What Leaders Performance Institute members said in a recent Virtual Roundtable about coaching and leading in an inclusive way.
One of the groups on the call used the above as the start of the conversation – a question was asked whether or not Lewin’s equation is a linear relationship around trying to get as much talent and as good an environment as possible to maximise performance. Or is it actually about optimisation? Finding the optimal relationship between talent and the environment. Different talents could be successful in different environments, and vice versa, as opposed to just trying to put as much talent into a particular environment, and then make it as good as it can be. Something to think about.
Reflecting upon psychological safety
When we reflect on experiences of feeling included, often we hear responses such as the feeling of being heard, feeling safe to speak up, challenge and ask questions without a level of self-censorship – this is the essence of psychological safety. If that self-censorship is present, Lewin would say this would really impact the environment. It can create hostility and have an impact on performance. It will also affect the authenticity of the environment. If we feel a level of covering or lack of authenticity, social scientists have found it can actually compromise our ability to think by up to 30%.
There are four levels of psychological safety:
For the purpose of this roundtable discussion, we emphasised the importance of inclusion safety as the first level of this process – it is a precondition for the other levels of safety. Are your athletes or staff comfortable in that coaching or leadership relationship? Social sciences research suggest that in the need to feel valued, there needs to be a sense of belonging first to allow the rest to grow together. If you want to explore some deeper thinking around belonging, consider some of Owen Eastwood’s work.
Finally on this point, in the quest for establishing psychological safety, role-modelling is key, particularly from those at the top of the organisation who have influence. A clear statement of intent can go a long way to increasing psychological safety, and comfort for other stakeholders aligned to the organisation.
Onboarding
Throughout the group conversations, the onboarding process was identified as a crucial component in fostering a strong sense of inclusion safety, and one where we felt thinking around this is currently under developed. The consensus from the conversations is that many environments are often more mature in their thinking around onboarding with players, as opposed to staff. Circling back to Lewin’s equation that was used at the top of the call, staff however, are the ones that are often the biggest shapers of an environment so there’s work to be done here. So what’s working and what can be improved?
Most organisations are striving to be quality learning environments – this often starts with having psychological safety present. Are we making it clear and backing it up with action, that the moment new people walk through the door and are being introduced to the culture, that there’s an intent and commitment to invest in one’s growth? ‘The better you are will make for a better collective’.
Do we need to challenge our thinking in this space? Why do we recruit somebody? Often we think about the technical elements, but are we considering and paying enough attention to the ‘softer’ skills as a key component, and then bringing them up to speed on the environment from there? Specifically to inclusion, some organisations have started to add an inclusion question in their interview processes as well, which has been an interesting addition to see how many people struggle to articulate their position on it.
To create true inclusion safety, the onboarding process can in actual fact begin before an individual is in the building, during the recruitment process itself. It’s important to think about a 360 approach to connect to all elements of the organisation. What are the cultural connections someone will live and see on a daily basis? What does that tangibly look like for specific teams, because we know sub-cultures exist? Then there is the relationship with the athletes themselves – what do they look like? Often it comes back to relationships and how we treat each other was a comment from one of the groups, which is why there is an emphasis on recruiting the right individuals for your environment, and also role-modelling from those that carry influence.
Finally, seek to measure the impact of these processes. We know there is a high turnover in professional sports. Are you surveying your culture in general and also capturing insights into the effectiveness of those best practices that are integrated as part of the onboarding process? Be intentional and frequent in checking if people feel a part of an organisation.
Front loading through education
It’s perhaps not a huge surprise that ‘education or educating’ as a term was frequently used in our conversations, from a variety of different perspectives. As a provocation within the group, the question of what are the behaviours that create inclusion safety is a simple but effective place to start when considering this process.
One environment on the call shared an anecdote of how they front-loaded education around psychological safety with their coaches across a two-year period, with one of the end results being that this could have a positive impact on how they then create environments for players. Those in the organisation felt it was important to respect where coaches and other staff are coming from, respecting those opinions and creating opportunities to ask questions and develop thinking around psychological safety. The safety it created for coaches thus created better safety for the players. There was a clear undertaking of needs analysis with stakeholders (in this case coaches) to support psychological safety.
As an extension to the point above, there were discussions about leading inclusively, and how some traditional coaches may not have experienced this style before – assuming that ‘hero leadership’ (leading from the front, pushing, directing) is the way to achieve success. It is important to help and educate coaches to lead more from the centre, and not to dismiss people if they are less successful at the beginning of their leadership journey.
Transparency and choice of language is important here as well. We discussed high standards and high support environments. To create alignment, there needs to be high support and education resources to accompany the expectations of high standards. There needs to be clarity around expectations on the front end. For example, sharing that a particular training session is going to be really hard, and the failure rate is probably going to be pretty high, and that’s okay. The relationship between transparency and willingness to share information is more important than ever before.
