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By Luke Whitworth

Leaders Meet: Building Winning Organisations, hosted alongside the Toronto Maple Leafs, was our first physical North American event of the year. Throughout the course of the day, we engaged in case study sessions, an observation experience, roundtable discussions and skills-based learning centred around some key ingredients that contribute to building a winning or high performing organisation.

These are the highlights from a morning programme that featured Simon Timson, the Performance Director at reigning Premier League champions Manchester City and a Leafs’ training session followed by a session with their General Manager Kyle Dubas.

[Already up-to-date with the morning? The afternoon takeaways are available here.]

Session 1: Insights from a Winning Environment

Speaker: Simon Timson, Performance Director, Manchester City

• It’s important to remember that there is no silver bullet or magic formula in creating winning environments.
• A considered formula: any formula related to winning requires great people. Complementing this is creating the right environment, having a clear plan, knowing the plan and being disciplined in sticking to that plan.
• Starting point: understand the environment and situation you are coming into, both the internal and external dynamics. What can you control and what levers can you pull to create the right environment?
• Confront the brutal facts: where is the programme in its life-cycle? In Simon’s experiences from the different sports he came into, he encountered a range of phases, including start-up (skeleton) / turnaround (tennis) / accelerated growth (UK Sport) / sustaining success (Man City).
• Evidence-based situation analysis: we often here the quote ‘culture eats strategy for breakfast’ – something from Simon’s experiences he doesn’t particularly agree with. You can’t deliver success or sustain it without a strong evidence-based strategy and a strong culture.
• Psychological safety: do people in your environment feel psychologically safe and open to be vulnerable where people can express what they are thinking and feeling?
• People work hard & together in good cultures: something that Simon has experienced is the power of a transformational approach = engaged, motivated and valued people.
• Good environments: Simon’s belief is that he doesn’t think you can succeed with just a good environment where people feel psychologically safe – if you don’t have the right strategy and tactics, it will be difficult to execute against.
• Good strategy provides clear direction: evidence-based strategy = right direction and tactics.
• Strategy delivered transformationally: evidence-based + transformational approach = high performance culture.
• Evidence-based strategy: this concept is about gathering the facts and not collecting the perceived wisdoms. There might be clues from those perceived wisdoms, but also red herrings woven in.
• Assumption is the enemy of excellence: do we know the things where the evidence tell us how to win? Having a What it Takes to Win model that is complemented by key concepts and underpinning principles. This alone isn’t the solution but it points you in the right direction and how to most effectively allocate resource.
• What it Takes to Win in practice: an example of this is live coding every game against those factors in the What it Takes to Win model.
• World-leading environment (British Skeleton): Simon’s arrival in the British Skeleton environment, with a clean slate, provided an opportunity to build a strategy from scratch.
• British Skeleton performance formula: Athletic Potential x Maximum Ice Time x World-Class Coaching x Cutting-Edge Equipment.
• Contributing factors behind formula: Clear vision / empowering / nature and nurture / role efficacy / equal expertise / individual support / rewarding excellence / being reflective / demanding / process-driven / high support / high expectations / process vision / integrated services / fierce internal competition.
• Beware the implementation dip: this concept comes from business strategy. ‘No plan survives first contact’.
• Stick to the formula and constantly evolve the plan: have a clear defined formula and game model with clarity to execute. At Manchester City in particular, the coaching team have a clear plan, are prepared to listened to the evidence and prepare to adjust as required.
• Transformational delivery: rigorously recruit and develop great people. Role model behaviours you want from your staff and players. Invest in the long-term development of coaches and practitioners in the same way you do players or athletes to help to retain your best people, make them feel valued, and get more out of them.
• The leader’s behaviours impact on performance: two theories – support and challenge. Challenge is far better received when followed by support.
• Research: a colleague of Simon’s looked at the relationship between leaders challenge and support behaviours – it is predictive of performance. High Support & High Challenge – outperformed. When walking into the facility everyday, ask your people how they are doing, feeling; then provide support.
• Zero tolerance of precious professional boundaries: cross boundaries, don’t stay in your lane. Value everyone’s opinions. Debate, discuss and ask good questions.

Summary:

• Confront brutal facts: understand the dynamics of your organisation’s situation by gathering and confronting the facts.
• Establish an evidence-based strategy: relentlessly focus resources and effort on what the evidence says it will take to win.
• Stick to the formula and continually evolve the plan: prepare everyone for the possibility of an implementation dip and logically adjust your plans.
• Role model the behaviours you want to see: challenge is better received when it’s preceded by support.

Session 2: Toronto Maple Leafs – Training Observation

Transitioning from the insight shared in session one, we switched our attention to an immersive session, watching a light training session for some of the Toronto Maple Leafs players. The purpose behind the session was to observe a live environment, in particular a team building towards success.

The group were posed three questions to consider when observing:

• What stood out?
• What impressed you?
• Room for improvement?

What stood out:

1. There was pace and fluidity in the session which allowed it to be short, sharp and efficient.
2. It was clear that the session was player-led. The coaches were not overcoaching, there were purely there to support and fine-tune.
3. There was a high coach-to-player ratio.
4. Lots of changes in the drills to keep the session fresh and energetic.
5. Every drill that took place was done so with a clear purpose that sat behind it.

What impressed you:

1. The group were very impressed and surprised by the coach-to-player ratio on the ice. This notion fed into something that followed in session three, where there is a clear culture of development within the organisation, and this was a good example of how that is being lived in the daily training environment.
2. Players leading the session and being focused on what works for them. Not much coach interference as well, only small pieces of feedback to provide input.
3. In some sporting environments, the Head Coach wants to be involved in every session that takes place, but the head coach wasn’t present at this light session. It was a good sign of empowerment and trust in both the players and the coaches to do what needs to be done and to not overcoach within the group.
4. Impressed with the appetite of those players involved to hone their craft, even on the morning of a game where the tendency can be to rest and not engage in too much pre-game priming.

