Over the past year, Sky Sports has delivered on its promise to provide viewers with the most dramatic sporting events, innovative coverage, and insightful journalism. With the goal of becoming the number one destination for sports fans in Europe, Sky Sports focused on expanding its audience, particularly among female viewers, and securing more broadcasting rights than ever before. Notably, the return of tennis to Sky Sports marked a significant milestone, with over 4,000 matches from ATP and WTA tours, including the US Open, broadcasted exclusively live.

Sky Sports also invested in a state-of-the-art studio, featuring cutting-edge technology like mixed reality, immersive AR graphics, and highly customisable screens. The studio, launched in August 2023, has transformed the presentation of sports, allowing for dynamic and versatile coverage across different sports and events, including the Election in July 2024.

Sky Sports prides itself in brining fans major sporting moments and news, from Erling Haaland inspiring Manchester City’s treble to exclusive interviews like Harry Kane’s farewell to Spurs. The broadcaster also made significant strides in socially impactful broadcasting, such as the first televised all-female boxing card and raising awareness for Motor Neurone Disease through a special Rugby League event.

Innovation remained central to Sky Sports’ approach, particularly in Formula 1, where groundbreaking on-board camera technology allowed viewers unprecedented access to live race action. In football, Sky Sports’ coverage of the Premier League’s 23/24 season set new records for viewership, with innovative analytics and cloud-based workflows enhancing the viewing experience. These advancements are part of Sky Sports’ broader strategy to continually evolve and improve its sports coverage across all platforms.