17 Nov 2021
VideosSpeakers
Melisa Clottey, Founding Chair of Diversity Board, Selfridges
Kevin Yusuf, Former Head of Diversity & Inclusion, Brentford FC
Shona Crooks, Head of Diversity, Equity & Inclusion, Management Futures
Key Takeaways
Thinking Points
Recommended Reading:
Building an Inclusive Organization: Leveraging the Power of a Diverse Workforce, Stephen Frost & Raafi-Karim Alidina
Rebel Ideas, Matthew Syed
The topic formed the basis of an Elite Performance Partners Webinar in November last year and the question has increasingly been brought into focus during the pandemic as budgets have been slashed and staffing levels reduced.
Necessity has played its part in a trend that the Leaders Performance Institute is observing across elite sport, with one member sharing the insight, via a Community Group Call, that they are considering moving away from discipline-specific job titles to ‘performance staff’ who serve in support of the athlete and team performance.
What is a specialist-generalist?
One development that has gained momentum during the pandemic is the growth of the specialist-generalist. At their Webinar, EPP outlined a model that applies to experienced practitioners whose technical specialisms are ‘comb-shaped’ – their ‘major’ and ‘minors’, to use an analogy from the US university system – and for the breadth they bring in terms of experience and through their ‘softer’ skills. “Comb-shaped practitioners not only learn their trade but seek that strong understanding of other areas,” said Dave Slemen, a Founding Partner at EPP.
Specialist-generalists are well-placed to fill the gaps created in pandemic era performance environments – not that specialists are being or can be replaced – it is simply that the specialist-generalist model is perhaps the most efficient model in contemporary performance environments. As a corollary, it also offers the best way to develop leadership qualities within an organisation and therein lies the opportunity.
“You’re always going to have discreet functions,” said Bryce Cavanagh, the Football Association’s new Head of Performance, “but it’s when you start adding multiples within those functions that the generalist becomes more valuable, or you’ve got a constraint like financial or human resource, where you can only have one person in that space. The generalist becomes more valuable.”
There is also the fear that ‘generalist’ sounds derogatory. “The people who are the best are both,” said Slemen. “They might be a specialist-generalist because they’ve got an ability across more than one specialism, but it’s also when a person is able to interact with others, their emotional intelligence, their empathy – those are the sort of skills that will be seen as generalist but are arguably the most important and difficult skills to develop.”
How can coaches facilitate the generalists in their performance teams?
Emma Hayes, the Head Coach of Women’s Super League champions Chelsea FC Women, told the Leaders Performance Institute in 2019 how a coach can facilitate that generalist-specialist performance environment by modelling good behaviours and instilling an appetite for self-development.
“I often get asked how do you go from fifth in Europe to first in Europe or how do you go from being first to staying first? That evolution is a constant adapting process that may involve changes off the pitch with the staff as well as on the pitch with the personnel,” she said.
Generalists, as per the comb-shaped model, engage with other specialists through their working knowledge, and the head coach can lend a helping hand. “I think it’s about constantly upskilling and creating and promoting an environment that’s self-directional to the behaviours that you’re expecting from everybody in the environment,” added Hayes, “and I constantly remind people that your talent gets you to the dressing room door – it’s your behaviours that keep you in it. You’ve got to apply that to the staff too; they’ve got to be in a position to constantly raise the bar and find new levels, because as the players get better, the expectations get better and bigger. You have to be able to cope with those ever-growing demands by placing yourself at the forefront of the industry.”
At British Wheelchair Basketball, Performance Director Jayne Ellis spoke to the Leaders Performance Institute prior to this year’s Paralympic Games about the relationships between the men’s and women’s teams’ coaches, Haj Bhania and Simon Fisher, and their support staff, namely the analysts in this instance. She said: “The coaches will direct a lot of the work that the analyst is doing but they also have that relationship where the analyst can also put something on the table or use the data to challenge some of the perceptions or the conversation that is happening; and that is about building great teams that trust each other.”
