before – assuming that ‘hero leadership’ (leading from the front, pushing, directing) is the way to achieve success. It is important to help and educate coaches to lead more from the centre, and not to dismiss people if they are less successful at the beginning of their leadership journey.

Transparency and choice of language is important here as well. We discussed high standards and high support environments. To create alignment, there needs to be high support and education resources to accompany the expectations of high standards. There needs to be clarity around expectations on the front end. For example, sharing that a particular training session is going to be really hard, and the failure rate is probably going to be pretty high, and that’s okay. The relationship between transparency and willingness to share information is more important than ever before.

Finally, consider the power of facilitation with those in the environment. Do they have self-awareness of their own biases? How do you work to respect different individuals’ backgrounds through understanding their perspectives and an awareness of where they’ve come from? We are striving to encourage that level of safety so that people can be more open and buy-into the environment. Culture often starts with the identity of the group, so this creates the opportunity to design that culture from safe foundations and the removal of self-imposed thoughts and beliefs.

Respecting differences

Environments have different cultures. Educating players and staff on each other’s background and culture shows respect and awareness. The heritage and lineage of where people are coming from is really important. What we can do to bridge those cultural gaps? The importance of delivering according to need – for example, prayer rooms and certain types of foods.

People want to be expressive. Whether that’s to dress in a certain way as an example. How are we welcoming that? Inclusion can be a combination of belonging and uniqueness working collaboratively with one another. How are we helping somebody simultaneously fit in and stand out?

Empathy is crucial. Create an environment where empathy is on display and can be nurtured. We also have to think about the idea of being comfortable with inclusion looking different to certain groups and people. Do you ask your players and staff ‘how can we include you more’ or ‘what would help you feel more included here?’

Takeaways: Group Reflections & Insights

At the end of the call, attendees were asked to share a key reflection of thoughts from the roundtable that they’d like to take forward:

1. How do you actually know how people are feeling in this space? How are we intentionally reviewing how people feel in our environment with regards to inclusion? How do you challenge it when it’s taking place negatively: do you address it right away rather than enable it?
2. Let’s assume we are all championing and fostering psychologically safe environments – has this changed the demographics of our teams?
3. Ask more questions (open vs closed). Meet people where they are vs what we expect. Design opportunities for others to develop and create space for learning. Learning from others and not assuming what “the right way is” vs the end result being what we’re looking for.
4. Invest in and be intentional with staff introductions to the organisation. Induction is a great place to show an organisation’s commitment to growth and learning for the individual, which starts with psychological safety.
5. Increasing value in educating current members of the organisation to allow future new members to achieve high psychological safety in the early stages of onboarding.
6. Actively recruiting diverse candidates. Creating pathways for diverse candidates (internships, development positions, etc.). Onboarding – the details matter (clothing, name tags, etc).
7. The dichotomy of leadership is meeting where each staff member where they are at emotionally, mentally, and psychologically and making sure each and every staff member is heard and feels safe within the environment while also navigating organisational needs analysis for the greater good.
8. What needs to be considered to ensure an environment provides opportunity for growth individually and as a team?
9. Considering best practices as part of the onboarding process: how do you as coaches support new staff coming in? Having self-awareness. Understanding of ones biases. Build own culture. Support planning. Technical level pitched at right level. What are the unwritten rules? A learning organisation.
10. Look for and “celebrate” both similarities and differences with staff and athletes.
11. Optimising vs maximising. In relation to onboarding, the consideration and evaluation of technical and non-technical skills. Being comfortable with evolution of inclusiveness – what it is today may not be tomorrow.

An article brought to you by our Partners at the

By John Portch

Years – perhaps decades – had passed since the Leaders Performance Institute had last heard of the Y2K scare until it was dredged from the recesses of our mind by UK Sports Institute CEO Matt Archibald.

He is discussing the logistics of the UK Sports Institute [UKSI] changing its name from the English Institute of Sport in April. As part of the process, on the 24 April, the organisation’s website and email addresses changed and its staff entered a short period of downtime to enable those changes to take effect.

“Everything worked like it did across Y2K and nothing dropped out of the sky,” he says, referring to the late-’90s fear across society that digital calendars resetting to ‘00’ on 1 January 2000 might cause havoc. “I did have a flashback on the morning and remembered the millennium,” he adds.

