Bringing his experience from inside one of the world’s largest consumer brands, Mario will be sharing how Unilever has scaled up its AI studios; how he goes about identifying the right skillsets to work alongside AI; and how to best mix in-house digital content capability with agency solutions.
Relevance for sports leaders
A practical guide, based on real-world experience, of how to integrate AI into your organisation and content output in an effective, integrated way.
Speed to market: how AI can be used to upend traditional timeframes and deadlines, opening up new opportunities for personalisation, localisation and new inventory to commercialise for sports teams and leagues.
A brand-side view of how to work best with agencies and new technologies – where to collaborate, where there’s less need to collaborate and how to strike the right balance between in-house and third party expertise in an AI age.
