Sir Dave Brailsford discusses how the INEOS Grenadiers have developed into one of cycling’s most dominant teams and we review his insights with the help of Leaders Performance Advisor David Fletcher.
A mixture of continuity and adaptation is key for sustained success
Sir Dave Brailsford, Team Principal of the INEOS Grenadiers (formerly Team Sky and Team INEOS), shared with our audience at the 2017 Leaders Sport Performance Summit in London, how Team Sky first operated and how they became one of the most dominant teams in world cycling. “You can’t be a selection of people doing something in isolation, you have to have certain values and continuity to have sustained success over years and years,” said Brailsford. Right at the inception of Team Sky, the staff sat together and asked ‘what do we want to be about?’ and they realised that in order to succeed they needed to be able to adapt to the ever changing environment but also needed a few anchors and values to stick to through thick and thin. Team Sky, Brailsford added, had a line as a symbol for the team, and it signified continuity, but as he explained, “you’re never dealing with the same problem, it changes all the time and you have to recognise that and adapt.”
Success lies in planning
Everyone in sport, and life, knows that planning is a crucial part of success, with the old saying, ‘fail to prepare, prepare to fail’. However, Brailsford highlights that it isn’t the plan itself that is critical, it’s the planning process, and that “it is the discussions that are crucial.” He expects every one of his staff to have a professional opinion, as he always looks to work from the consensus, and only when this isn’t possible, will he arbitrate. It is important they always understand why, the power is in those discussions, and the team have all been involved in the creation of the plan. This planning is for the overall strategy, but also goes into the minute detail for every rider. “The more you have clarity and alignment, it isn’t that hard to deliver the performance, it’s when there isn’t clarity and alignment and you take a one-size-fits-all approach to every rider, it fails,” stated Brailsford.
Improvement requires change
It is one thing being successful, but a much harder task to be able to sustain that over many years. “If you do the same thing you’re going to go backwards,” explained Brailsford, “all of your competition will be looking to beat you and to improve, so you can’t just do what you did to be successful the first time round, you have to adapt and continually improve. Brailsford stated that the “difference between good and great is someone who does something.” Change requires action, and the people who win and make a difference are the people who do. “The people in Team Sky can be bothered to do the things that maybe people in other teams can’t be bothered to do, and that makes the difference,” said Brailsford. “Improvement requires change, but the problem is not all change equals improvement.” It can be very tempting to change things for change’s sake, so you have to be deliberate about it. You have to understand what interventions are going to give you the greatest reward and do a couple each season. “Being excellent at the simple things is the key to winning,” highlighted Brailsford. If you start to do too much with things which occur on the periphery, you miss the basics, which will be a disaster. You need small scale actionable improvements over time – the ‘marginal gains’ which Brailsford has become so well known for. Finally, he added: “It is all about action, talk about it and do it. It might not work, but at least you know. We don’t wait, we’re first.”
David, do Dave Brailsford’s words still ring true?
A universal truth apparent throughout Dave’s comments is that sport at the highest level is characterised by fierce competition and winning by small margins. Underpinning success in elite sport is the ability to continually raise performance to higher levels. In essence, those who are able to enhance performance sooner, to a greater extent, and/or on a more sustainable basis than the opposition are victorious. This results in goals and standards moving onwards and upwards, which in turn fuels an incessant demand to find new means and methods to stay ahead of the performance curve. It is clear that, as a leader in elite sport, Dave is – and has to be – very focused on what it takes to attain and sustain the highest levels of performance in elite cycling.
How do you feel this space is evolving in sport?
There are two things that I think are particularly fascinating about the innovation required to stay ahead of the performance curve in elite sport. The first is how best to harmonise the latest advances in sports science and medicine together with the art of high-performance coaching whilst remaining sensitive to the uniqueness of every training and competition context. I believe that the best leaders and teams are those who are able to work together to capitalise on each other’s strengthens whilst developing areas for improvement, regardless of whether they are the ‘simple basics’, ‘marginal gains’, or more sophisticated technologically-based advances – it all counts toward staying at the top. The second area relates to the increasing awareness that winning should not come at all costs. Following concerns about the price that some athletes are willing to pay in their pursuit of excellence and about the lengths that some coaches will go to drive their teams toward victory, there is a recognition and desire to find more ethical ways of attaining and sustaining high performance whilst maintaining and enhancing wellbeing. As a consequence, striving for high performance and holistic health has rightly become the focus of most modern day leaders and coaches in elite sport.
23 Jun 2022
ArticlesHumility and curiosity underpinned the approach of a coach more concerned with developing his craft and helping his players than collecting any individual accolades.
The team claimed a record ninth Gallagher Premiership title, defeating Saracens 15-12 at Twickenham Stadium in last weekend’s final, just two seasons after finishing eleventh.
Borthwick, who took the Tigers’ reins in 2020, led them to sixth in his first campaign and is a champion at the end of his second. It is an outcome he would have dreamed of when he spoke at Virtual Leaders Meet: Coach Development in April 2020, just weeks after confirming his new post.
“This is a great club that has lost its way and this is a fantastic challenge – and I love a challenge,” he told an audience of Leaders Performance Institute members drawn from across the globe. “I need to go in with a real, clear plan, what are we going to do? How are we going to go about it? But I’m also really clear that whilst I have my ideas – I’m going to give a clear direction of what we’re going to try and do, then you’re going to harness the skills of every one of the coaches, every one of the players – to make sure we find the best way of doing it.”
Those sentiments ring true two summers later. Borthwick’s humility has been a mainstay at Leicester and was evident during his appearance on the virtual Leaders stage, where he spoke of developing his craft as a coach, as well as creating experiential environments to support the development of his players through feedback and communication.