Session 3: Building Towards Success

Speaker: Kyle Dubas, General Manager, Toronto Maple Leafs

• Mission: upon taking the General Manager role in 2018, a key part of that mission was creating an environment for younger players to move into the next phase of the development of the team and complementing them with new talent.
• Convention: it’s often safest to stay close to convention vs. going against it. In the sport of hockey, there is a lot of tradition, so the organisation has tried to challenge established conventions. Be okay when things don’t quite go to plan when you have tried to innovate thinking and, instead, use those lessons to inform what happens next.
• Player development: an opportunity Kyle saw was that in a number of hockey environments there was lack of operational plan around player development. Traditionally, players are lectured on how to become a pro, so when shifting into a leadership role at the Leafs, the creation of individual plans and imparting those on the player became a key focus. There was an emphasis on measurement, particularly technical and tactical aptitude. The organisation have backed this up with a higher ratio of staff per player, who are responsible for the specific development plan.
• Scouting operation: combining the scouting and analytics lexicon was another big focus, particularly working with scouts to embrace technological tools and imparting their wisdom back into the system.
• Silos: first several years, departments weren’t collaborating and focused on separate opinions. Now there are more robust conversations. Credit is really centred around those who have been around a long time and have embraced this new way of working.
• Getting commonality: providing time and space where groups saw how they benefit one another is a simple but effective way of breaking down silos.
• Alignment: being steadfast in the philosophy that we will get the scouting and analysis departments working together – the reality is that data and objective information is going to be missing some contextual information. Don’t try and outsmart other departments and instead look at it as a source of competitive advantage.
• Player personnel and scouting: what do all of those in the process think are their weaknesses? Tried to shift language towards ‘our picks’ versus different departments taking credit for someone who is brought in.
• Learnings: in coaching and scouting, one of the things Kyle would go back and try to do differently is if you have this feeling of someone not quite working out in a role, there is a little bit of arrogance in trying to continue to make it work. Make a decision sooner when someone isn’t going to be a fit, as often they feel it as well. Being more definitive and helping people out by others having to go through that difficult stretch. Vice versa, be patient and show confidence in those you think are a good fit.
• Today vs tomorrow: you have to have the long range in mind. With every decision you make or consider as General Manager, coaches and others are only thinking about the game today versus you. Have conversations and generate clarity.
• Small things, big impact: taking feedback from players that have retired. Their opinions were that if you have a more direct interest in their individual development as a player versus just tactical coaching, it means a lot to them as you are investing in them more holistically. Looking at them as the person and not just someone on the ice.
• Characteristics: in staff, empathy is a key characteristic. We have players from different cultures, so being empathetic to who they are as a person and their culture in order to understand what they need.

Further reading:

Check out the takeaways from the afternoon here.

By John Portch

How useful are the buzzwords and phrases that emerge as the hallmarks of great leaders?

“Everyone’s goal in team sports is to have their team perform at a high level and to get to the top of their league or division,” Jack Easterby told the Leaders Performance Institute via email.

“To do that it seems only common sense to most that there are initiatives, mantras and banner sayings that need to be uttered from the mouths of leaders upon the launch of the program for everyone to buy-in and begin to improve. After all, most teams don’t have new leaders unless the previous leadership was not executing what ownership wanted them to.”

The performance specialist, who most recently served as the Executive Vice President of Football Operations at the Houston Texans, goes further. “The truth is that most leadership sayings, catchphrases and quotes are better lived out than uttered! Good leaders know that sayings are the least of the problem when they take a new assignment.”

As Easterby said in the first instalment of our interview, asking great questions is a good starting point, but you can also rephrase those buzzwords for better effect, as he tells us here in part three.

He argues that something such as ‘work hard’ could be tweaked to ‘outwork our opponent’. “At the outset of a leadership post,” he wrote, “great leaders simply schedule work, presentations and meetings in a way that demand everyone to earn each other’s respect while working hard, and then they ask ‘did we outwork our opponent?’ which ultimately becomes a core fabric of the team and a calling card for preparation in every area.”

He later meets with the Leaders Performance Institute to build upon his point [he discusses dealing with systems failure elsewhere]. Think of it like this,” he says. “You’re at the front of a room of 300 people and you say to everybody ‘work hard’, what does that mean? It means something different to every person. You may have said something that sounds great but it means nothing. But if you say: ‘are you willing to do what’s best for the team?’ That’s a ‘yes/no’ question. Now, if someone is ducking out early or not sending you things on schedule or maybe not communicating efficiently then you’re not doing what’s best for the team. It’s clear.

“Behaviours are a lot more digestible when you’re trying to create culture than slogans. I think slogans should be later – let that come later – I think you want the beginning to be behaviours. That’s why I mentioned instead of saying ‘work hard’ you’ve got to schedule meetings to show people that you care, and they should care. The meetings should be productive, where everyone has a voice and ‘we’re all working together here, let’s go’. So when you schedule a meeting structure you are actually working hard and not just telling everyone to work hard.

“When you say ‘think about the team’ what you’re saying is that ‘if this person is not willing to stay 20 minutes extra to help break down the training room, then they don’t really care about the team’. That’s as simple as that. That’s what I was saying in my email.

“Digestible phrases are good for t-shirts and all of that stuff but, in the end, it’s behaviours – behaviours of championship culture. That’s the one you want to be able to say: ‘we have championship behaviours’ not ‘championship slogans or mantras, we have championship behaviours’. And when you do that you have a chance to win and change people’s lives.”

All that said, are there phrases he thinks resonate? “I think the unorthodox phrases are the most valuable,” says Easterby. “I think of Coach Belichick’s ‘do your job’ or I think of some of the things that happened during the course of doing business and also what potentially comes out of your mouth, not just a premeditated ‘put the team first’ or ‘teamwork makes the dreamwork’. Those things can get cheesy.

