Adam Laitsas is a global business operations, strategy, and transformation leader at Vans, where he helps shape the brand’s long-term growth agenda.
His work focuses on commercial growth, enterprise strategy, AI-enabled transformation, consumer insights, and organizational effectiveness – connecting vision with execution to help the business move faster and grow sustainably.
As Vans celebrates its 60th anniversary, Adam will discuss how iconic brands can harness AI, operational excellence, and deep consumer understanding to modernize their businesses, unlock new growth opportunities, and remain culturally relevant in a rapidly evolving world.