The English Institute of Sport [EIS] was founded shortly after the turn of the millennium, in 2002, to support teams and athletes across the UK’s ‘Home Nations’ – England, Scotland, Wales and Northern Ireland.

“We routinely send hundreds of our people on secondments with teams or sports to the Olympics and Paralympics,” he continues. “What we all aspire to do is support British sports, teams and athletes that go to the Paralympics and Olympics and perform at their best, and they come from all of the Home Nations. For me, it just helps with that.”

The EIS, and now the UKSI, will continue to work closely with the other home nations to ensure all the support offered is aligned.

The reasons behind what Archibald admits was a “misnomer” are “locked up in the mystique that surrounds the genesis of the Institute”.

“Right from the outset, there was a question mark about the name,” he says.

“People who have been with the organisation for 20 years have sent me screenshots of various documents and items of stationery with the name ‘UKSI’ on them”.

For some people, the misnomer was an important issue and they argued for change.

“A number of voices within the system raised the question again and again when others didn’t see it as a priority”.

Of course, the name change was never the priority – the Institute’s commitment throughout the 2024 Paris cycle was and remains the delivery of ‘outstanding support that enables sports and athletes to excel’ – but the case was vigorously made and the name change was approved by all key stakeholders.

The transition was operationalised in the 12 months before it was announced and, through that process, the other Home Nations sports institutes, namely Sportscotland, Sport Wales and Sport Northern Ireland, offered their full support. “They are all 100% behind us and we do not now supersede them. We might be the scale operator, but they will carry on doing the great work they’ve always done”.

While there is some nostalgia for the era of the EIS, there is undoubtedly greater cohesion with the renaming. “UK Sport [the government agency responsible for investing in Olympic and Paralympic sport in the United Kingdom], the UK Sports Institute, British Olympic Association and British Paralympic Association – we feel it more accurately reflects the Institute’s role as a powerhouse of the British sporting system.”

Speaking of which, the changes to the previous EIS logo are minimal. “We haven’t deviated too far because we did feel that if you change both the logo and the name too much at the same time then you do run the risk of becoming somewhat unrecognisable”.

The EIS logo, characterised as it was by a V shape, has been retained with tweaks to the colours used – red, white and blue – to make it more British. “There was no piece of paper that clarified the original colour scheme and there were lots of stories floating around. One was that the colours were, broadly speaking, although not exactly, the five Olympic colours. There was also a view that the V may be the V for ‘victory’ or maybe a butterfly stroke or maybe the ribbon of a medal.

“Following consideration and reflection with our people, we felt that the ribbon concept chimed with more of our people more strongly in the sense that we see ourselves as an organisation that provides the support and the infrastructure to athletes and sports to help them win.”

“We wouldn’t be comfortable putting the medal on the front and we’re in the background, but the ribbon that holds the medal sits well alongside what the UKSI is going to do and what the EIS has done. So we’ve gone back to that history and that may have driven the original logo and we’ve maintained that. We’ve also changed the colour to have a GB-style red, white and blue, and that can be used online and in some of our physical branding as well”.

The UKSI does not expect its rebranding to have any impact on the quality of the services it provides to the UK’s sports teams and athletes. “Fortunately, we’re a business to business institute that does not serve the general public,” says Archibald. “The risk for us in a name change, with a loss of custom or a loss of recognition, is negligible. For example, we supply to British Swimming and they’re not going to get confused by who we are.

“The high standard of support that we offer to sports and athletes will not change, we are as committed as ever to delivering the quality that we have become known for across the board.”

Archibald explains that an internal working group, in tandem with a small group of consultants, ensured the transition was smooth as the branding was brought up to date and rolled out across all UKSI platforms.

“We see this as a significant piece of work but not one that’s so high risk that we needed to follow a particularly well-beaten path. We’ve done it ourselves and we’re confident that we’ve run a good process and taken everyone with us,” he says.

There is optimism for the future too. “We’ll have a little more confidence as there’s no question mark about why we’re called this or why we aren’t called that and it will enable us to be more confident in how we express ourselves.

“We’re not expecting a 20% performance uplift for the sector at Paris on the basis that we’ve changed our name, but we do see it as a long-term strategic adjustment that will hopefully help us to attract the best people from across the country to work for us, people that weren’t as keen to join the English Institute of Sport as they would the UKSI, especially if they come from the other Home Nations.

“We also feel this could apply to athletes having a greater understanding of who we are and what we do and perhaps make them feel more comfortable acknowledging our work externally if they’re not from England.”