Each stakeholder has their specialism but feels able to contribute to the collective because that is the environment that Ellis and her colleagues have sought to foster. “They can challenge each other but it’s done from a place of ‘we’re all just trying to be great at this’” she added. “There’s no agendas in this. I think the way that we’ve got that set works extremely well for us because there’s a close relationship between the analyst and the coaches. We’re really lucky to have that and you can see it in our performances.”
The performance conversations at British Wheelchair Basketball embody the distributed leadership style of Ulster Rugby Head Coach Dan McFarland. “I aspire to a distributed leadership style. I am at the mercy of confirmation bias here, but I don’t see hierarchical leadership as being sustainable,” he told the Leaders Performance Institute in 2020. “I don’t see it as being effective, actually.”
It reads as a call to generalist-specialists. “One of the biggest drivers we have here, and I would have in my personal philosophy, is growth and also being able to enjoy your job. I think personal growth and autonomy go hand in hand with enjoying your job. I’ve always aspired to getting people to take on tasks that they can take responsibility for.”
How can generalists manage expectations?
For all this talk of delegation and empowerment, reduced staffing levels have, in some cases, seen programmes pared back but expectations of output remaining high. So while it has helped to view performance more collectively and to empower individuals in their roles, it is equally important to demonstrate your duty of care and appreciation of those same individuals. Both are prerequisites for developing trust.
Leaders such as Hayes and McFarland can set the tone and demonstrate their trust, but it is also wise for staff to set personal boundaries. “I call them ‘personal non-negotiables’, which for me are sleep and exercise; they are in my calendar, as are my meals,” Jen Fisher, Deloitte’s first-ever Chief Well-Being Officer, told an audience at Leaders Meet: Total High Performance last year.
“I communicate that to everybody and I encourage my team to communicate the same, because when we know each other’s non-negotiables we can support each other. We can set norms in our teams for what we want the team environment to be, for what we want the culture to be.
“Every team operates a little bit differently and, as a leader and as colleagues, really understanding, being open, really understanding what everybody’s needs are and figuring out what that looks like as a team. So it’s not going to look the same for the entire organisation, so it’s really about empowering people to figure things out for themselves, find it for themselves, communicate it.”
Download the latest Performance Special Report – Winning With Nutrition
Long relegated to the side lines, nutrition is finally getting the attention it deserves when it comes to helping athletes achieve peak performance. Download our latest Special Report, produced in partnership with Science in Sport and featuring NBA champions the Milwaukee Bucks, the NFL’s Dallas Cowboys, and English Premier League club Aston Aston Villa.
Day one set the bar high and we looked to carry that energy and momentum into day two. We began with a deep dive into the performing arts, looking at talent development at the Royal Ballet School and Royal College of Music before exploring the theme of diversity, equality and inclusion with Brentford FC and British department store Selfridges. We then checked in with performance coach Owen Eastwood before turning our attention to extreme adventurer Adrian Hayes in the afternoon. Aspetar then had the honour of bringing down the curtain with a fascinating look at rehabilitation and recovery.
A big thank you from the Leaders Performance Institute team and our main partners Keiser, Abu Dhabi Sports Council and Aspetar, for joining us for two days of total high performance.
For those of you who couldn’t make it – or those wishing you refresh your memories – here are the key takeaways from day two.
Full Day 2 programme:
Talent Factories: How the Performing Arts Develops & Nurtures World Class Talent
Belonging: The Ancient Code of Togetherness
Diverse & Inclusive Leadership: Exploring How Diverse Workplaces Positively Influence Organisational Performance
Lessons from Extreme Adventuring: Adaptability & Resilience in Adversity
Rehabilitation & Recovery: The Latest Thinking to Support your Performance Strategy
We were also delighted to welcome you back in person and thought we’d kick things off with a performance flourish from Premiership champions Harlequins and how they have reconnected with their roots, we then segued into Thomas Frank’s sterling work at Premier League new boys Brentford FC, took a tour of performance environments at the San Antonio Spurs and Toronto Blue Jays, before ending the day with stories from two of Team GB and ParalympicsGB’s most esteemed Olympic and Paralympic coaches.
