About Deloitte Sports Business Group

In sport, each move counts. The Deloitte Sports Business Group powers clients at every step. ​

​Fuelling bold moves that protect and propel the value of sport. ​

​Equipping our clients with M&A and Advisory knowledge gained while working at the heart of the industry for more than 30 years, across over 40 markets and 40 sports. ​

​Delivering expertise spanning Sports M&A, Governance, Regulation, Insights, Fan Engagement, Media Rights, and more.​

​So that our clients can build lasting legacies – from grassroots to the global stage. ​

​We’re not just trusted advisors; we’re experts in the intricacies of sports business, strengthened by the global reach and knowledge of Deloitte.​

​Together, we’re committed to helping our clients build a brighter future in sport.

Sports Business Group | Deloitte UK

Zenzero is a UK technology partner built for organisations that operate at the highest level. We specialise in cyber security, data and AI – not as abstract capabilities, but as performance infrastructure. The kind that holds under pressure, surfaces the right insight at the right moment, and never lets operational risk become a competitive liability.

The best-run organisations in sport don’t leave performance to chance. They measure everything, protect what matters, and use data to make decisions faster than the competition. We help make that possible, securing critical systems, enabling advanced analytics, and building the AI foundations that turn information into advantage.

When performance is constantly scrutinised and the stakes are high, technology has to be more than reliable. It has to be an edge.

That’s what Zenzero delivers.

Founded in 1990 in London, Air Charter Service now arranges more than 21,000 contracts per year through its 35 worldwide offices. Air Charter Service has a reputation for providing seamless charter solutions for a variety of sports clients including teams, sponsors, fans and individual players.

Simplify your business purchases. 

Amazon Business is a service for professionals where you can choose from thousands of products in our catalog, simplify the invoicing of your purchases and take advantage of exclusive features tailored to your needs. 

Explore ARC’s Print and Design Services 

Welcome to ARC — your partner for print, design, and document digitisation services. We deliver high-quality print and creative work, document scanning and digitisation, signage, and installation solutions across a diverse range of industries in the UK and worldwide, including proud support for sport through team branding, stadium signage, and event print. 

Committed to quality, innovation, and customer satisfaction, we transform your visions into vibrant realities while helping you preserve, manage, and access your documents with ease. 

Whether retail, corporate, construction, healthcare, or beyond, our expert team delivers tailored solutions that exceed expectations — ensuring your brand stands out. 

Attentive® is the omnichannel marketing platform redefining how brands and people connect. Trusted by leading global retail and ecommerce brands, high-growth consumer companies, and leading entertainment brands—including 50% of professional sports teams across the four major US leagues—Attentive’s mobile foundation gives marketers a stronger signal for recognising customers, personalising messaging, and delivering performance across SMS, email, RCS, and push. Attentive provides mobile-first identity, smart orchestration, and enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 20 countries. Our intelligence layer and agentic AI unify customer profiles and act on real-time data, giving marketers what they need to turn messages into moments that drive action, revenue, and loyalty.

Avanade is the joint venture between Microsoft and Accenture, purpose-built to help organizations unlock the full value of Microsoft technology. With 25+ years’ experience across cloud, data, AI, security, and business applications, we help clients move from experimentation to execution—securely, responsibly, and at scale. As Microsoft’s Client Zero, we deploy and test solutions before our clients do, delivering what works in the real world so they can move faster with confidence. 

Blinkfire is the leading business intelligence & marketing analytics platform to evaluate sports, esports, media, and entertainment sponsorships across social media, digital, broadcast, and streaming. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire measures media value and impact – allowing rights holders, media companies, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms.

We connect audiences to brands with cutting-edge solutions that bring attendees closer to the experience and one another through meaningful and genuine engagements. 

Founded in 2017, we revolutionized fan engagement by leveraging the power of data through sound, creating synchronized cell phone light shows. Since then, our product offering has expanded to include engaging second-screen experiences. Our technology has been widely adopted across the professional sports and entertainment industries as a way to coordinate thousands of cell phones in venues to create synchronized fan engagement opportunities such as capturing the largest simultaneous selfies, choreographing spectacular cell phone light shows, and hosting massive multiplayer interactive games.

