Creating the next set of winning and viewer-friendly content formats
What: Wheelhouse is a production studio co-founded by Jimmy Kimmel, working on a variety of TV and streaming formats (including America’s Sweethearts: Dallas Cowboy Cheerleaders, American Murder: Laci Peterson and Wags to Riches for Netflix and Celebrity Family Food Battle). Hugill heads up its international division, bringing with him decades of experience in the TV world – fun facts: he starred in Coronation Street for two years in the 1990s, was an Executive Producer and the voice of ‘The Banker’ on Deal or No Deal. In 2023 he sold his production company, Possessed, to ITV. Formats are his game.
Why: One of Wheelhouse’s more recent focuses is on the intersection of YouTube, creators and sport – he’ll help unpack the formats, shared experiences and how to create and commercialise your own intellectual property, at a time when teams, leagues and athletes are busy expanding their own media offerings/in-house studios.
