Born in Brazil and raised in the United States and Spain, Arthur Guisasola has more than a decade’s worth of experience in the sports industry across Europe, United States and Latin America. He has negotiated award-winning partnerships with rightsholders such as UEFA, FIFA, the IOC, Formula 1, Six Nations Rugby, The Premier League, LaLiga & more.
He is currently Substack’s UK Head of Sports Partnerships, where he is responsible for creating the company’s sport business plan while also overseeing Substack’s strategic partnerships, relationships and overall growth strategy for sport.
He started his career as a sports journalist for the North American edition of Spain’s AS.com he quickly made the jump to work for Atlético de Madrid before moving back to Brazil to join TikTok in early 2019.
He spent the bulk of his career at TikTok, where he oversaw the platform’s tremendous growth in sport and was responsible for complex negotiations with European rightsholders. He was instrumental in the creation of TikTok GamePlan, a comprehensive product suite that drives tune in and fan engagement.
He is an industry-expert having spoken at leading industry events, such as Leaders in Sport, Sports Pro & more. In 2022 was recognised as a Forbes 30 Under 30 Europe: Sport & Games, as well as a Sport Industry Next Gen Leader.