“What happens when you’ve got some things going wrong, some things going right, and you’re trying to apply some good vision and some good energy and you’ve got to go to something? For me, that was ‘it all matters’ because when you’re trying to create buy-in, a lot of times you’re standing in front of people and saying ‘guys, this is really important’ and then the next day you’re in front of them and you’re going ‘this is really important’ and then you realise ‘hey, I’ve said that nine times’. So the best thing to say is that ‘it all matters’ because now you’ve covered the gauntlet of when things are good, things are bad, when things seem small, things seem big; you’ve always said ‘it all matters’ so that was my go-to phrase because I didn’t want any body to have the premonition that something was a lot more important. The ops role is just as important as the star wide receiver and if you have equal pressure on everybody’s job then everyone will look to perform accordingly for the love of the team and the love of each other.

“But I do think the best buzzwords and the statements that are uniting come from the pressure where the leaders had to say certain things and that gave everyone a spark to rally around.”

By John Portch

Last week Roy Hodgson returned as Manager of English Premier League club Crystal Palace and, in doing so, came out of retirement for a second time.

With the south-east London club enduring a poor run of form, they turned to the man who led them between 2017 and 2021.

When Hodgson left Selhurst Park at the end of the 2020-21 season he indicated that he would be retiring from management after a 35-year coaching career that started in 1976 at Halmstads in Sweden and took in spells in Switzerland, Italy, Denmark, Finland, Norway and the Middle East over the next four decades.

There were numerous highlights. He won league championships in both Sweden and Denmark, achieved World Cup and European Championships qualification with Switzerland’s men, and one could even make the case that Hodgson’s finest work came in his homeland, where he led Fulham to the Europa League final in 2010 and helped Palace to consolidate their status as a Premier League club.

He had hard-earned laurels on which to rest. Yet eight months after retiring he was back, taking the reins at struggling Watford in January 2022. The club slid into the Championship that May and Hodgson slipped into retirement again,  seemingly for good this time. That is until last week when Palace returned to a familiar face, who has signed a contract until the end of the season.

In light of his appointment, Hodgson’s words, spoken at the Leaders Sport Business Summit in Abu Dhabi in February, seem prescient. He had been asked by Leaders’ Jimmy Worrall about his efforts to cope with the stress of management and indicated that it was more of an “obsession”, “a way of life”, than a mere job.

“To some extent, the adrenaline and the emotion and the passion, the excitement – that’s what drew us to becoming a coach in the first place,” he said with a smile while looking at fellow football manager Alan Pardew, who joined him onstage. “We signed up for it, we wanted it.”

Hodgson has a reputation for inspiring underdogs to over-performance, but no one can predict how his latest tenure will go or if Palace will preserve their Premier League status, and there are plenty of observers with reservations about his appointment, but there were signs in Abu Dhabi that he will be ready for the challenge come what may.

Bring players on a journey

Hodgson described his first days on any new assignment as a “classic leadership task”. He said: “You have to sell yourself and your ideas because what you’re going to need to have any success at all is to create the environment that you think is going to be conducive to producing the type of results and the type of football you want to see.

“I think that your first impressions are very important, I think you need a lot of belief, and that belief that you maybe have in yourself, in your methods and the way you think the team’s going to need to play in order to win matches, you need to be able to get that over to the players in a way; and that will involve to some extent a very clear-sighted but somewhat stubborn approach to the subject.”

He recounted his first spell at Serie A side Inter in the mid-’90s when he tried to shift the team away from the style to which the players had become accustomed.

“To get that, you’ve somehow got to bring the players with you. Your personality, your belief in yourself, your ability to sell the idea to them, and the ability to convince them that ‘if you do this, if you follow me, if we go together, there’s a chance that we’ll make this succeed’ and that’s how I went about it.”

Good and bad apples

Hodgson has held 23 management or head coaching positions (including two tenures at Inter and Crystal Palace) and experienced both success and failure along the way.

Worrall asked him how he reacted at those times where his approach simply didn’t take hold. Hodgson cited a lack of trust and the potential impact of negative public perceptions of his personality and work. “That is how it is and, if you’re going to do the job, or have any chance to do the job, you have to fight through those things,” he said.

Where he enjoyed positive results, Hodgson felt he had the backing of senior leadership. Fulham was a prime example. He joined the west London club in December 2007 and picked up just nine points from his first 13 Premier League matches. However, the results turned, with Fulham claiming 12 points from their final five matches. With Fulham’s Premier League status secure, the club had a springboard from which to secure the European qualification that led to the Europa League final.

“The first months were very difficult and I suppose it was fortunate that I came to the club after periods of success in previous jobs,” he said. Self-belief was important too. “Because if you start to lose faith in yourself, and your belief that what you’re offering is something that will help the players, then you really are doomed. That could easily have happened because, to be honest, we were doing so badly at the time and  people were expecting the new manager bounce and that certainly didn’t happen with me.

“But we kept faith and I could see on the training field that the players weren’t averse to what we were doing; they weren’t thinking ‘this is ridiculous and we’re never going to win playing like this’. We got the feeling they did believe and the results didn’t improve that much but performances did.”

At Fulham, the team kept the faith, and Hodgson’s work was supported by the team’s senior leaders, with forward Brian McBride and midfielder Danny Murphy cited onstage in Abu Dhabi.

“These two guys got so much behind the team and what we were trying to do, that their leadership on the field was an enormous bonus for myself and my coaching staff  because if you can get the leadership on the field from your players then your chance of being a good leader yourself can improve enormously.”

Hodgson also cast aside those he perceived as bad apples. “One of the things we had to do, quite frankly, was to move some people from the first-team squad. It was a big first-team squad and it was pretty obvious to us in that early period that these are not only not helping us, they’re hindering us because of their negativity. We wanted resilience and positivity. These guys were negative. We had to move those aside and work with the positive ones that we had left in the group.”

Work-life balance

Hodgson’s time away from the game left him with a realisation about the impact of stress. “You don’t sometimes realise what the stress and pressure is doing to you until you’re not doing it at the moment and you watch the television and you see the faces of the people who are out there; the last minutes of games, hanging onto a win or trying desperately to get an equaliser, and you see that tension there and you think ‘was I like that?’,” he said.