Finally, consider the power of facilitation with those in the environment. Do they have self-awareness of their own biases? How do you work to respect different individuals’ backgrounds through understanding their perspectives and an awareness of where they’ve come from? We are striving to encourage that level of safety so that people can be more open and buy-into the environment. Culture often starts with the identity of the group, so this creates the opportunity to design that culture from safe foundations and the removal of self-imposed thoughts and beliefs.
Respecting differences
Environments have different cultures. Educating players and staff on each other’s background and culture shows respect and awareness. The heritage and lineage of where people are coming from is really important. What we can do to bridge those cultural gaps? The importance of delivering according to need – for example, prayer rooms and certain types of foods.
People want to be expressive. Whether that’s to dress in a certain way as an example. How are we welcoming that? Inclusion can be a combination of belonging and uniqueness working collaboratively with one another. How are we helping somebody simultaneously fit in and stand out?
Empathy is crucial. Create an environment where empathy is on display and can be nurtured. We also have to think about the idea of being comfortable with inclusion looking different to certain groups and people. Do you ask your players and staff ‘how can we include you more’ or ‘what would help you feel more included here?’
Takeaways: Group Reflections & Insights
At the end of the call, attendees were asked to share a key reflection of thoughts from the roundtable that they’d like to take forward:
In late March, some of the industry’s most respected leaders from across the globe gathered at Scotiabank Arena in Toronto to discuss the pressing performance matters of the day.
It is designed to connect people with responsibility for performance at the highest levels of world sport with each other and the ideas that have served their peers best. The top jobs in elite sport are often lonely places and always comprise unique challenges. The following is a record of the Think Tank meeting that took place on 28 March at Scotiabank Arena in Toronto. A behind-closed-doors event, the account that follows is a general one and aimed at presenting the lessons learned from the conversation.
Attendees
General Manager, Toronto Maple Leafs
Head Coach, Toronto Maple Leafs
Senior Basketball Advisor, New York Knicks
Performance Director, Manchester City
Head Coach, Scotland Rugby
How can the leader of the team reduce both the pressure and distractions faced by coaches and athletes? The first and most important step is to create an environment that enables athletes and staff to be at their best.
Key points:
Sir Alex Ferguson, Arsène Wenger, Mike ‘Coach K’ Krzyzewski, Joel ‘Coach Q’ Quenneville. These were some of the longest-tenured and most successful coaches in sporting history when they left their highest profile roles. Replacing figures of such stature can be daunting and fallow periods are almost inevitable as teams seek to fill the vacuum. What can be done to ease the transition from a legacy coach?
Key points:
In some elite sports, there is an underdeveloped understanding of when athletes are conditioned or deconditioned. Moreover, this does not always align with training-to-game models. Where should the emphasis be placed in this continuing challenge?
Key points:
A lofty ambition, for sure, but a noble goal for all teams regardless of their pedigree. At the very least, all teams can strive for their pinnacle.
Key points:
The afternoon at the Scotiabank Arena featured Toronto Metropolitan University, Klick Health and Management Futures discussing both the theory and application of strategies designed to create winning environments.
In partnership with

These are the highlights from the afternoon programme, which featured Dr Cheri Bradish, the Director of the Future of Sport Lab at Toronto Metropolitan University; Glenn Zujew, Chief People Officer at the world’s largest independent commercialisation partner for life science, Klick Health; John Bull, the Director & Lead for High Performance at leadership and organisation consultancy Management Futures.
[Already up-to-date with the afternoon? The morning takeaways are available here.]
Session 4: Designing the Environment & Innovating at Pace
Speaker: Dr Cheri Bradish, Director of the Future of Sport Lab, Toronto Metropolitan University
Innovation + Culture
Session 5: The People & Culture
Speaker: Glenn Zujew, Chief People Officer, Klick Health
Session 6: Debriefing Skills
Speaker: John Bull, Director & Lead for High Performance, Management Futures
“The only sustainable competitive advantage is an organisation’s ability to learn faster than the competition” – Peter Senge
STOP: for live debriefs during the event:
How Debriefs Help Create a Winning Culture
Features of a great debrief
Broad structure of debrief questions
Further reading:
Check out the takeaways from the morning here.
The morning at the Scotiabank Arena featured Premier League champions Manchester City and a training observation with the Toronto Maple Leafs before their GM Kyle Dubas took to the stage.
In partnership with

These are the highlights from a morning programme that featured Simon Timson, the Performance Director at reigning Premier League champions Manchester City and a Leafs’ training session followed by a session with their General Manager Kyle Dubas.
[Already up-to-date with the morning? The afternoon takeaways are available here.]
