EXPLORE THE PROGRAMME

Tuesday 8 April 2025
8:30 – 8:45
180 Atrium

Arrivals and Networking

Location marker 180 Atrium
8:30 – 8:45
180 Atrium

Arrivals and Networking

Location marker 180 Atrium
8:45 – 9:45
Workshop Stage

Breakfast Briefing: Invitation-only

North America Meets Global Football: Navigating the Game’s Unique Politics, Structures and Ways

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Patrick Massey

Portas Consulting

Location marker Workshop (located on Ground Floor)
8:45 – 9:45
Workshop Stage

Breakfast Briefing: Invitation-only

North America Meets Global Football: Navigating the Game’s Unique Politics, Structures and Ways

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  • Football’s global, complex and shifting stakeholder landscape 
  • Planning for an leveraging the 2026 FIFA World Cup and other major tournaments 
  • Identifying and understanding investment opportunities across the men’s and women’s game 

Hosted by Portas Consulting

Patrick Massey

Portas Consulting

Location marker Workshop (located on Ground Floor)
10:00 – 10:45
Workshop Stage

A Morning Briefing with Sir Michael Moritz

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Sir Michael Moritz

Sequoia Heritage

Location marker Workshop (located on Ground Floor)
10:00 – 10:45
Workshop Stage

A Morning Briefing with Sir Michael Moritz

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What you’ll learn: How sport can make itself more investable at a time of economic flux 

  • Reflecting on the investments and characters that made a mark 
  • The macro picture: assessing the global economy 
  • What VC is looking for and how sport sets itself up to be a great investment 

Sir Michael Moritz

Sequoia Heritage

Location marker Workshop (located on Ground Floor)
10:00 – 10:45
Theatre Stage

Forming Fresh Habits Over the Next Decade: Inside the Next Generation of Viewers and Consumers

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Marc Kohn

Overtime

Alison Lomax

YouTube

Location marker Theatre (located on Floor 1)
10:00 – 10:45
Theatre Stage

Forming Fresh Habits Over the Next Decade: Inside the Next Generation of Viewers and Consumers

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What you’ll learn: How to drive more value to and through your online audience 

  • Creating and delivering content that resonates with Gen Z, Gen Alpha and everyone in between 
  • Making sense and standing out in an era of scrolling and altered attention spans  
  • Digital monetisation: what to do more of and what to do less of to build online brands and businesses  

Panel Discussion

 

Marc Kohn

Overtime

Alison Lomax

YouTube

Location marker Theatre (located on Floor 1)
10:45 – 11:15
Workshop Stage

Discussion: Thinking Big and Small – The World View and What’s Driving the Next Decade?

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Location marker Workshop (located on Ground Floor)
10:45 – 11:15
Workshop Stage

Discussion: Thinking Big and Small – The World View and What’s Driving the Next Decade?

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What you’ll learn: The most significant challenges facing your peers, competitors, partner and stakeholders. 

  • Identifying and exploring macro global challenges and the impact of economic, media, societal and technological change on sport;  
  • What’s worrying you at a macro level? And what’s the impact on your day-to-day? 
  • Challenge-raising and interactive group discussion 

 

Location marker Workshop (located on Ground Floor)
10:45 – 11:15
Theatre Stage

Digging Deeper on the Gen Z Demographic: Trends, Truth and Trust

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Matt Risley

4Studio

Location marker Theatre (located on Floor 1)
10:45 – 11:15
Theatre Stage

Digging Deeper on the Gen Z Demographic: Trends, Truth and Trust

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What you’ll learn: How to better engage and excite Gen Z fans, viewers and consumers 

  • The societal, cultural and economic forces shaping a generation 
  • The importance of nuanced, tailored approaches to storytelling 
  • Why ‘truth’ is no longer a given in a fragmented information ecosystem 

15mins Q&A

Matt Risley

4Studio

Location marker Theatre (located on Floor 1)
11:15 – 12:00
180 Atrium

Coffee Break

Location marker 180 Atrium
11:15 – 12:00
180 Atrium

Coffee Break

Location marker 180 Atrium
12:00 – 12:30
Theatre Stage

Climate Change: Big Picture Thinking and Impactful Action

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Emma Pinchbeck

Climate Change Committee

Location marker Theatre (located on Floor 1)
12:00 – 12:30
Theatre Stage

Climate Change: Big Picture Thinking and Impactful Action

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What you’ll learn: Tactics and actions for developing more informed sustainability strategies and business practices 

  • The state of play in the fight against climate change 
  • What it means for sustainability strategies in sport  
  • The role of sport as a platform for communicating the threats and action around climate change 

Emma Pinchbeck

Climate Change Committee

Location marker Theatre (located on Floor 1)
12:00 – 13:00
Workshop Stage

Discussion: Your AI Approach – What’s the Right Way to Prioritise AI at a Business Level?