The Ethara 1TW Innovation HUB (“E1H”) partners talented entrepreneurs in sports and entertainment. We fast track our members through best-in-class programs (Incubator, Xcelerator & Venture Studio), supported by a global community of mentors, advisors and partners. From our home in Abu Dhabi, we have unique access to commerce and capital. We exist to inspire our industry’s next generation to be the best they can be:  www.E1H.biz. 

GWI is a consumer insights tech company that provides ultra-reliable, global consumer insights to help businesses make winning decisions with speed and certainty. Available on-demand, accessible to everyone, and with survey data representing the views, behaviors and interests of 3 billion people across 50+ countries, GWI is the go-to for sales teams, marketers, advertisers, researchers and decision-makers in customer-centric companies. For more, visit www.gwi.com. 

JustPark is reshaping the parking industry with faster, smarter solutions for drivers and destinations. We make it easier for drivers to find, book and pay for parking, whether it’s at a venue, on the street or on a private driveway. For operating partners, we empower them to deliver best-in-class parking management services, streamlining operations, increasing revenue and delivering real-time, data-driven insights. 

Globally, JustPark facilitates over $1 billion in annual booking volume, parking more than 40 million cars each year and supporting 900+ clients. In the UK, more than 14 million drivers use the JustPark app to reserve parking, whilst operators rely on the platform to manage assets more efficiently and maximise their revenue.  

We’re unlocking more value across industries and making it easier for people to get where they need to be through smarter and better parking experiences. www.justpark.com 

Lyvera is the international master brand of Levy – bringing together a portfolio of specialist businesses operating across sport, entertainment, events, travel, venues and brand experiences.

Created to unify leading brands under a single strategic proposition, Lyvera gives rights holders, venues, governing bodies, brands and event organisers access to a broader range of capability through one partner. This integrated approach enables more joined-up solutions that enhance audience engagement whilst strengthening commercial performance and supporting long-term growth.

Backed by the scale, reputation and operational excellence of Levy, Lyvera delivers a connected way to create value at some of the world’s most iconic events and venues. Through Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, The iLUKA Collective and Events International, Lyvera helps clients build stronger relationships with customers, partners and stakeholders – whilst delivering measurable commercial and reputational impact.

Explore more about Lyvera’s world, here.

Piing creates crowd games that transform event breaks into high-energy, interactive experiences, captivating fans around the world. Powered by award-winning technology, their fully customisable games keep audiences engaged during pauses in play while helping rights holders and brand partners deliver impactful activations year-round.

Designed to be simple for fans to play and seamless for event teams to operate, Piing uses fans’ mobile devices to connect directly with stadium big screens, creating real-time participation at scale. Trusted by global sports leaders including McLaren Formula 1, Brighton & Hove Albion and Adidas, Piing helps organisations build atmosphere, strengthen brand affinity and capture valuable first-party data through unforgettable shared experiences.

Further information:
https://www.piing.events/
http://linkedin.com/company/piinglive/
https://www.instagram.com/piinglive/

The world’s leading organizations and global players choose Proskauer to represent them when they need it the most.  With 800+ lawyers in key financial centers around the world, we are known for our pragmatic and commercial approach.  Proskauer is the place to turn when a matter is complex, innovative and game changing.  We work seamlessly across practices, industries and jurisdictions with asset managers, private equity and venture capital firms, Fortune 500 and FTSE companies, major sports leagues, entertainment industry legends and other industry-redefining companies.

For more than 60 years, Proskauer has advised the world’s premier sports organizations on their most critical and complex matters.  Our lawyers play a pivotal role in the transactions, negotiations and litigations that are at the leading edge of the business of sports. Sports – Industries – Proskauer Rose LLP 

Lega Serie A is Italy’s premier professional football league, home to some of the world’s most renowned and storied football clubs. Since its inception, the league has been a cornerstone of Italian culture and sportsmanship, captivating millions of fans worldwide with its unique brand of exceptional football. Serie A is confirmed as Europe’s strongest league, taking the top spot in the UEFA Association Coefficient ranking for the 2023-24 season. 

