Erin Zinser is a vice president of partnership activation for the Global Partnerships division of AEG, the world’s leading sports and live entertainment company. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 130 world-class platforms across five continents and numerous other assets, including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings.
Zinser is directly responsible for the management of all sponsorship activation tied to the AEG Media division, which encompasses AXS Ticketing, and AXS TV, as well as a budget of more than $20 million in revenue. Through AEG Media, a division of Global Partnerships that she herself helped establish, Zinser also works closely with AEG’s branded content division, AEG Studios and manages the data monetization strategy for Global Partnership’s data and analytics platform, AEG Multiply. Zinser works closely with all of these teams to deliver new and innovative ways for partners to interact with the various media elements across AEG’s portfolio of assets. Zinser also oversees a range of responsibilities for the partnerships and brand relationships she and her team manage, including advertisement schedules and commercial spots, customized integrations, and unique content creation.
In addition to the AEG Media, Zinser also manages partnerships with some of AEG’s most prominent partners including, Allergan, Union Bank, Marriott’s partnership internationally, Spectrum’s partnership across L.A. LIVE, Crypto.com Arena (home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks), the LA Galaxy, and the LA Kings as well as the L.A. LIVE, Crypto.com Arena, LA Kings, LA Galaxy and Media elements for American Express, to name a few. Since joining AEG in 2012, GP has been able not only to retain but also grow its relationships with these marquee partners year over year as a result of her stewardship. Prior to joining AEG, Zinser worked in Major League Baseball for nine seasons with three different MLB teams, the San Diego Padres, the Arizona Diamondbacks and the Los Angeles Angels of Anaheim. During this time, Zinser worked in corporate partnership activation as well as corporate partnership sales.
Zinser graduated from The University of California, Irvine, with a B.A. in musical theatre and a minor in education. Currently, Zinser lives in Rossmoor with her husband, Andrew, her stepson, Tristan (10 years old) and her daughters, Zoe (4 years old) and Emma (2 years old).
