Louise leads F1’s global race promotion strategy, partnering with governments, promoters and stakeholders to deliver world class events at global scale
Formula 1 have a unique expertise when it comes to landing at a vast variety of global destinations and making an economic and cultural impact, from the festivalisation of the sport to precise long- and short-term planning
She’ll be joining us to discuss how F1 turn races and destinations into events, by weaving major events through cities and working with partners to bring them to life