Here, we outline some of his reflections from that session supplemented by some insights from Leaders Performance Advisor Edd Vahid, who serves as Assistant Academy Director at English Premier League club Southampton FC.
Find ways to challenge and support players
“The title of this session is ‘mastering the craft’ but I’m a million miles away from that.” Borthwick, who retired from playing in 2014 while already working as an assistant coach to Eddie Jones with the Japan men’s national team, learnt quickly that simply coaching from his experience as a player would leave him redundant. He said: “My coaching developed into one of trying to always understand the game; and the best coaches are the best players. I want to learn from them, observe them, see how they go about things; posing challenges to them and then observing how they deal with those challenges. How can I make some suggestions that help? How can I get players to learn from other players and what other coaches are around that I can learn from? The more you coach, the more you learn, the more you realise what you don’t know.”
Devise game-relevant practice sessions
A practice session has limited value if you haven’t made clear the principle that you’re working on or the context in which you’re trying to do it. “With England, in practice, we work off a checklist of things that ensure the context is clear,” said Borthwick, who coached England’s men’s forwards under Eddie Jones between 2015 and 2020. “Am I making that clear to the players? Am I putting them in situations that are game-relevant and am I asking them to adapt to situations that develop their skill and enables them to coach each other? Be very clear about the endpoint that you’re working towards.”
Be more interested in what you don’t know
A coach must be able to spot the gaps in their knowledge and skillsets and work to bridge those gaps. “I think there’s a big gap in my coaching background around teaching. When you’re a teacher trying to engage people who don’t want to be engaged, by comparison, I’ve got it easy, working with elite rugby players; I see that gap and I’m trying to educate myself,” said Borthwick.
How do you get the best out of your players in any given moment?
“How do you get a message to a player and get the best out of them? Everyone is different,” said Borthwick. “There is a time and place for absolutely everything; the skill of the coach is knowing when you recognise the right approach at any point in time. You’ve got to be absolutely clear what standards are expected, what your key objective is within any one session, and then understanding how you get the best out of each of the players.”
The power of self-reflection
Self-reflection is key. “How do you reflect at the end of each day or each session? Do you write it down? Do you have it on your computer? Do you have a journal or a diary?” asked Borthwick. “We all make mistakes but it’s how do we learn from them? You’ve got to continue to learn, understand the context of the day, that period in the season, that player and their life, and get the best out of them.”
The view from Leaders Performance Advisor Edd Vahid:
Steve offers a number of clues as to why he and his Leicester Tigers team have enjoyed their recent successes. He appears invested in developing strong processes that apply to both his personal development and the team’s progression. The term ‘clear’ features multiple times in the transcript and is perhaps evidence of a desire to provide coaching and playing staff with the clarity required to perform. Providing a clear direction and detailed expectations, whilst at the same time embracing uncertainty and responding to individual needs, requires significant skill.
The humility and curiosity that underpins a commitment to personal development is also evident. Phil Jackson famously championed the value of a ‘beginner’s mind’ and this appears evident in Steve’s approach. Jackson reportedly said ‘in the beginner’s mind there are many possibilities; in the expert’s mind there are few’. We often talk about learning representing a competitive advantage, and the article offers every indication that Steve role models this in an exemplary manner.
Whilst operating in a team environment, an emphasis on understanding and supporting individuals (players and staff) will remain a critical feature in the future of coaching. Reflecting on the opportunities to further understand individuals will likely present endless possibilities.
Psychologist Gareth Bloomfield explores the theme of psychological resilience and the role of the leader in communicating optimism and persistence.
A Human Performance article brought to you by our Main Partners

The psychologist, who works with the Royal Military Academy at Sandhurst, explains that it comes from the Latin ‘resilio’, which means ‘to bounce back’.
“It’s the ability of individuals or a team to bounce back from adversity,” Bloomfield continues. “I guess in most sports, analogous scenarios would be about a team losing. How does the team bounce back from a loss or maybe a series of losses? That goes for an individual as well, so if we’re talking about a tennis player or a golfer, someone who plays their sport on their own, how do they bounce back from a series of performances where they do not feel that they best delivered?
“There are a number of things that go into baking the cake of psychological resilience and they’re not just psychological because there’s a huge overlap between physical and psychological. If, for example, I’m a tennis player carrying an injury, surely that’s going to have a psychological impact that affects what I’m capable of on the court.”
Bloomfield, who spoke to the Leaders Performance Institute in March about how leaders can overcome resistance to change, here lays out the ‘ingredients’ of the cake that make up psychological resilience and where coaches can have an impact.
The flour – sleep
Bloomfield has emphasised the importance of sleep on more than one occasion. For him, its impact on our physical and mental health cannot be overstated, and, in his analogy of the cake, sleep is the flour. “One of the things I would do from a mental health perspective, if somebody was suffering from mental health symptoms such as anxiety and depression, one of the things I would look into is how much sleep do you get?” he says.
“It also affects our accuracy on a number of things: your ability to put a ball in the basket, your ability to hit a ball with a bat, strike a ball in the back of the net. Those are related to the quantity of sleep and the quality of sleep. It’s not just about quantity – it’s quality as well. A lot of the time, we’re not fully aware of the quality of sleep we get. Smartwatches are helping. Sleep is the flour in these ingredients of resilience.”
Leaders can educate athletes in the importance of sleep and, from there, the idea is that athletes will be able to take that knowledge, see its value, and monitor their own sleep. Bloomfield adds: “What you’re doing is priming them to make a decision. If you’re educating people, you’re educating them to make another decision later that they might not be conscious of. Educate them.”