Another aspect that remains unchanged is the often recognised black t-shirts sported by EIS staff when working with teams and athletes. This was important to Charlotte Henshaw, who won gold in the Canoe Sprint women’s KL2 event at the 2020 Tokyo Paralympics.

Upon learning of the EIS’s impending name change from UKSI Communications Manager Grace Cullen, she asked: ‘Will you still be wearing the black t-shirts? That’s all that matters because we see people in black t-shirts and we feel reassured because we know those people, they know what they’re doing, they’re there to support us’.

“We’ve changed our name, we’ve slightly changed our logo, and we will still be in our black kits,” says Archibald. “It does stand out as most UK National Governing Bodies tend to wear red, white and blue and our people have always been in black. It’s nice that athletes recognise that and, for them, it will be business as usual.

“It doesn’t matter if our name is changing, they know UKSI people will be of the same high calibre and will still be there to support them.”

By John Portch

In April, the Rugby Football Union (RFU), Premiership Rugby, Premier 15s and Rugby Players’ Association published an Inclusion and Diversity Action Plan for the elite game.

Jatin Patel, the Inclusion and Diversity Director at the RFU, English rugby union’s governing body, since 2021, was one of a series of individuals who played an instrumental role in devising the Inclusion and Diversity Plan, which is a result of elite game research into racism and classism in the English game.

The project was given added impetus last year when the Newcastle Falcons’ centre Luther Burrell spoke publicly about his experiences of racism and class prejudice.

Patel published a LinkedIn post announcing the plan’s launch. “April went by in a flash. But what a month it was,” he wrote, going on to explain the notable achievements of his “small but mighty team (with a lot of help from our friends!)” managed during the month. In addition to the I&D Plan, they delivered ‘active bystander’ training to RFU Council members, contributed to panel discussions on pride, hate speech and racial equality, and hosted non-governmental bodies and equality, diversity & inclusion leads at Twickenham Stadium during an England women’s international match.

“There is always more to do. But at the heart of everything above is #collaboration. With other colleagues, with passionate leads within the game and with leaders beyond our own sport”.

Patel demonstrated his passion when he came downstairs to speak at the 2022 Leaders Sport Performance Summit at the RFU headquarters in Twickenham Stadium.

He also found time to speak to the Leaders Performance Institute backstage.

What does your role look like on a day-to-day basis?

JP: My role as Inclusion and Diversity Director at the RFU involves looking at all elements of the game. Our strategy has four fundamental pillars and there is no hierarchy. The first I’ll speak about is employees and the board; so what is our organisation? How is it made up? How can we improve, attract, retain and progress diverse talent? The second pillar is around gameplay; community to professional rugby. How do we make the game more inclusive? How do we increase the diversity of players, coaches, officials and people working within the club environment? The third pillar is around our fans, followers and partners. Who are they? What is the content they’re consuming? How are we engaging them in rugby across England? And how are we working better with our partners to understand the efforts they’re making to diversify their own environments but also working with them to scale the impact we want to have and reach more communities? The final piece of that strategy is around our governance. Our volunteer leaders who are elected into positions such as our Council as constituency body reps. Who are they? How do we help them to be more inclusive leaders? And ultimately how do we diversify the talent pool coming into those positions for the future as well?

How does that look on a good day at the office?

JP: On a good day, that means people openly talking about issues around inclusion and diversity. And it might sound simplistic, but sometimes people avoiding talking about diversity because it’s too difficult or the fear of the unknown, certainly the fear of saying the wrong thing, which I can understand to some extent. But on a good day, what you’ll see is people having this conversation in a really open way, showing a bit of vulnerability, being open to the fact that they may not know something and ultimately asking for the guidance, advice and opinions and insights of people who may come from more diverse groups to help them to be better leaders, to make better decisions, to be more inclusive in the way they operate, to make sure that we’re sticking to our ambitions of being more inclusive and diverse.

What are the signs and clues you look for that show that diversity and inclusion is becoming embedded in the fabric of the organisation?

JP: The signs you look for are when leaders at the top of your organisation are building diversity and inclusion into their objectives and their agendas, which is very much the case at the RFU. I think you see it when you start to have clubs within the professional game talking about this on a more regular basis and that’s absolutely happening in rugby right now. Some of those discussions are difficult, but at the same time, talking about them openly and the challenges you are facing. Ultimately, the key indicator everyone’s looking for is: what is the diversity of people participating in the game of rugby? It’s hard to measure that because we haven’t always got the data we want but, ultimately, the day we can do that effectively and we can start to see progress, I guess that’s a really good sign that not only is the game changing to become more diverse, but people are staying in the game. Hopefully that leads to becoming more inclusive as well.