Whether you were there or not, we’ve unlocked the Key Takeaways from Day 1 for our Digest readers. If you’re a member, recordings of the sessions are being added to the Intelligence Hub as we speak
Full Day 1 programme:
Quins Case Study: Leadership, Culture & Identity
Bee Together: Developing a High Performance Environment
Corridor Culture: Mirroring Team Culture in Physical Environments
Bringing Ideas to Life: Approaching and Executing Innovation
Gold Rush: Stories From Tokyo & the Evolution of Coach-Athlete Relationships
Coaches and practitioners will have their own thoughts on the matter but an increasing number of teams are following the practices of the business world in empowering their athletes – their people – to find their own solutions.
With more people engaged in their own problem-solving, more options and, therefore, more creative solutions, are likely to emerge across a team.
In October, the Leaders Performance Institute hosted a Virtual Roundtable for members titled ‘Approaching Complex Problem-Solving’, which underlined the trend for allowing practitioners to develop as individuals by affording them the opportunity to problem-solve, reflect and refine their practice.
At one point, a participant highlighted their use of David J Snowden’s Cynefin Framework. The framework, which is based on concepts of knowledge management and organisational strategy, enables people to place situations into one of five domains: ‘complex’, ‘complicated’, ‘chaotic’, ‘obvious’ and ‘disorder’. Where your problem fits depends on assessing its cause-and-effect relationships.
Perhaps the most common situation in both the business world and sport is ‘complicated’, where a problem may have several suitable solutions, though the relationship between cause and effect is evident only to a limited number of individuals.
The Cynefin Framework recommends that complicated situations be assessed, then analysed with the help of experts before deciding on the best response using good practice. One caveat is that leaders can be over-reliant on experts in complicated situations when others may be able to provide creative solutions. This thinking is also central to beliefs in the value of cognitive diversity.
Moreover, people like to solve their own problems, as Kim Wylie, the Global Director of People Development at the online luxury fashion platform Farfetch, told an audience at Leaders Meet: Total High Performance in 2020.
“When people solve problems themselves, they get this nice little bump of dopamine, which is a positive legal high and people feel really good about themselves and it brings really positive energy to the group and to the individual,” she says. “The point here that’s really useful to make is that by solving other people’s problems for them, we’re robbing them of this opportunity to feel good.
“Even if, as a leader, you do know the answers to things as a manager or a coach, getting people to solve their own problems is a really good thing to do. Obviously not all of the time, you need to work out the right situation, but not being the problem-solver for everything; get people to solve their own problems – it will do them the world of good and bring some positive experience to what’s going on.”
This approach to problem-solving underpinned Jayne Ludlow’s work with the Wales women’s national team, whom she coached between 2014 and 2021. Both staff and players, she believes, have the capacity to find their own solutions.
“There’s lots of collaboration between staff and players or between the players themselves,” she told the Leaders Performance Institute in April. “There was a focus within our national team camps to make sure the players could check their understanding with each other and our thought processes.”
Often, this was easier for the younger players coming into the national setup. “I’m not sure if this is because we were working with them as youngsters and we had a specific style and way of working,” said Ludlow, who also served as Wales’ under-17s and under-19s Manager. “If I think about the group of 17, 18 year olds I had with the seniors, in the last few camps, they’re growth mindset players. They want to step on the pitch and learn. It is OK if they make a mistake, they’ll adapt and they’ll learn from it.”
Why was it different for some of the older players? “That’s to do with the environments they’ve been in. How over many years and generations we weren’t coached that way. I hardly had any feedback and they were similar, whether they were in pro or semi-pro clubs. Then suddenly you were bringing them into our environment and every day they’d have a development area.
“You’d notice in presentations. The majority of our younger ones are very different in their approach. They look at training and games as a learning opportunity, whereas the older ones were still defensive in learning moments.”
