What: Matt Risley heads up 4Studio, Channel 4’s in-house agency responsible for the broadcaster’s social strategy at a channel, show and platform level. He oversees thousands of pieces of digital content every month, and 4Studio sits at the heart of Channel 4’s overall ‘Fast Forward’ strategy to reach and engage young UK audiences, and grow new revenue streams.
Why: Channel 4 has just produced a major piece of research – ‘Gen Z: Trends, Truth and Trust’ examining the societal, cultural and economic forces shaping that group, and the importance of nuanced, tailored approaches to storytelling. He’ll be presenting and contextualising some of their findings.
