About Deloitte Sports Business Group

In sport, each move counts. The Deloitte Sports Business Group powers clients at every step. ​

​Fuelling bold moves that protect and propel the value of sport. ​

​Equipping our clients with M&A and Advisory knowledge gained while working at the heart of the industry for more than 30 years, across over 40 markets and 40 sports. ​

​Delivering expertise spanning Sports M&A, Governance, Regulation, Insights, Fan Engagement, Media Rights, and more.​

​So that our clients can build lasting legacies – from grassroots to the global stage. ​

​We’re not just trusted advisors; we’re experts in the intricacies of sports business, strengthened by the global reach and knowledge of Deloitte.​

​Together, we’re committed to helping our clients build a brighter future in sport.

Sports Business Group | Deloitte UK

About Sony’s Sports Businesses

Sony’s Sports Businesses are made up of Hawk-Eye Innovations, Pulselive and Beyond Sports, all with a shared mission to deliver best-in-class officiating, broadcast and digital solutions to the sports world. Together and through the larger Sony Family we open doors to wider capabilities, helping the world of sports realise new opportunities and bringing to life experiences that could only previously be imagined.

About Hawk-Eye

Hawk-Eye Innovations have been at the forefront of sports officiating and broadcast enhancement technology since 2001.  The world’s biggest sporting events trust Hawk-Eye to make the right call, when it matters most. Hawk-Eye’s vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports officiating, production, content management, fan engagement in every sport.

Website: https://www.hawkeyeinnovations.com/  ⎸ X: @hawkeye_view  ⎸ Instagram: @hawkeyeinnovations

About Pulselive

Pulselive are the proud digital partner to some of the biggest names in sport, committed to creating experiences sports fans can’t live without. Pulselive are responsible for creating, developing and managing digital platforms, reaching millions of sports fans every day; whether that’s the official Rugby or Cricket World Cup website, ATP Media and FC Barcelona’s OTT platforms or the Premier League’s website and apps.

Website: https://www.pulselive.com/   ⎸ X: @pulselive  ⎸ Instagram: @teampulselive

About Beyond Sports

Beyond Sports is an AI based data analysis and visualisation company that offers a new way of experiencing sports. Our Emmy Award winning visualisation platform enables real-time digital sports engagement solutions for leagues, broadcasters, brands and ultimately the consumers. We deliver never before seen sports content spreading from traditional media all the way to the Metaverse. Beyond Sports is one of Sony’s sports businesses aimed at innovating the industry through data and entertainment.

Website: https://www.beyondsports.nl/  ⎸ Instagram: @beyondsports  ⎸ TikTok: @lifeofblocky

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Founded in 1990 in London, Air Charter Service now arranges more than 21,000 contracts per year through its 35 worldwide offices. Air Charter Service has a reputation for providing seamless charter solutions for a variety of sports clients including teams, sponsors, fans and individual players.

Simplify your business purchases Amazon Business is a service for professionals where you can choose from thousands of products in our catalog, simplify the invoicing of your purchases and take advantage of exclusive features tailored to your needs.

ARC is the world’s leading provider of Print and Document Management Solutions, which are specifically designed and developed to complement, and enhance the evolutionary requirements of our global client base.

The extreme diversity of the industry sectors, we currently supply, demands astute environmental awareness and the perpetual innovation of our services to ensure we remain at the forefront of providing service excellence and unequalled levels of advanced business solutions.

Our wide-ranging Print and On-Site, On-Demand, Installation services are uniquely aligned to the specific requirements and continual progressive development of both our existing and new clients – regardless of scale and industry sector.

Amazon Web Services provides the most purpose-built services, solutions, software, and appliances of any cloud. AWS lets customers tap into cloud expertise and innovation, as well as industry-specific partner solutions, to reimagine how they elevate fan engagement, produce insights from performance analytics, create enhanced live broadcasts and deliver smart venues experiences.

Amondo is a content platform that enables organisations to create world-class digital experiences using the content around their communities.

Trusted by The Olympics, Live Nation, Adidas, London Fashion Week, Dr. Martens and Universal Music.

