Harry Poole is Senior Vice President of Brand Marketing at Excel Sports Management, where he plays an integral role in business development, international strategy, and major global client relationships across North America, Europe, the Middle East, and APAC. As one of the key leaders driving the global expansion of the agency’s Brand Marketing business, Harry has been instrumental in building teams across Europe and the Middle East, strengthening Excel’s international presence, and helping evolve the business into a truly global platform.
Harry’s career has uniquely positioned him to bridge every corner of the sports ecosystem. He began by representing Olympic champions including Aly Raisman and Mikaela Shiffrin before holding global roles with the NBA and Etihad Airways, followed by leading client service at experiential agency RedPeg.
This breadth of experience across athlete representation, league operations, global sponsorship, and agency leadership has given him a distinctive perspective on building partnerships that create lasting value for brands, rights holders, and fans.
At Excel, Harry has helped lead partnerships and activation for global brands including AWS, Verizon, Maaden, Deel, Abercrombie, Edward Jones, BODYARMOR, John Deere, CLIF Bar, and Primo across the NFL, MLB, NBA, WNBA, PGA TOUR, Formula 1, Premier League, and other marquee properties.
Known as a builder, collaborator, and trusted advisor, Harry has earned a reputation for developing new capabilities, opening new markets, and creating innovative partnerships that drive measurable business impact. His leadership has helped establish Excel as a stronger global partner for brands while positioning the Brand Marketing division for continued international growth.
