Neil Hopkins is an award-winning marketing strategist with over twenty-five years’ experience working with some of the world’s most high-profile brands and rights holders.
He has advised some of the biggest brands in the world on their marketing strategies in sport and entertainment including adidas, Coca-Cola, Heineken, O2 and Samsung as well as rights holders as diverse as UEFA, the NFL and the Boat Race.
He writes on the global business of sport for London-based newspaper City AM and is a regular contributor to sport and marketing trade media as well as writing thought-leadership pieces for industry forums including the World Advertising Research Centre.
