EXPLORE THE 2025 SUMMIT AGENDA

Wednesday 1 October 2025
8:30 – 9:30

Women In Sport Networking Breakfast

Click for more information

8:30 – 9:30

Women In Sport Networking Breakfast

Click for more information

Returning for the annual edition, join surprise guest speakers and a curated group of women in sport. Expect plenty of time to network, reconnect and strengthen existing relationships and meet new people ahead of the Summit kicking off.

9:55 – 10:00

Welcome to Leaders Week

9:55 – 10:00

Welcome to Leaders Week

10:00 – 10:30

The Road to 2026: Inside The Preparations for The 2026 Fifa World Cup

Click for more information

CONCACAF & FIFA

CNN World Sport

10:00 – 10:30

The Road to 2026: Inside The Preparations for The 2026 Fifa World Cup

Click for more information

  • 9 months out: moving from planning to delivery phase 
  • Tournament ambitions: what the World Cup means to the Americas 
  • Maximising the impact: the potential legacies for players, participants and partners 

CONCACAF & FIFA

CNN World Sport

10:15 – 11:15

Pioneering Partnerships: Creative Approaches To Effective Sports Marketing

Click for more information

Manchester City Women

Revolut

Unilever

FIFA

Presenter & Host

10:15 – 11:15

Pioneering Partnerships: Creative Approaches To Effective Sports Marketing

Click for more information

  • The what, the why, the how of partnerships that have changed the game
  • Generating the idea to generating a return: end-to-end success stories
  • The process behind the showcase: pitching to performance measurement

10.15-10.35: Pioneering Partnerships: Manchester City x Snuggs

Charlotte O’Neil, Managing Director, Manchester City Women

Deborah Wajsbrot, Head of Growth – Strategic Partnerships and Sponsorships, Revolut

10.35-10.55: Pioneering Partnerships: Unilever x FIFA

Emily Heath, Global Brand Director, Unilever

Nick Brown, Director, Commercial Revenues, Fifa

Nick Brown, Director, Commercial Revenues, Fifa

 

10.55-11.15: Pioneering Partnerships

Manchester City Women

Revolut

Unilever

FIFA

Presenter & Host

10:40 – 11:10

The New Stage: Reinventing Broadcast Innovation for a Global Audience

Click for more information

IMG

IMG

10:40 – 11:10

The New Stage: Reinventing Broadcast Innovation for a Global Audience

Click for more information

  • How the SPL has carved out its broadcast footprint
  • IMG’s influential role as the league’s production partner
  • Building and executing a league-wide media strategy

IMG

IMG

10:50 – 11:15

Insights from Investment: Arctos’ Doc O’Connor; WSL Football & Mercury/13

Click for more information

Arctos

Proskauer

10:50 – 11:15

Insights from Investment: Arctos’ Doc O’Connor; WSL Football & Mercury/13

Click for more information

  • In-depth insight into the relationship between private equity and sport, drawing from the expertise of major players  
  • How investors and investees work together in a sporting context, and how to make your property stand out to potential investors 
  • What makes a good (and bad) investment in the industry, and where sports differs from other sectors  

Arctos

Proskauer

11:15 – 11:40

From Vision to Value: WSL Football & Mercury/13 on the Business of the Women’s Game

Click for more information

Mercury/13

WSL Football

11:15 – 11:40

From Vision to Value: WSL Football & Mercury/13 on the Business of the Women’s Game

Click for more information

  • A conversation with two of the most influential leaders in women’s football on how to build sustainable growth and commercial success
  • How WSL Football is thriving one year into independence expanding its reach, boosting media rights and strengthening its global appeal
  • What the next phase of expansion means for participation, visibility and long-term value creation in the women’s game