The eggs – social support
The eggs of Bloomfield’s cake represent social support and its role as a factor in psychological resilience. “Isolation can happen with people around you,” he says. “We know that has a big effect on people’s performance as well.” The key for coaches is to “make sure that the team is cohesive and keep a check on relationships within the team.” A coach can go for regular check-ins with athletes to find how they are doing or identify any issues they may have both inside and beyond the team. “Not just one or two people – talk to many and make sure you get a good impression of what’s going on within the whole team,” adds Bloomfield.
Unique ingredients #1 – your goal-setting behaviours
Sleep and social support are universal but Bloomfield’s next ingredient, goal-setting, will look different depending on your team’s context. When it comes to goal-setting, there are some key questions to be asked. “How we set our goals or how our goals are set for us? Do you feel some sort of purpose? Do you feel like you’re making a difference in the goal that you’re striving towards? Because that then links in with the social aspect of it. Do you feel motivated towards that goal? Do you feel like you’ve got some sort of control over the goals that are being set or how you get towards them?
“You’ve got to make sure that as a leader people feel that they have the desired autonomy in the way that they reach those goals, that they know what goals they’re seeking to achieve.”
Support from coaches and peers is essential but it can also go back to the physical. “If you have an injury, that’s going to have an effect on other things, but you may have physical restrictions in terms of what you might be able to do.”
Unique ingredients #2 – your cognition and ability to learn
Bloomfield reveals that he was once an accomplished rower, but understood that his stature (he stands six-foot tall or “under six-foot without my trainers on”) prevented him from reaching an elite level. He tells the story to place further emphasis on the physical component of psychological resilience. He says: “my ability to be as good a rower as some of the rowers that are six-foot-eight, well, I’ve got a physical disadvantage and maybe my resilience, my capability to actually spring back, is then related to my physical ability to deal with the adversity. Lose and lose and lose and lose and lose again, well, I have to actually realise that my ability to spring back from this is physically restricted in some way.”
An individual may also be restricted in their ability to learn by factors beyond their control that impact their ability to process information in a cognitively sound fashion. “That’s fundamentally important because if you’ve got somebody who has a learning disability, then their ability to bounce back may be severely affected by the fact that they have a learning disability because they don’t necessarily remember what it is they need to do to be able to actually help themselves bounce back from the situation that they’re in,” adds Bloomfield.
Positive psychology – the science of hope
Bloomfield stresses that cognition is not just about one’s ability to learn but also one’s ability to talk to themselves in a way that generates persistence.
“And now we’re getting into the science of hope,” he says, “and that science of hope is how I talk to myself about myself personally. How I talk to myself about how permanent something is, and also about how something is pervasive.” He discusses the work of American psychologist Martin Seligman, who is considered one of the fathers of the movement of positive psychology. “This is psychology where we look at how do we get the best out of people and this is what I’m looking at in my research around psychological resilience,” continues Bloomfield.
“How do we get that little bit of extra out of people? One thing is training them to think in a slightly different way, so that when something goes wrong they don’t beat themselves up and when something is not how they want it to be they don’t think it’s always going to be like that and it affects everything else. This is something that we learn fairly early on in life.
“That cognition is really important because you can’t have a sportsperson like that. When they lose a match they can’t go ‘I’m an idiot. That happens every time. No matter what I do it’s going to go wrong.’ If they are doing that then we need to get inside their heads and change the cognitions that they have.”
Leaders, he explains, have a role in being optimistic in their words, actions and demeanour. “This is a recurring pattern for me, which is, to be a good leader you have to communicate optimism, because optimism equals persistence, and persistence is about winning the game, winning the war, whatever it is your business is. It’s an important aspect of what it is that you’re trying to achieve and persistence is resilience.”
In the pursuit of success, there is likely to be more than one ‘good’ performance plan. Success can be viewed through a number of different prisms, can be defined in very different ways, and can be achieved through a range of approaches.
Leadership styles can be formal (bestowed through job title or position) or more informal (such as the role of influencers) but it is the leader who sets the values and principles of work that will fundamentally mark the direction of the project. The vision for a project – and the path to success – will be determined by the leader.
The identity of that leader, or leaders, is significant. There are, for example, world-renowned teams whose organizational values outweigh the aura of the individual. These include the New Zealand All Blacks, the NBA’s San Antonio Spurs or, more recently, English Premier League champions Manchester City. They are known for being winners and have what is widely regarded as a ‘great culture’. Yes, they have or have had charismatic leaders, whether it’s players, coaches or managers, but there is no single individual on these teams who is bigger than the team and their pursuit of success.
Of late, however, there are certain organizations where leadership appears to be driven by an individual (often a star player). Are there serious repercussions to this approach in the present and future of these organizations?
Organizational leadership
Who sets the overall vision of an organization? That person should know today’s vision and understand where is it going. That sounds good in theory but, as noted above, this is an era where players have a lot of power – in some cases even more than the coach or the manager. In fact, there are some organizations who deliver the present and the destiny of the organization to the star, or franchise player, of the current moment. This can involve enlisting them to shape the vision and it can also include eliciting the ideas and opinions of the superstar in the construction and direction of the team, which remains paramount. Any team adopting this approach must do so with caution since it may negatively impact the direction of the organization and the individuals that collectively form the team. These people (from managers to interns) will be the ones that, at the end of the day, should promote and act according to the values on which the organization is based.
The leaders who hold the vision, present and future, are the ones responsible for creating and communicating this vision, conveying direction and meaning. Moreover, they also have the responsibility for building the structure of the team, creating the roles, responsibilities or points of interdependence. And, finally, motivating individuals so that they follow the vision (with shared vision, goals and objectives) and support the development of its staff members with a view to retaining talent within the organization (especially in a moment where staff members are willing to leave when working under conditions that do not allow for personal development, professional growth; where there can be a frustrating environment, egos, unnecessary pressure, inadequate remuneration for responsibilities and role, and the like).
