CONTENT CREATION

WHICH COMPANY IS CREATING THE BEST CONTENT TO ENGAGE THEIR AUDIENCE?

The Content Creation Award is designed to highlight and acclaim exciting pieces of content – bitesize or long-form – that made people laugh, cry or think. We are looking for work that creatively engaged and entertained the audience throughout.

WINNER AND SHORTLIST

WINNER

Formula 1: Drive to Survive Season 3

by Formula 1, Netflix and Box to Box Films Trust

European Tour – Farthest golf shot caught in a moving car

By European Tour

A Winning Mindset: Lessons from the Paralympics

by LiveWire Sport, The International Paralympic Committee and Allianz

Multi-Language Social & Online Content Platforms

by Washington Wizards and Monumental Sports & Entertainment

NEO Studios – Take us Home: Leeds United

By NEO Studios

INNOVATION

WHICH COMPANY IS TAKING A DIFFERENT APPROACH TO SHAPING THE FUTURE OF SPORT?

The Innovation Award is designed to award those who are introducing a completely new, disruptive sports industry product, model, format or service. This new introduction shows an innovative approach, having a positive impact on the industry and making a noticeable change – innovation in its truest sense.

WINNER AND SHORTLIST

WINNER

NBA Top Shot

by Dapper Labs, NBA and WNBA

Angel City Football Club

by Angel City Football Club

Extreme E

by Extreme E, Aurora Media Worldwide, North One, NEP, Interstate Creative Partners, Al Kamel Systems

Team USA’s Athlete Marketing Platform

by LA28, USOPC and Team USA

OneFootball

By OneFootball

FAN EXPERIENCE

WHICH COMPANY IS PROVIDING UNFORGETTABLE EXPERIENCES FOR IT’S FANS?

The new Fan Experience Award is designed to acclaim those that have changed the game for sports fans. On-screen will showcase digitally virtual experiences and live in-person experiences will seek out those who have set the bar for rights holders and event organisers around the world.

WINNER AND SHORTLIST

WINNER

The NBA Virtual Fan Experience and Next Gen Telecast

by NBA

Every Shot Live

by PGA TOUR

Heineken & UEFA present the Opening Party with Defected

by Heineken, M&C Saatchi Sport & Entertainment and Defected

HSBC Women’s World Championship 2021

by Singapore Tourism Board and IMG Singapore Pte

Aston Martin Cognizant F1™ Team Car Launch

By Aston Martin Cognizant Formula One Team, Cognizant and Cake Havas

SPONSORSHIP

WHICH PARTNERSHIP IS DELIVERING THE BEST RESULTS?

The Sponsorship Award searches for tailored brand-rights holder partnerships that showcase a unique partnership between parties to create unique engagement. They will demonstrate the inspiration behind a creative project and ability to react collaboratively.

WINNER AND SHORTLIST

WINNER

Mastercard and League of Legends Esports

by Mastercard, Riot Games, Rogers & Cowan PMK, Gravity Road

Pepsi Super Bowl LV Halftime Show

by PepsiCo, NFL, Roc Nation

‘More Than Eleven’

by Everton Football Club and Hummel

Cadbury FC – Club Together

by Cadbury, MKTG Sports & Entertainment, Elvis London, Carat & Golin

Ally: “Thank You Jimmie”

By Ally, MKTG and Hendrick Motorsport

DIGITAL ENTERTAINMENT

WHICH ORGANISATION IS TAKING THE ESPORTS AND GAMING INDUSTRY BY STORM?

The Digital Entertainment Award is designed to recognise those making waves in the ever-growing Esports and Gaming industries. We searched for organisations that are helping propel these markets forward using Sponsorship, Production/Consumer Broadcasting, Content Creation or Brand Activation.

WINNER AND SHORTLIST

WINNER

Southampton FC: Defying The Odds

by Southampton Football Club and Unit 9

F1 Esports Series & Virtual Grands Prix

by Formula 1, Pitch Marketing Group, Codemasters, Gfinity, and LiveWire Sport

MTN DEW GAME FUEL & Doritos x Call Of Duty

by PepsiCo & Activision

Wizards District Gaming

by Monumental Sports & Entertainment’s Wizards District Gaming

Esports Engine

By Esports Engine and Vindex

LEADERS SPORTS AWARDS // LEADERS UNDER 40

VIEW THE LEADERS UNDER 40
CLASS OF 2021

Following a 12 months like no other, we were on a mission to identify and recognise exceptional individuals who have moved the sports industry forward. View with 30 leaders aged under 40 have been inducted into the prestigious Class of 2021.

View the Class

In partnership with:

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