Alison Lu is in her ninth season with the 49ers and currently serves as Vice President, Business Strategy & Analytics (BSA). In her role, she oversees the 49ers robust BSA department, which provides data to inform organizational decisions and guides overall business strategy. The BSA team collaborates with internal departments and external partners at the 49ers to help drive revenue, operational efficiency, fan satisfaction and fan engagement.
During Lu’s tenure with the team, she has played a key role in several groundbreaking initiatives. Lu helped launch the Member Inclusive Menu (MIM) – the first program to include concessions as part of all season ticket memberships. Her team worked alongside 49ers food & beverage partner, Levy, to design menus, launch fan communications, and operationalize new staff and technology. Now in its fifth season, MIM has continuously improved fan satisfaction and throughput, and has been recognized as the “Best New Concept in Concessions” by VenuesNow.
In 2018, Lu’s team launched the Executive Huddle presented by SAP – the first real-time analytics control room on NFL gamedays – which helps Levi’s Stadium operations staff identify and respond to gameday fan experience issues in real time. This innovative technology has received numerous awards including the “Leader in Innovation” by Leaders In Sports and “Best Venue Technology” by TheStadiumBusiness. Sports Business Journal also recognized the Executive Huddle as a finalist for “Best in Sports Technology.”
Lu was an integral member of the team that submitted successful bids to bring Super Bowl LX and the FIFA World Cup to Levi’s Stadium in 2026, making Levi’s Stadium the only venue to host both mega-events in a single calendar year.
A San Francisco native, Lu earned a BS in Environmental Engineering from Yale University and an MBA from Harvard Business School.