Individual leadership
Leadership can derive from formal leadership – the leader’s title or position in the organization – but also from a charismatic personality. As a leader, one has to ask: what kind of leader do you want and hope to be? In management or director positions, dedicating time to others, planning and guiding will be a fundamental part of those roles; a work oriented to the development of others is also part of the mission. Therefore, in thinking about what characteristics are going to define you as a leader, it will be essential to have a base of coherence, that your thoughts, words and actions are on the line.
However, when a leader is at the service of others, a facilitator to accompany, direct, guide, etc., there must be a safe environment. Knowing who is ‘the boss’, meaning who will make the final decision (leadership or players) will be important in the process of building the entity’s vision and mission, for the short or long run.
| Quick leadership checklist | Examples |
| Determine a leadership objective based on specific and strong values. | Personal: Authenticity, empathy, vulnerability
Professional: Collaboration, Curiosity, Creativity, Courage, Communication, Trust |
| Determine what kind of presence you want to project. | Charisma |
| How will you manage your emotions in times of change, stress or difficulties. | Stable, firm and presence realistic attitude; keep calm in the chaos |
| Think about what you say, when and how. | Know the context, be visionary, be strategic |
| Firmness and kindness at the right times. | Radical candor |
| Body language for the different contexts. | |
| Determine key points in conversations. | Asking questions, listening, giving feedback, negotiating authority, linguistic style |
Charismatic leaders can present themselves as true towers of strength, but it is difficult to succeed alone. Create a work team that makes you a better leader, a work team that helps you, advises you, provides perspective and supports and celebrates the moments of success with you. It is also important to let others lead. Natural-informal (non-formal) leaders can have a lot of influence on certain projects, and on people, as they can be very powerful. Detecting natural leaders, guiding them and at the same time giving them autonomy can be a formidable tool for a high performance program.
Strategic leadership
The mission, the vision and the core values should be above those of the individual, although they emanate from a visionary leader, and the management must ensure that the behaviors are in line with these. Defining who in the organization manages and leads the vision of where you are and where you are going should not be dependent on individuals, even if these individuals are strong promoters of the vision.
Now: where does the balance need to sit between meeting long-term goals (such as player development, injury prevention or the future of the organization) and the need to win ‘today’?
There is a trend across pro sports that organizations with less competitive pressure are capable of building projects with medium and long-term visions, working in safer areas, building from collaboration, guidance and delegation, managing egos, innovation, creativity and job security. Stability, trust, protection or support seems to allow talent to develop their tasks in a safer environment, with innovation and creativity and at the same time with room for improvement when things are not going in the right direction or aren’t working well. However, the moment the team begins to have ‘winning’ goals and pressure, or when it builds around a certain core of players, does something then happen? Are those environments more pressured by the umbrella of fear? Does this happen specifically in big markets? Is there a different culture depending on the market (small vs big) in the long term goals? Who is responsible for ensuring the environment that protects the identity of the organization?
In conclusion, it is worth reflecting on the words of renowned American investor Ray Dalio, who said: “An organization is a machine consisting in two major parts: culture and people.” He explained that you need to get the right culture and the right people, and for any organization to function well, “its work principles must be aligned with its members’ life principles”, so that the vision is clear, and the mission is shared.
The Irish side are due to travel to Cape Town to face the Stormers in the semi-finals of the United Rugby Championship this Saturday [11 June].
Whether the match, or indeed the competition, ends in a victory or a defeat, the Ulster Head Coach is ready to meet those two impostors just the same. He does, however, issue one caveat.
“I get more upset when we’re not as good as I think we can be than if we lose,” he tells the Leaders Performance Institute.
How long does it take him to calm down when his team have lost a match they should have won?
“It takes however long it takes us to analyse, frame in my own head what the reasons and the adaptations are, and then being able to pull those together with the people that are doing the same process in whatever area of the organisation they’re in,” McFarland continues.
“Once I’ve done all of that and had those conversations I’m normally back on track. Sometimes it takes longer because the answers are not as easy, but once we’ve pulled everyone together and we’re all single-minded in what we’re going to do – ‘done’. Move on. That’s why ‘every inch’ is the foundation of what we do. You can’t start coaching until you’ve got that sorted. If someone doesn’t try then there’s no point in me doing any coaching because I don’t know how they normally do it or how they would do it in a game. It’s pointless. Give me full effort then I can coach. Until we’ve done that you can’t do that. We’ll deal with effort first.”
McFarland delves into the art behind his coaching and his approaches to cultural mapping in the first part of our interview. In the second, he explores his strengths as a leader and comes to some candid conclusions.
What do you regard as your biggest strength?
I think my determination to win. I’m going to say that. It’s not fancy but I hate losing. In terms of big picture stuff, that motivates me to do what I do. And I’m certainly not great at a few things as well. I think the competitive nature of who I am really helps in terms of being the best that we can be. As I said, I am more upset when we’re not as good as I think we can be than if we lose. That’s a big driver for me. When the processes or standards become more important to you than the result, you’re going to get good results. I want to be the best at everything we do. Maybe that sounds wishy-washy. Or maybe it doesn’t.
What I’m going to add to one of my biggest strengths is understanding context. I have a background in psychology so I think that goes along with relating to people, so I’m able to put myself in other people’s shoes. I think that’s a really big strength in terms of interpersonal skills, to be able to have empathy and understand what people are going through. But I also feel I’m pretty good at understanding the context of organisations and where they stand emotionally, in terms of outside influences, in terms of their history, in terms of where they want to go. I would think that’s critical in terms of decision making because if you don’t understand the context of where Ulster were when I arrived or where we are at the end of this season, how on earth are we going to make any decisions on what to do next? It’s the same in your interpersonal skills. If I’m sat in the office here and chatting with one of the players and I don’t understand the context of where they are, how can I give them any advice or help them to answer questions that they have personally? That would be a strength of mine: understanding context on an organisational level but also being able to take the perspective of other people.