Session 1: Insights from a Winning Environment
Speaker: Simon Timson, Performance Director, Manchester City
Summary:
Session 2: Toronto Maple Leafs – Training Observation
Transitioning from the insight shared in session one, we switched our attention to an immersive session, watching a light training session for some of the Toronto Maple Leafs players. The purpose behind the session was to observe a live environment, in particular a team building towards success.
The group were posed three questions to consider when observing:
What stood out:
What impressed you:
Session 3: Building Towards Success
Speaker: Kyle Dubas, General Manager, Toronto Maple Leafs
Further reading:
Check out the takeaways from the afternoon here.
The performance coach explains that behaviours are more important than slogans when creating a championship culture.
“Everyone’s goal in team sports is to have their team perform at a high level and to get to the top of their league or division,” Jack Easterby told the Leaders Performance Institute via email.
“To do that it seems only common sense to most that there are initiatives, mantras and banner sayings that need to be uttered from the mouths of leaders upon the launch of the program for everyone to buy-in and begin to improve. After all, most teams don’t have new leaders unless the previous leadership was not executing what ownership wanted them to.”
The performance specialist, who most recently served as the Executive Vice President of Football Operations at the Houston Texans, goes further. “The truth is that most leadership sayings, catchphrases and quotes are better lived out than uttered! Good leaders know that sayings are the least of the problem when they take a new assignment.”
As Easterby said in the first instalment of our interview, asking great questions is a good starting point, but you can also rephrase those buzzwords for better effect, as he tells us here in part three.
He argues that something such as ‘work hard’ could be tweaked to ‘outwork our opponent’. “At the outset of a leadership post,” he wrote, “great leaders simply schedule work, presentations and meetings in a way that demand everyone to earn each other’s respect while working hard, and then they ask ‘did we outwork our opponent?’ which ultimately becomes a core fabric of the team and a calling card for preparation in every area.”
He later meets with the Leaders Performance Institute to build upon his point [he discusses dealing with systems failure elsewhere]. Think of it like this,” he says. “You’re at the front of a room of 300 people and you say to everybody ‘work hard’, what does that mean? It means something different to every person. You may have said something that sounds great but it means nothing. But if you say: ‘are you willing to do what’s best for the team?’ That’s a ‘yes/no’ question. Now, if someone is ducking out early or not sending you things on schedule or maybe not communicating efficiently then you’re not doing what’s best for the team. It’s clear.
“Behaviours are a lot more digestible when you’re trying to create culture than slogans. I think slogans should be later – let that come later – I think you want the beginning to be behaviours. That’s why I mentioned instead of saying ‘work hard’ you’ve got to schedule meetings to show people that you care, and they should care. The meetings should be productive, where everyone has a voice and ‘we’re all working together here, let’s go’. So when you schedule a meeting structure you are actually working hard and not just telling everyone to work hard.
“When you say ‘think about the team’ what you’re saying is that ‘if this person is not willing to stay 20 minutes extra to help break down the training room, then they don’t really care about the team’. That’s as simple as that. That’s what I was saying in my email.
“Digestible phrases are good for t-shirts and all of that stuff but, in the end, it’s behaviours – behaviours of championship culture. That’s the one you want to be able to say: ‘we have championship behaviours’ not ‘championship slogans or mantras, we have championship behaviours’. And when you do that you have a chance to win and change people’s lives.”
All that said, are there phrases he thinks resonate? “I think the unorthodox phrases are the most valuable,” says Easterby. “I think of Coach Belichick’s ‘do your job’ or I think of some of the things that happened during the course of doing business and also what potentially comes out of your mouth, not just a premeditated ‘put the team first’ or ‘teamwork makes the dreamwork’. Those things can get cheesy.
“What happens when you’ve got some things going wrong, some things going right, and you’re trying to apply some good vision and some good energy and you’ve got to go to something? For me, that was ‘it all matters’ because when you’re trying to create buy-in, a lot of times you’re standing in front of people and saying ‘guys, this is really important’ and then the next day you’re in front of them and you’re going ‘this is really important’ and then you realise ‘hey, I’ve said that nine times’. So the best thing to say is that ‘it all matters’ because now you’ve covered the gauntlet of when things are good, things are bad, when things seem small, things seem big; you’ve always said ‘it all matters’ so that was my go-to phrase because I didn’t want any body to have the premonition that something was a lot more important. The ops role is just as important as the star wide receiver and if you have equal pressure on everybody’s job then everyone will look to perform accordingly for the love of the team and the love of each other.
“But I do think the best buzzwords and the statements that are uniting come from the pressure where the leaders had to say certain things and that gave everyone a spark to rally around.”
Leaders Performance Advisor Meg Popovic wraps up her Performance Support Series with an exploration of athlete-led leadership and the implications of balancing ‘agency’ and ‘structure’ in your team’s social environment.
