ROYAL CHALLENGERS BANGALORE
RCB has the most organically engaged fandom across all India Premier League teams.
They are a franchise built on a lifestyle proposition with high cut through rate across pan India, with rapidly rising global equity. The business and brand operates at the intersection of sports, lifestyle and culture – with their engagement numbers speaking for themselves:
// 30m highly engaged fans across social networks/digital assets
// Constantly amongst the top 3 highest engaged global sports teams over the past 3 years annually within the IPL
// Enjoyed the highest TV reach (262.6m) amongst all 10 IPL teams in 2022
// The first movers in the IPL in identifying clutter breaking content opportunities/digital IP’s, with the ability to monetize them
// Created the industry standard in game day hospitality in the IPL, benchmarked to marquee global match day hospitality and fan experiences
In addition to the above, RCB have continued to demonstrated the ability to create large bespoke experiences for their fans centred around brand assets, players, game day experience and more.