What strength do you admire most in others?
I reckon relating to people. The people that have really good interpersonal skills. It’s very admirable. I’m not an impersonal person, but I wouldn’t necessarily say I would be in the top ranks of interpersonal skills. It’s certainly something that I place at the very top of what I’m trying to do, of what I’m doing on a day to day basis. The people that can relate, we know the ones, there are not many of them. There are not many people that are ready to do that.
What is the key to strong teamwork?
Communication and clarity. You’ve got to have the individuals within it who are competent but clarity on what you’re doing and why you’re doing it, what you’re trying to achieve, and then being able to communicate within those teams. Stanley McChrystal’s team of teams is a brilliant book. That dispersed leadership model opened my eyes to how really important jobs can be done without somebody having to pass down a message from Washington via so-and-so.
How will you look to get stronger in your role?
I reckon relying on the feedback of the people that I work with. I’ve got really good people that I work with here and relying on them to provide me with the feedback from what they need from me, I think that’s pretty important.
Deloitte’s initial research into the character traits of inclusive leaders, which began in 2011 and concluded in 2016, was the key stimulus in our recent Leadership Skills Series Virtual Roundtable. The multi-professional service company’s research delves into an inclusive leadership model where the ‘inclusive leader’ is at the centre of a circle and their six signature traits are listed around the outside. This signifies that each trait is of equal value and the leader is placed in the middle, bringing people together.
Here, with the help of excerpts from Deloitte’s research, we illustrate each of those six signature traits and detail how leaders who want to manage diverse teams equitably can bring each trait to life.
1. Commitment
‘Highly inclusive leaders are committed to diversity and inclusion because these objectives align with their personal values and because they believe in the business case.’
If the leader has personal values which are aligned to inclusion, they will treat all of their team members with fairness and respect, they will take action to ensure each member feels like they belong in the team, and connected to the group, and they will proactively adapt their way of leading to the preferences of each individual. If they believe in the business case of inclusion, they will treat diversity and inclusion as a business priority, taking personal responsibility for inclusive goals, and allocate resources towards making sure the workplace is equitable.
2. Courage
‘Highly inclusive leaders speak up and challenge the status quo, and they are humble about their strengths and weaknesses.’
The leader will have high levels of self-awareness, acknowledging their own personal limitations and seek out understanding from others or look to those who have strengths in the areas of their own personal limitations. They will also need to be brave to challenge often entrenched ideas and opinions that uphold the status quo, and to hold others to account when they exhibit non-inclusive behaviours.
3. Cognisance of bias
‘Highly inclusive leaders are mindful of personal and organisational blind spots, and self-regulate to help ensure fair play.’
Again, the leader will be highly self-aware and be able to be aware and accept their own biases based on their life experiences. They will take time to understand the moments when they are most vulnerable to bias and have processes in place to ensure these do not influence decisions about others. They will also do the same for organisational bias and address the ones which are inconsistent to inclusive environments. They will utilise transparent, consistent and merit-based decisions around talent and provide clear feedback for the decisions made and process behind it.
4. Curiosity
‘Highly inclusive leaders have an open mindset, a desire to understand how others view and experience the world, and a tolerance for ambiguity.’
The leader will be constantly open to learning and actively look to understand the perspectives of others with different experiences to their own, withholding judgement from this person. They will actively listen when another person voices their point of view and they will engage in curious open questioning to help better understand their perspective. They have to be agile and adaptable, coping effectively with change.
5. Cultural Intelligence
‘Highly inclusive leaders are confident and effective in cross-cultural interactions.’
The leader understands the benefits of learning about different cultures and seeks out opportunities to experience culturally diverse environments. They have good knowledge of differences and similarities between cultures and can adapt to the different needs of the individual.
6. Collaboration
‘Highly inclusive leaders empower individuals as well as create and leverage the thinking of diverse groups.’
The leader will create a safe environment where the team members feel empowered and confident to contribute. They ensure that the teams they work with have a diversity of thought and experience, and manage the group so that there is respect amongst all, taking appropriate action when that respect is not there.
27 May 2022
ArticlesThe Real Madrid Head Coach has won honours across multiple leagues and generations – we explore some of the fundamental reasons behind how he does it.
On Saturday, he will also attempt to win the Uefa Champions League for the fourth time as a coach (to go with the two he won as a player with AC Milan). His track record is all the more remarkable given his longevity. The La Liga title he won with Real earlier this month comes 18 years after his Serie A triumph with Milan.
Here, the Leaders Performance Institute explores five attributes that explain why Ancelotti is still at the top of his game.
1. Ever the democrat
Ancelotti states that his leadership style stems from his character. He is a democrat that doesn’t like to simply impose his way of being on others. “My style is not to impose,” he told the Leaders Performance Institute in 2015. It is a belief to which he holds firm. “I would like to convince the players of what they are doing”. He believes that this way of operating earns him the buy-in of the players, which means they are more likely to get behind him and give their all, rather than if things were simply forced upon them. This approach also makes the players accountable. Ancelotti will often ask the players tactical questions and opinions on the match strategy, knowing that they will understand the strategy more if they’ve been involved in the decision-making process. He wants the environment to be that of adult to adult, and allows players and staff to have opinions, feel valued, and help in designing both the vision and the strategy of the team.