Mercury/13

WSL Football

11:30 – 12:00

Lights, Camera, Actions: Building an In-House Media House

Click for more information

Studio Ramsay Global

Monumental Sports & Entertainment

11:30 – 12:00

Lights, Camera, Actions: Building an In-House Media House

Click for more information

  • Navigating the critical decision points of what to build in-house versus what to outsource, and identifying core capabilities
  • Unpacking the operational framework for establishing and scaling an internal media production house, from technology to workflow
  • Exploring how to effectively integrate and leverage central talent, ensuring compelling content that resonates with your audience

Studio Ramsay Global

Monumental Sports & Entertainment

11:40 – 12:10

Smart Venues, Savvy Approaches: Transforming The Stadium Experience

Click for more information

Sportian

Former Venue Sports, LA Rams, Disney/ABC

11:40 – 12:10

Smart Venues, Savvy Approaches: Transforming The Stadium Experience

Click for more information

  • Blending technology and data to make genuine fan and commercial impact
  • How to create and refine a true end-to-end consumer experience
  • Taking knowledge and know-how from new builds and applying to existing venues

Sportian

Former Venue Sports, LA Rams, Disney/ABC

11:45 – 12:15

Touchdown Abroad: Mark Wilf on Leadership, Legacy and International Ambition

Click for more information

Minnesota Vikings

US Ski and Snowboard

11:45 – 12:15

Touchdown Abroad: Mark Wilf on Leadership, Legacy and International Ambition

Click for more information

  • A deep dive into Mark Wilf’s journey as co-owner and President of the Minnesota Vikings, and the values that have shaped his leadership
  • How the Vikings are building a global identity, with a spotlight on their upcoming international fixtures in Dublin and London
  • The role of ownership in driving long-term vision, community impact and cross-border growth in the NFL

Minnesota Vikings

US Ski and Snowboard

12:30 – 13:00

The Culture Question: How to Build an Organisation of Winners

Click for more information

Mission 44

Boston Legacy

TWG Motorsports (Cadillac F1)

Monarch Collective

12:30 – 13:00

The Culture Question: How to Build an Organisation of Winners

Click for more information

  • How to make sure your company’s internal workings are lean, effective and sustainable
  • Identifying the best talent, creating room for growth, and holding on to the bright stars
  • Building a space where all voices can contribute to a culture of innovation

Mission 44

Boston Legacy

TWG Motorsports (Cadillac F1)

Monarch Collective

12:30 – 13:00

Virtual Victory Lap: NASCAR’s Bet on Roblox and Next-Gen Fans

Click for more information

NASCAR

Voldex

OS Studios

12:30 – 13:00

Virtual Victory Lap: NASCAR’s Bet on Roblox and Next-Gen Fans

Click for more information

  • Hear insights from either end of the table on how game developer Voldex seamlessly brought NASCAR into a youth-first environment
  • Building relevance with Gen Z and Gen Alpha, navigating digital generational shifts, and putting fans first
  • Exclusive findings from NASCAR’s future-proofing fan strategy – and why they’re excited for awards season

NASCAR

Voldex

OS Studios

12:30 – 13:00

Sports Fan Data: Moving From Amateur to Elite

Click for more information

Mercedes F1 Team

LIV Golf

Gemba Europe and Middle East

12:30 – 13:00

Sports Fan Data: Moving From Amateur to Elite

Click for more information

  • Enhance your data capture beyond just basic transactions and demographics
  • Supercharge marketing by leveraging attitudes and behaviour beyond the turnstiles
  • Equip partners with richer, more targeted storytelling capabilities about who your fans really are and what sparks their passion

Mercedes F1 Team

LIV Golf

Gemba Europe and Middle East

13:00 – 14:30

From Turnstile to Transaction: Enhancing the Fan Journey with Mobile App & Wallet Innovation

Click for more information

Everi

Vegas Golden Knights/Foley Entertainment Group

13:00 – 14:30

From Turnstile to Transaction: Enhancing the Fan Journey with Mobile App & Wallet Innovation

Click for more information

  • How to transform fan engagement with personalised mobile journeys
  • Driving revenue and efficiency through integrated rewards and discounts
  • Utilizing fan behaviour and wallet purchasing to offer customized experience

Everi

Vegas Golden Knights/Foley Entertainment Group

13:00 – 14:30

From Hype to Habit: Building Daily Engagement in the Attention Economy

Sportz Interactive

The Premier League

Wimbledon

UEFA

13:00 – 14:30

From Hype to Habit: Building Daily Engagement in the Attention Economy

  • Decode how IPL franchises and global federations have turned short-term attention into sustained loyalty.
  • Learn practical frameworks for embedding daily fan habits through gamification, rewards, and digital ecosystems.
  • Discover new commercial models that monetise retention and community—not just reach.

