HERE’S THE 2023 AGENDA

Seeing Stars: Boxing and its Celebrity Athletes

Three global perspectives on what it takes to bring together a world-class boxing event: the governing body, the promoter and the fighter themselves. Where do these viewpoints converge, and where do they differ in what the biggest opportunities – and the biggest challenges – are in boxing in 2023?

Goals off the Pitch: The Commercial Deep Dive

The deep dive on the commercial growth goals at a top European football club: identifying and unlocking new revenue streams, changing priorities in a shifting market and what key partnerships look like from concept to execution amongst other topics.

The Vision for Serie A

Introducing Abu Dhabi 360: Placing Health at the Heart of a National Strategy

• The concept and mission behind Abu Dhabi 360 
• Bringing the concept to life 
• Engaging and educating a community 

Inspiration, Aspiration & Action: Women’s Sport Leaders in the Region

The work being done in the region to develop women’s sport: building a participation framework that lowers barriers to entry and helps develop the funnel from participation to elite, the role of major sports organisations in building a healthy lifestyle, and the people at the forefront making a difference.

Reformat and Repair: Cricket’s Major Innovations

A trio of cricket views in different states of being: the Rajasthan Royals discussing the explosive growth of Indian cricket with the IPL moving from strength to strength; the Big Bash Leagues, at a crossroads, looking at the next step following reinvention and the newer Abu Dhabi T10, establishing in a crowded ecosystem and attempting to cut through.

The Reality of AR: Snapchat’s Guide to Shaping your Content

• Augmented reality in focus: making the tech work for you
• Practical tips on supercharging your connections with fans
• Best practice from MENA and the wider sports industry

Mass Participation and Growing your Sport

Investigating how mass participation plays a role in growing the popularity of sports, from the established to the breakthrough. A deep dive into the sports growing in the UAE region and driving participation.

The Athlete As Influencer

The rise of the athlete as an influencer – how athletes are increasingly promoting their own personal stories via social media, how rights holders are increasingly using athlete-led content to engage with fans, and how fans – especially younger fans – are increasingly following their favourite athletes rather than their favourite sports or teams.

Networking Drinks

The Development of Saudi Football Worldwide

How the SAFF have been working with partners to expand the reach of the game globally, the bidding process for both the Men’s Asian Cup 2027 and Women’s Asian Cup 2026, and how these actions feed into the Vision 2030 as well as the future of Saudi football worldwide.

The strategic goals of the Saudi Pro League focusing on highlights such as the signing of Ronaldo to Al Nassr, the learnings and opportunities derived from games such as their All-Star game, and what the focuses are in establishing a global football league in 2023.

Looking to Leadership

Leadership in a high pressure, high performance environment – the learnings to be taken from two most well respected football managers of all time. Having been at the helm in the Premier League through football’s rapid changes and for multiple decades, these two provide a truly unique perspective.

Women in Sport Networking Break

The Commercial, Strategic and Player-led Opportunities in Modern Football

A deep dive on the real state of play in the world’s biggest sport – hearing from a top Premier League club on the considerations for teams, an international agency on the concerns facing players, and FIFPRO’s top women’s football director on where the women’s game can go next to capitalise on progress.

The Next Step for Global Cricket

The top line view of how cricket is preparing to engage with fans, stakeholders and broadcasters in the coming years.

Generation Amazing Foundation: The Legacy of the Qatar World Cup through Social Development

• 12 years of impact 
• Using football to empower and uplift marginalised communities 
• The challenges – and opportunities – of social development and driving change 

Innovation in Sports Sponsorship

Performance in the Premier League

Three perspectives from Former Premier League players who’ve seen it all. What does it take to stay at the top and what’s changed, in their view, since they stopped playing? Three footballer legends paint their vision of the future of the world renowned Premier League.