However his second spell at Palace goes, he gave the sense in February that although the pressure of Premier League management is real, his resilience would not be an issue should a club come calling.

“People would ask me, especially as I got older, ‘how do you cope with the tension, don’t you find the pressure is getting too hard for you, especially at your age?’ ‘No, I don’t really feel it, I think I’m OK’. But I think I was fooling myself because, looking at these people, I’m sure it was just the same because, unfortunately, the cliché about the coach on the side line [is true]. You’re kicking every ball, you are to some extent, there’s no doubt about that. I don’t know how you get away from that.”

Time, however, has taught him the importance of a balance, even if football management is “a way of life”. “The only way out of it is your balance,” he said. “The balance between your working life and your family life or time with friends and time with leisure activities, and of course your perspective.”

With perspective comes awareness. “The awareness that no one is really forcing me to do this, this is something that I’ve always wanted to do; and if I don’t feel capable any more of dealing with this pressure then it would be up to me for my own health and for the benefit of my family to move away.”

Whatever else, Hodgson has not reached that stage and there could yet be a successful epilogue to his career.

By John Portch

In January 2022 Welsh Rugby Union issued the first professional contracts to 12 members of its senior women’s team.

The number has further increased since then and Head Coach Ioan Cunningham reflects on this development with pride, particularly in light of Wales’ creditable performances at the delayed Rugby World Cup in 2022. The team reached the quarter-finals in New Zealand before bowing out against the hosts.

“I think creating history meant something special to the group,” he tells the Leaders Performance Institute. The changes have been noticeable too, as Wales seek to bridge the gap between themselves and the World Cup semi-finalists, namely England, Canada, France and the world champions New Zealand.

“The physical changes – we were able to put the players on full-time programmes, maximising their rest and recovery – allowed them to get better,” Cunningham continues. “We were able to put a daytime training programme together, which was fantastic for our group, zoning in on our skillset work as well as physical conditioning, building athletes that could play the style of rugby we wanted to play.”

Cunningham, a notable contributor to our latest Special Report, is set to lead his Wales side into the 2023 Women’s Six Nations this weekend. Wales host Ireland in Cardiff on Saturday afternoon (25 March).

The preparations were in full swing when the Leaders Performance Institute sat down for a Teams call with Cunningham, who delved into his team’s hopes for the competition while reflecting on his style as a leader.

Ioan, how has the team’s transition to professionalism influenced you as a leader?

IC: I began by being coaching-focused on the grass, really getting close to the players, building relationships, growing trust, building self-belief in the players. But then as time went on, it’s sort of stepping back a little bit to that satellite view looking down on the whole programme. So what do we need to make us better? Trying to take a more holistic approach around the players, trying to get the psychologist involved, the nutritionist involved and how that fits into the team; another S&C coach and growing that department and those groups and allowing the players to flourish in the environment. My style has changed. I’m still coaching the players quite hard but also making sure that the team around me is delivering and I am checking in with them regularly to make sure that we maintain our standards.

What is the link between your standards and the culture you are seeking to create?

IC: First and foremost, we want our players to come into our environment and enjoy what they’re doing. That’s the most important thing. Within that, we will be up front and honest with each other. We did a piece early on about performance conversations and how that’s different to maybe just having a normal conversation with anyone. So when we have those performance conversations they might be difficult or hard to hear, but the feedback is coming from a good place because we want you to get better. Also, how players give feedback to each other is an important part of enabling ourselves to get better, maintaining those training standards, allowing no sloppy behaviours with regards to a meeting. We say when everyone’s in we’re ‘on’ and we don’t want to waste a rep. Those things are huge in our environment and we stay on top of those. Over the last six months, the group have grown immensely to self-police that to a point so that we can just chip in and stay on top of players and then they drive it, especially the senior group.

What do you need to be aware of in terms of the general energy of the group?

IC: We don’t want any negative people, sappers or oxygen thieves. It’s easy enough to look at something they can’t control, whether it’s the weather or timings or equipment, but what they can control is how they react to a situation and that’s still something we work hard on. Selection is a big thing. They can’t control selection. What they can do is control everything in their control to make sure they give themselves the best chance to be selected. It’s moving that energy and that focus onto them first. We had this thing last year in the Six Nations and in the World Cup. It was ‘we before me’. We put the team first before ‘me’. So if I’m thinking of the team first I’m going to do everything I can, first and foremost, to make the team succeed because it’s easy enough to point fingers and say ‘well, she didn’t do that’ or ‘this wasn’t good enough’ or ‘I didn’t have this’. But did you do everything you could?

How carefully do you choose your words? What can you say and what do you prefer to not say?

IC: It depends on the individual, the person, or the type of group that you’re dealing with, but most of the time it’s an approach of an arm around the shoulder but you’re also jabbing them in the rib. I’m coming to players with a care mindset because I want them to get better but I’m also saying it directly sometimes because ‘this is what you need to hear’. I need to check-in to make sure they have heard the message is clear because some people have listened but they don’t hear. Also, within our coaching group, I think we’re at the stage where we’ve worked together for quite a good period where we can actually ask the right questions of each other. For example, I might say to my forwards coach ‘are you looking at everything you can to make sure that we’re operating in our lineout? Can we be more creative? Do we need to go back to our skillset work?’ I might show them examples that I’m seeing and he’ll come back to me and show me examples of what he’s seeing and then we meet at a common place and say ‘this is clearly what we need to work on going forward and let’s be clear on that with the players’. And I’ll be open to him. I’ll say ‘I’ll come to you in the session. I won’t come to the players unless I need to speak to them’. I’ll say ‘keep driving something, you can do that differently, you can check there if they actually learned that’. I’ll just stay on top of that mostly day to day or in the session.

How do you work to provide opportunities for player feedback?

