WSC Sports has developed an innovative AI-driven automated highlights solution called In-App Stories, designed to revolutionize fan engagement in the sports industry. This technology addresses the evolving needs of sports fans who expect to find content across various platforms, from broadcast channels to social media to OTT platforms and of course apps.

With its In-App Stories solution, WSC Sports is taking a significant step toward providing direct-to-fan experiences for its customers. In-App Stories builds on WSC Sports’ preexisting proprietary AI technology that analyzes live feeds and archives in real-time, automatically generating highlights and short-form clips in multiple video ratios, including 16:9 horizontal, 9:16 vertical, and square formats, ensuring optimal viewing across different platforms.

Now, via an SDK, In-App Stories allows sports organizations to insert a vertical video experience within owned and operated digital platforms, where fans can engage with content in a similar way to popular social media platforms. In-App Stories empowers organizations to automate the creation and delivery of vertical content in formats such as stories, vertical swipeable video feeds, polls, and quizzes, enabling a path toward customized content for every fan and enhancing organizations’ first-party data on every individual’s preferences and consumption habits.

Implementing this technology has been particularly successful for WSC Sports’ partners, such as LALIGA and NASCAR, who have seen a rise in time spent in-app, downloads, and video consumption.

“NASCAR has enhanced its mobile app experience with the launch of in-app stories from WSC Sports. This feature provides fans with a multi-clip vertical video experience, delivering live in-race highlights and additional stories centered around their favorite drivers. In-App Stories are an ideal way for us to deliver the type of compelling content fans crave on mobile.” – Wyatt Hicks, VP of Digital Media at NASCAR