Sportz Interactive

The Premier League

Wimbledon

UEFA

13:00 – 14:30

Beyond The Game: TikTok’s Playbook for Next-Gen Sports Fans

Click for more information

TikTok

TikTok

13:00 – 14:30

Beyond The Game: TikTok’s Playbook for Next-Gen Sports Fans

Click for more information

  • How TikTok is redefining sports fandom and next-gen fan engagement through culture, trends, and community
  • Real impact and engagement: for the biggest names in sport across the globe
  • Identifying untapped audiences, especially female fans, and new tools for publishers

TikTok

TikTok

14:30 – 15:00

Sports and The Second City: Knighthead’s Birmingham Ambitions

Click for more information

Birmingham City

Deloitte

14:30 – 15:00

Sports and The Second City: Knighthead’s Birmingham Ambitions

Click for more information

  • Unpacking the aims of Tom Wagner’s project, from Birmingham City’s on pitch success to the proposed Sports Quarter
  • Sports, city planning and working with government stakeholders to transform an area through investment
  • Bringing together a best-in-class task force to tackle every facet of the project, with input from the likes of Tom Brady

Birmingham City

Deloitte

14:30 – 15:00

Ask the AI Experts: Less Hype, More How

Click for more information

Monterosa

AI Expert

Rematch

14:30 – 15:00

Ask the AI Experts: Less Hype, More How

Click for more information

  • How to understand and unlock the potential of AI in sports, from practical examples to frictionless adoption
  • Live demonstration, tips to dispel ‘AI anxiety’ and building the right context for your organisation to benefit
  • Fan engagement, corporate implementation and what this all actually means for the sports industry

Monterosa

AI Expert

Rematch

14:30 – 15:00

UEFA and Sportradar: How to Accelerate European Football’s Global Fan Growth

Click for more information

UEFA

Sportradar

14:30 – 15:00

UEFA and Sportradar: How to Accelerate European Football’s Global Fan Growth

Click for more information

  • Moving from fan engagement to fan enhancement, via betting and media
  • How Uefa is putting data and insights at the heart of a fan strategy
  • Developing and deploying market solutions that make a true impact

UEFA

Sportradar

15:10 – 15:40

Women’s Rugby World Cup 2025: The Snap Debrief

Click for more information

Women’s Rugby World Cup 2025

World Rugby

15:10 – 15:40

Women’s Rugby World Cup 2025: The Snap Debrief

Click for more information

  • First conclusions from a game-changing tournament
  • How broadcasters and partners helped supercharge the experience
  • Planning to execution: the inside line on the big decisions

Women’s Rugby World Cup 2025

World Rugby

15:20 – 15:50

Why AI Could be the Secret Weapon for Women’s Sport

Click for more information

WTA Ventures

She’s A Baller and Former Professional Player

Capgemini

Amazon Web Services

15:20 – 15:50

Why AI Could be the Secret Weapon for Women’s Sport

Click for more information

  • The case for leaning in to AI to help accelerate performance and business across women’s sport
  • Mapping the potential for better date use and high performance coaching
  • Player and executive perspectives on building AI into a strategic growth plan

WTA Ventures

She’s A Baller and Former Professional Player

Capgemini

Amazon Web Services

15:30 – 16:00

The Power of Watching Together: Unlocking Fan Value at the 2026 FIFA World Cup

Click for more information

GWI

NBCUniversal

15:30 – 16:00

The Power of Watching Together: Unlocking Fan Value at the 2026 FIFA World Cup

Click for more information

  • Exclusive GWI research ahead of next year’s tournament, uncovering the role of co-viewing in shaping fan engagement and media performance at major sporting events
  • Optimise your next activation by exploring how shared experiences and smart segmentation help marketers reach the right audiences
  • Insights into real fan behaviour to help build your engagement strategies and drive results

GWI

NBCUniversal

15:50 – 16:20

Creativity, Consumers & Commerce: What’s Front of Mind for Brands?