2. Process over outcome
Win or lose on Saturday, Ancelotti always analyses his methods systematically, and if his team have lost but knows he couldn’t have done anything else to change it, then he is able to compartmentalise the defeat. It is this process, rather than outcome, focus which makes him so consistent. Perhaps his most notable loss was the 2005 Champions League Final against Liverpool in Istanbul. His team at the time, Milan, were leading 3-0 at half-time, but Liverpool pulled off one of the most historic comebacks in football history and eventually won the match on penalties. However, Ancelotti was seen chatting cheerily in the bar later that night. He believed his team had played well and so didn’t dwell on the defeat.
3. A cultural chameleon
Ancelotti – who has coached some of Europe’s most illustrious teams, including Milan, Chelsea, Bayern Munich, Paris Saint-Germain and Real Madrid (across two spells) – stresses the importance of getting to know the characteristics of players, the culture and traditions of a club, and then integrates his leadership style within that. Even if something has made him very successful at one club, he won’t just come in and assert that style on another. Ancelotti understands that there are many cultural differences from club to club and within different countries, and he has to adapt his style to get the best out of the players and team he is currently at.
4. Humility and professionalism
He has won almost everything as player and coach, yet he still wants to listen to what you have to say. People enjoy talking to him, he values what they say and that helps him build relationships with the athletes. He is the ultimate professional and has an unquestionable desire to win, which makes him so well-respected. He protects the team from the stressors of elite football by not showing the pressure he’s under. He takes the situation – but not himself – seriously, and can often be found telling jokes in the changing rooms before a big game to help diffuse the pressure.
5. A refreshing sense of perspective
Ancelotti has a strong sense of the big picture. He has the ability to take daily updates of physical, mental and emotional energy levels of people and align them with the group’s daily needs, as well as the team’s overall season objectives. By ‘staying in the moment’ with individuals, he is able to prepare for and think about the bigger picture. As he said: “football is the most important of the less important things in the world.”
13 May 2022
Podcasts“Maybe too much mental training in the past has been ‘here’s a few ideas – throw them up against the wall and see what sticks’,” he told the Leaders Performance Podcast in early May.
Off the back of that conversation, where Lauer delved into his work building mental skills and resilience in young players, the Leaders Performance Institute asked him to reflect on his professional development.
What is your biggest strength?
I’d like to say – and I might be wrong, you’ll have to ask people that know me – my ability to learn and adapt. I’m not the smartest person, I don’t have the highest IQ, I don’t have the highest scores on tests, but I think I find a way. Maybe that’s a big part of why I spend so much time on this topic of resilience because I know that tennis is about finding a way. It’s messy, you don’t always get it right, you make mistakes – I’ve made a lot of mistakes – but I think my ability to get back up and find a way to learn and get better has probably been my greatest strength, especially as I wasn’t a professional athlete. I’m not coming into this saying ‘I played ATP and I played in grand slams’ – I don’t have that. So I have to find other ways to connect with these performers, adapt, and be useful to them.
What strength do you admire in others?
The thought that comes up immediately is humility. Someone who is extremely successful and great at what they do and yet humble – that to me is just awesome. They listen to others, they’re interested in others, they empathise as well. I see great coaches doing that, great sports psychologists; you know that this person is great at what they do, but they don’t really talk about themselves. They talk about the team, they talk about what the other person is doing to make them successful versus ‘well I did this, I did that’; and I always try to check myself on that because I think that, in this world, if it becomes so much about you then you’re going to lose it with the players and the coaches because it really isn’t about us.
What is the key to strong teamwork?
Communication. Communication with a shared vision and an understanding of how to reach that vision. The tension points, the challenges, getting through them. We just had one yesterday and we disagreed within the team on whether or not a player should play a tournament – and we worked it out – we decided the approach and we’re all aligned on how we’re going to move forward. To me, that’s teamwork, because you’re not always going to agree and you have to be able to work together towards the common goal and that requires a lot of communication. My friend Ed Ryan who heads up our athletic training and medicine always says ‘communication is the solution and also the root of all problems’. It’s a great way of thinking about it.
How will you look to get stronger in your role?
By surrounding myself with really good people who ask good questions and demand more of me is important. Fortunately, I work with mental coaches who do that on a regular basis, which has been amazing for me as well as other good friends outside of the USTA. And then the coaching staff. I find that when I’m talking to them I’m trying to understand from their eyes and their perspective: how is this making my player better? What are you giving me that’s going to make a difference? Sometimes me getting frustrated with myself because I don’t know how to communicate that or I can’t clearly see the plans. Then I need to go back, reflect on that, and get back to work and say ‘here’s the steps, here’s what we’ve got to do’. So I think it’s being around really good people and having those conversations and then as you branch out, it’s why I’ve really enjoyed Leaders, you can meet really good people and have these types of conversations that I’m not even thinking about; it wasn’t top of mind at that point. Different ideas, different perspectives. To me, looking for different ways to learn. Reading: I try to read something every morning, attending sessions like Leaders’ and other organisation’s, and then being surrounded by really good people. And then not being afraid to take a chance. Trying to find different ways. ‘Maybe this is a little way outside the box but let’s see if it can work, and if it doesn’t, we’ll sit inside the parking lot and maybe come up with a better way of doing it or we’ll leave it alone’. But we have to continue to find ways to get better or we get behind.
To hear more from Larry Lauer, listen below:
John Portch: Twitter | LinkedIn
Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.
Zach Brandon, the Mental Skills Coordinator at Major League Baseball’s Arizona Diamondbacks, tells the Leaders Performance Institute that he is currently studying for a masters in Organizational Leadership at Arizona State University.
“There is never a perfect time to begin a new course, but it’s been cool because it’s put me outside my comfort zone,” he says. “It’s very much more business and organizational leadership-driven, but the work and research I’ve been able to do as part of it, has enabled me to see and learn what people are doing in these other settings and where I think there is a lot of potential transfer or application to sports settings.”