Lega Serie A organizes the Serie A Championship, the major football championship in Italy, as well as the Italian National Cup (named Coppa Italia Frecciarossa) and the Italian Supercup (named EA Sports FC Supercup). Lega Serie A also runs the most important youth football competitions such as Primavera 1, Primavera Cup and Supercoppa Primavera. Lega Serie A negotiates audiovisual rights collectively at international and domestic level. 

SPORTFIVE is a global full-service sports marketing agency that operates with a worldwide network of over 1,300 local experts across five continents.  

Operating across more than 20 sports, including Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball and Olympic sports, SPORTFIVE strategically, commercially, and creatively connects brands with rights-holders, media platforms, athletes and fans to enable and create impactful partnerships in sports. 

Find out more: www.sportfive.com 

San Diego is one of the world’s great sports destinations, and Sports San Diego is proud to be one of the organizations driving it forward. As a nonprofit 501(c)3, we serve as both the region’s official sports commission and a hands-on producer of outstanding sporting events. We don’t just bid and broker — we own, operate, and deliver. Our portfolio of owned events, including the Holiday Bowl, the Rady Children’s Invitational, the National University Bill Walton Classic, and the California State Games, is proof of that.

San Diego’s global hosting credentials are unmatched on the West Coast. A host city for the 1994 FIFA World Cup, the region was again at the heart of FIFA World Cup 2026 — welcoming National Team Base Camps and international friendlies Countdown to 26, including Switzerland vs. Australia and Colombia vs. Jordan. San Diego has repeatedly hosted men’s and women’s Concacaf Gold Cup matches, and NASCAR raced at the iconic Naval Base Coronado in one of the world motorsport’s most extraordinary settings.

The region’s global legacy spans every sport: two America’s Cup defenses (1988 and 1992), two Super Bowls (1988, 1998 and 2003), two US Open Golf Championships at Torrey Pines (2008 and 2021), a rugby test match featuring the New Zealand All Blacks vs. Fiji (2024), two Manchester United friendlies and 2016 Major League Baseball’s All-Star Week.

With 266 days of sunshine annually, world-class venues, direct international flight access, and a sports commission team with a proven record of end-to-end delivery, San Diego is where the world’s most ambitious rights holders find a true partner — and where sport has the unique power to bring people together and create lasting impact.

Founded in 1988, TPF has spent more than three decades helping sports organisations, governing bodies, events, and leading consumer brands maximise their commercial potential.
As an independent creative and technology agency, TPF combines strategic insight with innovative retail, technology, licensing, and fan engagement solutions that unlock risk-free revenue, strengthen loyalty, and create exceptional supporter and membership experiences.

From high-performing on-demand eCommerce platforms and event retail to Mber+® – TPF’s revolutionary, all-in-one frictionless merchandise and membership ecosystem,
TPF enables organisations to reimagine how they reward, engage, and retain members. By transforming the way merchandise rewards are managed, fulfilled, and experienced, Mber+® delivers unprecedented member choice, strengthens fan and participant loyalty, unlocks risk-free revenue opportunities, increases membership value, and drives sustainable commercial growth.

Visit TPF at Stand 22 to discover how our expertise, technology, and proven solutions can transform your commercial strategy, elevate your membership offering, and create lasting value for your organisation.

Learn more: TPF –  TPF – To Play Forward”

ViewLift is a leading digital solutions provider for content owners, with particular expertise in live and on-demand video distribution. With proprietary cloud-based technology, ViewLift powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. ViewLift’s sports clients include the National Hockey League, 16 US top professional sports teams; the Professional Fighters League; LIV Golf; six Regional Sports Networks; and the World Racing Group. The company’s media clients include NBC; TEGNA; and Kroenke Sports & Entertainment’s MOTV.