EXPLORE THE PROGRAMME

Thursday 12 March 2026
8:45 – 9:45
The Loft (2nd Floor)

Brands Meet-Up: Smart Marketing in a World of Automation

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Invite Only
8:45 – 9:45
The Loft (2nd Floor)

Brands Meet-Up: Smart Marketing in a World of Automation

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  • An invite only, private gathering of brand-side executives designed to stimulate new ideas and raise shared challenges
  • A facilitated, off the record discussion exploring the role of AI in brand marketing
  • Unearthing ideas to help deliver tangible business impact

Invite Only
10:00 – 10:30
Workshop Stage (Ground Floor)

Broadcast Briefing: Forecasting the Future of Media and Communications

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Melanie Dawes

OFCOM

10:00 – 10:30
Workshop Stage (Ground Floor)

Broadcast Briefing: Forecasting the Future of Media and Communications

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  • How and why new media habits are being formed – and the implications for sport
  • Tactics for making sense of a rapidly evolving digital landscape
  • Online safety: how organisations should tackle new challenges around privacy and technology

Melanie Dawes

OFCOM

10:00 – 10:45
The Loft (2nd Floor)

The Road to B Corp: How to Set Your Organisation on the Right Track

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Jeff Dodds

Formula E

Chris Turner

B Lab UK

10:00 – 10:45
The Loft (2nd Floor)

The Road to B Corp: How to Set Your Organisation on the Right Track

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  • Formula E and B Corp unite to tell the story of how the motorsport series set a new global standard for sport
  • Making and measuring your contribution: How to set your ogranisation up for success and unlock previously unsee value
  • A leadership approach to prioritising profit and purpose, and how to take your team with you

Jeff Dodds

Formula E

Chris Turner

B Lab UK

10:30 – 11:00
Workshop Stage (Ground Floor)

Leading From the Front: Staying Dynamic and Focused in Fast-Moving Industries

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Paula MacKenzie

PizzaExpress

Hannah Brown

Brentford FC

10:30 – 11:00
Workshop Stage (Ground Floor)

Leading From the Front: Staying Dynamic and Focused in Fast-Moving Industries

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  • Honing the skills and attributes required to manage up, down and side-to-side in fast-moving sectors like sport and hospitality.
  • Instilling a common culture across dispersed and international teams.
  • Understanding what the consumer wants and when – the story of the Pizza Express record label and knowing when to diversify revenues

Paula MacKenzie

PizzaExpress

Hannah Brown

Brentford FC

11:30 – 12:10
Workshop Stage (Ground Floor)

Be the Lead: Sport’s Cultural Bloom – Why Relevance is the New Reach

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Kayode Bola

Hypebeast

Yafeu Downes

Meta

Sharlotte Ritchie

Universal Music

11:30 – 12:10
Workshop Stage (Ground Floor)

Be the Lead: Sport’s Cultural Bloom – Why Relevance is the New Reach

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  • What makes a truly culturally-relevant partnership and how to build one
  • Why inclusion and impact are now table stakes for business credibility
  • Making the step from sponsorship to cultural co-creation

Kayode Bola

Hypebeast

Yafeu Downes

Meta

Sharlotte Ritchie

Universal Music

12:10 – 12:40
Workshop Stage (Ground Floor)

Powered by AI: How to re-engineer and re-energise your content offering

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Mario Dughi

Unilever

12:10 – 12:40
Workshop Stage (Ground Floor)

Powered by AI: How to re-engineer and re-energise your content offering

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  • How Unilever built out and scaled up a network of AI-powered content studios
  • Hiring lessons: identifying the right skillsets to localize and personalize content with AI
  • Mixing in-house digital content capability with agency solutions – and finding the right balance

Mario Dughi

Unilever

* Lunch Break *
13:30 – 15:30
Workshop Stage (Ground Floor)

Challenger and Emerging Sports: Life in the Attention and Revenues Dogfight

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Phil Batty

Glasgow 2026 Commonwealth Games

Ross Hutchins

International Tennis Federation

13:30 – 15:30
Workshop Stage (Ground Floor)