Recommended Reading
What Are your Trade-Offs in the Quest for Success?
Our Athletes Are Not Always in Tune with their Bodies, But Help Is at Hand
Performance Perspectives: Balancing the Emotional and Rational in Performance Support
Framing the topic
This was the third and final session of our first Performance Support Series of the year, which focused on ‘The Performance Paradox’. Across these sessions, which are led by our Performance Advisor and performance specialist Dr Meg Popovic, the aim is to explore the trade-offs, and considerations in the quest to win for staff, athletes, and their wider organisation. This series is centred around Transformational Learning Theory; how we learn to transform ourselves and our teams we co-create. This final session focused on the voices in athlete-led leadership.
Recap
The Oxford Languages definition of ‘paradox’: ‘a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true; a statement, person, or thing that combines contradictory features or qualities’.
“A flower won’t open if I yell at it and say ‘bloom!’” – Marion Woodman
Assumptions
Holding space: athlete-led leadership
If we imagine more space for athletes to find and integrate their voices into the system (club/team/organisation that surrounds the athlete):
Our own voice process – “All grown-ups were once children… but only few of them remember it.” Antoine De Saint-Exupery, The Little Prince
Pedagogy, coaching = reflective practice, self knowing.
Meg asked our members to reflect on their own voice process, and make notes on the following questions:
It’s important to understand our younger athletes, think about what life was like for you at that time, and how to help them in order to get the best out of themselves as people and performers.
Agency vs structure
When looking at the social relationships between individuals and larger groups and social institutions that have influence on those individuals, consider the following:
Structure – macro: the recurrent patterned arrangements / social structures which influence or limit the individual choices and opportunities available. The Club / Organisation and its departments.
Agency – micro: the capacity of the individuals to have the power and resources to fulfil their potential, express themselves and act upon their own will. The athletes.
The structure and the agency are always in a co-active dance together, let’s see where they blend and where they don’t.
Low agency, low structure = drift
High agency, low structure = laissez-faire
Low agency, high structure = regulation
High agency, high structure = alignment
Think about the departments of your organisation, if you were to evaluate the relationship between the club, the department and the athletes and the dialogue between them: where would you plot them on a graph with the quadrants above?
Strength-based best practices
Thinking about the departments within your club or organisation, if they’re really good at engaging players’ voices:
We run the rule over his reflections at the recent Leaders Sport Business Summit in Abu Dhabi to detail the leadership qualities to which Palace have since returned.
With the south-east London club enduring a poor run of form, they turned to the man who led them between 2017 and 2021.
When Hodgson left Selhurst Park at the end of the 2020-21 season he indicated that he would be retiring from management after a 35-year coaching career that started in 1976 at Halmstads in Sweden and took in spells in Switzerland, Italy, Denmark, Finland, Norway and the Middle East over the next four decades.
There were numerous highlights. He won league championships in both Sweden and Denmark, achieved World Cup and European Championships qualification with Switzerland’s men, and one could even make the case that Hodgson’s finest work came in his homeland, where he led Fulham to the Europa League final in 2010 and helped Palace to consolidate their status as a Premier League club.
He had hard-earned laurels on which to rest. Yet eight months after retiring he was back, taking the reins at struggling Watford in January 2022. The club slid into the Championship that May and Hodgson slipped into retirement again, seemingly for good this time. That is until last week when Palace returned to a familiar face, who has signed a contract until the end of the season.
In light of his appointment, Hodgson’s words, spoken at the Leaders Sport Business Summit in Abu Dhabi in February, seem prescient. He had been asked by Leaders’ Jimmy Worrall about his efforts to cope with the stress of management and indicated that it was more of an “obsession”, “a way of life”, than a mere job.
“To some extent, the adrenaline and the emotion and the passion, the excitement – that’s what drew us to becoming a coach in the first place,” he said with a smile while looking at fellow football manager Alan Pardew, who joined him onstage. “We signed up for it, we wanted it.”
Hodgson has a reputation for inspiring underdogs to over-performance, but no one can predict how his latest tenure will go or if Palace will preserve their Premier League status, and there are plenty of observers with reservations about his appointment, but there were signs in Abu Dhabi that he will be ready for the challenge come what may.
Bring players on a journey
Hodgson described his first days on any new assignment as a “classic leadership task”. He said: “You have to sell yourself and your ideas because what you’re going to need to have any success at all is to create the environment that you think is going to be conducive to producing the type of results and the type of football you want to see.
“I think that your first impressions are very important, I think you need a lot of belief, and that belief that you maybe have in yourself, in your methods and the way you think the team’s going to need to play in order to win matches, you need to be able to get that over to the players in a way; and that will involve to some extent a very clear-sighted but somewhat stubborn approach to the subject.”