IC: There is a small group setup for meetings, both unit meetings as well as team. I’ve created a group which I call a ‘guidance group’ – I didn’t want to call them a ‘leaders group’, I wanted  to call them a ‘guidance group’ because I want them to guide and support, lead and feed back. Within that, there are four players who are experienced and been around the group and there’s one young player attached. She can learn off everyone else and see the type of conversations we’ll have. And they are the sounding board on the grass for me plus they deliver some of the information I want to be delivered to the team. I believe the environment is a safe one for players to speak out, ask a question. All of our team are very approachable from a management point of view and I think that creates an environment where players come in and are comfortable expressing themselves and that’s what we want.

What can you do to remove as much stress as possible from your playing group?

IC: As a leader, when you step into the building every day I think you’ve got to come in with positive high energy but also a calmness that says everything’s under control. I think that’s really important.  And to show that the messages you are giving are clear, you’re not stressed as a head coach. It’s like the old swan. You’re calm on top of the water and your legs are kicking underneath. That’s the picture and the aura you try to give off, that everything is good, calm and controlled, planned and organised. We’re focusing on the process rather than the outcome. ‘Did we do everything right this week? Yes we did.’ Back it up with confidence; ‘we’ve trained superbly well this week, we’ve done everything we can do’. So giving them that confidence. Even in the middle of games. I remember when we played the Black Ferns [New Zealand] in the quarter-final of the World Cup. We knew we were playing one of the best teams in the world and the girls gave everything in that first half and, at half-time, they were coming in thinking ‘we’re down by 20 points. What’s he going to say?’. And it was all calm and positive. ‘We’ve done superbly well, executed what we wanted to do, just keep doing it. It’s real good work.’ I remember some of the faces were like ‘oh, great’ and when you review that and speak to the players later on when the emotion’s gone a couple of days after. They said ‘we were expecting you to come in and give us a rocket but you didn’t. You backed us and supported us and said the right things’. You get a good response off that. One phrase I’ll say to the players is ‘make it hard not to pick you’. It’s making sure they realise that it’s not just what they do on the training field, it’s not just what they do with the ball in hand; have they done their injury prevention work? Have they checked-in? Have they monitored? Have they ticked everything off to make sure they are ready to go? And that is part of performance. If they have done those things there will still be a conversation in a one-to-one selection feedback meeting, for example, because it’s about habit-forming. If they don’t do these things then something’s going to break later on down the line.

You view the matches as a vehicle for your improvement?

IC: 100%. The next World Cup is in 2025, so it’s about two and a half years away; it’s not that far from the last one. So you’ve one eye on that so you’re like ‘we’ve got to start bringing fresh faces into the group, we’ve got to start exposing more players to Test match rugby to prepare them for 2025. We’ve still got to win the Test matches that are in front of our face, so how do we do that? Looking at the evolution of players as well, as in changing positions or the combination of players playing together. Those are really important. There’s a lot of stuff going into one game or this tournament. And with the Six Nations, it’s so important to start well because it’s only five games and if you don’t start well the momentum can go against you quite quickly. There’s a lot going on and it’s exciting with regards to the different bits of that jigsaw coming together and, before we know it, we’ll be in a World Cup year trying to do better than we did last time.

What would it take for your Six Nations campaign to be considered a success?

IC: Score more points, it’s as simple as that. On average, we’re scoring about 12 points a game, 15. That’s not good enough to win Test matches and to beat the better teams in the world. So our conversion rate in the opposition 22. Once we get in there can we convert more often than we have been? If we can nail those two things then we’ll certainly become a better force. If we nail what we’ve spoken about in our game from an attacking point of view, we’ll create those opportunities and you have to convert them then. I’ll give you an example, we played Canada in August before the World Cup and we had eight entries into the 22 and came away with three points. They had five entries into our 22 and came away with 22 points. It’s just those entries and those conversion rates. If you look at the ‘why’ behind that, why didn’t we convert more from those eight entries? Those are the work-ons we’ve got to nail from an accuracy point of view, players understanding, everyone on the same page, the detail within our structures, and hopefully those entries turn into more points for us.

Ioan Cunningham is a contributor to our latest Special Report, titled Navigating Your Way Through Major Competitions: a snapshot from Olympic, Paralympic and elite team sports. In addition to Welsh Rugby Union, it features insights from Swimming Australia, the Lawn Tennis Association, Athletics Australia and Hockey Ireland. Each has teams competing in major tournaments this year, and all are bound to give you something to think about in your future projects.

Download Report

By Sarah Evans

We often hear about the importance of problem solving within high performing environments, but what is the process of identifying, reviewing and then effecting this problem solving? We looked into the ways in which our members were going about this process within their own environments within a recent Topic Led Virtual Roundtable.

Here are four key themes that we pulled out of our conversation around how to effectively define and solve performance problems.

1. The power of questioning

• It is important to have an inquisitive mind when it comes to problem solving. Our members stressed how important it is to be able to ask ‘why was this data collected?’ ‘What was the context?’ The more we ask questions and tease out more depth before jumping in to solving problems the more effective you will be. As leaders, they explained it is important to continuously challenge the coaches when they come with a solution, break it down and ask what else could you do?
• There is huge value in having multiple, and varied sources. Asking others, ‘we’ve already tried this’ and thinking, ‘what lessons can we learn from it’.
• One of our members highlighted the need to clarify one thing right from the beginning: ‘what is the question we’re going after, is it actually the right question and presented in the right way so people are aligned?’ Therefore as leaders, influencing the narrative is also important, especially when considering the language and then the approach to how you go about this.
• Often the first question is not always right, but you have to start somewhere. Sometimes the original question is needed to prompt discussion and collaboration to get to the better answer. However, often we wait for the perfect question, but actually within that time the problem has changed or evolved.

2. Reframing

•  As mentioned above, huge importance is placed on asking lots of questions to provide context to define the problem to fully understand it. However, it is then imperative to try to reframe the problem to get other perspectives and see it from a different angle to help you come to different solutions in order to solve the problem. Working as multidisciplinary team, pulling in the athlete’s perspective are just two ways to go about gathering different perspectives.
• Do we do enough of getting past the surface level? Part of the problem is where inexperienced coaches within a multidisciplinary team don’t delve into enough detail in terms of framing the ‘how’, ‘what’, ‘when’, and ‘where’ before they come to the table. But on the other hand, very experienced coaches often feel like they need the answers before they come to the table. Do we allow them to be vulnerable and help frame the problem, to allow them to have more input from others, before sitting down with the whole group?
• It is important to highlight before the meeting, what the purpose of the meeting is. Is it to define the problem or come up with a solution? Setting this out from the outset allows everyone to be aligned and come mentally prepared to the meeting.