How do you deal with inevitable bumps in the road?

JP: Bumps are always going to occur in this space. It’s a steep learning curve for some. Others are a bit more advanced. There’s probably a big chunk of people in the middle that are still quite new to the inclusion and diversity space but get why it’s important. Bumps; you’ve got to kind of ride them. The more you build inclusion and diversity into your strategic objectives, your strategic thinking, into the commercial plans, the marketing plans you have, the communications plans you have, the performance strategies that you have, the more it becomes normalised and so the bumps become like any other bumps rather than a specific inclusion and diversity bump, one you become more used to riding rather than, at the moment because the fear of the unknown is more heightened. I tend to use bumps also as an opportunity to continue engaging on this topic with many of my colleagues as I possibly can. I think it’s sad to hear stories of discrimination in the game, but if you don’t learn something from them and how to be better as a result of them, it’s not only a missed opportunity, you’re failing the person that experienced that and you might be failing people in the future.

How do you balance long-term and short-term planning in your role?

JP: Balancing the long-term and short-term is probably the biggest challenge in the diversity and inclusion space. I think, depending on public pressure, people, particularly in different positions of influence and leadership, want to see their results overnight. For me, it’s about making sure that all the initiatives we do around the I&D agenda are regular, are digestible, that it can be tangible, not just about raising awareness but what can people do about it. All those short-term activities are designed to increase long-term change and hopefully improve not only the representation of diverse groups in rugby but also the number of inclusive leaders that exist within it as well. Ensuring you make that distinction is really important. Inclusivity, getting it right, and getting inclusive cultures, behaviour and decision-making in place will help diverse groups that are either in the sport today or you’re trying to get into the sport for the future, not only for the sense of belonging but also to flourish and be the best they can in an environment that is being considerate of them. Short-term versus long-term, one automatically leads to the other and it’s just making sure people have the patience and the confidence that they’re going on a journey that will ultimately introduce change.

How important is data in your role?

JP: Data is critical to my role. It’s not always the easiest thing to obtain around the diversity space, primarily because of regulatory issues and also explaining to people why asking for their diversity data is important to their own experience, but also helping the RFU understand the diversity of the game more effectively. It underpins all of the baselines that we have; we have a lot of KPIs and metrics we want to hit over time. Most of them are quite challenging but that’s a good thing. It helps us focus on the issue and we can regularly report on movements in programmes that we’ve got in place or just generally in terms of participation. In that sense, data underpins every good inclusion and diversity strategy and certainly underpins ours here at England Rugby.

Does data help you to identify gaps?

JP: I think it’s more about making sure I use data to demonstrate the impact that we’re having but also to give a picture of the lay of the land, particularly from a diversity perspective. I think it can be used effectively to persuade others as well of the importance of it. For example, participation in rugby is a really key challenge at all levels of the game and making sure that we present data were gaps exist that not only demonstrate the opportunity but also demonstrate the need to act on that. If we’re struggling to get more people engaging and participating in the game and the data says so, we then need to be using that to increase the number particularly from diverse groups going forward and seeing it as an opportunity rather than as an additional project.

By John Portch

Wales have made a positive start to their 2023 Women’s Six Nations campaign, with wins at home to Ireland and away to Scotland in their first two matches under Head Coach Ioan Cunningham.

A stern test awaits them this weekend in round three, with England travelling to Cardiff Arms Park on Saturday (15 April), with Wales’ schedule wrapped up back to back away matches. They will face France at Grenoble’s Stade des Alpes on 23 April before ending their Six Nations campaign against Italy at the Stadio Sergio Lanfranchi in Parma on 29 April.

Cunningham explains to the Leaders Performance Institute that, instead of coming home after the France match, the team will then make the six-hour coach journey to Parma and spend the week in Emilia-Romagna preparing for Italy.

“You don’t lose two travel days [returning to the UK and setting out again] and it gives you the best chance to prepare,” says Cunningham, who recently contributed to a Leaders Performance Special Report on how teams can manage their preparations for major competitions.

