“You can’t change the lives of girls unless you change the future for women.”
As Director of the Women’s Professional Game at the ECB, this is the philosophy that drives Beth every day to change the system and transform the cricket landscape for women and girls.
Passionate about sport from early childhood, with under-21 international honours in hockey and cricket, Beth is responsible for providing strategic direction and leadership for women’s professional cricket across England & Wales and driving the long-term growth of the women’s game – on and off the field.
Since joining the ECB in 2013 as Media Manager for the England women’s team, Beth has taken on multiple roles at the organisation during the last ten years, all with a common thread of driving the visibility, accessibility, and appeal of women’s cricket. More recently this has also included developing the commercial conditions surrounding the professional and international women’s game.
Her career highlights include being a founding member – as Head of the Women’s Competition – in the senior leadership team that developed and launched The Hundred in 2021, delivering the groundbreaking ICC Women’s Cricket World Cup in 2017, and leading on the audience strategy for the Women’s Ashes series in 2023, which saw record-breaking growth across all elements.
Since the start of The Hundred, over a million fans have attended women’s matches. Recognising the impact of competition for wider women’s sport, in 2023, Beth was named in the top ten of the BBC Radio 4 Woman’s Hour Power List for Women in Sport.
Prior to the ECB, Beth has had roles in the communications team at Marylebone Cricket Club (MCC) and worked in the grassroots as a regional development manager for Rounders England. Upon completing a degree in geography at Oxford, she started her career by being elected to a full-time graduate role as the Oxford University Sports Federation President.
The ultimate ambition now for Beth and the ECB is for cricket to be just a much a sport for girls as it is for boys, with equality of opportunity at every level of the game. Something that is close to her heart as a former player and now mother of two young children – Eden and Ben – who she enjoys watching play every Sunday morning in the summer at their local club.
