// Key Themes
Take a look at the four key themes discussed throughout the Summit.
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BIG VENUES, BIG EVENTS
Despite operating in a highly digital world, developing first-class physical offerings is still important, and increasingly savvy consumers expect bespoke experiences when engaging with sport.
The process of creating a sporting landmark can be difficult due to the large number of stakeholders involved, however can be hugely beneficial for the lasting legacy of sporting events.
FOR THE FANS
As the sporting landscape is shifting and a post-Covid world is the new norm, keeping fans involved outside of the match environment is vital.
Gamification is a major focus as leading rights holders aim to more deeply engage and interact fans with their favourite sports, and bring them the full experience to their fingertips.
INVENTION, INNOVATION & INVESTMENT
Navigating the transition from Web2 to Web3 is a complex and multifaceted process but is one that is required in order to remain competitive.
In a rapidly changing landscape, it’s imperative that industry leaders are staying at the cutting edge and forefront of the sector, and that technology is being used correctly to remove any barriers to entry.
FROM GLOBAL TO GRASSROOTS
Going truly global requires the unlocking of regions and knocking down of borders to take your sport to every community.
Finessing the funnel from participation to elite is essential to allow for the maximum progression of athletes from a grassroot level to high-achieving performers.
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