As Vice President, Head of Consumer for the NBA in Europe and the Middle East (EME), Laura leads the league’s consumer strategy across marketing, digital content, communications and fan engagement. She oversees the development of integrated growth strategies, accelerating fandom, expanding digital touchpoints, and defining culturally relevant market priorities to strengthen the NBA’s brand presence across the region.
Laura is responsible for aligning brand, content, PR and partnership initiatives to deepen fan connection and drive long-term growth. She has played a key role in shaping the NBA’s recent regional fan growth, expanding touchpoints across Europe and the Middle East and leading the league’s Global Games execution through integrated marketing, partnerships and community activation. The 2026 Berlin Game delivered the highest reach of any Regular Season game on record in Europe, reaching 3.67 million unique viewers.
Prior to joining the NBA, Laura served as VP Brand & Marketing at DAZN, where she transformed the subscription model across key markets, delivering record revenue growth in the DACH region and strengthening global marketing effectiveness across seven international markets. She has also held senior marketing leadership roles at Sky, including leading the company’s largest-ever product launch, Sky Glass, and overseeing brand strategy and integrated campaigns for Sky Sports.
