Andrea Brimmer is Chief Marketing and Public Relations Officer at Ally Financial, where she leads a 200+ person team spanning marketing, communications and product innovation. Since helping launch the Ally brand in 2009 and becoming CMO in 2015, she has played a central role in building one of the most recognised brands in financial services, helping drive a 500% increase in brand value over the past decade.
Widely regarded as one of America’s most influential marketers, Brimmer is best known for using marketing as a tool for business transformation and social impact. She spearheaded Ally’s groundbreaking 50/50 Pledge, committing the company to equal media investment in men’s and women’s sports. Originally launched in 2022 with a five-year target, Ally achieved that goal a year early in 2026 and increased its spending on women’s sports media from 10% to 50% parity.
Under Brimmer’s leadership, Ally has helped drive greater visibility for women’s sports through partnerships with organisations including the NWSL, ESPN, the USGA, PWHL and Unrivaled. Her work has earned recognition from Forbes, Fast Company, Sports Business Journal, Adweek and WISE, including induction into the Forbes CMO Hall of Fame in 2024.
Through her bold leadership, commercial vision and unwavering commitment to creating opportunity in women’s sport, Brimmer has helped redefine what modern marketing can achieve, making her a thoroughly deserving recipient of the 2026 Marketer of the Year award.