Amondo’s platform gives you access to content from social, media coverage, custom creative and consumer uploads and enables you to repurpose it via a variety of content formats that can be distributed through websites, apps, big screens, email, broadcast, OOH and social. Imprints can also be monetised with clickthroughs, data capture, gamification and ecommerce.

http://www.amondo.com

Blacklane is the global chauffeur service that makes every journey feel effortless. Operating in London and 500+ cities worldwide, we deliver safe, reliable, and premium transportation for business and leisure travellers alike. From seamless airport transfers to convenient in-city pickups, every ride is powered by professional chauffeurs, top‑class vehicles, and a commitment to exceptional service. With transparent, all‑inclusive pricing and real‑time ride tracking via the app, we take care of the details so you can focus on what matters. Whether across town or across continents, Blacklane ensures you arrive relaxed, on time, and ready for what’s next.

Blinkfire is the leading business intelligence & marketing analytics platform to evaluate sports, esports, media, and entertainment sponsorships across social media, digital, broadcast, and streaming. Using artificial intelligence, machine learning, and proprietary computer vision technology.

Blinkfire measures media value and impact – allowing rights holders, media companies, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms.

The partnership between AWS and the DFL is a strategic initiative aimed at transforming the digital landscape of football. By focusing on fan engagement, broadcast optimization, and sports analytics innovation, the collaboration seeks to achieve significant business objectives that will drive growth and enhance the global appeal of the Bundesliga. Through this partnership, the DFL is positioned to set new standards in sports entertainment and analytics, attracting a diverse range of audiences and partners in the process. To transform the Bundesliga and Bundesliga2 we focus on three strategic pillars:

• Next Level Data Services
  • Vision: Develop a new, flexible, sustainable, and highly automated production landscape
• Next Level Media Production
  • Vision: Become the world’s leading sports data and technology provider
• Next Level Fan Experience.
  • Vision: Transform into a direct-to-consumer business establishing a D2C-ecosystem

CRED provides predictive intelligence software that enables enterprises to make data-driven decisions by integrating internal business systems with real-time external market signals. Our platform combines real-time data on over 200 million companies with predictive models to help businesses identify which prospects are likely to convert, which customers are at risk of churning, and when competitors are vulnerable.

credplatform.com.

Founded in 2017, CUE transformed fan engagement with patented data-through-sound technology that turned every phone into a synchronized light show—no Wi-Fi or extra hardware required.

Today, CUE brings that same spirit of innovation to a mobile-first platform of interactive games, live activations, photo walls, AR filters, and more. Fully customizable and built for scale, these tools spark real-time engagement, unlock new sponsorship opportunities, and create meaningful brand connections.

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels, and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow. Learn more at www.DelawareNorth.com and connect with us on Facebook, Instagram and LinkedIn.

Diversified is a leading global provider of audiovisual and media technology solutions, known for designing and building the world’s most experiential environments. Our award-winning team provides solutions for the most complex, large-scale, and immersive installations. Serving major media organisations, retailers, sports and live performance venues, corporate enterprises, and government agencies, we seamlessly blend the innovation of a design firm with the technical skill and scale of a top-tier technology services partner. From concept to completion and beyond, our team creates and supports environments that are both functional and inspiring, continually setting new standards in the industry.

The Ethara 1TW Innovation HUB (“E1H”) partners talented entrepreneurs in sports and entertainment. We fast track our members through best-in-class programs (Incubator, Xcelerator & Venture Studio), supported by a global community of mentors, advisors and partners. From our home in Abu Dhabi, we have unique access to commerce and capital. We exist to inspire our industry’s next generation to be the best they can be:  www.E1H.biz.

Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.

An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.

Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.

Everi’s mission is to lead the gaming industry through the power of people, imagination, and technology.

As one of the largest suppliers of technology solutions for the casino floor that also has an expanding focus in adjacent industries, our commitment is to continually develop products and services that provide gaming entertainment, improve our customers’ patron engagement, and help our customers operate their businesses more efficiently.

We develop entertaining game content, gaming machines, and gaming systems to serve our land-based, iGaming and bingo operators. Everi is a leading innovator and provider of trusted financial technology solutions that power casino floors, improve casinos’ operational efficiencies, and fulfill regulatory compliance requirements.

The Company also develops and supplies player loyalty tools and mobile-first applications that drive increased patron engagement for our customers and venues in the casino, sports, entertainment, and hospitality industries. For more information, please visit www.everi.com.

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Fourth Wall deliver fresh, tech-led fan engagement solutions for global brands. We help clients grow and monetise their customer base by providing a deeper experience that resonates with ‘brand supporters’.

Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size.

Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 583,000 content creators and more than 350 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched.

https://newsroom.gettyimages.com/

Greenfly is revolutionizing how sports organizations connect with fans.