He recounted his first spell at Serie A side Inter in the mid-’90s when he tried to shift the team away from the style to which the players had become accustomed.
“To get that, you’ve somehow got to bring the players with you. Your personality, your belief in yourself, your ability to sell the idea to them, and the ability to convince them that ‘if you do this, if you follow me, if we go together, there’s a chance that we’ll make this succeed’ and that’s how I went about it.”
Good and bad apples
Hodgson has held 23 management or head coaching positions (including two tenures at Inter and Crystal Palace) and experienced both success and failure along the way.
Worrall asked him how he reacted at those times where his approach simply didn’t take hold. Hodgson cited a lack of trust and the potential impact of negative public perceptions of his personality and work. “That is how it is and, if you’re going to do the job, or have any chance to do the job, you have to fight through those things,” he said.
Where he enjoyed positive results, Hodgson felt he had the backing of senior leadership. Fulham was a prime example. He joined the west London club in December 2007 and picked up just nine points from his first 13 Premier League matches. However, the results turned, with Fulham claiming 12 points from their final five matches. With Fulham’s Premier League status secure, the club had a springboard from which to secure the European qualification that led to the Europa League final.
“The first months were very difficult and I suppose it was fortunate that I came to the club after periods of success in previous jobs,” he said. Self-belief was important too. “Because if you start to lose faith in yourself, and your belief that what you’re offering is something that will help the players, then you really are doomed. That could easily have happened because, to be honest, we were doing so badly at the time and people were expecting the new manager bounce and that certainly didn’t happen with me.
“But we kept faith and I could see on the training field that the players weren’t averse to what we were doing; they weren’t thinking ‘this is ridiculous and we’re never going to win playing like this’. We got the feeling they did believe and the results didn’t improve that much but performances did.”
At Fulham, the team kept the faith, and Hodgson’s work was supported by the team’s senior leaders, with forward Brian McBride and midfielder Danny Murphy cited onstage in Abu Dhabi.
“These two guys got so much behind the team and what we were trying to do, that their leadership on the field was an enormous bonus for myself and my coaching staff because if you can get the leadership on the field from your players then your chance of being a good leader yourself can improve enormously.”
Hodgson also cast aside those he perceived as bad apples. “One of the things we had to do, quite frankly, was to move some people from the first-team squad. It was a big first-team squad and it was pretty obvious to us in that early period that these are not only not helping us, they’re hindering us because of their negativity. We wanted resilience and positivity. These guys were negative. We had to move those aside and work with the positive ones that we had left in the group.”
Work-life balance
Hodgson’s time away from the game left him with a realisation about the impact of stress. “You don’t sometimes realise what the stress and pressure is doing to you until you’re not doing it at the moment and you watch the television and you see the faces of the people who are out there; the last minutes of games, hanging onto a win or trying desperately to get an equaliser, and you see that tension there and you think ‘was I like that?’,” he said.
However his second spell at Palace goes, he gave the sense in February that although the pressure of Premier League management is real, his resilience would not be an issue should a club come calling.
“People would ask me, especially as I got older, ‘how do you cope with the tension, don’t you find the pressure is getting too hard for you, especially at your age?’ ‘No, I don’t really feel it, I think I’m OK’. But I think I was fooling myself because, looking at these people, I’m sure it was just the same because, unfortunately, the cliché about the coach on the side line [is true]. You’re kicking every ball, you are to some extent, there’s no doubt about that. I don’t know how you get away from that.”
Time, however, has taught him the importance of a balance, even if football management is “a way of life”. “The only way out of it is your balance,” he said. “The balance between your working life and your family life or time with friends and time with leisure activities, and of course your perspective.”
With perspective comes awareness. “The awareness that no one is really forcing me to do this, this is something that I’ve always wanted to do; and if I don’t feel capable any more of dealing with this pressure then it would be up to me for my own health and for the benefit of my family to move away.”
Whatever else, Hodgson has not reached that stage and there could yet be a successful epilogue to his career.
Ioan Cunningham, the Head Coach of Wales Women, explores the continuous development of his newly professional squad ahead of the 2023 Six Nations.
The number has further increased since then and Head Coach Ioan Cunningham reflects on this development with pride, particularly in light of Wales’ creditable performances at the delayed Rugby World Cup in 2022. The team reached the quarter-finals in New Zealand before bowing out against the hosts.
“I think creating history meant something special to the group,” he tells the Leaders Performance Institute. The changes have been noticeable too, as Wales seek to bridge the gap between themselves and the World Cup semi-finalists, namely England, Canada, France and the world champions New Zealand.
