Golf was one of the final remaining top tier sports that did not have a robust in-play betting proposition. The sport had been held back by the complexities of collecting low latency data.
IMG ARENA has enabled in-play betting on golf for the first time; helping further engage current fans of the sport and enabling our federation partners to grow their reach and acquire new fans. We achieved this by overcoming the logistical challenges of collecting data over the expansive spaces that golf courses occupy.
The Golf Event Centre has set an industry benchmark for fan engagement that has pushed the boundaries with how sports data can be collected, utilised and productised. The PGA Tour called it a one-of-a-kind sports betting product that delivers a new dimension to the golf experience for fans around the globe.
For the first time, fans have a product that gives them the luxury of betting on and following any golfer, from any tournament, at less than one second latency.
The product includes:
A fully traded betting solution, offering over 35,000 betting markets
Immersive 2D/3D visuals of every shot
Historical and live statistics
The IMG ARENA Golf Event Centre ensures fans never miss a beat of the action with the leaderboard delivering play-by-play updates. The 2D and 3D immersive map views show details of every hole, down to the trees and undulations that occupy the course, creating the feeling of being live inside the ropes.
All our features are complemented by engaging statistics and betting markets that react to the page fans are using; bringing sport, entertainment and sports betting together to provide a truly holistic golf experience.
The product is available from the following tournaments & events:
DP World Tour
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