“We can set up camp in Parma ready for the week,” he continues. “Already family and friends are looking to come out and spend time with the players.” He indicated that the players would have some free time in Parma on the Wednesday. “They get to see their friends or family and spend some time outside the camp. The weather will be decent in Italy in April and they can feel good; ‘the sun is good, I feel I am in a good place, and I’m getting ready to play Italy at the end of the week’.”

Cunningham also emphasises the importance of fun. “We created mini teams within our squad with different responsibilities or creating games. We asked the girls to name their teams. They chose famous Welsh people and had t-shirts made and, suddenly, you have an identity and you’re part of a team.”

What were some of the names chosen? “Duffy, the singer, was one,” he says. “The Nessa character from [British sitcom] Gavin & Stacey. So you’ve got a t-shirt with the picture on front and it’s quite funny when you get those up and running. What was really good, you had an opportunity then where I might say there’s a trade opportunity here, ‘do you want to trade anyone out of your team because they’re not pulling their weight?’ And those are quite funny when they’re trading players and there’s an opportunity to draft. It was quite fun.”

Connection and downtime are essential too, which is why friends and family were invited to Parma, just as they were for Wales’ 2022 Rugby World Cup campaign. “If you’re away from home and family and friends have travelled to watch you, making sure the players have contact time with their family and friends and also inviting the family and friends into our environment is massive. On those downtime periods, parents are always welcome to come into our hotel and team room to spend time with the players, as well as the players going out.”

Cunningham also spoke to the Leaders Performance Institute about the development of his newly professional squad. Here, we turn attention to Cunningham as a leader.

How important are your instincts? How do you prevent yourself losing touch with your intuition?

IC: Instincts are huge. Your gut feel. Your coach’s eye as well as your gut. ‘I’m not feeling this today, it’s a bit off, I need to have a chat with this person’. Another part of instinct, as well as data, if you have a short turnaround and you haven’t had much in the tank in that week, we might do a 20-minute run through on a captain’s run day [usually a Friday, although Cunningham’s team do not undertake this traditional rugby practice in a typical fashion; see below] but the majority of the time we won’t. But it’s having that feel, even at the start of the week, if you’ve come off a good win, for example, they think they’re in a good place, they have just beaten one team but there’s another team coming after us, so maybe it’s bringing their feet back to the ground and why. Instinct is huge, not only on players but on management; feeling if they’re a bit fatigued. We did something last year when we felt people were tired and we’d been in a long time; ‘right, let’s cut tomorrow. We won’t come in tomorrow’, just having a mental recharge away from the environment or we know someone who’s very friendly with us in the group and he’s got a coffee van so we put a coffee van up inside the training field, so we’ll finish the session and then go have a coffee at his van; just spending time together, having a chat, we put some music on, and then just having those connections then. It just recharges us and makes us feel like we’re ready to go again.

Must data back your intuition?

IC: 100%. It’s got to be aligned to everything we want to do. Regarding rugby stats, our main page is stats that are important to us in the game and which change behaviour. So if we want to get off the floor quicker, we’ll stat that up. Say with that, ‘60% speed of feet, we need to get to 70%, then. How do we get off the floor quicker?’ That’ll change behaviour. But then there’s other data regarding volume and load from a GPS point of view, which we know now the type of load we want to put into the players in a test week; ‘if we want to cover 22k, we need to get this amount of high speed metres into the players’. That’s all important and relevant to the game we want to play.

What is the key to getting the big decisions right and managing them effectively?

IC: Regular communication with the right people, constant drip effect of the same message; ‘why we’re doing it, this is the game we want to play, because it’ll give us this’. Those conversations in a week are huge for me. We’ll always wrap up the day with ‘how did it go? ‘it went well’ ‘do we need to change anything tomorrow?’ We’ll run through tomorrow’s sheet and we’re constantly working a day ahead, then we’ll look to the week ahead. It’s really important.

Do you reflect on your own decision making and communication skills?

IC: Some of that could be better, if I’m honest. When you’re in it, you’re entrenched in the work and when someone asks you a question you’re into something else, but I do deliberately try to give myself time to reflect on ‘did I give that message correctly? What tool did I use? Did I react well to that? How do I want to come in tomorrow? I need to speak to this person and how do I do it?’ I do try to deliberately reflect on my day and what I’ve done. It’s a huge part of performance. I like to have good relationships with some key members of staff as well that will give me feedback on how I’ve done; or ‘how was our meeting? Were we happy with it?’ Those things are important for me as well.

