About Deloitte Sports Business Group

In sport, each move counts. The Deloitte Sports Business Group powers clients at every step. ​

​Fuelling bold moves that protect and propel the value of sport. ​

​Equipping our clients with M&A and Advisory knowledge gained while working at the heart of the industry for more than 30 years, across over 40 markets and 40 sports. ​

​Delivering expertise spanning Sports M&A, Governance, Regulation, Insights, Fan Engagement, Media Rights, and more.​

​So that our clients can build lasting legacies – from grassroots to the global stage. ​

​We’re not just trusted advisors; we’re experts in the intricacies of sports business, strengthened by the global reach and knowledge of Deloitte.​

​Together, we’re committed to helping our clients build a brighter future in sport.

Sports Business Group | Deloitte UK

Zenzero is a UK technology partner built for organisations that operate at the highest level. We specialise in cyber security, data and AI – not as abstract capabilities, but as performance infrastructure. The kind that holds under pressure, surfaces the right insight at the right moment, and never lets operational risk become a competitive liability.

The best-run organisations in sport don’t leave performance to chance. They measure everything, protect what matters, and use data to make decisions faster than the competition. We help make that possible, securing critical systems, enabling advanced analytics, and building the AI foundations that turn information into advantage.

When performance is constantly scrutinised and the stakes are high, technology has to be more than reliable. It has to be an edge.

That’s what Zenzero delivers.

Founded in 1990 in London, Air Charter Service now arranges more than 21,000 contracts per year through its 35 worldwide offices. Air Charter Service has a reputation for providing seamless charter solutions for a variety of sports clients including teams, sponsors, fans and individual players.

Lyvera is the international master brand of Levy – bringing together a portfolio of specialist businesses operating across sport, entertainment, events, travel, venues and brand experiences.

Created to unify leading brands under a single strategic proposition, Lyvera gives rights holders, venues, governing bodies, brands and event organisers access to a broader range of capability through one partner. This integrated approach enables more joined-up solutions that enhance audience engagement whilst strengthening commercial performance and supporting long-term growth.

Backed by the scale, reputation and operational excellence of Levy, Lyvera delivers a connected way to create value at some of the world’s most iconic events and venues. Through Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, The iLUKA Collective and Events International, Lyvera helps clients build stronger relationships with customers, partners and stakeholders – whilst delivering measurable commercial and reputational impact.

Explore more about Lyvera’s world, here.

Piing creates crowd games that transform event breaks into high-energy, interactive experiences, captivating fans around the world. Powered by award-winning technology, their fully customisable games keep audiences engaged during pauses in play while helping rights holders and brand partners deliver impactful activations year-round.

Designed to be simple for fans to play and seamless for event teams to operate, Piing uses fans’ mobile devices to connect directly with stadium big screens, creating real-time participation at scale. Trusted by global sports leaders including McLaren Formula 1, Brighton & Hove Albion and Adidas, Piing helps organisations build atmosphere, strengthen brand affinity and capture valuable first-party data through unforgettable shared experiences.

Further information:
https://www.piing.events/
http://linkedin.com/company/piinglive/
https://www.instagram.com/piinglive/