Our cutting-edge platform empowers over 1,300 leagues, teams, and athletes to effortlessly capture, share, and monetize authentic, engaging content.

During game day and all year long, Greenfly effortlessly streamlines and organizes massive amounts of short-form content so that the right content reaches the right people at the right time. Athletes, broadcasters, sponsors – everyone gets what they need, when they need it.

GWI is a consumer insights tech company that provides ultra-reliable, global consumer insights to help businesses make winning decisions with speed and certainty.

Available on-demand, accessible to everyone, and with survey data representing the views, behaviors and interests of 3 billion people across 50+ countries, GWI is the go-to for sales teams, marketers, advertisers, researchers and decision-makers in customer-centric companies.

For more, visit www.gwi.com.

At Lumenalta, we build AI-first software solutions that deliver big business impact.

Since 2000, we’ve partnered with visionary leaders to reinvent businesses and build industry-defining technology. We invert the traditional consulting model—deploying small, senior groups of engineers, designers, and product owners to co-create solutions and build lasting capabilities.

Born from tech—not consulting—we reject bloated staffing and outdated playbooks. Our elite professionals are empowered by a culture rooted in freedom, mastery, and purpose, and supported by AI systems that replace manual, low-leverage work. This lets us move faster, focus on what truly matters, and deliver outcomes with transparency and care.
Whether building new products, modernizing systems, or accelerating digital transformation, Lumenalta creates the conditions for innovation—and delivers results.

Learn more at lumenalta.com.

Instagram Handle: @lumenalta
LinkedIn: https://www.linkedin.com/company/lumenalta/

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

We exist to help you communicate your message.

We’re not about technology for technology’s sake.

We are about you, your message and the impact on your audience.

Whether you require full technical production for an event, dry hire of equipment or a permanent audio visual installation, we put you first, every step of the way and only recommend equipment that will help you achieve your goal of bringing your message to life.

Bringing your event to life can be a daunting task, but as experts in our industry we have the knowledge, skills and equipment to take your brief and turn it into a memorable event that will ensure all your delegates remember the key message. We consider each element of your event critical and each project is designed with equipment fit for the purpose in mind, ensuring that you are free to relax and your audience take away the key message every time.

We partner with you, offering help and advice when needed and ensuring that everything runs smoothly whilst still maintaining flexibility if your plans change, even at the last minute. Whether you require sound, lighting and filming for your awards ceremony, a backdrop and stage for a presentation or a dramatic way to reveal your new product we will be on hand to guide you through the process to deliver your desired effect.

PIF is the investment engine driving economic transformation for Saudi Arabia and the world. With an ambitious program to deliver Vision 2030, PIF invests in projects, companies and partners to diversify the Saudi economy, stimulate growth in every major sector, and create new opportunities for investment and employment. And as a global investor and catalyst of change, PIF actively partners with the most pioneering organizations across the world to accelerate their growth, and transfer the technology and knowledge needed to build industry ecosystems of the future.

Since 2017, PIF has established 103 companies and is driving the transition to a more sustainable economy through strategic investments and partnerships across the Saudi public and private sector. PIF is laying the foundations for local and international partners to invest in the economic and societal transformation of Saudi Arabia.

The world’s leading organizations and global players choose Proskauer to represent them when they need it the most.  With 800+ lawyers in key financial centers around the world, we are known for our pragmatic and commercial approach.  Proskauer is the place to turn when a matter is complex, innovative and game changing.  We work seamlessly across practices, industries and jurisdictions with asset managers, private equity and venture capital firms, Fortune 500 and FTSE companies, major sports leagues, entertainment industry legends and other industry-redefining companies.

For more than 60 years, Proskauer has advised the world’s premier sports organizations on their most critical and complex matters.  Our lawyers play a pivotal role in the transactions, negotiations and litigations that are at the leading edge of the business of sports.

QTV provide production and facilities solutions for a fast-changing broadcast and digital landscape. Using innovative technology, QTV create bespoke OB and remote production models, bringing ever more events to ever wider audiences. This enables rights holders to unlock potential,  extending reach, increasing revenue, rewarding fans, and enhancing reputations. QTV continue to constantly innovate in broadcast and livestream technology, embracing new ideas and seeking solutions to broadcast exciting and immersive events live from locations all over the globe. When the goal is to place the audience in the heart of the action, QTV are right there, making it happen.

Scimitar is a leading global supplier of custom sportswear, sustainable apparel, promotional items, flags, and banners.

