What: Led by Dan Porter, Overtime builds disruptive new sports leagues and IP aimed globally at the next generation of sports fans and athletes. It owns and operates leagues – OTE and OT Select in basketball, OT7 in American football and OTX in boxing – creating digital-first content from it for a community of nearly 100 million fans and followers.
Why: Understanding changing media dynamics and audience habits are at the core of any sports growth strategy – up for discussion: owning and maximising your own intellectual property; investing in digital media; understanding Gen Z and Gen Alpha audiences – how they behave, how they’re different; and operating at the intersection of media, culture and sport.