Sophie Painter is SVP of Growth for THE·TEAM’s Brands & Properties business in Europe and APAC, leading the Business Development team and operational engine behind the company’s expansion in sport, music and entertainment.

Her career has been built combining expertise in partnerships, purpose, culture and commercial growth. After studying English at the University of Exeter, Sophie began her career in partnerships at Cancer Research UK where she developed a strong foundation in relationship-led growth, audience understanding and purpose-driven impact. She then moved to AEG Europe, leading partnerships for the biggest music and entertainment venues across the UK, before becoming Director of 7: The David Beckham UNICEF Fund at UNICEF UK – a role that deepened her understanding of how talent, influence and global platforms can be used to create meaningful change.

Sophie joined THE·TEAM in 2019 and progressed rapidly through the business, from Associate Director to Business Director and Group Vice President, leading major global clients and helping to grow the Brands & Properties division. In January 2025, she stepped into the growth leadership role on her return from maternity leave and is now responsible for the growth of new clients for Europe and APAC.

Sophie has helped define what growth means for the business: not simply more briefs but sharper focus, stronger conversion, better client relationships and a more connected commercial culture.

She is known for combining strategic clarity with emotional intelligence. Her leadership style is high challenge and high care: ambitious, direct, generous and deeply empathetic.

She sets the vision, creates momentum and brings people with her – making her not only a commercial leader, but a cultural force within the organisation and industry.