As a one-stop shop for all things custom, we provide a seamless, all-inclusive service; from design and manufacturing to industry-leading, dedicated account management. Trusted by major sporting events, charities, sports teams, and corporate organisations across the world, we take pride in delivering premium custom products with exceptional service.

Live entertainment is shifting as consumers demand meaningful experiences that are immersive, curated, and unforgettable. Seat Unique is at the core of this change as the leading distribution platform for premium tickets across music, sport, and culture, revolutionising fan access to premium fan experiences.

We enable rightsholders to maximise revenue with digital-first sales, enterprise software, and global distribution. For fans, we are a trusted platform delivering official access, seamless booking, and transparent pricing.

Welcome to the world of Premium Live powered by Seat Unique.

Lega Serie A is Italy’s premier professional football league, home to some of the world’s most renowned and storied football clubs. Since its inception, the league has been a cornerstone of Italian culture and sportsmanship, captivating millions of fans worldwide with its unique brand of exceptional football. Serie A is confirmed as Europe’s strongest league, taking the top spot in the UEFA Association Coefficient ranking for the 2023-24 season.

Lega Serie A organizes the Serie A Championship, the major football championship in Italy, as well as the Italian National Cup (named Coppa Italia Frecciarossa) and the Italian Supercup (named EA Sports FC Supercup). Lega Serie A also runs the most important youth football competitions such as Primavera 1, Primavera Cup and Supercoppa Primavera. Lega Serie A negotiates audiovisual rights collectively at international and domestic level.

SPORTFIVE is a global sports marketing agency that strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable impactful partnerships in sports.

SPORTFIVE operates with a global mindset and network of over 1,300 local experts across 5 continents around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

Visit SPORTFIVE.com to find a partnership that truly delivers.

Sportian is a trusted technology partner for the sports and entertainment industry, working with dozens of sports properties around the world to grow through the digital ecosystem. Its products and services are designed to solve sports-specific challenges and deliver new audiences, improved on-field performance and new revenues. Created by the unique merger between Globant and LALIGA, Sportian combines niche sports expertise with global tech execution, combining AI, data science, content strategy and experience design to create joined up and profitable technology platforms.

With the vision of empowering sports organisations to maximise fan affinity and commercialisation, Sportz Interactive has more than two decades’ worth of operational domain expertise. With more than 700 ‘players’ on its team, the company works with customers across 40 sports worldwide. Headquartered in Singapore, with offices in London and Mumbai, Sportz Interactive proudly partners with world-renowned sporting entities and brands including the IOC, BCCI, Formula 1, UEFA, Google, NBA, ICC, and UFC.#

Through the years, Sportz Interactive has gained an immense reputation for its state-of-the-art offerings backed by live data feeds, a full-service FanXP platform that powers websites and mobile applications, fantasy games, social media innovations, content initiatives and, most recently, the launch of its fanalytics offerings.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Urban Zoo are a digital technology company, specialising in sport. Our Gamechanger platform is the home of more than 60 clubs, federations and rights holders, and our products span web, apps, streaming, Single Sign-On, retail, data and more.

Our clients include Aston Villa FC, Everton FC, Fulham FC, Nottingham Forest FC, Celtic FC, Ipswich Town FC, AFC Bournemouth, the English Football League, World Snooker Tour (WST) and many more.

ViewLift is a leading digital solutions provider for content owners, with particular expertise in live and on-demand video distribution. With proprietary cloud-based technology, ViewLift powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models).

ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. ViewLift’s sports clients include the National Hockey League, 16 US top professional sports teams; the Professional Fighters League; LIV Golf; six Regional Sports Networks; and the World Racing Group. The company’s media clients include NBC; TEGNA; and Kroenke Sports & Entertainment’s MOTV.

Wasserman is a global sports, music and entertainment company that provides representation and marketing services to talent, brands and properties. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities. For more information, please visit www.teamwass.com.

The Collective:

The Collective® is Wasserman’s global advocacy and advisory business that drives investment in women across sports, music and entertainment through research, insights, ideas, campaigns, activations and partnerships – with an aim to raise visibility and steer inclusion of women across the industry.

Wicket enables a sensational event experience with a privacy-first facial authentication platform based on patented computer vision AI technology integrated into ticketing, credentialing, access control, and payment systems. Wicket enhances fan, guest, and employee experiences by enabling frictionless touchpoints that delight users and strengthen security. Wicket has been in use since 2020 and has delivered positive ROI for numerous sports stadiums, conferences, and corporate office environments.