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Craig Hepburn

Art Basel

Location marker Workshop (located on Ground Floor)
12:00 – 13:00
Workshop Stage

Discussion: Your AI Approach – What’s the Right Way to Prioritise AI at a Business Level?

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What you’ll learn: The revenue streams AI is set to unlock and how to optimise your organisation in preparation 

  • Group discussion: How and where AI fits into your organisational design 
  • Baking AI successfully into a working culture – risks and opportunities 
  • Lessons on transformational change from the world’s largest art fair 

Craig Hepburn

Art Basel

Location marker Workshop (located on Ground Floor)
12:30 – 13:00
Theatre Stage

Designing the Stadium Experience of the Future: Sights, Sounds and Surprises

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Michael Williamson

Wrexham AFC

Christopher Lee

Populous

Location marker Theatre (located on Floor 1)
12:30 – 13:00
Theatre Stage

Designing the Stadium Experience of the Future: Sights, Sounds and Surprises

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What you’ll learn: How to deliver better, technology-driven experiences for fans in-venue 

  • How blending physical and digital features will drive future attendance 
  • Refurbishing and reimaging venues to attract and retain audiences 
  • Integrating technology into design and space, in and around your venue 

Michael Williamson

Wrexham AFC

Christopher Lee

Populous

Location marker Theatre (located on Floor 1)
13:20 – 14:20
Briefings

Board Meeting: Invitation-only

Building and Managing the Right Leadership Structure

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Kate Bamford

Ivy street

Location marker Briefings
13:20 – 14:20
Briefings

Board Meeting: Invitation-only

Building and Managing the Right Leadership Structure

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  •  Creating the most effective Board-Executive dynamics
  • Adapting the org chart for 2025 – what’s changing and why
  • Integrating new board skills – embracing digital, data and technology

Presented by Ivy Street 

Kate Bamford

Ivy street

Location marker Briefings
* Lunch Break *
14:30 – 15:00
Theatre Stage

The Workforce of the Future: Finding it, Nurturing it, Managing it

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Sam Simmons

LPGA

Emily Castillo

LW Theatres

Location marker Theatre (located on Floor 1)
14:30 – 15:00
Theatre Stage

The Workforce of the Future: Finding it, Nurturing it, Managing it

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What you’ll learn: What’s going to motivate the workforce of tomorrow – and tactics on how to do it

  • How the workforce of the future will be different and how your organisation will need to adapt
  • Preparing for new skills, habits, attitudes and behaviours
  • How people management will evolve to meet changing employee needs and demands

Sam Simmons

LPGA

Emily Castillo

LW Theatres

Location marker Theatre (located on Floor 1)
14:30 – 15:30
Workshop Stage

Discussion: Unlocking the Algorithm – Is There a New Way for Social Media?

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Zoe Kalar

WeAre8

Location marker Workshop (located on Ground Floor)
14:30 – 15:30
Workshop Stage

Discussion: Unlocking the Algorithm – Is There a New Way for Social Media?

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What you’ll learn: Applicable tactics for managing the splintered era of social media 

  • Relationship status: how toxicity and politics is changing attitudes towards social 
  • What the social media model of the future could and should look like 
  • Group discussion: Platform and user evolution: how sport can best intersect with fans online 

 

 

Zoe Kalar

WeAre8

Location marker Workshop (located on Ground Floor)
15:00 – 15:30
Theatre Stage

Building the Next Wave of Meaningful and Community-Driven Partnerships

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Russ Jefferys

Parkrun

Tove Okunniwa

BBC

Location marker Theatre (located on Floor 1)
15:00 – 15:30
Theatre Stage

Building the Next Wave of Meaningful and Community-Driven Partnerships

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What you’ll learn: How to take mutually-beneficial relationships from the transactional to the strategic level 

  • Exploring sport’s evolving relationship with charity and not-for-profits 
  • Smart community-building: why it works and how to do it better 
  • Deepening the link between professional sport and grassroots participation 

