By John Portch & Luke Whitworth

“I very rarely see organisations that are genuinely working towards the same goal.”

Alignment is perhaps more crucial than ever in high performance, yet as this practitioner noted, it is absent too often.

They were speaking at a Leaders Virtual Roundtable that dug into the topic.

“We’ve got a large team of staff, whether that’s coaches, practitioners, athletes, and that starting point of knowing where you’re going or what you’re aiming for is really important,” said one attendee who works for a Premier League team. “Then we build a strategy around that. So what we’re looking to do and the type of things we’re trying to do – and the things we’re not going to try and do.”

“I think the point of making it intentional is a huge one for us,” said another participant who works in the NWSL. “That’s been a huge emphasis with us as a staff this year – just making sure that we are all aligned and all on the same page.”

It takes time and effort and, over the course of the conversation, the participants shared their experiences and offered some best practice tips to help you and your team.

Alignment starts at the top

The consensus was that alignment flows from the top of an organisation. The table said that senior leaders must articulate an organisation’s goals and consistently reinforce them.

“Ownership has come in and been very clear about the goal of the club,” said the practitioner from the NWSL. “We want to be a leading global sports franchise, not just within the soccer space, not just within the women’s football space.” It is a lofty aspiration but all staff members understand the aim.

Find the low-hanging fruit

Next is identifying the obstacles, “the low-hanging fruit”, which means “each department approaching the general structure of practice by identifying what’s important and then identifying how you’re going to measure those things,” as a participant working in Major League Baseball explained. “Then you break that down into its subcomponents and figure out how you’re going to identify where the lowest-hanging fruit is to then solve those problems.”

Frequent check-ins

Find opportunities to check against your team’s objectives. As one attendee said of their team’s meetings, “we started with the end goal for the end of the season and how we are going to break that up.”

It requires “crystal clarity,” as another attendee put it. They said: “do we reduce the amount of interpretation, and then on the back of that, how are we checking for understanding?” It cannot just be a case of the leader “broadcasting” messages of expectation or definitions. “What’s actually being heard and understood? How frequently do we check that?”

Develop a common lexicon

Words are critical in ensuring that athletes are presented with a united front. “That comes with knowing what are the goals, the mission, the vision of the club,” said the same attendee, “and then all being able to speak from a common language.”

“It’s in how we use strategy and try and bring it to life,” said another attendee. “I’ve seen staff buy-in, not only in one-to-one meetings or annual reviews, but day to day. They are using the language that exists in our strategy – we’re talking the same way, and we’re trying to achieve the same things.”

Let staff shape how your vision comes to life

As a leader, it is also critical to understand staff motivations and aspirations. “There’s so many compartmentalised pieces to some environments,” said one attendee with knowledge of the British sports system. “How do we actually align where there are different motivations and aspirations?”

“If you get buy-in from people and input from day one, I always find that more impactful,” offered one participant. When people are invested it leads to smarter ideas and strategies – and everyone understands how they can help to achieve them.

Make accountability the norm

Each department must articulate their goals within the bigger picture. One attendee said: “We all have a vision of what each department is working towards and who’s going to be responsible for those elements.” A team can also ask, “‘this is what this department is working on – is that getting us to where we want to go?’”

Where your values are on the wall, they can serve as a useful conversation-starter. One attendee, who works as a director of performance, spoke of approaching a staff member “standing in front of our strategy and saying, ‘where’s the work you’re doing? Where does it fit in our strategy? The acid test is they say, ‘oh, yeah, I work on this, and I know I contribute to that’. If they can’t do it then that’s on me, because we haven’t made it really clear where their work fits.”

Where there’s progress, you can celebrate the wins. “People get the chance to be appreciated. ‘OK, this is what you’re working on, this is how it’s going’” said the participant from a club in the NWSL, “and we can celebrate the victories where we’ve started to move the needle towards that ultimate goal.”

Be agile in your programmes

Alignment is not fixed, it requires constant revisiting. As one attendee said, “when we start to add more staff and the structure sometimes becomes redundant” as reporting lines change. The risk is “you have people who are tied to titles and roles that may not function anymore.”

Therefore, it is important to move beyond grand gestures of alignment and place emphasis on those day to day interactions. “The behaviour layer”, as one attendee phrased it. “‘If we do this well, we would see this, this and this’. So now you actually have things to hold people to or, if they are demonstrating it, celebrate it. ‘Great! Let’s have more of that’. If they’re falling short, ‘let’s have a conversation. Why aren’t we seeing some of that? It’s taking it from the grand gesture to the day to day: ‘demonstrate it, live it, breathe it’.”

By John Portch & Luke Whitworth

“What makes a good coach?” asked Collingwood Captain, Darcy Moore, at the Leaders Sport Performance Summit in Melbourne last month.

“The coach knowing their players, having good relationships and understanding what they need – this sets you up for success. They also let talented people around them do their jobs. This is particularly important when the pressure comes and you need to remember that everyone is there for a reason.”

With those words, Moore, a renowned orator amongst AFL players, neatly captured some of the performance conversations happening across the Leaders Performance Institute.

Here, we pose five questions, all of which were answered in some shape or form during February. We hope these to help you on the path to being a better coach or leader.

1. Are all elements of your performance team truly integrated?

Dr Robin Thorpe has instant reservations when performance departments describe themselves as ‘integrated’.

“It’s become a new trend or buzz term in high performance,” said the former Director of Performance at Red Bull. “I’d be really interested to see how many self-proclaimed integrated departments and processes actually are.”

Thorpe was speaking at the first session of ‘The Future of Performance Sport’, a three-part Virtual Roundtable series brought to members by the Leaders Performance Institute and Exercise & Sports Science Australia

In a truly integrated department, he argued, there has to be “positive and respectful challenge between staff and then between the disciplines” and he is unconvinced that this is always the case in many environments.