Challenger and Emerging Sports: Life in the Attention and Revenues Dogfight

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  • How smaller, emerging, more resource-limited sports can survive and thrive as football squeezes the oxygen out of the industry
  • Turning problems to opportunity: creative thinking, clever collabs and upending traditional models
  • Doing more with less: working with finite resources and engaging fans with less disposable income

Phil Batty

Glasgow 2026 Commonwealth Games

Ross Hutchins

International Tennis Federation

Wednesday 11 March 2026
9:00 – 9:45
Workshop Stage (Ground Floor)

Leading in Sport – Women in Sport Breakfast

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Chloe Walton

Professional Leadership Coach

9:00 – 9:45
Workshop Stage (Ground Floor)

Leading in Sport – Women in Sport Breakfast

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  • Connect and network with senior women from across the sports industry – and beyond
  • Explore further opportunity, equity and growth for C-suite women working in sport
  • An energising session on leading for the future
  • Invitation Only

Chloe Walton

Professional Leadership Coach

10:00 – 10:30
Workshop Stage (Ground Floor)

The (New) World Order: Global Trends and What They Mean for Sport

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Chris Grant

14A Conversations

Sir Andrew Mitchell

Former Shadow Foreign Secretary

10:00 – 10:30
Workshop Stage (Ground Floor)

The (New) World Order: Global Trends and What They Mean for Sport

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  • Managing through turbulent times: how big political and economic shifts
  • How international businesses navigating complex geopolitics
  • Long-term societal changes: attitudes and habits under the microscope

Chris Grant

14A Conversations

Sir Andrew Mitchell

Former Shadow Foreign Secretary

10:00 – 10:45
The Loft (2nd Floor)

Immersive, Inventive and In-person: Turning Live Events into Truly Memorable Experiences

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Judith Owens

Titanic Belfast and TBL International

10:00 – 10:45
The Loft (2nd Floor)

Immersive, Inventive and In-person: Turning Live Events into Truly Memorable Experiences

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  • Amplifying IRL experiences with impactful digital presence
  • Making more of venues: the arena as media studio
  • Blending in partners to build more creative productions

Judith Owens

Titanic Belfast and TBL International

10:30 – 11:30
Workshop Stage (Ground Floor)

Board Meeting: What Makes a Great Chair-CEO Relationship?

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Liv Garfield

Two Circles

Chris Boardman

Sport England

10:30 – 11:30
Workshop Stage (Ground Floor)

Board Meeting: What Makes a Great Chair-CEO Relationship?

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  • Investigating the best dynamics for a fruitful partnership
  • Judging the moment: when to step in and when to sit back?
  • What does a CEO need from a Chair, and what does a Chair expect from a CEO?

Liv Garfield

Two Circles

Chris Boardman

Sport England

10:45 – 11:30
The Loft (2nd Floor)

The Power of Audience Connection: Monetising Content and Driving Revenue From Readers

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Liz Wynn

The Guardian

10:45 – 11:30
The Loft (2nd Floor)

The Power of Audience Connection: Monetising Content and Driving Revenue From Readers

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  • How The Guardian generated over £100 million in digital reader revenue through meaningful connection, careful packaging and high-value products
  • Why fuelling subscription growth through continuous evolution and refinement is the key to success
  • Driving brand connection and converting a mindset of supporting into 1.3 million digital recurring supporters

Liz Wynn

The Guardian

12:00 – 13:00
The Loft (2nd Floor)

The Ultimate Planning Session: The People, Process and Presentation of Major Infrastructure Projects

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Tim Norwood

Gatwick Airport

12:00 – 13:00
The Loft (2nd Floor)

The Ultimate Planning Session: The People, Process and Presentation of Major Infrastructure Projects

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  • Leading teams and stakeholders through major infrastructure projects Gatwick Airport’s transformation.
  • Pacing major projects and how to take major stakeholders – internal and external – along with you on the way.
  • Managing and prioritising through multi-year planning and delivery processes, and inspiring government, fans and partners.