Click for more information

Heineken UK

Groupe Bel

D.Louise

Barclays

15:50 – 16:20

Creativity, Consumers & Commerce: What’s Front of Mind for Brands?

Click for more information

  • Insights into the key priorities at major brands internally, externally and internationally
  • From unpacking their understanding of consumers to analysing what makes for a worthwhile spend in sport, listen in as branding minds trade tips
  • Creativity at the core of everything they do, improving brand salience and balancing heritage with innovation

Heineken UK

Groupe Bel

D.Louise

Barclays

16:00 – 16:30

Squad Goals: How To Move Seamlessly From 3.6 million to 140 million Data Points Per Match

Click for more information

Bundesliga

Amazon Web Services

16:00 – 16:30

Squad Goals: How To Move Seamlessly From 3.6 million to 140 million Data Points Per Match

Click for more information

  • Enhanced data capture as driver for innovation, storytelling and richer insights
  • How the Bundesliga and AWS are reimagining how football is enjoyed and played worldwide
  • Creating a powerful and compelling narrative through alongside your tech partners

Bundesliga

Amazon Web Services

16:30 – 17:00

Insights into Innovation: FIFA & Hawk-Eye’s Tech Collaboration

Click for more information

Sony Sports

FIFA

16:30 – 17:00

Insights into Innovation: FIFA & Hawk-Eye’s Tech Collaboration

Click for more information

  • Exploring a new model for how major tech players and rights holders drive innovation at scale
  • Transforming ideas into impact by harnessing advanced technologies like AI
  • Dialling up efforts to improve accuracy, enhance analysis and influence player performance

Sony Sports

FIFA

16:30 – 17:00

Brand Royalty: The Playbook for Iconic Sports Identities

Click for more information

Ferrari

Chicago Bulls

16:30 – 17:00

Brand Royalty: The Playbook for Iconic Sports Identities

Click for more information

  • Discover the strategic foundations and unique approaches behind sports organisations that have built globally recognised, aspirational brands
  • Unpack how entities like Ferrari and the Chicago Bulls have cultivated a lifestyle connection, transcending traditional fandom
  • Gain insights into the key elements and marketing innovations that transform a sports team or league into a cultural icon people want to represent

Ferrari

Chicago Bulls

16:40 – 17:10

Keeping it Real: The Ultimate Guide to Gen AI Storytelling

Click for more information

WSC Sports

16:40 – 17:10

Keeping it Real: The Ultimate Guide to Gen AI Storytelling

Click for more information

  • Making advanced Gen AI capabilities work for you
  • How to create premium content that’s localised and personalized
  • Carving out new commercial opportunity through clip and highlights right

WSC Sports

Thursday 2 October 2025
10:00 – 10:30

Goals in the Short and Long Term: Shaping the Premier League’s Future

Click for more information

Premier League

Presenter & Host

10:00 – 10:30

Goals in the Short and Long Term: Shaping the Premier League’s Future

Click for more information

  • An in-depth look at the strategic priorities driving the Premier League, from maintaining competitive balance to fostering global growth.
  • Exploring the League’s approach to key challenges, including financial regulation, independent governance, and the evolving media rights landscape.
  • Understanding how Richard Masters and his team are future-proofing the league, ensuring its continued success and relevance on and off the pitch.