“Not to be controversial, but I would think that in some of the areas or places where true integration is preached, there might actually not be any collaboration whatsoever,” Thorpe added. “And so, without collaboration, there might not be any friction points or any challenge, so it might only be perceived as an integrated process.”

2. What does it take to prepare for when the pressure is on?

There’s plenty those goes into it, as high-performance specialist Rachel Vickery said during a Leaders Virtual Roundtable.

For one, a coach’s words and actions are critical in high-pressure moments. “As soon as something is set up as a threat – ‘if we don’t win this we’re not making the playoffs’ – the stress response kicks off,” said Vickery. “If we can flip that to opportunity – and I’m not talking about rainbows, crystals and unicorns – I’m talking about intentional language; ‘how clean can we play this?’ The language is really important in those moments.” She also spoke of a Premier League coach who worked to de-escalate his own arousal state before giving half-time team talks. It also important for coaches (and their teams) to not fall prey to the notion or narrative that an undemonstrative touch line figure is somehow disinterested.

3. Where does AI (appreciative inquiry) fit in your planning?

Appreciative inquiry is a social constructivist-informed model that seeks to engage people in self-determined change. The model, which was devised in the 1980s by David Cooperrider and Suresh Srivastva, is inherently positive. It focuses on discovering and amplifying the best of what already exists (individually and collectively) within a system or organisation.

The idea was discussed in great detail at our most recent Leadership Skills Series session.

Appreciative inquiry stands in contrast to most change models, which tend to identify problems and seek to fix them.

4. What is the key to bridging the generation gap in teams?

The generational gap in sport applies to athletes and coaches, but the term just as readily applies to coaching and performance staffs, as was discussed in this Leaders Virtual Roundtable.

One environment, in preparation for the 2026 Commonwealth Games, is asking its athletes and coaches a series of questions as they seek to bridge the generational gaps.

“We’ve been getting athletes into a room and asking ‘how are you experiencing this environment?’” said the attendee who shared the story. “We ask ‘do you feel like you’re developing? And do you feel like you’re successful along with your wellbeing is being looked after?” They ask coaches: “What is your intention in terms of the environment or the experience that you’re trying to create for athletes?”

There has been some positive outcomes. “This insight has led to some activities that coaches and athletes can engage in to bridge that gap and make it more likely that people are collaborating efficiently and effectively on the path to get that goal.”

5. Do you platform terrible ideas?

It may sound counterintuitive, but you really should.

David Burt, the Director of Entrepreneurship at the University of New South Wales, delivered a presentation at the Leaders Sport Performance Summit in Melbourne in which he lauded the value of exploring ‘terrible ideas’. His rationale was sound: it reduces the negative emotions that can cloud creativity and reduces the impact of power dynamics in a team environment.

Burt said: “Terrible ideas allow you to develop new skills and meet different people in the process. There is a surprising amount of value in implementing a little bit of resource in them to drive another layer of growth.”

An article brought to you by

By John Portch & Luke Whitworth

Dr Robin Thorpe has instant reservations when performance departments describe themselves as ‘integrated’.

“It’s become a new trend or buzz term in high performance,” said the former Director of Performance at Red Bull. “I’d be really interested to see how many self-proclaimed integrated departments and processes actually are.”

In a truly integrated department, he argued, there has to be “positive and respectful challenge between staff and then between the disciplines” and he is unconvinced that this is always the case in many environments.

“Not to be controversial, but I would think that in some of the areas or places where true integration is preached, there might actually not be any collaboration whatsoever,” Thorpe added. “And so, without collaboration, there might not be any friction points or any challenge, so it might only be perceived as an integrated process.”

Thorpe was speaking at the first session of ‘The Future of Performance Sport’, a three-part Virtual Roundtable series brought to you by the Leaders Performance Institute and Exercise & Sports Science Australia. The first session explored the ‘future practitioner of high performance’.

He was joined on the virtual stage by Deakin University’s Dr Lyndell Bruce, who harbours similar reservations when it comes to integration.

She said: “So often we see with these integrated teams that an athlete has poor performance. So they throw everything that’s been working really well out the window to try and solve why we’re not winning – and that suggests that it’s really not an integrated team.”

The future practitioner will need to find the answers and, here, we detail four considerations, including better integration, that will help to stand them in good stead.

1. Combined technical knowledge and ‘soft’ skills

Both Bruce and Thorpe believe that the future practitioner will combine technical knowledge and softer skills

“People call them ‘soft’ skills – I like to call them transferable skills, complementary skills,” said Bruce. She also pondered how they might be taught. “It’s challenging because it takes time, it takes effort, and it takes resources. It’s too easy to say students will get that in their work, integrated learning, because we know it’s not the case. They don’t all go to the same environment and we can’t control those environments.”

There are questions to be answered on the technical side too, with Thorpe emphasising the importance of detailed and applied research. “We delve into research articles which might be relevant to what we do, but we also see how they associate with the work that we do,” he said.

Thorpe also believes that generalists will continue to have their place. “Although specialisation will offer a lot more opportunities for younger students and practitioners going forwards, I hope that we don’t lose the more generalist skills that I think are very, very effective currently.”

2. The impact of AI and technology

Thorpe sees AI as a potential time-saver, but with caveats. “I think we know that AI can certainly support us with is enhancing processing times when it comes to using and working with data that we have,” he said. “We’ve come into this era of plug-and-play technology, which means that our ability to cope with data has become stretched.”