Russ Jefferys

Parkrun

Tove Okunniwa

BBC

Location marker Theatre (located on Floor 1)
15:30 – 16:00
Theatre Stage

Global Turbulence: Geopolitics in 2025 and Beyond

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Viktorija Starych-Samuolienė

Council of Geostrategy

Location marker Theatre (located on Floor 1)
15:30 – 16:00
Theatre Stage

Global Turbulence: Geopolitics in 2025 and Beyond

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What you’ll learn: Markets to watch, markets to avoid, markets where problems may arise 

  • The impact of polarisation, nationalism, war and other global trends  
  • The impact on who hosts what and who invests where  
  • National brand-building projects and government relations 

Viktorija Starych-Samuolienė

Council of Geostrategy

Location marker Theatre (located on Floor 1)
15:30 – 16:00
Workshop Stage

Chaos to Clarity: The Most Common Sports Analytics Mistakes and How to Fix Them

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Luke Bornn

Zelus Analytics (now Teamworks Intelligence)

Location marker Workshop (located on Ground Floor)
15:30 – 16:00
Workshop Stage

Chaos to Clarity: The Most Common Sports Analytics Mistakes and How to Fix Them

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What you’ll learn: Data hacks to transform your organisation’s performance  

  • Why a lack of purpose and focus can derail your data game 
  • Reinvention versus refinement: applying best practices from inside and outside sport 
  • Silo culture: joining-up your organisation to unleash the power of data science 

Luke Bornn

Zelus Analytics (now Teamworks Intelligence)

Location marker Workshop (located on Ground Floor)
16:15 – 16:45
Briefings

Speaker Huddles: Ask the Experts on AI, Gen Z and Geopolitics

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Location marker Briefings
16:15 – 16:45
Briefings

Speaker Huddles: Ask the Experts on AI, Gen Z and Geopolitics

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  • An opportunity to meet informally with speakers from across the day
  • Ask the experts and go deeper on the key topics of the day
  • A chance to share ideas, challenges and build on the on-stage conversations

Location marker Briefings
180 Atrium

Drinks and Discussions

Location marker 180 Atrium
180 Atrium

Drinks and Discussions

Location marker 180 Atrium
Wednesday 9 April 2025
8:30 – 10:00
180 Atrium

Arrivals and Networking

Location marker 180 Atrium
8:30 – 10:00
180 Atrium

Arrivals and Networking

Location marker 180 Atrium
10:00 – 10:30
Theatre Stage

Managing Bits, Bytes and Business: Evaluating the Future Role of the CTO

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Michael Cole

DP World Tour

Steven Webb

Capgemini

Location marker Theatre (located on Floor 1)
10:00 – 10:30
Theatre Stage

Managing Bits, Bytes and Business: Evaluating the Future Role of the CTO

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What you’ll learn: How to make technology a true business driver for your organisation 

  • Tech’s role in the future org chart – and designing your organisation with technology in mind 
  • How sport can and should be more groundbreaking in terms of tech adoption 
  • The business cases for empowering your technology team 

1-2-1 conversation

Michael Cole

DP World Tour

Steven Webb

Capgemini

Location marker Theatre (located on Floor 1)
10:00 – 10:30
Workshop Stage

Innovation in Action: How Wimbledon and The Brits Balance Cutting-Edge Thinking and Deep Brand Heritage

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Dr. Jo Twist

BPI (The Brits)

Sally Bolton

Wimbledon

Location marker Workshop (located on Ground Floor)
10:00 – 10:30
Workshop Stage

Innovation in Action: How Wimbledon and The Brits Balance Cutting-Edge Thinking and Deep Brand Heritage

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What you’ll learn: Ways to blend technology credibly into established, world-renowned institutions  

  • Navigating disruption and leading through change in music and sport 
  • What innovation means and looks like for two great British brands 
  • Protecting rich tradition whilst adapting for the modern world 

Dr. Jo Twist

BPI (The Brits)

Sally Bolton

Wimbledon

Location marker Workshop (located on Ground Floor)
10:30 – 11:00
Workshop Stage

Forecasting Change: How the Met Office Built a Culture Around AI at Pace 

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Kirstine Dale

Met Office

Location marker Workshop (located on Ground Floor)
10:30 – 11:00
Workshop Stage

Forecasting Change: How the Met Office Built a Culture Around AI at Pace 

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What you’ll learn:Who to hire and the skills needed to best incorporate AI

  • A conversation about embedding AI into the UK official weather service’s core business – the what, how and why 
  • Impacts on training and recruitment, and changes to skillsets and processes 
  • Why building AI into your business is really a story of change management 