How do you protecting your own time and resources?

IC: You can turn around and, before you know it, the day’s gone and there’s so much happened in that day that sometimes the car journey or just driving the car is good, reflect, and put something on, music or a podcast, just putting something on to reflect is good.

What do you do in lieu of the captain’s run?

IC: We do a walkthrough and we do this exercise called ‘walk the map’. So the map is our pitch. We’ve got this five-metre pitch that we roll out and we walk through everything that we’re taking into the game both with and without the ball. We’ll do ‘what-if’ conversations. ‘What if we concede in the first two minutes? What do we do? What does it look like? What if we get a yellow card to a nine? Who steps in?’ We cover those sorts of things as a team as we walk the map. On the captain’s run day, we’ll actually walk the ground from try line to try line with our leaders just walking and talking through what we’re going to do and the kickers will kick and that’s it.

Ioan Cunningham is a contributor to our latest Special Report, titled Navigating Your Way Through Major Competitions: a snapshot from Olympic, Paralympic and elite team sports. In addition to Welsh Rugby Union, it features insights from Swimming Australia, the Lawn Tennis Association, Athletics Australia and Hockey Ireland. Each has teams competing in major tournaments this year, and all are bound to give you something to think about in your future projects.

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By Luke Whitworth

Leaders Meet: Building Winning Organisations, hosted alongside the Toronto Maple Leafs, was our first physical North American event of the year. Throughout the course of the day, we engaged in case study sessions, an observation experience, roundtable discussions and skills-based learning centred around some key ingredients that contribute to building a winning or high performing organisation.

These are the highlights from the afternoon programme, which featured Dr Cheri Bradish, the Director of the Future of Sport Lab at Toronto Metropolitan University; Glenn Zujew, Chief People Officer at the world’s largest independent commercialisation partner for life science, Klick Health; John Bull, the Director & Lead for High Performance at leadership and organisation consultancy Management Futures.

[Already up-to-date with the afternoon? The morning takeaways are available here.]

Session 4: Designing the Environment & Innovating at Pace

Speaker: Dr Cheri Bradish, Director of the Future of Sport Lab, Toronto Metropolitan University

Innovation + Culture

• Innovation: the action or process of innovating. Innovation is crucial to the continued success of any organisation. Includes new methods, ideas, products, etc. Linked to technological innovation(s).
• Innovation economy: supports that knowledge, entrepreneurship, innovation, technology, and collaboration are the key drivers of economic growth. Companies can increase their value by creating new ideas which can be developed into products, services, and business models that bring us collectively into the future.
• Does innovation culture work: “we found a significant correlation between the ideation rate at these companies and success (growth in profit or net income): The more ideation, the faster they grew.”
• Sport innovation: proactive and intentional processes that involve the generation and practical adoption of new and creative ideas, which aim to produce a qualitative change in a sport context.
• Key growth areas: fan experience and player performance.
• Global sport innovation ecosystem: there has been increasing trends in innovation and additional technology.
• Designing a winning innovation environment: what do good organisations do who innovate effectively? “What gets measured, gets managed!”
• Open innovation: internal and external innovation. Resourcing and Collaboration.
• Decentralised innovation: internal labs, ventures, M&A, partnerships.
• Product development: design labs and studios.
• Project time commitments: 10-25% of time in the organisation dedicated to time to intentionally innovate and foster an innovation mindset.
• Maintaining a culture of sport innovation: it’s an extraordinary time for innovation. Technological change and industry disruption seem to be accelerating. And digital information networks are linking individuals, organisations, and nations as never before. Five themes have emerged in maintaining this culture:

1. Be comfortable being uncomfortable: both leaders and staff.
2. Be connected, build a strong network: what are other people doing in their space?
3. Prioritise good, committed and collaborative people.
4. Diversity of thought and team.
5. Stay curious.

• In those that do it well, there is a clear culture of innovation across the organisation.
• What’s holding sport back: we know that sport is an early adopter industry. A lot also depends on the culture of the organisation.
• Leading innovation: where is the support and leaders perspective in all of this? How open is your leader to being innovative and supporting your team in its development?
• Assessing cultures of innovation: do you have an innovation or growth mindset in the organisation?
• A lot of rich innovation is looking outside of the box.