However, he added, “I certainly don’t believe it’ll ever be the silver bullet to a lot of our performance problems or challenges or questions.” It is no surprise that he preaches caution. “I think we still probably need to think about some of the principles of why we’re collecting some of that data in the first place.”

At Deakin, Bruce and her colleagues have gotten used to students using AI to craft responses. She said: “The conversations are leaning towards how we teach students to use this in an advantageous way.”

And, as she observes, “many organisations are using those machine learning models to create outputs, look at different tactical and technical elements of match play, to understand the physiological data that they’re receiving, so I don’t think that’s unique; and I think there’s still a way to go in terms of how we use that and how we implement that more effectively.”

3. The growth of psychology and mental performance

Wellbeing – and psychology as part of wellbeing – continues to grow in prominence, with all staff members called upon to play their part.

“It’s not a once-off conversation because they flagged on the wellbeing this week and then two weeks later they’re back in their normal range – we continue that conversation and check-in,” said Bruce of her work Deakin. She also noted the growing specialisation in how psychology is used in sport. “We use psychology from a performance perspective and also a clinical perspective.”

Thorpe was responsible for mental performance in his most recent role. “It was very much a pivotal learning opportunity for me; to understand the continuum of how mental performance operates,” he said. This included performance under pressure, helping athletes to deal with increased mental loads in training and competition, and psychological profiling.

4. Integration

Integration is increasingly difficult in a world of growing specialisation with so many inputs to reconcile, but Thorpe and Bruce both offered some tips.

For his part, Thorpe emphasised objectivity, particularly given the different ‘languages’ that individuals in different fields will speak. He says: “How can we use objectivity as a common language? Good objectivity – not AI-based reams and reams of data – but really solid precision-based objectivity is our vehicle to integrating approaches.”

High performance teams need to understand the desired outcome, then, as he asked, “how do we then fit these experts and specialists to those outcomes rather than coming at it all individually?”

Bruce then argued for consistency. “[The high performance team] operates irrespective of performance, while you might need to innovate and make adjustments along the way,” she said. “But it doesn’t change because of poor performance.”

Further reading:

Sports Science Research: the Strengths, Weaknesses and Opportunities

By John Portch

Some say young athletes are not as single-minded and dedicated to their craft as earlier generations.

That is not necessarily true, but young athletes today do tend to have more autonomy and wider horizons.

If they decide they do not want to be on this pathway or that programme, others will welcome them with open arms. Even if an athlete does commit to your programme: are you providing the wellbeing, learning and social support they increasingly demand?

This generational shift – and the challenges it poses coaches and staff – set the terms for a virtual roundtable titled ‘What Are our Athletes Telling us?’ where we invited members of the Leaders Performance Institute from across the globe to answer four questions:

• What are we learning from conversations with athletes?
• Are there trends in the type of support they need?
• What topics interest young athletes?
• How are we adapting our environments to meet their needs?

Their responses pointed to four trends in the athlete-coach-team dynamic.

1. Athletes are increasingly expressing their desire for belonging and connection

Teams should consider the psychosocial elements of an athlete’s development. Emerging athletes wish for meaningful experiences and want a sense of belonging and connection. “It’s about where are they enjoying themselves the most and where they see the opportunities,” said one participant, who spoke of Australia’s women’s rugby sevens.

The programme takes teams of emerging athletes on tour to far flung places. Therein lies the opportunity for community-based activities where players will meet locals, in circumstances often far removed from their own and, in contributing to social and environmental causes, continue to develop a more rounded perspective of their own lives and development.

This builds on the fine work being done in Australia to develop the “whole athlete”, as one participant with knowledge of the environment explained. The Australian system, they said, has prioritised mental health support for Olympic and Paralympic athletes at the behest of the athletes themselves.

2. Athletes crave individual – and team – development

The desire of younger athletes for belonging and connection comes with a paradoxical demand for more personalised training and attention. This has implications for the time coaches spend on team dynamics in an era where the power has shifted to the athlete. “Staff and coaches are more vulnerable,” said one participant, who pondered where the balance needs to sit. “Give the athletes a voice and a choice, give them ownership, have the consultation, but there is a line too.”

Another participant with experience of coaching in European football, highlighted that individual work will mean different things to different people and can be dependent on team selection. They argued that there is room for better management of expectations and, more broadly, a consensus for coaches and athletes alike on what constitutes ‘individual’ training.

3. Athletes want a formal voice in decision-making

Athletes want to have a say in decisions that affect them. A participant working at the Premier League spoke of their members’ club captains being increasingly forthright in their views on league-sponsored initiatives.

They said there need to be clear systems and processes for engaging athletes and ensuring their feedback is considered, with the caveat that any outcomes may be unclear or unformed, depending on the complexity of the issue.

To this latter point, another participant spoke of the athlete advisory committee with whom they work. “We’re trying to provide agency and elevate that athlete voice, which in a lot of ways is really valuable and adds a lot of benefit,” they said. “But there’s risk associated with that. You are letting the ‘good’ in with the ‘bad’ to an extent depending on what topic it relates to, particularly in terms of managing expectations.”

4. Athletes want to explore opportunities beyond the sporting arena

One participant noted that athlete care roles have developed from being “concierge-style to far more hands-on”. That might include helping young overseas athletes settle in a new country with their close family or it might mean supporting leadership development, media skills training, or helping athletes to explore other professional opportunities beyond their sporting careers.

The Australian sports system, for example, is getting better at providing educational and career opportunities of the kind that enable athletes to be more “job-ready”.

However, it is not just those athletes in (typically) lower-income Olympic and Paralympic sports seeking wider professional development: LinkedIn has seen an exponential increase in major league athletes using its platform. As one participant noted, this interest in business and entrepreneurship is not a surprise given the levels of disposable income available to some athletes. It invites the question: how might teams and leagues support players in these endeavours?