Premier League

Presenter & Host

10:30 – 11:00

From YouTube to Netflix: How to Create Content Young Audiences Actually Want

Click for more information

The Sidemen

10:30 – 11:00

From YouTube to Netflix: How to Create Content Young Audiences Actually Want

Click for more information

  • A behind-the-scenes look at Inside, the Sidemen’s reality show that went from viral YouTube hit to global Netflix success
  • What traditional media can learn from creator culture – and how to adapt without losing relevance
  • The future of fan-first programming: how to design shows that are made to be shared, clipped and memed

The Sidemen

10:35 – 11:05

In Conversation with the Commissioner: Roger Goodell on the NFL’s Powerhouse Status

Click for more information

NFL

Sky Sports

10:35 – 11:05

In Conversation with the Commissioner: Roger Goodell on the NFL’s Powerhouse Status

Click for more information

  • The NFL as a sports, media and cultural force in the US and beyond
  • International fans, international games, international ambitions
  • The NFL view on private equity, media disruption and corporate interest in sports

NFL

Sky Sports

10:40 – 11:10

Monetising Media: Trends, Pointers and Tactics For Packaging and Streaming Content

Click for more information

Professional Fighters League

Viewlift

Eurovision Sport, EBU

10:40 – 11:10

Monetising Media: Trends, Pointers and Tactics For Packaging and Streaming Content

Click for more information

  • The building blocks of a dynamic and effective modern media strategy
  • Bringing brands and technology together to build value
  • Creating IP and powerful partnerships – how to elevate the viewer experience

Professional Fighters League

Viewlift

Eurovision Sport, EBU

11:10 – 11:40

The New Brand Blueprint: Big Movers in Women’s Sport

Click for more information

Football Association

Welsh Rugby Union Group

PepsiCo

11:10 – 11:40

The New Brand Blueprint: Big Movers in Women’s Sport

Click for more information

  • Brand side perspectives from major players in the women’s sport space, from ambition to measurement
  • How these sponsors activate, what they identify as the golden opportunities, and where the points of difference lie
  • Growing pains, opportunities, and what good looks like in a market filled with unrealised potential

Football Association

Welsh Rugby Union Group

PepsiCo

11:30 – 12:00

From Concessions to Connections: Redefining Hospitality for the Modern Sports Fan

Click for more information

Twickenham Experience Ltd

Silverstone

Freemans Event Partners

Diageo

11:30 – 12:00

From Concessions to Connections: Redefining Hospitality for the Modern Sports Fan

Click for more information

  • Exploring how fan expectations for in-venue F&B have evolved beyond traditional offerings towards more premium and diverse experiences
  • Understanding strategies for seamlessly integrating premium hospitality with general admission, creating enhanced experiences for all fans
  • Insights from Freemans and venue partners on innovating the culinary landscape to build deeper connections and satisfaction with the modern sports fan

Twickenham Experience Ltd

Silverstone

Freemans Event Partners

Diageo

11:40 – 12:10

Tomorrow’s Dream or Today’s Reality? Powering Modern Football from a Single Data System

Click for more information

European Leagues

Football DataCo

Premier League

Genius Sports

11:40 – 12:10

Tomorrow’s Dream or Today’s Reality? Powering Modern Football from a Single Data System

Click for more information

  • Understanding the depth, quality and speed of data to power live football experiences
  • Tracking the benefits of a centralised data system
  • Alternate broadcasts to automated offside: tools and tips to activate technology

European Leagues

Football DataCo

Premier League

Genius Sports

11:45 – 12:05

Ask the Investors: How Capital Powers Growth in Sport

Click for more information

Bruin Capital

J.Stern & Co.

11:45 – 12:05

Ask the Investors: How Capital Powers Growth in Sport

Click for more information

  • How Bruin Capital deploys operating capital to scale platforms, service providers and content creators, including their investment in Box to Box Films
  • The difference between passive ownership and active growth: what it takes to build value in sport beyond teams
  • Why strategic capital matters, and how it can unlock innovation, global reach and commercial resilience

Bruin Capital

J.Stern & Co.