Kirstine Dale

Met Office

Location marker Workshop (located on Ground Floor)
10:30 – 11:00
Theatre Stage

Creating Winning Formats: Planning a Fit-For-Purpose Content Strategy

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Glenn Hugill

Wheelhouse Entertainment

Location marker Theatre (located on Floor 1)
10:30 – 11:00
Theatre Stage

Creating Winning Formats: Planning a Fit-For-Purpose Content Strategy

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What you’ll learn: The ways in which the most effective content formats can open up new commercial avenues 

  • Creating and owning intellectual property – and the audience consuming it 
  • How to spot and package a winning format in a multi-platform media space 
  • Building media brands and studios around talent 

1-2-1 conversation

Glenn Hugill

Wheelhouse Entertainment

Location marker Theatre (located on Floor 1)
11:00 – 11:45
180 Atrium

Coffee Break

Location marker 180 Atrium
11:00 – 11:45
180 Atrium

Coffee Break

Location marker 180 Atrium
11:45 – 13:00
Workshop Stage

Discussion: Vision 2050 – What Does Sport Look Like and Feel Like in 25 Years?

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Location marker Workshop (located on Ground Floor)
11:45 – 13:00
Workshop Stage

Discussion: Vision 2050 – What Does Sport Look Like and Feel Like in 25 Years?

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What you’ll learn: What your peers think the next major innovations in sport will be 

  • Predictions, projections and breakout discussions on the future shape of sport
  • How sport will be packaged up, consumed and experienced in the decades to come 
  • What is sport’s broader role in society and what responsibilities should it have?
  • What will be the lasting impact of Private Equity / institutional investment in sport?

Location marker Workshop (located on Ground Floor)
11:45 – 12:30
Theatre Stage

The Case for Cultural Transformation – Made With Purpose

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Samuel Okafor

Kick It Out

Opeyemi Sofoluke

Adobe

Location marker Theatre (located on Floor 1)
11:45 – 12:30
Theatre Stage

The Case for Cultural Transformation – Made With Purpose

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What you’ll learn: Tactics on identifying new talent and embedding new structures 

  • What you need to prove the value of diversity 
  • How to better reflect the communities and markets you serve 
  • The keys to investment in people and potential 

Samuel Okafor

Kick It Out

Opeyemi Sofoluke

Adobe

Location marker Theatre (located on Floor 1)
12:30 – 13:00
Theatre Stage

Cutting-Edge Approaches From the High Street: the Future of Customer Service, Loyalty and Ecommerce

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James Bailey

Waitrose

Location marker Theatre (located on Floor 1)
12:30 – 13:00
Theatre Stage

Cutting-Edge Approaches From the High Street: the Future of Customer Service, Loyalty and Ecommerce

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What you’ll learn: How the retail sector can inform better ticketing, merchanising and licensing operations 

  • Inside Waitrose’s mission to build trust and loyalty amongst customers 
  • Innovations in payments and services: making the supermarket experience seamless 
  • The changing face of online and in-store retail – creating experiences 

James Bailey

Waitrose

Location marker Theatre (located on Floor 1)
* Lunch Break *
14:30 – 15:45
Workshop Stage

Discussion: Leading at a Time of Global Change: Polarised Opinions, Inclusive Culture and Creative Thinking

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Sunil Patel

Whisper

Paul Barber

Brighton & Hove Albion

Location marker Workshop (located on Ground Floor)
14:30 – 15:45
Workshop Stage

Discussion: Leading at a Time of Global Change: Polarised Opinions, Inclusive Culture and Creative Thinking

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  • Group discussions: Taking the temperature on leading during a time of macro uncertainty and intergenerational workforces – Is DEI Dead? How do you balance the expectations and needs of teams and the board in a unsettled societal and macro economic environment?
  • Are your EDI initiatives evolving or sunsetting? Are you dialling down or doubling down?
  • Exploring and understanding leading in a highly charged climate?

Sunil Patel

Whisper

Paul Barber

Brighton & Hove Albion

Location marker Workshop (located on Ground Floor)

Apply to Attend

The event is by invitation only, every participant must be approved and meet the senior leadership criteria below.

However, if you meet this criteria and would like to apply to attend or obtain a Participant Snapshot to view who has already confirmed their place, please get in touch with the team today.

Participant Criteria – to qualify for the event you must hold a current C-suite or Director level position at a team or league, brand, broadcaster, or service provider working with the sports industry.