Oliver is a leading figure in sports sponsorship, known for delivering bold, culturally relevant campaigns that drive both brand impact and societal change. With a career spanning client-side, agency, and rights-holder roles across Australasia and the UK, Oliver has worked with some of the world’s most recognisable brands, including Heineken, Moët Hennessy, Budweiser, Nike, and Chelsea FC. His cross-market experience and instinct for meaningful storytelling have made him a standout leader in a rapidly evolving sponsorship landscape.
Now Senior Sponsorship Manager at Three UK, Oliver has led the brand’s partnership with Chelsea FC since 2020 – overseeing the three-year front-of-shirt deal and, most recently, making history by launching Three as Chelsea FC Women’s first-ever women’s-only principal partner. He has delivered campaigns that blend cultural resonance with commercial success, including the award-winning #TalkMoreThanFootball initiative with Samaritans, encouraging open conversations around mental health.
Oliver is also the driving force behind the #WeSeeYou Network – a growing platform that recognises and supports women in football. With thousands of nominations, the campaign has delivered real-world change, celebrating unsung heroes and offering mentorships to help nominees thrive in a traditionally male-dominated space.
In 2024, Oliver also pioneered the Lily Parr AI campaign, using cutting-edge technology to give voice to a football icon and spotlight the overlooked history of the women’s game – a bold example of his commitment to meaningful innovation.
Oliver currently leads a team of specialists, both of whom have received industry recognition – a testament to his leadership and commitment to nurturing talent. Guided by the belief that “we have to earn our right to speak,” he brings humility, purpose, and ambition to every partnership – redefining what sponsorship can achieve and setting a new benchmark for impact in sport.
