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// 2025 CATEGORIES

INTRODUCING YOUR 2025 WINNERS

CHAMPIONING THE BEST OF SPORTS BUSINESS.

Location icon Victoria and Albert Museum Date icon 30 September 2025

This year saw best-in-class work submitted from every corner of the globe.

Our 2025 winners have now been announced – scroll down to see who took home a coveted Leaders Sports Awards trophy.

Collaboration

Which Organisations Are Redefining The Approach To Traditional Partnerships?

The Collaboration Award is designed to recognise the organisations that have partnered to redefine the approach to traditional partnerships and delivered enhanced impact as a result of innovative ways of working.

WINNER

Taking Lidl to the top at UEFA Euro 2024

By Lidl Stiftung & Co and Sid Lee Sport

SHORTLIST

Air Canada x Paris 2024: Fly the Flag

By Air Canada

CUPRA Configuration Day

By CA Sports Marketing

Innovation in Motion: The Sony x NFL Strategic Partnership

By Sony & The NFL

Leveraging Sponsorship to Bring More Women in Sports Technology

By WeAreFearless & TeamViewer

WTA x Hologic: A Game-Changing Partnership in Women’s Health

By Hologic, Women’s Tennis Association & WTA Foundation

ENTERTAINMENT EXPERIENCE

Which Organisations Are Creating Stand Out Cross-Platform Entertainment Experiences?

The Entertainment Experience Award is designed to recognize the organization that has created memorable holistic entertainment experiences with sports at its core.

WINNER

Intuit Dome: Setting the Global Standard for Next-Generation Arenas

By Intuit Dome, LA Clippers, AECOM/Turner and CAA/Icon

SHORTLIST

Capitals 50th Anniversary – Fifty Fest and Event Experiences

By Monumental Sports and Entertainment & Washington Capitals

Red Bull League of Its Own – Paris 2024

By Red Bull Media House and Hang Loose Media Group’

Redefining Sailing: Rolex SailGP Championship 2025 Season

By SailGP

The Best Party in Brooklyn: The New York Liberty Experience

By New York Liberty

Cashback Courts presented by Chase Freedom The Bay’s Basketball Festival For All

By Think True

FAN SOLUTION

Which Organisations Are Developing Innovative Solutions For Fans To Engage With Sports?

The Fan Solution Award is designed to recognize an organization that has changed the game for sports fans by producing an innovative platform, technology or unique approach that enabled greater access and opportunities for fans to engage with the sports they love.

WINNER

The Chicago Bears Take London: A Mobile Playbook for Global Fan Engagement

By Chicago Bears and YinzCam

SHORTLIST

ADNOC Abu Dhabi Marathon 2024

By Abu Dhabi Sports Council (ADSC)

The Believer Wall – A New Era of Virtual Fan Access

By En2End & Coca-Cola

The UK’s First Self-Checkout Stadium Retail Experience

By Freemans Event Partners & MCC

Halo Board: Setting the Global Benchmark for Arena Visual Innovation

By LA Clippers

Fantasy Premier League

By The Premier League

Agency of The Year

Which Organisations Are Creating Outstanding Work Across The Global Sports And Entertainment Industry?

The Global Agency Award is designed to recognise the leading agency in global professional sports and entertainment.

WINNER

SPORTFIVE

SHORTLIST

CA Sports Marketing

Ear to the Ground

Elevate

Infront

WeAreFearless

MEDIA/BROADCAST

Which Organisations Are Optimising Viewing Experiences In Sport?

The Media/Broadcast Award is designed to recognize the leading media or broadcast organization in global professional sport.

WINNER

Engaging Record Audiences for an Olympic Games

By Warner Bros. Discovery

SHORTLIST

Sportsnet Slap Shot Showdown

By By Aquimo and Sportsnet

Bundesliga In-Match Analysis

By DFL – Deutsche Fussball Liga

Everything but soccer: Engaging underserved audiences with OTT

By Dyn & Deltatre

THE GR8 CHASE presented by Venture Global

By Monumental Sports & Entertainment

Redefining Global Sports Fandom

By ViewLift, LIV Golf, and Caliente TV

STORYTELLER

Which Organisations Are Producing Compelling And Cut-Through Content?

The Storyteller Award is for the leading organization in content creation demonstrating ability to connect with audiences via the power of consistent creative storytelling.

Her Name in the Game

By AC Milan

SHORTLIST

How Aston Villa Rocked Football Marketing

By Aston Villa FC & Exposure Communications

From Mud To Mat: Transforming Kabaddi Into India’s Fastest Growing Sport

By JioStar

Unscripted Content

By Omaha Productions

Team Talk for the Nation

By Pitch Marketing Group & Natwest

Team USA One For All

By Team USA, Wieden + Kennedy NY & PARK PICTURES

TECH BREAKTHROUGH

Which Small Organisations Are Fostering An Innovative Approach To Fill A Gap In The Market?

The Tech Breakthrough Award is for the leading small organization (<5 years in existence or <50 employees) who has created a piece of tech or is enabling organizations to embrace technology with a disruptive approach.

WINNER

GSIQ’s Intelligent Sponsorship Measurement at Scale: SIQ Live + Crystal Platform

By GSIQ

SHORTLIST

Cleveland Guardians TicketFinder

By Channel 1 Media Solutions

RaceiQ – The best-in-class horse racing analytics solution

By Ellipse and Racecourse Media Group

Digital Experience Platforms: How HiWay Media innovates sports digital platforms

By HiWay Media

Driving Personalization, Loyalty & Revenue: The Rise of Rover’s STM Hub in Pro Sports

By Rover

Sonicbone – Biological Maturation Monitoring of Youth Athletes

By SonicBone Medical

TRAILBLAZER

WHICH INDIVIDUALS ARE FORCING CHANGE, BREAKING BARRIERS AND EXERTING INFLUENCE IN GLOBAL PROFESSIONAL SPORT?

WINNER

Hillary Mandel

Executive Vice President / Head of Americas, Rights
IMG

FINALISTS

Hannah Mills OBE

Co-Founder and Team Principal, Athena Pathway Programme
SailGP

Keia Clarke

Chief Executive Officer
New York Liberty

UNSUNG HERO

WHICH BEHIND THE SCENE OPERATORS ARE HELPING TO SHAPE AN ORGANISATION AWAY FROM THE SPOTLIGHT?

WINNER

Chris Sheap

Senior Vice President of Ticket Operations
Monumental Sports & Entertainment

FINALISTS

Brian Wilder

Chief Experience & Delivery Officer
On Location

Teri Smith

Chief Operating Officer
NFLPA

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