12:05 – 12:25

Ask the Investors: The Art of the Exit

Click for more information

MSP Sports Capital

J.Stern & Co.

12:05 – 12:25

Ask the Investors: The Art of the Exit

Click for more information

  • Insights from Jeff Moorad on how to identify the right moment to exit, and what strategic planning looks like beyond the buy-in
  • Lessons for investors on navigating the full lifecycle of a sports investment, from turnaround to transformation
  • What MSP’s journey with McLaren reveals about the evolving nature of sports ownership, valuation and institutional capital

MSP Sports Capital

J.Stern & Co.

12:30 – 13:00

BOSS Level Branding: The Business of Fashion in Sport

Click for more information

HUGO BOSS

VERSUS

12:30 – 13:00

BOSS Level Branding: The Business of Fashion in Sport

Click for more information

  • How HUGO BOSS are redefining sports sponsorship through a fashion-first lens – from Formula E to golf and tennis
  • The sponsorship strategy behind turning athletes into brand ambassadors and sport into a lifestyle platform
  • What sports as an industry can learn from fashion’s approach to audience, aspiration and authenticity

HUGO BOSS

VERSUS

12:30 – 13:00

Driving Sports Engagement: Who’s up, What’s Down and Why

Click for more information

EY

EY-Parthenon

EY-Parthenon

12:30 – 13:00

Driving Sports Engagement: Who’s up, What’s Down and Why

Click for more information

  • Join the first look at this year’s EY Sports Engagement Index
  • Identifying the sports that are truly connecting with fans – and how
  • Making sense and picking out patterns in a cluttered sports space

EY

EY-Parthenon

EY-Parthenon

12:30 – 13:00

Global Stage, Local Style: Inside Serie A’s ‘Made In Italy’ Approach

Click for more information

Serie A

Former International Footballer and Ambassador, Serie A

12:30 – 13:00

Global Stage, Local Style: Inside Serie A’s ‘Made In Italy’ Approach

Click for more information

  • Fusing football with local passions and cultures to fuel growth
  • Working with clubs to develop hyper-local approaches
  • Representing Italy: Serie A’s status as international export

Serie A

Former International Footballer and Ambassador, Serie A

13:15 – 14:15

Live Recording: The Game Changers podcast – Baroness Sue Campbell

Click for more information

Fearless Women

England Netball

13:15 – 14:15

Live Recording: The Game Changers podcast – Baroness Sue Campbell

Click for more information

  • Sue Anstiss MBE in conversation with Baroness Sue Campbell, a pioneer in sport and leadership
  • Exploring Baroness Campbell’s impact on British sport
  • Lessons and experiences on the frontline at UK Sport, FA and Netball Super League

Fearless Women

England Netball

14:30 – 15:00

Transforming at Pace: Building Speed and Agility into Your Fan Gameplan

Click for more information

ATP Tour

Lumenalta

Paris Saint-Germain

14:30 – 15:00

Transforming at Pace: Building Speed and Agility into Your Fan Gameplan

Click for more information

  • Getting your organisation match-ready in a tech-driven, rapid-change era
  • Tactics for encouraging and maximising the use of AI and data – for fans, athletes and staff
  • No off-season: how to adapt and change efficiently before, during and after the season

ATP Tour

Lumenalta

Paris Saint-Germain

14:30 – 15:00

Multi-Team, One Mission: The Haslams on Ownership, Vision and Community

Click for more information

Haslam Sports

Haslam Sports

Presenter & Host

14:30 – 15:00

Multi-Team, One Mission: The Haslams on Ownership, Vision and Community

Click for more information

  • How Haslam Sports’ ownership of the Cleveland Browns and Columbus Crew as well as in the Milwaukee Bucks fit into a unified vision for long-term value and impact
  • Leadership lessons from one of sport’s most respected ownership groups, with insights from across leagues and communities
  • The role of sport in civic pride, social responsibility and building lasting community connections

