Events and Reports
Download the latest Nielsen Sports and Leaders whitepaper examining who’s watching women’s sport and the rising sponsorship and media market for female teams and events.
Making sense of the exciting and growing women’s sport marketplace is fundamental for rights holders, brands and other stakeholders currently operating in – or looking to enter – the space. This report, another collaboration between Leaders and Nielsen Sports, is built around research conducted across eight of the most commercially active sports markets, plus interviews conducted throughout the year at the think tanks hosted by Leaders as part of our XX Series.
It’s already been quite a year for women’s sport, with rights holders, brands and the media around the world playing their part in engaging more fans and generating greater commercial interest.
There have been milestone moments, including a new world record attendance for a women’s club soccer game in Mexico and an audience of 1.6 million in the UK tuning in to the Women’s FA Cup final, plus the emergence of new stars including Ricoh British Women’s Open champion Georgia Hall, the incredible Ester Ledecka who won Olympic gold in snowboarding and downhill skiing in PyeongChang, Britain’s European sprint champion Dina Asher-Smith and recent US Open winner Naomi Osaka.
Events and Reports
2 Aug 2023 • Event
Leaders Meet: Diversity Club Pop Up – Co-hosted with adidas Breaking Barriers Project
13 Jun 2023 • Event
The Diversity Forum
19 May 2023 • Event
Pride Month
11 May 2023 • Report
Leaders Report – WOW! Moments: Making an Impact with Major Events within Major Events
28 Mar 2023 • Event
Leaders Meet: Innovation – India
7 Feb 2023 • Event
International Women’s Day
29 Nov 2022 • Report
Leaders Report – What’s an app worth today? Making decisions about digital that optimise ROI
22 Sep 2022 • Report
Leaders Report – Data Engines: The numbers, systems and services driving sport’s next generation technology
7 Sep 2022 • Event
The Sport Business Summit, Abu Dhabi
1 Sep 2022 • Report
Leaders Guide – How to design the perfect high performance away day
17 Feb 2022 • Report
Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
11 Feb 2022 • Event
Broadcast Disruptors
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