“The physical changes – we were able to put the players on full-time programmes, maximising their rest and recovery – allowed them to get better,” Cunningham continues. “We were able to put a daytime training programme together, which was fantastic for our group, zoning in on our skillset work as well as physical conditioning, building athletes that could play the style of rugby we wanted to play.”
Cunningham, a notable contributor to our latest Special Report, is set to lead his Wales side into the 2023 Women’s Six Nations this weekend. Wales host Ireland in Cardiff on Saturday afternoon (25 March).
The preparations were in full swing when the Leaders Performance Institute sat down for a Teams call with Cunningham, who delved into his team’s hopes for the competition while reflecting on his style as a leader.
Ioan, how has the team’s transition to professionalism influenced you as a leader?
IC: I began by being coaching-focused on the grass, really getting close to the players, building relationships, growing trust, building self-belief in the players. But then as time went on, it’s sort of stepping back a little bit to that satellite view looking down on the whole programme. So what do we need to make us better? Trying to take a more holistic approach around the players, trying to get the psychologist involved, the nutritionist involved and how that fits into the team; another S&C coach and growing that department and those groups and allowing the players to flourish in the environment. My style has changed. I’m still coaching the players quite hard but also making sure that the team around me is delivering and I am checking in with them regularly to make sure that we maintain our standards.
What is the link between your standards and the culture you are seeking to create?
IC: First and foremost, we want our players to come into our environment and enjoy what they’re doing. That’s the most important thing. Within that, we will be up front and honest with each other. We did a piece early on about performance conversations and how that’s different to maybe just having a normal conversation with anyone. So when we have those performance conversations they might be difficult or hard to hear, but the feedback is coming from a good place because we want you to get better. Also, how players give feedback to each other is an important part of enabling ourselves to get better, maintaining those training standards, allowing no sloppy behaviours with regards to a meeting. We say when everyone’s in we’re ‘on’ and we don’t want to waste a rep. Those things are huge in our environment and we stay on top of those. Over the last six months, the group have grown immensely to self-police that to a point so that we can just chip in and stay on top of players and then they drive it, especially the senior group.
What do you need to be aware of in terms of the general energy of the group?
IC: We don’t want any negative people, sappers or oxygen thieves. It’s easy enough to look at something they can’t control, whether it’s the weather or timings or equipment, but what they can control is how they react to a situation and that’s still something we work hard on. Selection is a big thing. They can’t control selection. What they can do is control everything in their control to make sure they give themselves the best chance to be selected. It’s moving that energy and that focus onto them first. We had this thing last year in the Six Nations and in the World Cup. It was ‘we before me’. We put the team first before ‘me’. So if I’m thinking of the team first I’m going to do everything I can, first and foremost, to make the team succeed because it’s easy enough to point fingers and say ‘well, she didn’t do that’ or ‘this wasn’t good enough’ or ‘I didn’t have this’. But did you do everything you could?
How carefully do you choose your words? What can you say and what do you prefer to not say?
IC: It depends on the individual, the person, or the type of group that you’re dealing with, but most of the time it’s an approach of an arm around the shoulder but you’re also jabbing them in the rib. I’m coming to players with a care mindset because I want them to get better but I’m also saying it directly sometimes because ‘this is what you need to hear’. I need to check-in to make sure they have heard the message is clear because some people have listened but they don’t hear. Also, within our coaching group, I think we’re at the stage where we’ve worked together for quite a good period where we can actually ask the right questions of each other. For example, I might say to my forwards coach ‘are you looking at everything you can to make sure that we’re operating in our lineout? Can we be more creative? Do we need to go back to our skillset work?’ I might show them examples that I’m seeing and he’ll come back to me and show me examples of what he’s seeing and then we meet at a common place and say ‘this is clearly what we need to work on going forward and let’s be clear on that with the players’. And I’ll be open to him. I’ll say ‘I’ll come to you in the session. I won’t come to the players unless I need to speak to them’. I’ll say ‘keep driving something, you can do that differently, you can check there if they actually learned that’. I’ll just stay on top of that mostly day to day or in the session.
How do you work to provide opportunities for player feedback?
IC: There is a small group setup for meetings, both unit meetings as well as team. I’ve created a group which I call a ‘guidance group’ – I didn’t want to call them a ‘leaders group’, I wanted to call them a ‘guidance group’ because I want them to guide and support, lead and feed back. Within that, there are four players who are experienced and been around the group and there’s one young player attached. She can learn off everyone else and see the type of conversations we’ll have. And they are the sounding board on the grass for me plus they deliver some of the information I want to be delivered to the team. I believe the environment is a safe one for players to speak out, ask a question. All of our team are very approachable from a management point of view and I think that creates an environment where players come in and are comfortable expressing themselves and that’s what we want.
What can you do to remove as much stress as possible from your playing group?