One such example is the practice of job crafting. “In essence, job crafting allows staff to customize some of their tasks and responsibilities in ways that might be more meaningful and aligned with their personal values,” Brandon continues. “I find this practice fascinating because it creates opportunities for staff to develop range in their roles and positively impact the organization in ways beyond their traditional job description.”
The Diamondbacks’ Mental Skills Department has experienced job crafting first-hand. “Although our main responsibility is providing mental performance training for our players, we’ve been able to slowly expand our reach to other facets of the organization, including injury rehab, coach development, scouting, and business operations.”
The question of employee wellness is another that is influencing Brandon’s work in the clubhouse. He says: “Building a robust, systematic, and preventative approach to employee wellness requires that leaders address policies, practices, and perspectives in their organizational culture.
“Perspective begins with organizational values and addressing if, and how, employee wellbeing is prioritized in the culture. This requires that leaders and staff be intentional and progressive with their language surrounding mental health.”
He says it is important that coaches and leaders recognize that their personal wellbeing can influence those around them. “Research has even shown that coaches with elevated stress levels can negatively affect the mental health of their athletes. At the end of the day, coaches and leaders need to model how to appropriately invest in one’s mental health and wellbeing. ‘Do as I say, not as I do’ doesn’t work. Athletes and fellow staff will look to their leaders for guidance in these areas so it’s not something that coaches can afford to ignore.
“Ultimately, leaders play a pivotal role in showing those they serve that self-care isn’t selfish. In reality, supporting wellbeing and resilience for your employees is really a competitive advantage, especially with the ever-increasing uncertainty and complexity found in work environments, which often lead to stress. Leaders should aim to install comprehensive prevention strategies within their organizations rather than rely on reactive support as issues arise.
Brandon explains that it is important that coaches and leaders establish a safe and supportive environment for athletes and staff to discuss mental health – a key step to normalizing it. “Enhancing policies might include ensuring that staff have trusted and affordable mental health and wellbeing resources available to them, and their families, or opportunities for temporary flexibility as it relates to scheduling and the location of their work.” he says.
“Practices could include initiatives that strengthen peer-to-peer support, such as mentorship programs or community groups; promoting personal development, with continuing education and training as prime examples; and encouraging physical and mental wellness through initiatives such as meditation classes.
“Additionally, research suggests that athletes, particularly at the elite level, perceive coaches as less effective when stressed.”
Beyond leaders, Brandon argues that mental wellness needs to be ingrained into the fabric of an organization’s culture and not treated simply as a program. “It can’t just include initiatives where employees participate in exercise challenges, yoga or mindfulness classes or company-run social events – expecting staff to participate in activities and wellbeing initiatives outside of their normal workday is an inadequate approach to promoting mental wellness.
“I am interested in how you can promote those wellness questions within the margins. All of those activities I describe do influence a person’s wellbeing, but a significant portion of people’s daily stressors are a product of their actual work environment and the demands placed on them. In addition to these activities, organizations would be wise to identify the on-the-job stressors that staff experience and design resources, or support, accordingly.
“It’s been interesting to think about things from a more organizational and system-wide perspective. It’s not just the idea of how things apply with one particular team but across a collective organization. Most organizations want to develop resilience. We want to develop resilience too, not only within individuals but within sub-teams and the organization as a whole. Leaders are architects of organizational culture and, thus, play a critical role in cultivating resilience and wellbeing for those serving the organization.
“Learning about the role leaders can play in this process has been interesting and offers a valuable opportunity for organizations to invest in their people.”
Download the latest Performance Special Report, Staying Agile: Managing Disruption and Optimising Preparation During the Pandemic – detailing the work of the English Institute of Sport with its teams and athletes.
“It can be very lonely at the top,” he tells an audience at the Leaders Sport Performance Summit at London’s Twickenham Stadium in November.
“My biggest thing is that I really like my family, friends and social life, and you can’t combine the two. I guess you can, but there’s no balance. So I’m constantly saying to myself to do this for maybe five more years. I’m actually on top of everything so, of course, I like to enjoy the Premier League and I’d like to stay here and all that, but it’s tough. I love it, but it’s tough.”
Frank, if his animated touchline demeanour is anything to go by, lives for the matches at the weekend and dies by the results, so to speak. Session moderator Michael Caulfield, who works with Frank and Brentford as a psychologist, asks how he copes with the work-life balance.
“It’s really simple, actually,” begins Frank in response. “My wife, she has absolutely no interest in football. So that’s good. I have two fantastic daughters, one 19, one 15, not interested in football – especially my 19-year-old daughter – she never knows if we’re playing.” Frank clearly values the division between work and his personal life, although he also tells the audience he has a son who takes a keen interest in football.
The Dane has been the Head Coach of Brentford since 2018, when he was promoted from his role as Assistant Head Coach. Three years later his team were promoted to the Premier League, although it might have been sooner had they not lost the 2020 Championship play-off Final to Fulham. The Bees made it in the end having successfully navigated the playoffs at the second time of asking last May.
As he takes to the stage, Frank has been a Premier League Head Coach for a little over three months and was still coming to terms with the increased scrutiny. “The media circus is totally insane,” he tells the audience. “I’m so happy I’m not on social media – I don’t know if any of you are – I will say get rid of it. It’s not worth it.”
Controlling the hurricane
Brentford made a positive start to life in the top tier. Their opening day defeat of Arsenal at their new Community Stadium was quickly followed by a creditable home draw with Liverpool and the Bees looked at home in the Premier League. Before the clocks had gone back observers were citing their success as vindication of their data-informed approach to performance under the owner Matthew Benham.
