Big picture media vision from the platform of the moment
What: As Managing Director of YouTube UK & Ireland, Alison Lomax is responsible for working with creators, broadcasters, media companies and government & policy makers to ensure that YouTube remains at the forefront of the creator economy. Lomax has experience in the public sector working for government departments including M15 and Foreign office and in advertising agencies before joining Google in 2011 where she led various commercial and creative teams.
Why: Operating at the intersection of technology and creativity, Lomax is ideally placed to offer a big picture vision of how content is packaged, monetized and consumed – particularly as a new generation of YouTube-natives emerges, as comfortable watching YouTube content on smart TVs as they are mobile. She’ll be an essential guide to what the next decade holds in store for creators, brands and viewers.