Session 5: The People & Culture

Speaker: Glenn Zujew, Chief People Officer, Klick Health

• People that are good at culture pay a lot of attention to it.
• The culture: an extreme focus of Klick when it started 25 years ago was culture. Core principles were designed and then the organisation identified the people who were needed to achieve that. What type of person would be successful in our organisation? Culture starts at recruiting level and how you promote yourself in the marketplace. Even after 25 years, the organisation still considers themselves in ‘beta’.
• Recognise innovation in a company: the organisation likes to shine a light on those that have tried and failed. The organisation has ‘Breakfast Meetings’ that are designed to give positive recognition to those that have tried to innovate and failed – the organisation want to promote that behaviour. A lot of people experiment in the environment and the organisation even intentionally allocates hours to innovation.
• People-first #1: this can often be misconstrued as ‘me first’. Realigning on the goal you are trying to achieve is something that you need to keep an eye on. We don’t want to slip into ‘me first’.
• Cultural principles: in recent times, creativity and candour have come into the existing principles.
• Listening: the organisation has also prioritised listening in a big way. Not everyone communicates in the same way so the organisation has used a variety of communication tools to collate insight and feedback to cater for different styles.
• Feedback: aligned to the above, create different styles and numerous opportunities for feedback: bi-weekly calls with the Chief People Officer and President, fire-side chats, weekly one-on-ones, yearly polls – some people want to communicate verbally, others through technological tools. The Chief People Officer is basically a Chief Learning Officer, and the data that is collated has informed what the organisation does next.
• Collaboration: have you been intentional in asking your teams how they interact and what is working?
• Induct & onboard to culture: it starts with how you position yourself in the marketplace. At a recruiting level, there is clarity on what the organisation wants: there is a list that is stress-tested; identify individuals that will add something to the culture.
• Fit & add: Glenn shared that the organisation had almost too strong of a culture. There was a laser focus on looking for someone that would fit the existing culture seamlessly. This focus actually ended with the organisation having too many similar people. The organisation engaged in one small change: ‘fit to add’. The organisation wanted people to add to the culture, which in turn witnesses an increase in innovation and diverse thinking.
• New vs existing: we often see challenges in trying to combine existing versus new. In terms of culture, a large part is creating a safe place for existing individuals. Listen, talk and alleviate what’s on people’s minds. People want to be heard. Every environment has stewards who have a key role in connecting to what is important.
• Cultural champions: who are your cultural champions? Look to recognise where things are working well and make people aware of what that is.
• People-first #2: in trying to be a people-first organisation, you can get sucked into trying to be everything to everyone. In reviews and feedback opportunities, the organisation asks employees honestly about how things are going; is it what you want it to be?

Session 6: Debriefing Skills

Speaker: John Bull, Director & Lead for High Performance, Management Futures

“The only sustainable competitive advantage is an organisation’s ability to learn faster than the competition” – Peter Senge

STOP: for live debriefs during the event:

• Stand Back: take a helicopter view.
• Take Stock: analyse what is happening.
• Options: explore options around what you can do differently.
• Proceed: step back in and take action. Assessing what impact your new approach has.

• Aviation principles: there is a lot we can learn from aviation. They don’t look at human error, instead system first.
• People and organisations who are good at debriefing are really curious.

How Debriefs Help Create a Winning Culture

• Coaches only recall between 16.8% and 52.9% of events.
• Involvement in discussions builds self-awareness and ownership of learning.
• Fosters an openness to feedback.
• Builds relationships and team cohesion.
• Helps decrease negative emotional effects and remove emotional baggage.

Features of a great debrief

• Psychological safety: create a calm, positive and supportive space. Set people up to focus on learning, not to be defensive; and model your belief in their potential to create great performance. Do everything you can to reduce power differentials.
• Questions: use open, non-judgemental questions and a lot of follow up questioning. Focusing on learning more than results and allow time for reflection.
• Strike a good balance between focus on the positives and areas for improvement. Key insight: we learn quickest by reinforcing what works. Consider ‘appreciative inquiry’.
• Pay attention to group dynamics to get the best possible contribution from all individuals. Write the thinking down before the debrief. Who is well placed to provide feedback that isn’t in the current group?

Broad structure of debrief questions

• Reviewing where we are against our goals.
• Drawing out the learning around what has gone well.
• Exploring areas for improvement, and insights around what’s not gone well? Focusing on learning, not blame. Using root cause analysis.
• Getting clear on key insights, and how we are going to act on this learning.

Further reading:

Check out the takeaways from the morning here.