How can you lower those defences? “My general approach to feedback is: goal, then highlight what you’ve done well, then highlight what the next step is to develop it. There’s the positive aspect but then there’s a development moment. With some players, I’d take a slightly different approach. It’s a bit of sandwich approach at times so there’s more positives than development; but then you’ve always got to be careful, do they actually take the development information from you?”
Ludlow observed that older players needed more support in her social constructivist approach to problem-solving. Often, it is a question of providing the right environment for athletes to feel safe to explore a problem in a safe environment with the attendant opportunities for collaboration and developing a shared language.
Matthew Mott, the Head Coach of the Australia women’s national cricket team came to a similar realisation after taking control in 2017, particularly during the post-match debriefs.
“I do think that’s probably the thing I’ve learnt the most with this team,” he told the Leaders Performance Institute in January. He found an environment that diverged in significant ways from those found at the male teams where he had previously played and coached.
“I’ve come from a male environment where you tend to be able to just debrief the games straight after. They get quite emotional about the games and call it out for what it was.” He took this approach to the women’s team and, like coaches who work with both female and male teams, realised things needed to change. “Certainly, throughout our journey, we went into team meetings where it was basically only the coaching staff talking and I quickly realise that it wasn’t a safe space and players needed smaller groups.
“So we got into smaller groups and we gave them tasks to feed back into the main group to create that safe space. But it’s interesting that we’ve gone through that and we have that complete trust in each other that you can now say things without fear of upsetting people and looking at it objectively and dissecting the game for its good parts and the areas to improve.”
He admitted that it is still a work in progress but the difference these days is profound. “Now that we’re actually in our full group meetings, the players are the ones talking all the time now and coaches are directing and starting and facilitating but, essentially, the players are the ones talking about the game and I think that’s a great space.”
Download the latest Performance Special Report – Winning With Nutrition
Long relegated to the side lines, nutrition is finally getting the attention it deserves when it comes to helping athletes achieve peak performance. Download our latest Special Report, produced in partnership with Science in Sport and featuring NBA champions the Milwaukee Bucks, the NFL’s Dallas Cowboys, and English Premier League club Aston Aston Villa.
Recommended reading
Understanding Team Effectiveness at Google: Tips & Tools
A Leaders Framework for Decision-Making
How Design Thinking Can Influence Decision-Making
What Google Can Teach Your Team About Problem-Solving
Framing the topic
Google’s Global Head of Creative Capability Kirk Vallis once said at one of our events that ‘creativity and problem solving is still one of the most underrated skills for leaders and the reality of creativity is that it is just about creating more options. And with more options you can make better decisions’.
You’d probably agree if you operate in high performance sport, with the complexity and agility required, that problem-solving is a pretty critical skill. For this virtual roundtable we wanted to chat about problem-solving and, more importantly, how we are thinking about it and approaching it.
Discussion points
1. When looking at the theme of problem-solving, where is your current thinking and what are some of the things you and your teams are trying to do to positively influence it?
2. What next? Where are the opportunities and ongoing challenges we are facing?
Download the latest Performance Special Report – Winning With Nutrition
Long relegated to the side lines, nutrition is finally getting the attention it deserves when it comes to helping athletes achieve peak performance. Download our latest Special Report, produced in partnership with Science in Sport and featuring NBA champions the Milwaukee Bucks, the NFL’s Dallas Cowboys, and English Premier League club Aston Aston Villa.
A Leaders Performance Podcast brought to you by our Main Partners

The British sprinter – a two-time Olympic 4x100m bronze medallist – is speaking to the Leaders Performance Podcast as part of the Keiser Athlete Optimisation series.
Asha won bronze with her teammates in Tokyo and talks about some of the steps that enabled her to go again after winning a medal in Rio in 2016.
Also on the conversational agenda are:
John Portch: Twitter | LinkedIn
Further listening:
Leaders Performance Podcast – Leadership & Culture Special
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