By John Portch

With the new year ahead of us, the Leaders Performance Institute cordially invites you to take a swift look back.

There was plenty on offer on our Intelligence Hub in December and here we bring you four key thoughts from the final weeks of 2024 to set you up for success in the months ahead.

Before we get into it, remember our first summit of the year takes place at Melbourne’s Glasshouse in just under four weeks’ time. More info here. We hope to see as many of you there as possible.

If there’s an upcoming virtual learning session that takes your fancy, please let a member of the Leaders Performance Institute team know.

Right, back to the matter at hand. Here are four themes that stood out in December.

1. Female athletes are too often overlooked

That’s not really news and, to be fair, is not entirely representative either. We have sought to address the fine work being done (as well as the enduring iniquities) in our latest Performance Special Report, titled A Female Lens on Performance: what it takes to help women and girls thrive in elite sport.

The report, which is brought to you by our Partners Keiser, features Garga Caserta, the Head of Performance at NWSL side the Kansas City Current, who discusses the best ways to balance challenge and support for players.

He also touched upon his reluctance to chase ‘low-hanging fruit’ in women’s sport performance, particularly where data is lacking:

“Research shouldn’t be about recognition, and a professional sports environment is not the place for research. The team and athletes suffer from it rather than benefit.”

Elsewhere in the report, we spoke to:

• Helene Wilson and Jody Cameron at High Performance Sport New Zealand about their efforts to create opportunities for female coaches and practitioners across their nation.
• Chloe Francis, the Head of People Operations at England Rugby, about her organisation’s maternity policy.

We also pondered the potential implications of the gendered environment for female athletes and coaches.

Download A Female Lens on Performance now.

2. Does your mental performance coach do enough for your team?

Be careful how you answer that question. If you feel that your mental performance coach never quite fulfils their remit, perhaps you’re not setting them up to be successful. It could be, as mental performance coach Aaron Walsh argues in this exclusive column, that you’re viewing their work from the wrong angle.

Walsh wrote:

To successfully integrate the work, teams need to understand what a mental performance coach can do to elevate performance and how to deliver that work most effectively. Traditionally, the delivery model has involved one person attempting to meet the needs of everyone in the environment. This often leads to frustration for both the team and the provider. The team feels like the demands are only sometimes met, while the provider feels more time is needed.

A more effective model is viewing the provider as a facilitator, where they engage the key leaders in the environment and help drive the work. Yes, contexts will be provided for the provider to deliver critical messages and practices directly. Still, as we know, the mental side of performance happens every day and all the time.

Read the full article here.

3. Are you happy with how your team is using its data?

Even if you are, you probably feel that you can tighten up processes here or look at things through a different lens there.

It was a theme that ran through our Kitman Labs podcast series where the Leaders Performance Institute was joined by Kitman Founder Stephen Smith to chat to a range of guests from across the world of soccer.

These included Dr Karl-Heinrich Dittmar, the Head of Medical at German Bundesliga champions Bayer Leverkusen. He spoke at length about the club’s efforts to use data to outmanoeuvre their rivals when recruiting:

We have now one of the best German players, Florian Wirtz. He is, together with Jamal Musiala, definitely one of the top two talents in the German Bundesliga. And he decides to stay longer with Bayer Leverkusen because he has a chance to improve. He could have gone to Bayern Munich, he could have gone to Chelsea, he could have gone to Real Madrid, but he didn’t because he knows with our strategy, and this strategy is based on data, he can improve. And his outcome after some years will be much better. And this is a big argument for our recruitment team to bring players to Bayer Leverkusen.

During the course of this Kitman Labs series, we also spoke to:

• Paul Prescott, who helped to deliver the English Premier League’s Elite Player Performance Plan, and Morten Larsen the Head of Methodology at Danish Superliga club Aarhus (who are renowned for their talent development work)
• Arianna Criscione, the Head of Football Operations at Como Women, and Sarah Smith, the Director of Medical & Performance at Angel City FC
• Yael Averbuch West, the General Manager of Gotham City FC

4. How do you develop leaders?

It’s an age-old question, but no-one has really nailed it. Dan Jackson, the General Manager of Player Development & Leadership at the Adelaide Football Club is no exception.

“I can’t teach leadership,” he told the Leaders Performance Podcast. “I can help unlock what’s already in there.”

Jackson feels that leaders can be created. “Leadership is 100 per cent made, but it’s made from a very young age.”

Beyond the origins of leadership, Jackson also spoke about the importance of prioritising others in a team environment.

“Great sustainable teams are built in environments where everyone’s looking to help someone else out,” he adds. “When you fill someone else’s bucket, it fills yours.”

It’s well worth your time. The same can also be said for these other guests, who all joined our three-part Keiser Series podcast in December:

• Duncan French, the Senior VP of the UFC Performance Institute
• Flo Laing, the Lead Physiotherapist for the Scotland women’s rugby team
• Lachlan Penfold, the Head of Performance at the Melbourne Storm

By John Portch

Hands up: who came to the Kia Oval last month for the Leaders Sport Performance Summit?

We definitely saw some of you there but, if you didn’t make it, don’t worry. We were sat in the front row with a notepad and, having deciphered our handwriting, compiled a list of six factors for turning setbacks into springboards. It was one of the main themes across both days.

The summit wasn’t all that was happening at the Leaders Performance Institute during November and we reflect on insights into the fields of leadership, coaching, data and human performance and pose five questions.

Perhaps the answers will provide one or two nuggets to help you with your next project.

Do you have all the skills you need to lead?