IC: As a leader, when you step into the building every day I think you’ve got to come in with positive high energy but also a calmness that says everything’s under control. I think that’s really important. And to show that the messages you are giving are clear, you’re not stressed as a head coach. It’s like the old swan. You’re calm on top of the water and your legs are kicking underneath. That’s the picture and the aura you try to give off, that everything is good, calm and controlled, planned and organised. We’re focusing on the process rather than the outcome. ‘Did we do everything right this week? Yes we did.’ Back it up with confidence; ‘we’ve trained superbly well this week, we’ve done everything we can do’. So giving them that confidence. Even in the middle of games. I remember when we played the Black Ferns [New Zealand] in the quarter-final of the World Cup. We knew we were playing one of the best teams in the world and the girls gave everything in that first half and, at half-time, they were coming in thinking ‘we’re down by 20 points. What’s he going to say?’. And it was all calm and positive. ‘We’ve done superbly well, executed what we wanted to do, just keep doing it. It’s real good work.’ I remember some of the faces were like ‘oh, great’ and when you review that and speak to the players later on when the emotion’s gone a couple of days after. They said ‘we were expecting you to come in and give us a rocket but you didn’t. You backed us and supported us and said the right things’. You get a good response off that. One phrase I’ll say to the players is ‘make it hard not to pick you’. It’s making sure they realise that it’s not just what they do on the training field, it’s not just what they do with the ball in hand; have they done their injury prevention work? Have they checked-in? Have they monitored? Have they ticked everything off to make sure they are ready to go? And that is part of performance. If they have done those things there will still be a conversation in a one-to-one selection feedback meeting, for example, because it’s about habit-forming. If they don’t do these things then something’s going to break later on down the line.
You view the matches as a vehicle for your improvement?
IC: 100%. The next World Cup is in 2025, so it’s about two and a half years away; it’s not that far from the last one. So you’ve one eye on that so you’re like ‘we’ve got to start bringing fresh faces into the group, we’ve got to start exposing more players to Test match rugby to prepare them for 2025. We’ve still got to win the Test matches that are in front of our face, so how do we do that? Looking at the evolution of players as well, as in changing positions or the combination of players playing together. Those are really important. There’s a lot of stuff going into one game or this tournament. And with the Six Nations, it’s so important to start well because it’s only five games and if you don’t start well the momentum can go against you quite quickly. There’s a lot going on and it’s exciting with regards to the different bits of that jigsaw coming together and, before we know it, we’ll be in a World Cup year trying to do better than we did last time.
What would it take for your Six Nations campaign to be considered a success?
IC: Score more points, it’s as simple as that. On average, we’re scoring about 12 points a game, 15. That’s not good enough to win Test matches and to beat the better teams in the world. So our conversion rate in the opposition 22. Once we get in there can we convert more often than we have been? If we can nail those two things then we’ll certainly become a better force. If we nail what we’ve spoken about in our game from an attacking point of view, we’ll create those opportunities and you have to convert them then. I’ll give you an example, we played Canada in August before the World Cup and we had eight entries into the 22 and came away with three points. They had five entries into our 22 and came away with 22 points. It’s just those entries and those conversion rates. If you look at the ‘why’ behind that, why didn’t we convert more from those eight entries? Those are the work-ons we’ve got to nail from an accuracy point of view, players understanding, everyone on the same page, the detail within our structures, and hopefully those entries turn into more points for us.
Ioan Cunningham is a contributor to our latest Special Report, titled Navigating Your Way Through Major Competitions: a snapshot from Olympic, Paralympic and elite team sports. In addition to Welsh Rugby Union, it features insights from Swimming Australia, the Lawn Tennis Association, Athletics Australia and Hockey Ireland. Each has teams competing in major tournaments this year, and all are bound to give you something to think about in your future projects.
The performance specialist discusses the resolution of conflicting ideas and managing the fallout when things go wrong in high performance.
“There’s factors in every culture that pre-exists the leader’s vision – that’s the thing that most people don’t want to admit,” says Jack Easterby.
The performance specialist, who most recently served as the Executive Vice President of Football Operations at the Houston Texans, is referring to the limitations that face a leader. “Sometimes that’s weather, sometimes that’s facilities and sometimes that’s the finances of the club,” he continues.
“If you set your vision based on ideal circumstances and you don’t consider major footprint factors, issues that have held things back in the past, then your vision will never find traction. The balance is: are you receiving from your people the risk factors or the inhibitors of the past and why they haven’t gotten to where they want to be? Are you receiving those and reincorporating them in your new vision? If you don’t do that then even the best vision is doomed to fail.”
This is the second part of the Leaders Performance Institute’s recent interview with Easterby. The first instalment focused on the questions a leader must ask their people. This one hones in on conflict management.