Tim Norwood

Gatwick Airport

12:00 – 13:00
Workshop Stage (Ground Floor)

Open Access: The Future of Ticket Distribution

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Shaun Stewart

Viagogo

12:00 – 13:00
Workshop Stage (Ground Floor)

Open Access: The Future of Ticket Distribution

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  • Lessons from the travel sector: Making sense of a tech-driven ticketing revolution
  • How an open distribution model empowers event owners, venues, and disrupts live events ticketing
  • Making ticketing work for you: real-time data, global access and a frictionless fan experience

Shaun Stewart

Viagogo

* Lunch Break *
14:30 – 15:00
The Loft (2nd Floor)

Bringing Data to Life: Learnings from the Met Police

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Darren Scates

Metropolitan Police Service

14:30 – 15:00
The Loft (2nd Floor)

Bringing Data to Life: Learnings from the Met Police

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  • Explore how the Metropolitan Police Service collect, make sense of and apply large volumes of data.
  • What leaders of organisations should know about data processes, risks and privacy.
  • Building systems – choice points and learnings on the approach to data insights and ownership.

Darren Scates

Metropolitan Police Service

14:30 – 15:30
Workshop Stage (Ground Floor)

Getting Serious About Piracy: Can Sport Stop the Great Content Robbery?

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Stephane Le Dreau

NAGRA

Tim Cooper

Premier League

14:30 – 15:30
Workshop Stage (Ground Floor)

Getting Serious About Piracy: Can Sport Stop the Great Content Robbery?

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  • Evaluating sport’s leakage problem and the motivations to tackle content theft
  • Why there needs to be an industry-wide approach to content protection
  • Unearthing tactics to identify risks, utilise technology and change habits

 

Stephane Le Dreau

NAGRA

Tim Cooper

Premier League

15:00 – 15:30
The Loft (2nd Floor)

Bringing Data to Life: How Transport for London Keeps the Capital Moving

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Lauren Sager Weinstein

Transport for London

15:00 – 15:30
The Loft (2nd Floor)

Bringing Data to Life: How Transport for London Keeps the Capital Moving

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  • How decisions are made and data is used to oversee millions of daily journeys on London’s transport network.
  • Translating vast amounts of data into intelligence, in order to drive genuine improvements and enhance planning and customer service
  • How TfL is using AI to help unlock further value from data

Lauren Sager Weinstein

Transport for London

16:00 – 17:00
Workshop Stage (Ground Floor)

Artificial Intelligence: Preparedness, Storytelling and The Future of Brand Equity

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Marco Iannone

Virgin Active

Craig Hepburn

AI Strategist and Builder

Tom Huggins

The Team

16:00 – 17:00
Workshop Stage (Ground Floor)

Artificial Intelligence: Preparedness, Storytelling and The Future of Brand Equity

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  • An open spaces, interactive discussion designed combining expert perspective and real-life scenarios to help augment your organisation’s AI approach
  • Preparedness and operational adoption: what are leaders doing to help build habits, enhance business processes and accelerate product development?
  • Agentic AI and the future of brand equity: what does it mean for selling, marketing and the value of my brand?
  • Storytelling and commercialisation: what should my relationship be with AI’s major tech players and what should I sell or license to them, and what can sport’s role be as a showcase for what AI can do?

Marco Iannone

Virgin Active

Craig Hepburn

AI Strategist and Builder

Tom Huggins

The Team

17:00 – 19:30
Connection

Social Hour & Live Football Screening

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17:00 – 19:30
Connection

Social Hour & Live Football Screening

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Includes a live screening of Bayer Leverkusen v Arsenal from 5:45pm.

Apply to Attend

Every participant must be approved and meet the senior leadership criteria below.

However, if you meet this criteria and would like to apply to attend or obtain a Participant Snapshot to view who has already confirmed their place, please get in touch with the team today by filling out this form.

Participant Criteria – to qualify for the event you must hold a current C-suite or Director level position at a team or league, brand, broadcaster, or service provider working with the sports industry.