Perhaps you’ve heard of the of the Peter Principle. The concept, devised by psychologist Laurence J Peter, states that people tend to be promoted to their ‘level of respective incompetence’. Think of the supreme technician who, upon promotion, finds themselves overwhelmed as a manager tasked for the first time with leading people.

Carole Mundell, the Director of Science at the European Space Agency, told the audience at the Oval that while she viewed herself as a creative and independent scientist, that wasn’t going to cut the mustard in an organisation designed by engineers.

“I’m learning to think like an engineer,” she said. “All of ESA’s structures and processes and how we operate comes from the mind of an engineer… We have a whole quality assurance system where we set our objectives and we say ‘what will we do?’ ‘What did we say we’d do?’ ‘Did we do what we said?’”

Take time to consider the missing element that might make you a better leader.

What is to be done during losing streaks?

David Clancy, a Learning and Development Consultant at the Houston Texans and Director at The Nxt Level Group, wrote that the answer lies in purpose. ‘In elite environments, whether you’re a player, coach, or part of the front office, the pressures and expectations are immense,’ he wrote. ‘But the best leaders, those who guide their teams with purpose, know that long-term success is rooted in meaningful work.

‘This drives individuals to not only execute their tasks but also to find value in how those tasks contribute to the big picture. Leaders who strive to inspire meaningful work allow individuals to not just survive pressure, but thrive under it, empowering them to embrace challenges as part of their career journey.’

Clancy highlighted three principles to cultivate meaningfulness in your teams:

1. Reinforce the ‘why’: Constantly remind yourself and your team of the purpose behind the work.
2. Connect the dots: Leaders need to help people see the connection between their day-to-day to-dos and the overarching goals. When team members understand how their role directly influences the organisation’s purpose, they are more motivated, energised and engaged.
3. Celebrate progress, not just results: Recognise the small wins and the milestones achieved on the journey. This acknowledgment reminds individuals that meaningful work is about the process, not just the result.

Who are your friends in high performance?

You don’t need us to tell you how competitive things get at a world championships, Olympics or Paralympics, but there are things that transcend rivalry.

One such area is female athlete health, where the UK Sports Institute, US Olympic and Paralympic Committee, Australian Institute of Sport and High Performance Sport New Zealand have clubbed together to form the Global Alliance. This enables them to share resources and insight in this one particular field.

“We are all under-resourced, we’re overstretched in terms of the time that we’re wanting to spend in this space,” said Dr Rachel Harris, the Lead of the Female Performance & Health Initiative at the AIS. “We really wanted to try and allow the people that are working in our sporting organisations to be more proactive.”

Her peers are just as effusive. “I think it’s a natural step to build an international community; and we do have them, but they’ve been a bit ad hoc,” said Dr Helen Fulcher, the HPSNZ Athlete Performance Support Lead. The Global Alliance is, as she added, an opportunity to raise standards across female sport. “The focus is not just on individuals having great connections but what can we collectively do better for this group of athletes that we all care about.”

The Alliance has every expectation that its membership will grow in the near future.

How do you solve a problem like innovation?

Professor Fabio Serpiello, the Director of Sport Strategy at Central Queensland University, told attendees at Leaders Virtual Roundtable that the best way to approach innovation is to start by defining your problem.

To that end, he employs a range of models, including David J Snowden and Mary E Boon’s Cynefin Framework.

‘Cynefin’, which is pronounced ‘ku-nev-in’, is a Welsh word that signifies ‘the multiple factors in our environment and our experience that influence us in ways we can never understand,’ as Snowden and Boon wrote in their 2007 Harvard Business Review essay titled ‘A Leader’s Framework for Decision Making’.

The Cynefin framework, they continued, ‘helps leaders determine the prevailing operative context so they can make appropriate choices’.

Source: HBR

Snowden and Boone identified five operative contexts – simple, complicated, complex, chaotic and disordered. Serpiello touched upon each:

• Simple

Simple contexts are stable and one can observe a clear cause-and-effect relationship (although there is a risk of oversimplification).

• Complicated

Complicated contexts are the world of known unknowns; multiple right answers exist, but they require analysis.

• Complex

Here, there are unknown unknowns; and cause-and-effect relationships are only apparent in hindsight.

• Chaotic and disordered

These are domains of no clear cause-and-effect relationships and high turbulence.

Is your mental skills work simple, relevant and applicable?

Mental skills coach Aaron Walsh wanted to understand the perceived gap between value and impact in his field and embarked on a research project.

It furthered his understanding and, as he wrote in an exclusive column for the Leaders Performance Institute, Walsh alighted on three principles for making mental skills work meaningful:

1. Simple — Psychology is a complex subject; however, there is no need to make the content inaccessible by using language and terms you don’t need to. You don’t need to impress them by demonstrating your knowledge of the subject matter. Additionally, I have made the mistake of presenting too much information. The more information you have, the greater the chances of being confused. If you keep the language simple and try to cover only a little, you enhance the audience’s ability to grasp the key messages.
2. Relevance — Any content we deliver must apply to the athlete’s needs. The athlete cannot integrate irrelevant mental skills into their performance. Not everything you know will be relevant to what they need. One good question for us to ponder is, “What do they need to know that is relevant to the challenges they will face?”
3. Applicable — The content needs to be translated into practical solutions. No one wants to be told they are “doing it all wrong” and then not have a roadmap for growth to occur. They should be able to walk out of a session with some tools they can apply to their performance that meet the demands they will face.

An article brought to you by our Event Partners

By John Portch

How do you turn your setbacks into springboards?

A rich seam of answers ran through both days of this month’s Leaders Sport Performance Summit at the Kia Oval in London.

We listened to speakers from various sports organisations discuss their responses to setbacks. Teams including Chelsea, Racing 92, Harlequins and the Sydney Swans laid it all on the table. Several explained how they managed to turn things around.

