Welcome to Leaders Week

The Road to 2026: Inside The Preparations for The 2026 Fifa World Cup

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• 9 months out: moving from planning to delivery phase 

• Tournament ambitions: what the World Cup means to the Americas 

• Maximising the impact: the potential legacies for players, participants and partners 

Insights from Investment: Arctos’ Doc O’Connor; WSL Football & Mercury/13

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• In-depth insight into the relationship between private equity and sport, drawing from the expertise of major players  

• How investors and investees work together in a sporting context, and how to make your property stand out to potential investors 

• What makes a good (and bad) investment in the industry, and where sports differs from other sectors  

From Vision to Value: WSL Football & Mercury/13 on the Business of the Women’s Game

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• A conversation with two of the most influential leaders in women’s football on how to build sustainable growth and commercial success
• How WSL Football is thriving one year into independence expanding its reach, boosting media rights and strengthening its global appeal
• What the next phase of expansion means for participation, visibility and long-term value creation in the women’s game

Touchdown Abroad: Mark Wilf on Leadership, Legacy and International Ambition

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• A deep dive into Mark Wilf’s journey as co-owner and President of the Minnesota Vikings, and the values that have shaped his leadership
• How the Vikings are building a global identity, with a spotlight on their upcoming international fixtures in Dublin and London
• The role of ownership in driving long-term vision, community impact and cross-border growth in the NFL

The Culture Question: How to Build an Organisation of Winners

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• How to make sure your company’s internal workings are lean, effective and sustainable
• Identifying the best talent, creating room for growth, and holding on to the bright stars
• Building a space where all voices can contribute to a culture of innovation

Sports and The Second City: Knighthead’s Birmingham Ambitions

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• Unpacking the aims of Tom Wagner’s project, from Birmingham City’s on pitch success to the proposed Sports Quarter
• Sports, city planning and working with government stakeholders to transform an area through investment
• Bringing together a best-in-class task force to tackle every facet of the project, with input from the likes of Tom Brady

Women’s Rugby World Cup 2025: The Snap Debrief

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• First conclusions from a game-changing tournament
• How broadcasters and partners helped supercharge the experience
• Planning to execution: the inside line on the big decisions

Creativity, Consumers & Commerce: What’s Front of Mind for Brands?

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• Insights into the key priorities at major brands internally, externally and internationally
• From unpacking their understanding of consumers to analysing what makes for a worthwhile spend in sport, listen in as branding minds trade tips
• Creativity at the core of everything they do, improving brand salience and balancing heritage with innovation

Insights into Innovation: FIFA & Hawk-Eye’s Tech Collaboration

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• Exploring a new model for how major tech players and rights holders drive innovation at scale
• Transforming ideas into impact by harnessing advanced technologies like AI
• Dialling up efforts to improve accuracy, enhance analysis and influence player performance

Goals in the Short and Long Term: Shaping the Premier League’s Future

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• An in-depth look at the strategic priorities driving the Premier League, from maintaining competitive balance to fostering global growth.
• Exploring the League’s approach to key challenges, including financial regulation, independent governance, and the evolving media rights landscape.
• Understanding how Richard Masters and his team are future-proofing the league, ensuring its continued success and relevance on and off the pitch.

In Conversation with the Commissioner: Roger Goodell on the NFL’s Powerhouse Status

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• The NFL as a sports, media and cultural force in the US and beyond
• International fans, international games, international ambitions
• The NFL view on private equity, media disruption and corporate interest in sports

The New Brand Blueprint: Big Movers in Women’s Sport

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• Brand side perspectives from major players in the women’s sport space, from ambition to measurement
• How these sponsors activate, what they identify as the golden opportunities, and where the points of difference lie
• Growing pains, opportunities, and what good looks like in a market filled with unrealised potential

Ask the Investors: How Capital Powers Growth in Sport

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• How Bruin Capital deploys operating capital to scale platforms, service providers and content creators, including their investment in Box to Box Films
• The difference between passive ownership and active growth: what it takes to build value in sport beyond teams
• Why strategic capital matters, and how it can unlock innovation, global reach and commercial resilience

Ask the Investors: The Art of the Exit

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• Insights from Jeff Moorad on how to identify the right moment to exit, and what strategic planning looks like beyond the buy-in
• Lessons for investors on navigating the full lifecycle of a sports investment, from turnaround to transformation
• What MSP’s journey with McLaren reveals about the evolving nature of sports ownership, valuation and institutional capital

BOSS Level Branding: The Business of Fashion in Sport

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• How HUGO BOSS are redefining sports sponsorship through a fashion-first lens – from Formula E to golf and tennis
• The sponsorship strategy behind turning athletes into brand ambassadors and sport into a lifestyle platform
• What sports as an industry can learn from fashion’s approach to audience, aspiration and authenticity

Multi-Team, One Mission: The Haslams on Ownership, Vision and Community

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• How Haslam Sports’ ownership of the Cleveland Browns and Columbus Crew as well as in the Milwaukee Bucks fit into a unified vision for long-term value and impact
• Leadership lessons from one of sport’s most respected ownership groups, with insights from across leagues and communities
• The role of sport in civic pride, social responsibility and building lasting community connections

Growing the Future of Sports Communities with James Maddison and TikTok

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• Hear from England & Tottenham Hotspur’s James Maddison on building an authentic, high-impact TikTok presence
• Learn from Tottenham Hotspur team how to turn fan engagement into real opportunities for players, clubs, and leagues
• Get exclusive insights from Rollo Goldstaub, Global Head of Sports Partnerships at TikTok on what works – from native formats to fan-first storytelling

Renovation and Reimagination: the Secrets of Stadium Transformations

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• How clubs are transforming stadiums into long-term revenue engines – from design to delivery
• Approaches to planning, financing and commercialising venue upgrades
• The growing influence of US ownership in the European sport and how it’s reshaping expectations for premium stadium experiences