3. Diversity of thought and experience

• Spending time in non-traditional environments is a great way to improve problem solving. One member explained about how, every month they intentionally spend time in environment that is left field, and not in sport. Sport organisations are large with cultures and subcultures, and in order to navigate these and keep things moving, you have to look outside the norm.
• Understanding yourself, your blank spots, and then widening this to your team and wider organisation is hugely valuable. If you understand what your blank spots are you can seek out people or environments which complement your weaknesses and make for more well-rounded problem solving. Often the problem lies within the people in the room and their preferred way of thinking, so being able to take a step back, be humble and honest with yourself and the group about the collective shortcomings.
• Engaging with multiple stakeholders is imperative, you need to incorporate the insight from people with different experiences. Don’t just seek out those who are the most engaged, seek out the insights from those that might sit on the periphery or who are not as bought-in.
• Diversity of thought in the coach development team has been a key factor in one member organisation’s team success. This team was very much intentionally put together incorporating their different skills and backgrounds to complement each other. This helps them to constantly reframe the questions and get different inputs.
• The community of practice approach. Social learning is a big part of one of our member’s problem-solving process. Understanding the problem, providing the context and allowing people from different backgrounds to frame it from their perspectives.

4. Symptom vs problem

• There are different kinds of performance problems, those that are reactive and symptom-like which need solutions right away, and those which are fundamental problems. Often teams look to solve the symptoms but miss addressing the fundamentals.
• It is crucial to understand the fundamentals on where the team could have tackled that earlier to understand for next time. Then, form taskforces to ask questions. You have to trust the taskforce, to have the understanding of the structure. If people have a narrow-minded way of seeing structure, it is not fruitful, so building trust and having overview are two key things to have in the taskforce.
• Often teams are brought a lot of problems, but it is most important to think of a way to facilitate an environment in order to fix them. You have to find a way in which you can delve deeper into specific problems whilst maintaining a multidisciplinary approach. One example is where rather than meeting as a multidisciplinary team in order to be collaborative and open, one of our members explained that having the group of physios meet more regularly, really getting into the weeds of the problem and learning from one another, allowed them to problem-solve more easily. They then could set a meeting structure with a process that is conducive to them bringing all their problems to the table and using the network to help solve the problem, then reporting back to the wider team to take it further.

Recommended reading

The Cynefin Framework – Using the Most Appropriate Problem-Solving Process

Design Thinking Defined (IDEO)

Five Tips From IDEO for All Leaders in Sport

Pig Wrestling: Clean Your Thinking to Create the Change you Need (Goodreads)

Procrastinate on Purpose

The Checklist Manifesto: How to Get Things Right (Amazon.co.uk)

Why We Sleep: The New Science of Sleep and Dreams (Amazon.co.uk)

By John Portch with additional reporting from Luke Whitworth and Matthew Stone

The Leaders Think Tank is at once a network and a knowledge platform.

It is designed to connect people with responsibility for performance at the highest levels of world sport with each other and the ideas that have served their peers best. The top jobs in elite sport are often lonely places and always comprise unique challenges. The following is a record of the Think Tank meeting that took place at Collingwood FC in Melbourne on 7 February 2023. A behind-closed-doors event, the account that follows is a general summary and aimed at presenting the lessons learned from the conversation.

1. Peer-driven cultural change

Peer-driven cultural change places the responsibility of shaping a team’s culture in the hands of a playing group, letting them drive the desired behaviours while also ensuring that all new team members are onboarded in a suitable fashion.

Key points:

• A co-constructed plan has more credibility. Reverse-engineer your team’s culture and vision by engaging the playing group from the outset.
• The behaviours and values of a team are more definable and sustainable when they have been devised by the playing group themselves.
• Consider placing some of the younger members of your team on a leadership development programme or empower them to lead meetings – this way they can directly influence the culture while focusing on their personal development.

2. What does winning look like?

It would be disingenuous to suggest that there are not markers that denote a champion team or a medal success, but there are also cultural elements, particularly around communication and connection, that connote a winning team. Therein lies the path to success, where the score starts to take care of itself.

Key points:

• Find ways to measure and evaluate the body language of your players. What are they telling you that might be left unsaid?
• Similarly, what about your group’s collective energy? How are the players syncing up both verbally and non-verbally with each other?
• Winning teams tend to say little, which is not to say that your efforts to communicate effectively should flag. Identify and pick your moments.

3. The shifting demands of modern sport

The shifting demands in this instance are the increasing individualisation of high performance and the implications for sustaining a team ethos and culture.

Key points:

• Be engaging and exciting in your programmes and systems – athletes want to be involved in something that grabs their attention and draws them in.
• That is easier to achieve when there is clear alignment across an organisation from top to bottom.
• Is a ‘star model’ the way to go? Is there a happy medium where you provide the necessary support for your players to lead the way?

4. Changing mindsets

It is common for head coaches to assume control at a time when their new team is at a low ebb. When a playing group has lost the winning feeling, the muscle memory of what success looks and feels like, what steps can the head coach take to instil the mindset necessary to kickstart their tenure?

Key points:

• Solicit informal player feedback from your coaches and support staff. This means a head coach should accept that they may not be a player’s primary point of contact if they are to acquire the information necessary to proceed.
• You can still challenge a player. Ask them: ‘what are you going to sacrifice in order to make the team stronger?’ If they haven’t got a ready answer give them some time to think.
• Reward good behaviours and adherence to your team’s values; and then be sure to back it up with evidence, whether through datapoints or some other means.