Stephan Lewies, for example, captained a Quins team to victory over Saracens in October; their 17-10 win ending a miserable run of eight consecutive defeats to their Premiership rivals.

“Coming off a record like that,” said the South African lock, “you often look for answers in the wrong place.” Lewies explained that season after season Quins would change their usual approach when facing Saracens. This season they stuck to their guns and it paid off.

“When the pressure came on in this game, [we turned to] something we’d done for the whole season, for years previously, versus something new in the pressured moment.”

Kudos to Quins, but neither they nor anyone in sport has dealt with the difficulty of landing a probe on Mercury or the conundrum of trying to thaw a microscopic strand of ice on the lens of a space telescope 1.5 million km from Earth.

For Carole Mundell, the Director of Science at the European Space Agency [ESA], such stories represent another day at the office. Crisis after celestial crisis is routinely averted on Mundell’s watch by some of the brightest minds in astrophysics.

Of ESA’s triumphant run-in with the intrusive ice, she said: “Data gives you information. Information gives you knowledge. Knowledge only gives you insight and wisdom for action if you really understand what it’s telling you and how to interpret it with your own experience on top of that.”

Mundell feared impostor syndrome when stepping onto the Oval stage but her words instantly resonated with an audience of coaches and practitioners.

They also lead us nicely back to our original question: how do you turn setbacks into springboards? We bring you six interrelated smart tips from across both days of the summit.

1. Find the right skills to help you in a crisis

How does it feel to be under the cosh in your role? What tools do you lack in those moments? Carole Mundell has allowed herself to be shaped both by the crises she’s confronted and the organisation she leads. Instinctively, she’s a creative scientist, a physicist with the urge to investigate independently. Yet her work at ESA requires her to think like an engineer and commit to the team; these newly acquired skills have proven crucial in moments of crisis.

“I’m learning to think like an engineer. All of ESA’s structures and processes and how we operate comes from the mind of an engineer… We have a whole quality assurance system where we set our objectives and we say ‘what will we do?’ ‘What did we say we’d do?’ ‘Did we do what we said?’”

Carole Mundell

2. Seek key allies above you

Racing 92 were treading water in France’s Top 14 league when they appointed Stuart Lancaster as Director of Rugby. Lancaster, whose tenure began in 2023, was hired to transform their fortunes, but faced considerable obstacles. Language was one, culture another; he also knew he’d be working under his predecessor, Laurent Travers. Nevertheless, Lancaster felt that he was “pushing on an open door” thanks to the quality of his coaching work with England (2011-2015) and, in particular, Leinster (2016-2023).

The big question he asked himself was: should he tiptoe in or smash down the door? As Racing’s revival required more than a cosmetic makeover, he opted for the latter. With the help of his French coaching staff, Lancaster introduced a new working week, a new playbook, and called time on Racing’s long lunch culture. He could disregard those who labelled him an ignorant ‘Anglo-Saxon’ thanks to the relationships he forged with Travers and the Racing board.

“I spent a lot of time prior to the players arriving getting [the management] to understand my vision, my philosophy and what I wanted to achieve; not taking away the DNA of Racing and trying to replace it with Leinster, but trying to merge the lessons I’d learned with England, the lessons I’d learned from Leinster, and then bringing that structure and detail to a French environment.”

Stuart Lancaster

3. Who are your key influencers?

The Sydney Swans had to dust themselves off following their 2022 AFL Grand Final defeat. John Longmire, who this week stepped down as the Swans’ Senior Coach, led them back to the Grand Final again this year. Since leaving London, he has handed the reins to his assistant Dean Cox, who will renew the team’s fight for a first flag since 2012. The factors that propel a team one season will not necessarily apply the next, but Cox is sure to emulate Longmire in learning and applying the lessons from another painful defeat. In dealing with setbacks, Longmire always leaned heavily on the key influencers in his “ecosystem”.

“The ecosystem includes your team, the board, the CEO, your fans. Your playing group and staff are a living, breathing organism, the whole thing, and it needs to keep moving and shifting. I’ve got certain long-held beliefs close to my heart, but also within that [have] the flexibility to shift and understand that the best cultures are the ones that keep moving and keep adjusting to the ecosystem. Understand the good influencers in your group, the ones that can help you with that.”

John Longmire

4. Don’t be afraid to let the wrong people walk away

When Chelsea won the Champions League in 2021, the club would not have expected to slump to a 12^th-place finish in the Premier League just two years later. Nor would they have predicted the organisation narrowly avoiding oblivion and a subsequent change of ownership. Bryce Cavanagh was hired as Performance Director in the summer of 2023 and, while he has long been considered one of the best in the business, an arduous task awaited him.

He admitted his presence created a sense of risk and vulnerability in some quarters, but he was fair in setting out his stall. Some relished the challenge of staying to help build a fresh performance strategy (a work in progress, he admitted), but others sought roles elsewhere. Cavanagh was willing to let them go.

“First of all, we talked and defined where we were going, what we wanted, the behaviours that we needed, then the performance strategy. We had to really define where we wanted to go and what we wanted the bus to look like because then people ended up self-selecting.”

Bryce Cavanagh

5. Have the difficult conversations quickly

As captain of Harlequins, Stephan Lewies regularly faces difficult conversations. They are of added importance when the chips are down and tempers are frayed. Time and again, as Lewies explained, he has been able to plot a path out of disharmony by being proactive, acting fast and ultimately putting the team first. A leader should also strive to understand multiple points of view without leaping to conclusions.

“That’s the main goal in any tough conversation: you turn a negative into a positive that we can use going forward… When we [avoid] a tough conversation, the problem just becomes bigger and bigger… walking away from that conversation is the easy option, but stepping into that space is so important.”

