Brian Wilder is the Chief Experience & Delivery Officer at On Location, a premium experience company operating at the intersection of sports, entertainment, and hospitality. A true pioneer in the space, Brian helped shape the category by envisioning and delivering integrated travel, access, and once-in-a-lifetime experiences long before the market demanded them.
He and others took a bold idea merging sports, music, tickets, and hospitality into one cohesive and scalable model and turned it into a business. Over the years, as On Location evolved through a series of acquisitions and global growth, Brian has remained a constant force, instrumental in the industry & company’s rise as a global leader in premium experiences.
In his current role, Brian leads the full lifecycle of On Location’s events, from product development to on-site execution and guest delivery. Brian has played a hands-on role in nearly every major On Location experience, including the Super Bowl, the Olympics, NCAA Championships, and now the upcoming FIFA World Cup. His strategic vision, creativity, and operational expertise have helped guide the company into new frontiers.
Under Brian’s leadership, On Location has become the trusted delivery partner for the world’s most iconic events and rights holders including the NFL, NCAA, UFC, WWE, NASCAR, MLB, the IOC, and FIFA. He’s helped deliver hundreds of events to hundreds of thousands of guests while building and mentoring teams, championing innovation, and redefining what premium hospitality means. Brian continues to push the industry forward with a focus on operational excellence, world-class guest experiences, and a collaborative culture grounded in ownership, pride, and purpose.