5. Managing the moments

The best teams are able to manage the big moments in competition, putting daylight between themselves and the rest. It doesn’t happen by accident and there are steps that all leaders can take to prepare their teams for those clutch moments.

Key points:

• Do you consider the mental and emotional in your post-competition debriefs? Beyond skill execution, it is helpful for your players to understand their feelings and responses at key moments, particularly during scenario-training.
• Find video clips that support your beliefs in the direction of your team. Be intentional in highlighting when things went well and you will begin to manufacture belief. It may also make conversations about performance gaps a little easier come the time.
• If you happen to lose, give your players an opportunity to mull over what went wrong. When they know they will be heard and their coach will listen, it may generate the necessary energy for development.

By Luke Whitworth

Recommended reading

Rebel Ideas: The Power of Diverse Thinking

Performance Journal 24: The Anatomy of a Champion

Intelligence Debrief – November 2022

Framing the topic

In this final virtual roundtable of the year, we wanted to look ahead to 2023 and think about what some of the key focuses for our members will be. Are there any industry trends that might impact you for the year ahead? Reflecting on the themes that are coming through strongly, what are you seeing?

Last year’s trends to reflect on:

• Wellbeing becoming a foundational pillar of performance.
• The role sport can play in society – how we are thinking about higher purpose and inspiration.
• Working with experience – how that works with programme periodisation.
• Connection engagement with families as well as the players/coaches.
• Being more holistic in our athlete development models.
• Simplifying technology integration.
• Less is more.

Thinking for 2023:

• What are we doing to make sports as safe as possible? Time is precious and we have to be creative around where and when we can engage with coaches and what messages / learning we can get across to them. Do we try and target 500 people who become advocates who can then cascade the learning to others?
• Forecast of returning to profit has been pushed back due to the cost of living etc. We have a hearts and minds exercise in the next 12 months as we will not be able to fund things we would like. The way the professional end of some sports is funded is not sustainable. We need to move towards a professional game model which is self-sustaining and then more funding can be reinvested into grassroots levels.
• Budget pressures. Although things aren’t bringing in funding now, we are investing in grassroots and the women’s game where they will have an impact in the future. Understanding budget cycles and growth models. How do we become more skilful in showing impact?
• Player welfare. Understanding impact injuries and welfare pitch side. How do you make your sport safer? How do we reach and engage with people? How do we use technology to engage with the younger generation, the use of videos and e-learning?
• The shift in personal development has shifted again. We’re back to more ‘normal’ programmes and personal development has been moved to the back burner again.
• More professionalisation in women’s sports – increased funding from clubs / teams. But more things need to be professionalised within the team environment too. There is the challenge of keeping the fun element of when it wasn’t professional when there is increased funding now. Increased pressures come with increased funding.
• Understanding players’ motivations.
• What is the deliberate action you are taking to help your performance team stay healthy?
• Is it harder now more than ever to be building a thriving culture when you are fighting against the actual culture that is going on? Social pressures, social media etc.
• Change in recruitment of both staff and student athlete, and the retention and values of them staying has shifted.
• Much more opportunities in recruitment – what people want, job satisfaction, ties in to the reputation, culture and values of the organisation. Are the criteria on the job title actually essential? If we are recruiting for the same things each time are we just recruiting the same people and making an echo chamber? What are we missing in the roles we have and what should we recruit? This ties into the diversity and wellbeing piece and are we an organisation that goes after development? The area for growth is retention.
• Need to work harder to connect people to the sport emotionally and culturally.
• How do you keep people in their roles? Let them be an exceptional coach and keep them there and not just move them up to management when we want to increase their salary.
• Collaboration – see more between sporting organisations and universities, between rival sports and across sports.
• The marketing of women’s sports needs to be different to men’s – they are different and it’s important to recognise this and not just assume things are the same. Having presence around the decision making tables so that the target audience are being hit and it is marketed as effectively as possible. Capturing the unique stories of the women’s teams.
• People are willing to pay for experience. In football, how can the clubs invest in women playing on the bigger pitches because it will grow the game whilst balancing the cost to the club in the short term?
• Interdisciplinary working. Everyone is still searching for the magic bullet to be thriving in that space.

By John Portch

As 2022 comes to an end, there has already been some considered reflection upon the last 12 months – but what about the year ahead?

At this year’s Leaders Sport Performance Summit at London’s Twickenham Stadium, the Leaders Performance Institute spoke to a number of our speakers to ask: what are they most optimistic about heading into 2023?

There answers were varied and cover two instalments – Part II will be available on Thursday – but there were also some common themes, such as a general sense of excitement and anticipation.

“Personally, I’m really excited about travelling more,” said James King, the author of Accelerating Excellence. “I cannot wait to get back out to the States more and get in front of some of the top organisations out there to test what I’ve been learning about and working on behind the scenes over the last few years.”

For some, such as actor Dom Simpson, star of The Book of Mormon in London’s West End, there is optimism to be found in a return to the usual routine. “We’re looking forward to some normality in the performing arts world,” he said. “We’ve obviously just come back after the break for the pandemic, the theatres were closed for about 18 months. We’ve had closures for Covid in the building; audience numbers haven’t been the same. You’ve seen shows closing that you wouldn’t expect to close because of the knock-on effect of the finances involved.

“I’m looking forward to a bit of normality and seeing new and exciting projects happening. We’re allowed to see those flourishing because the world is so back open again and we’re given that opportunity to create new shows. Seeing the West End as a real entertainment source for the UK.”

Sport is a step ahead in that regard, with the England women’s national football team winning the Euros this summer in front of almost 90,ooo spectators. They head into 2023’s Fifa Women’s World Cup as one of the favourites to wrest the crown from the United States.

“I’m excited by the growth of the team,” said Kay Cossington, the Head of Women’s Technical at the Football Association. She spoke the day after England drew 1-1 in Norway and five days after the Lionesses dispatched Japan 4-0. “Over the past week, I think we can see the depth of squad that we’ve got with these players. We’ve got some fantastic players who are coming through the system and that’s credit to the national coaches and the development teams that are part of the pathway and I’m really excited to see how good we can be by 2023, as a team and as a sport too.”