Stephan Lewies

6. Prioritise your stress and emotional responses

Success and failure both present psychological and emotional challenges. In 2021, the UK Sports Institute introduced its ‘Performance Decompression’ tool to help athletes and support staff transition back to daily life following intense competition periods. The tool consists of four phases: first there’s the post-event ‘hot debrief’ followed by ‘time zero’, which, as the UKSI website explains, focuses on ‘restorative care in a soothing place’; then it’s ‘process the emotion’ and, finally, a ‘performance debrief’.

The tool can be used anywhere. British 1,500m runner Jake Wightman, for example, chose a sofa in a Twickenham café to unpick his underperformance at the Tokyo Olympics. A year later he was world champion and, while there was much more to it, psychologist Sarah Cecil believes the tool helped Wightman to plot his comeback. She and the UKSI’s Head of Performance Psychology, Danielle Adams Norenburg, are also happy to teach their tool to any individual or organisation who may find it useful.

“By the end of this process, Jake had made sense of the experience, he was able to tell his story about where he was, and he was also able to process all the emotions that surrounded his performance and the lead-up to his performance… I don’t need to tell people in the room that lots of factors contribute to performance… but in the same position, with 300m to go, Jake had what he needed to run fast enough to be world champion.”

Sarah Cecil

By Sarah Evans, Rachel Woodland & Lottie Wright

You might have thought that the UK Sports Institute, US Olympic and Paralympic Committee, Australian Institute of Sport and High Performance Sport New Zealand were the fiercest of rivals and would be unlikely allies in sharing high performance practice and intelligence.

However, the quartet have formed an unlikely partnership for the good of female athletes across the globe and with the aim of pushing forwards advancements in female health research and practice.

The result is the Global Alliance and, on our most recent Women’s High Performance Sport Community call, we were joined by Dr Helen Fulcher from HPSNZ, Dr Amber Donaldson from USOPC, Dr Rachel Harris from the AIS, and Dr Richard Burden from UKSI, to discuss how it works.

All four institutes have made their own way in providing additional focus and resource for female athlete health, starting at different points in time across the last ten years.

All four have focused on education. The AIS, UKSI and USOPC have had further branches into research; HPSNZ have looked at processes and systems linked to technology; and the USOPC have had to consider partnerships that help navigate a geographically large country and complex health system.

However, all four acknowledge that despite their positions of privilege there are limits to time and resource in this area, and all four are aware of what improving health for females, who typically suffer more injuries and illnesses than males, could do for raising levels of competition. The opportunity the group of four are close to bringing to reality is for an alliance to support globally with raising minimum levels of understanding when it come to female athlete health.

The formation of the Global Alliance

The world of elite sport is quite small, so when travelling to conferences and talks on these spaces, the group realised that they are all doing the same things, with limited resources and time. So the premise of the Alliance is to combine resources and save time across the group. After all, as Burden asked, “what’s the point in spending lots of money people don’t have on education resources when it already exists publicly?” Whilst bumping into one another, the group organically had conversations on how they can work together to increase efficiencies without crossing boundaries of competition. “We are all under-resourced, we’re overstretched in terms of the time that we’re wanting to spend in this space,” said Harris. “We really wanted to try and allow the people that are working in our sporting organisations to be more proactive.”

Traditionally seen as rivals, these organisations are now collaborating for the benefit of female athletes across the globe. The primary goal is to collaborate on female health initiatives, leveraging each organisation’s expertise and resources. This collaboration aims to enhance the health and performance of female athletes by sharing knowledge and best practices across regions.

The Alliance’s main objectives include…

• Sharing best practices and resources: “You can’t do everything on your own,” said Burden, “or your organisation can’t be everything to everybody.” By pooling their collective knowledge, Alliance members can develop and implement the most effective health initiatives and signpost others towards the best practice or research already implemented by their colleagues in different regions. The dream is to be able to give people one place to come to, and then to be directed to other places. Ultimately, no individual person can be an expert in everything, and we should always remain open to the idea that someone might know more than we do.
• Benchmarking and baselining efforts: The goal, as Fulcher explained, is to “create a baseline that is higher”. Members of the Alliance will regularly assess and combine their efforts to ensure continuous improvement which, in theory, should result in healthier female athletes and higher levels of competition.
• Addressing misinformation: Simultaneously, the Alliance would ensure that accurate and reliable information about female health has the potential to reach all athletes, especially those in regions with limited access to such information. The group are passionate on making sure that the information available would be representative of the global athlete population, and therefore diverse, whilst being evidence-based. You want to be able to say “‘as of now, this is the best way to treat X’,” said Donaldson. Athletes from different nations will also help spread accurate information about health topics, such as menstrual cycles and nutrition, through their platforms. The Alliance recognises the influence of social media and aims to create content that can be shared widely to reach a broader audience.
• Speeding up progress: As a collective the alliance can move practices along more quickly, be that through raising baseline levels faster, or by being able to increase sample sizes.  The group have an inherent belief that the collective is greater than the individual. They also want to make sure that as relatively well-resourced nations with greater access, they welcome in their colleagues in countries where access and resources may be more limited.
• Conducting collaborative research: One approach to speeding up progress would be to continue the research work that is currently happening in silos. There is potential in multicenter research projects, as Burden explained. He said: “If you can combine multicenter research, with those multicenters being in different countries around the globe, then you are naturally going to get a more diverse, rich database and, therefore, the insights that we’re going to be able to get from that are going to be just way more valuable for everybody”. It’s still a competitive environment. “We still absolutely want to beat all of the other people in the Alliance that we’re forming here on the medal table,” said Harris, “but we certainly see that the things that we’re doing in this space are not about state secrets.”
• Providing a blueprint: The aim is to develop a central repository of trustworthy information to which athletes, stakeholders, and organisations can refer. It’s not often that cross-country collaboration happens but, by bringing this Alliance together, a blueprint for collaboration, and how to ‘do’ it, can be created; from ideation to doing; sharing learnings as they emerge, especially when they are collaborating on an important topic area. They want to show how a collaboration can start and, ultimately, how to ensure longevity beyond the four current members.