‘People are more attached to motives than ideas’
Easterby argues that a leader must move away from focusing on the origin of an idea to the process of implementation in as little time as possible. “You really don’t want to be stuck to one person’s idea ever. It may be a good idea that someone comes to you with, but you want to be able to create consensus,” he says.
“Everybody is going to have ideas, some are better than others, some will be more original than others like you can take it and put it in place and roll; some things you’ve got to change in a bunch in order for it to work.”
What approach does he take when two people come to him with conflicting ideas? “My first reaction is to ask myself: ‘can we jump into the “why” of both of those versus affirming one or the other?’ because if I can get to the why of those; ‘why do you think we should do B?’ And ‘why do you think we should do A?’ Then what I may be able to do is come up with idea C that incorporates the ‘why’ from both of them and we may actually be doing a different idea in the end.
“People are more attached to motives than they are to ideas. For example, if someone says ‘I want to do expense reports differently because I believe that it costs me too much time to do it this way’, the motive for me is to save time. They don’t really care if they have a debit card or they’re paying online or whatever; they’re really just saying ‘this costs me a lot of time’. You don’t just want to say that idea A is better than idea B, you want to get the motive from idea A, the motive from idea B, and then you want to say ‘how do we consider all of the motives behind these ideas before we implement it?’ ‘They might be saying idea A but they’re not saying that, what they mean is this’. You can then build consensus with idea C.
“You want to know the ‘why’ behind the idea because there’s a lot of time people make great suggestions and you listen to it and think the why behind it is right and pure, ‘let’s go with it’. There’s other times that people make suggestions and these people are tired and frustrated right now, they’re upset with their co-workers, they’ve got some things going on personally. I’ve got to make sure I filter that and ask more questions about the motive to see if that’s really where we should be going with this initiative or not.”
Always have a backup
What about those times when systems simply fail? “The number one thing when moving on from systems failure – this is something I wish I would have done better in Houston – is to recognise that system failure can’t be deflating for the entire team,” says Easterby, reflecting on the time he spent at the Texans between 2019 and 2022.
“No matter what the system is that’s not working, you need to be able to insulate yourself from operating poorly because that system didn’t work. So if something is going wrong in athletic training, if something is going wrong in operations, if something is going wrong with salary cap administration, all of those things have to be done in a way that if something goes wrong there’s another system that you can run temporarily or a backup philosophy that you can operate so that everybody is not looking and going ‘oh my goodness, we’ve failed’ because you can’t let the confidence of the entire group be attached to one system.
“I would say that one of the greatest things I experienced in New England, which was really cool, is that Coach Belichick often had multiple systems in play but the same initiative. So if it were an athletic training situation, he had a couple of different trainers who could do the same job just in case we needed to replace one or something happened. If it was a situation when we were travelling, he had multiple contingencies so that there wasn’t just one thing that threw us off and everyone felt deflated and the confidence of the team was lost because we didn’t execute.
“You never want any particular system to carry the entire confidence of the group. You want to have a lot of layers in there because a lot of things can go wrong in athletics and you’re naturally going to be on your heels some. So if you can create systems, lily pads that you need in case you need to jump from one to the other, that’s the way to do it.
“If the system does fail, the leader has got to be willing to say ‘hey, I didn’t do this right, I missed this, this factor I didn’t consider’; whatever it is, just confess that, because it’s going to open the gate. If you get into blame it’s going to disenfranchise people and they may turn their backs on you, you’re not going to have a chance to build the system back right.
“I like the idea of putting a few people in a committee and potentially starting a meeting structure to talk about why that system failed immediately. ‘Hey, these three people, you guys were really a part of that system. Let’s come to my office, let’s share, let’s get on the white board, let’s talk about why this didn’t work, because your “whys” are going to go right into your new system.’
“You’re going to be learning a lot about why something potentially didn’t work and that’s going to give you the keys to the new system when you’re building it. I like committees or actions that can give you some good feedback; ‘this is potentially where the tension point was and why we didn’t do a good job’ and then you begin to edit. Then I like sharing the results of those meetings publicly within the team. ‘This didn’t work, this is what we found, and here’s how we’ve been addressing those needs, and we’ll meet and implement this new system when it’s ready’.”
Members of the Leaders Performance Institute spoke at length about a topic pertinent to us all in this recent Virtual Roundtable.
Here are four key themes that we pulled out of our conversation around how to effectively define and solve performance problems.
Recommended reading
The Cynefin Framework – Using the Most Appropriate Problem-Solving Process
Design Thinking Defined (IDEO)
Five Tips From IDEO for All Leaders in Sport
Pig Wrestling: Clean Your Thinking to Create the Change you Need (Goodreads)
The Checklist Manifesto: How to Get Things Right (Amazon.co.uk)
Why We Sleep: The New Science of Sleep and Dreams (Amazon.co.uk)