Haslam Sports

Haslam Sports

Presenter & Host

14:30 – 15:00

F**k the Cliches: How to Win 45 Emmys (and Get People to Watch the Game This Weekend)

Click for more information

CBS Sports

14:30 – 15:00

F**k the Cliches: How to Win 45 Emmys (and Get People to Watch the Game This Weekend)

Click for more information

  • Live insights, examples and stories from the producer building moments around sports’ biggest events – like Teasing John Malkovich and A Peyton Manning Production
  • Working with top talent from Jay-Z to Thierry Henry to bring emotional moments to life and create on air dynamics that resonate with viewers
  • Cutting through the noise, creating fresh narratives in well-trodden properties, and dialling into emotion to create iconic broadcast events

CBS Sports

15:15 – 15:45

Growing the Future of Sports Communities with James Maddison and TikTok

Click for more information

England International & Tottenham Hotspur Footballer

TikTok

Tottenham Hotspur

Tongue Tied Management

15:15 – 15:45

Growing the Future of Sports Communities with James Maddison and TikTok

Click for more information

  • Hear from England & Tottenham Hotspur’s James Maddison on building an authentic, high-impact TikTok presence
  • Learn from Tottenham Hotspur team how to turn fan engagement into real opportunities for players, clubs, and leagues
  • Get exclusive insights from Rollo Goldstaub, Global Head of Sports Partnerships at TikTok on what works – from native formats to fan-first storytelling

England International & Tottenham Hotspur Footballer

TikTok

Tottenham Hotspur

Tongue Tied Management

15:20 – 15:50

Inside PIF’s Global Approach to Sports Partnerships

Click for more information

PIF

Tennis Analyst and Coach, Jannik Sinner

15:20 – 15:50

Inside PIF’s Global Approach to Sports Partnerships

Click for more information

  • How PIF shapes and builds partnerships to propel growth and address critical needs
  • Purpose, passion and product: how tennis is providing a blueprint
  • Evaluating what shared success looks like in the long-term

PIF

Tennis Analyst and Coach, Jannik Sinner

15:30 – 16:00

A Soundtrack For The Future of Fandom

Click for more information

Def Jam UK

Labrum

Def Jam UK

15:30 – 16:00

A Soundtrack For The Future of Fandom

Click for more information

  • Exploring the influence of the creative industries on sport, leading to viral moments for teams, leagues and brands
  • How industry co-creation is leading to innovative new fan experiences and traditions
  • How to identify and activate cross-border and cross-cultural audiences

Def Jam UK

Labrum

Def Jam UK

16:00 – 16:30

Renovation and Reimagination: the Secrets of Stadium Transformations

Click for more information

Legends

Aston Villa

Presenter & Host

16:00 – 16:30

Renovation and Reimagination: the Secrets of Stadium Transformations

Click for more information

  • How clubs are transforming stadiums into long-term revenue engines – from design to delivery
  • Approaches to planning, financing and commercialising venue upgrades
  • The growing influence of US ownership in the European sport and how it’s reshaping expectations for premium stadium experiences

Legends

Aston Villa

Presenter & Host

16:00 – 16:45

Sponsorship Room 101: What Brands Hate About Sports Marketing

Click for more information

Aviva

Stanley 1913

Airbnb

AB InBev

16:00 – 16:45

Sponsorship Room 101: What Brands Hate About Sports Marketing

Click for more information

  • Four major brands and their representatives tell us what they would be rid of in the sports marketing world
  • Revealed: the pet peeves brand leaders come across when they’re working in sports, to understand what to avoid
  • Each guest brings their own item, makes their case, and you as the audience decide which is consigned to Room 101

Aviva

Stanley 1913

Airbnb

AB InBev

Enquire

Register your interest for 2026

Speak to the team today to find out more and they can:

  • Highlight attendees who are important to your business goals
  • Explain the types of sessions you can expect to see
  • Provide tips on how to maximise your time at Leaders Week

To gain media accreditation, please submit your request here.

You can read our privacy policy here to understand how we use your data and how you can change your preferences.