The Alliance faces several challenges, including:

• Getting things through layers of bureaucracy. The solution is commitment to sticking with it, but then being inventive with methods of information dissemination.
• Ensuring that the resources and information generated are visible and accessible to athletes and other stakeholders globally. This involves understanding and appealing to the way in which athletes take on and digest information. It will also require strategic communication and collaboration with local leaders and organisations.
• The need to combat misinformation. The alliance will provide rigorous, trustworthy information that cuts through the noise of inaccurate or misleading content. It will be able to share aligned messaging globally.
• Resources are not limitless. Hence the need to come together to collaborate and combine resources for a scale of economies effect.

• Time is precious. In addition, the numbers of athletes going through some of the specific female health experiences can be quite small, so to learn and provide advancements could take much more time if each institute tried to do so on their own. The multicenter research projects should counter this.

• To be truly representative globally, the Alliance will have to grow to be culturally diverse and account for different languages and time zones. The group recognise that this will be a challenge and it might take grit and determination to make it happen.

The alliance is committed to overcoming all of these challenges by building robust, reliable resources and ensuring they are effectively communicated and accessible to all athletes.

A proactive and inclusive strategy

The Global Alliance is a comprehensive approach to enhancing female athlete health that prioritises:

• Collaboration: The Alliance is built on shared values, humility, and a commitment to improving female athlete health through collective effort. “We’re all in exactly the same position and we’re all really wanting to do the same thing,” said Harris.
• Education and resources: A key focus is on creating and sharing educational materials that are accessible and evidence-based. As Harris said: “We felt that by ensuring we could create some of these resources, they could put more of that time into looking after their athletes.”
• Future vision: The Alliance is aiming for a sustainable, impactful approach that can adapt and grow to meet the needs of female athletes globally and improve female health for athletes. It wants to raise the standards of competition along the way and, through its multicenter research, increase the number and diversity of research participants and insights. The Alliance may not be everyone’s answer, but could be a connector, with a central platform for sharing information gathered across the board.

Top tips

Just start! If you’re working in a small organisation where you can’t produce education modules or you can’t fund research, there’s no harm in just starting a conversation. Build your own networks, forge connections, and don’t be isolated.

Find people with the same values and intent. “And that’s not to say that there is no kind of diverse thinking within our group,” said Burden. “But the underpinning values within the Global Alliance and the work that we’re trying to do are all shared.”

It’s not about ‘us’ but a bigger purpose. Fulcher spoke of building communities within your area of expertise or within your own nation, but then taking that further. “That’s within your specialty, within your area or your nation,” she said. “I think it’s a natural step to build an international community; and we do have them, but they’ve been a bit ad hoc.” The Global Alliance is, as she added, an opportunity to raise standards across female sport. “The focus is not just on individuals having great connections but what can we collectively do better for this group of athletes that we all care about.”

Stay curious and be friendly. “One of the biggest things is to be humble,” said Donaldson. “Really coming to this platform being  humble and wanting to learn, wanting to contribute is key.”

Find out what works for you. You can learn from others but try to ascertain what works for you in your context too. Donaldson said: “I can tell you exactly what we do, but you’re not going to be able to replicate it like for like.”

Those in-person moments can be critical. “Those in-person conversations can help build relationships,” said Donaldson, who explained that the Alliance meets periodically. “You can also get more done when you have those conversations.”

Involve coaches in the education piece. Fulcher said: “Make sure coaches feel comfortable enough so that if a certain issue is brought up, they know where to direct traffic and tell people where to go for help.”

Predictably, when Sport Wales formed its Female Health & Performance team, some asked why there was no male equivalent.

The truth is that male physiology and psychology has long been viewed as the default across sport.

“For so many years we haven’t thought about females as being different,” says Esther Goldsmith, who works for Sport Wales, on the latest episode of the Leaders Performance Podcast.

“When you think about it, it doesn’t make sense because it’s obvious we’re different.”

This lack of understanding or consideration makes one ponder just how much potential is being left on the table by female athletes. The menstrual cycle, for example, was seen as a taboo and was historically not taken into consideration when female athletes trained, performed or recovered.

In seeking to redress that imbalance, Sport Wales is empowering female Welsh athletes from the grassroots through to podium potential with the support they need to succeed.

“We’re just trying to open up some of those conversations and improve the comfort and awareness of the athlete in order to help,” says Dr Natalie Brown, who works alongside Goldsmith.

Both spoke of Sport Wales’ efforts to normalise conversations about a whole range of female health issues (10:00) including pelvic floor health and stress incontinence (36:00), while busting common myths along the way (21:00).

Goldsmith and Brown also discuss the importance of encouraging behavioural change through meeting the athlete where they are in their beliefs and values (15:00); helping coaches with any potential discomfort as they learn and become aware of the needs of their athletes (31:00); as well as the question of sports bras in a market without universal standards (26:00).

They offer useful tips for any sports organisation regardless of their budget or level of resource but the important thing is to start having the conversation. Now.

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

More from Sport Wales:

How Sport Wales Is Enabling Female Athletes to Succeed on the World Stage

‘Female-Specific Considerations Should Be Part of Normal Practice’

Female Athlete Health: Five Top Tips When Discussing the Menstrual Cycle and Other Issues