The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. Beyond the sport of surfing, WSL takes an active role in environmental stewardship through its WSL One Ocean initiative. This comprehensive program is dedicated to preserving the health and biodiversity of our ocean by promoting sustainable practices, community engagement, and advocacy for ocean protection. Collaborating with global sustainability partners SHISEIDO and YETI, WSL One Ocean leverages the league’s global reach to raise awareness about critical environmental issues, inspire action, and drive tangible solutions to protect our one ocean, to preserve the future of surfing.

The collaboration between the World Surf League, SHISEIDO, and YETI has yielded significant qualitative and quantitative results, demonstrating a meaningful impact on ocean conservation and the wider industry. By combining resources and expertise, this partnership has driven innovative solutions that align with each organization’s sustainability goals, resulting in achievements such as:

• Facilitating funding for 16 critical local impact projects through a grant program.
• Reaching 15.8 million fans through a world ocean month campaign.
• Spearheading initiatives with Coral Gardeners, helping plant 100,000 corals.
• Safeguarding and restoring 45,374 hectares of land.
• Educating and empowering 3,041 youth with environmental awareness and action.
• Mobilizing 1,635 volunteers to champion environmental efforts.
• Extracting 2 tons of plastic from rivers in El Salvador and Brazil.
• Galvanizing a 225% increase in engagement with environmental and social impact content.

The WSL One Ocean initiative, supported by SHISEIDO and YETI, exemplifies the power of creative collaboration in achieving shared goals, engaging audiences, and making a significant environmental impact. This partnership sets a benchmark for how sports and brands can unite to drive positive change on a global scale.