ISG are Leaders in Virtual Media Production & Commercialisation in Live Premium Sports Broadcasting, with an unrivalled technical experience of live delivering virtual assets with diverse technologies across different broadcast environments and sports properties across the globe.
Our mission is to connect Premium Sports Properties and Brands to their relevant segmented audiences across the globe in broadcast, digital and social media channels thus increasing rights holders’ revenues and improving return-on-investment for media buyers and brands through the deployment and commercialisation of impactful virtual media assets.
However, Virtual Technologies are also a high-risk endeavor that requires expertise, we represent the risk-free approach: we are commercially driven and technology agnostic, we know how to handle the complexity around virtual media delivery.
Over the last decade we have exclusively created, produced, and activated live commercial rights around virtual assets in Spanish La Liga, Italian Serie A, French Ligue 1, German Bundesliga, Formula One World Championship, FIFA World Cup Qualifiers, UEFA Champions League, Europa League, European Qualifiers, CONCACAF Gold Cup, AFC and many others. Generating hundreds of millions of income for rights holders and Billions of Dollars, Euros, Pounds, Yen, Renminbi etc of ROI for Advertisers.
We understand how to create value for Sponsors and monetise assets and always apply technically and commercially superior technologies fine tuning them to perfectly fit the commercial aims and the given broadcast environment.
We can cover the entire value-chain: selection and testing of technology, on-site implementation (although most ISG technologies are now remote based so there is very rarely any need for physical onsite facilitation), integration into broadcasts, live broadcast operation, regulations & compliance, rights sales, and revenue generation – while providing data & reports for advertisers, client management and international credit control.
After over ten years of working in this space both producing and commercializing thousands of events across the globe, we look at technologies from both the productions and the stakeholders’ perspective understanding what’s best. Therefore, if a solution is “ISG compatible” then it works for all the parties involved.
ISG is also now a part of TGI Sport Group: TGI Sport is a technology-led sports rights and marketing business trusted by the world’s premium sporting organisations since 1997. TGI Sport, Including ISG, Brand Brigade, SportSeen and TLA, sets the standard in connecting brands and stadiums to sports fans through our dynamic digitally led solutions. ISG are delighted to be a part of TGI Sports Group and believe it will help us to maximise our capabilities moving forward.