The growth of women’s football in England is part of a wider societal shift and offered some diversion during a year of hardship for society at large. It is perhaps with the struggles of the latter in mind that Carl Gombrich, the Academic Lead and Head of Teaching & Learning at the London Interdisciplinary School, spoke of his cause for optimism in 2023.

He said: “I don’t think the old ways of doing politics, probably back to Thatcher, are working any more. There are some people out there with some very radical and interesting ideas. Whether they get heard or whatever they can attach themselves to a mainstream political party or not to get traction, I don’t know. But it this way, I am positive in a sense because I don’t think the status quo can go on that long, that means there will be change, which might be quite exciting change.”

Back in the world of sport, British bobsledder Montell Douglas, relishes the change that 2023 will usher in on a personal and professional level. “I’m most excited about change,” said the athlete who switched from sprinting to the bobsleigh, becoming the first British athlete to compete at both the Summer and Winter Olympics.

“I am an ever-evolving human in sport and away from sport, but I love a challenge and I always have done and I think that’s how I’ve got to where I’ve got to regardless of what I’m doing whether it’s life, family, home work. It’s the same thing, she continued.

“I love having constantly trying to grow and push myself, but when it’s outside your comfort zone, which it very much right now is, I’m taking on stuff that I’ve never done before ever in life. Even if I use my experience, I’m most looking forward to seeing how I fare in those circumstances and, actually, what are you going to be like? Now that you are actually going to take on this challenge, what’s that going to look like for you? And also seeing the result of me as a human and me as Montell not the athlete, what becomes of that.”

By Luke Whitworth

Recommended content

Learning to Learn – A New Take on Senge’s Learning Organisation

Peter Senge & the Learning Organisation

The Fifth Discipline: The Art & Practice of the Learning Organisation

Framing the topic

The intention of this series on learning was to stimulate thought, curiosity and reflection around the overarching theme of learning. (The summary of Part I is here and the summary of Part II is here.) Across this series, we have explored a number of concepts to support thinking around how learning can be a source of competitive advantage for your organisation. We need to learn faster because the rate of change will be faster than ever.

Learning objectives:

• The role of leadership in learning organisations.
• How have you learnt your leadership to date?
• The skills and attributes of leadership who create learning cultures.

The role of the leaders

‘The wicked leader is who the people despise. The good leader is who the people revere. A great leader is he who the people say, “we did it ourselves”’

Lao Tzu, circa 500 BC

‘Control is not leadership; management is not leadership; leadership is leadership is leadership. If you seek to lead, invest at least 50% of your time leading yourself – your own purpose, ethics, principles, motivation, conduct. Invest at least 20% leading those with authority over you and 15% leading your peers’

Dee Hock (Founder of Visa Inc.)

You are the leader of the ship… What should be your role?

• Captain.
• Ship designer.
• Helmsperson.
• Navigator.
• Head engineer.
• Entertainment officer.

Author Peter Senge believes that the role of the leader should be the ship designer. The reason for that is that the designer had the concept and vision for the ship – it is about the whole thing. The other roles outlined are specific roles and not necessarily the wider system.

A Leader as a designer

What are the traits of the ‘designer’ leader?

• Sees the ‘whole picture’.
• Vision, targets and metrics.
• Role and responsibilities.
• Systems and processes.
• The learning environment – teacher / mentor / coach.

The fundamental thing a leader can do to create and sustain a high performance organisation is creating a learning environment. The leader has the responsibility to create a space for learning.

A leader designing a climate of safety

What are the conditions to create a learning environment? Psychological safety is a fundamental part of this.

Leaders can increase the likelihood of a team member’s psychological safety by demonstrating specific behaviours. A study by McKinsey looked into the relationship between leadership behaviours and outcomes, outlining coefficient effects around: significant effect (+) and conditional effect (-).

We talk a lot about challenge and support in high performance environments. The research suggests you can’t challenge without trust and also developing consultative and supportive leadership. Combining the above led to a positive impact on team culture.

Question: How have you designed your thinking about your environment to enhance learning opportunities in your team/organisation?

• The art of listening and how important this is as a leader. It takes time, dedication and persistence to get good at this and start asking quality questions in your teams.
• Understanding self and how you show up. It’s important to state that this is a journey but the notion of understanding how to lead yourself before others is important.
• ‘Heat moments’ – when things are challenging and stressful, these are growth opportunities. Allow your team members to have these moments so they can learn and grow.
• Self-values. Leading by the values you believe in yourself rather than leading by what the textbook says – being true to yourself in how you lead.
• Understanding context and speed of change around us, and how that affects learning.

How to create a learning organisation

• Be curious.
• Lead by being a coach / mentor / Teacher.
• Plan to Plan.
• Design the system for people to learn on the job (peer coaching).
• Lead by seeing initiative as a series of experiments.
• Use data to get to the facts.

Leadership styles

The most effective leaders used the most ‘styles’ in a given week.

Rules of thumb: pacesetting and commanding leadership should be used sparingly, and the visionary, democratic, affiliative coaching styles should be used regularly and in larger proportions.

Daniel Goleman’s six leadership styles:

1. Visionary: motivates people towards a vision. Language such as ‘come with me’. Give their team a general direction and goal to achieve, but let them reach that goal in whichever way they deem appropriate providing self-confidence and empathy.
2. Coaching: developing people for the future. Language such as ‘try this’. Skills of this style include developing others, self-awareness and empathy.
3. Affiliative: creates harmony and builds emotional bonds. ‘People come first’. Characteristics of this style are empathy, building relationships and communication.
4. Democratic: forges consensus through participation. ‘What do you think?’ Collaborative, team leadership and communication.
5. Pacesetting: sets high standards for performance. ‘Do as I do now!’ Conscientiousness, drive to achieve and initiative.
6. Commanding: demands immediate compliance. ‘Do what I tell you’. Drive to achieve, initiative and self-control.