El Partidazo de LALIGA is a one-of-a-kind event platform designed to bring the excitement of Spanish soccer to the U.S. Targeting accessibility and community-building, LALIGA aimed to enhance the viewing experience for fans of clubs like Real Madrid, FC Barcelona, and Atlético de Madrid. The initiative focused on creating a recurring event strategy and partnering with key bars across nine cities, culminating in a marquee event at Disneyland Los Angeles in partnership with ESPN.

El Partidazo featured monthly watch parties in major U.S. cities, incorporating feedback from local fan clubs to refine the experience. Each event included interactive activities, merchandise giveaways, and opportunities to win a VIP trip to Spain. LALIGA amplified the excitement by bringing soccer legends like Diego Forlan and Iker Casillas to select events. Collaborations with partners such as Verizon and Camarena Tequila ensured the platform’s financial sustainability.

The program achieved significant success with 41 activations, over 11,000 registrations, and partnerships with 11 fan clubs and 12 venues. Social media played a crucial role, driving nearly 40% of the program’s awareness. El Partidazo’s marquee event at Downtown Disney, featuring a live ESPN broadcast and appearances by international soccer stars, provided an unparalleled experience for thousands of fans.

El Partidazo has set a new standard for international sports leagues, consistently engaging fans through on-the-ground events and creating memorable soccer experiences. This initiative has successfully expanded LALIGA’s reach and solidified its presence in the American market.