Frank had been identified by the club as a coach able to give life to their values when he was appointed Dean Smith’s assistant in 2016. He was as far removed as could be from the managerial merry-go-round that characterises English football and it’s questionable whether he would have been given a chance in the Premier League had he not been promoted with Brentford. Frank had worked with Denmark’s men’s underage teams in his homeland before taking the Head Coach’s role at Danish Superliga side Brøndby, where his tenure lasted three years.
The enthusiasm around Brentford has been tempered in some quarters by the club’s mid-season travails – not that Frank was ever carried away by the external narrative – and the west Londoners retain an excellent chance of staying up at the end of their first top-flight season since 1947. “We never say ‘stay up’, by the way – we try to achieve instead of avoid.”
Frank, who infamously lost eight of his first 10 matches in charge before building one of the best sides in the Championship, has developed a healthy self-awareness, which is just as well given the emotions he feels during matches. After 20 minutes of the 2021 play-off final, Brentford were cruising and the Premier League was within touching distance.
“I was thinking ‘have we done it? Have we done it? No! Just stay cool’,” he said, “and there’s just a hurricane inside you; and it’s for 70 minutes and it’s crazy emotions you’re feeling.”
Caulfield, who enjoys a weekly walk with Frank at Brentford’s Jersey Road training ground, asks how he controls that hurricane. “It’s very difficult. I use a lot of energy to stay calm. I’m quite an open, passionate person, but try to be very level with it. When I’m really shouting or anything I can lose my temper, of course, can I do that but very rarely. I’m aware of it and thinking about it every day.
“I think we – Michael and I – find coming in and among the staff and the players really good. We have a catch-up, walk around the training ground for half an hour. [I ask] How’s the staff? How’s the players? All the information I don’t get. Of course, confidential; so if it’s really confidential stuff I don’t get it. I talk about myself as well. I think that’s extremely important. Trying to work on your weaknesses and try to improve your strengths.”
Confident but humble
Frank, a former amateur player, turned to coaching at the age of 20. He says: “I never had a dream when I started coaching when I was 20 years old, 28 years ago, that I wanted to be a Premier League manager. Step by step, I was lucky and privileged to get all of these opportunities. I studied so much: how to be a good coach on the pitch, how to be really good at analysing games, and how to be specific in what I wanted to do.”
Frank recounts a tale from his time as Head Coach of the Denmark men’s under-17s team, a role he held between 2008 and 2012. “Back then, I analysed the game myself – I had no analyst. I got up, 5:30 in the morning, rewatched the game. It took me three and a half hours because I cut it down so that I could present the analysis to the team.”
Each player was presented with 10 clips and he spent 10 to 15 minutes evaluating those clips with each of them. “That gave them something to improve but also the way I wanted to play. So it was of course their individual development but also in their role. I wanted them to succeed. I don’t have the same time now but I have the same mindset.”
Privileged or not, there was nothing inevitable about his ascent to the Premier League but both he and Brentford made it happen. “In all kinds of sport, money is a big part of it. We speak a lot in football that money is 70 per cent and then the last 30 per cent is knowledge, culture, those margins. I think we do these 30 per cent and maybe let’s say 35 per cent unbelievably well.
“We have a fantastic group of staff where we have this unique togetherness and a really good group of players that we built over time and we’re really strong on culture. Togetherness, hard work, attitude and performance; and that’s what I try to drill into the players every single day. Two things I’ve stolen – I can say that out loud, no problem – I love the All Blacks book, Legacy, and that phrase ‘no dickheads’ – a fantastic one-liner.”
Caulfield says that he uses that a lot and Frank agrees. “You know, we only want good people and I think it’s extremely important. People need to be themselves and express themselves, but they need to think for the team and the club.”
Frank is also fond of phrase he first heard from Stuart Worden, the Principal of the BRIT School, a renowned performing arts college in South London. “His one-liner is ‘the right attitude is when you are confident but humble.’ You need to be confident, you need to trust yourself. I need to trust myself, the players need to trust themselves, but if you’re not humble for the work you need to do every single day, we can never achieve anything.”
He expresses deep affection for his players. He does not let sentiment get in the way of his decision-making but feels he can be better at having those difficult conversations, whether it is telling a player they are not playing tomorrow or that their future lies elsewhere.
“The most difficult thing is to keep everyone happy in the squad. It’s impossible and it’s breaking my heart when I can’t play some of the players who aren’t playing. But I trust my gut feeling and, you know, what I believe in, so I go with all the players. But it’s really tough to see some of them giving their all and they’re just not good enough. Maybe it’s only in my opinion, or maybe they are not good enough. You never know before they maybe move club, or I move, and see how their development is. I think that’s really tough. I haven’t found a way, I try to get around them, I try to speak to them, but that’s one of the things I’d like to do better, because it’s so important.”
It is a journey rather than a destination and Frank still “massively” enjoys developing as a coach. “I know when I was 30 I thought I knew everything, but even now I know nothing and I’m constantly trying to develop.”
His claim to know nothing is self-effacing but he is still trying to find the optimal level of control that enables his staff to grow and permits Frank himself to recharge his batteries. “If you don’t delegate then your staff never grow and you can never take a step back, I think that’s extremely important. But I just love to be hands on.” He then permits himself to future-gaze. “Maybe in 10 years I’ll back off a little bit,” he says, already doubling the five years he suggested earlier in the conversation.
As Caulfield draws the session to a close Frank shares a lesson he learned while listening to some fellow coaches at the Leaders P8 Summit the previous day. “We have a player who’s rarely playing but I think he’s so good for the culture. He’s such a culture builder, because he trains like a beast every single day. Now I think I’ll say that to him in front of everyone, when we meet in the coming days.”