Preeti is the CEO of Upshot, a tech social enterprise that helps sport organisations manage, monitor and evidence the community work they deliver. Preeti focuses her efforts on proving the difference sport can make to people’s lives and communities through impact measurement and evaluation. Built in 2012 by the Football Foundation, Upshot is now used by over 1,400 organizations across the UK and internationally. A well-respected figure particularly in the sport for social change space, Preeti is a Non Executive Director of Brentford Football Club where she Chairs the EDI Steering Group and sits on the Sustainability Advisory Group. She is also the Vice Chair of international development charity, Street Child United, a Founding Advisor of Ready Sport Global, an emerging tech education and strategy consultancy and the co-founder of Valeur Sport, a platform aimed at building pay equity and transparency in the sports sector. In 2024, she was named one of the 50 most influential women in sport by the Telegraph. Preeti is passionate about the powerful blend of sport and purpose and leverages her expertise in data, technology and social impact to create a more equitable sports industry.
