Ellie Norman joined Manchester United as Chief Communications Officer in September 2022 and is responsible for scaling and deepening direct fan relationships at scale, while protecting and growing the Club’s reputation. This is through Brand & Creative, Media Relations, Public Affairs, content creation across MUTV, Club website & app, social, and fan engagement via Fan Advisory Board, Fan’s Forum and Supporters Clubs. Ellie joined from Formula 1, which she joined in 2017 as Chief Marketing & Communications Officer leading the sport as it grew its fan base, defined its vision, value & purpose and was part of the Exec Team responsible for growing the share price from $28 in 2017 to $65 in 2021. Prior to that Ellie held senior executive roles at Virgin Media and Honda.
Ellie holds Non-Executive Director role at The Marketing Society, is a member of Marketing Group of Great Britain, and a Fellow Alumni of The Marketing Academy, being recognised as an inspirational, marketing and comms leader with a particular strength in building brand and creating customer impact. She has managed ‘challenger’ brands, brand revitalisations and turnarounds in fast moving, consumer-centric, highly commercial environments, including media telco, automotive and sports entertainment.
