Kath is an experienced brand marketer and creative, having spent 23 years developing and growing Unilever’s various brands
Rexona (aka Sure, Degree and Shield) are one of Unilever’s largest brands growing to represent around €2.6bn as of last year, under Kath’s leadership. The brand is extensively involved across top level sports with a series of campaigns
She’ll be joining us as part of a session that takes a look at how brands are increasingly moving from sponsorship to partnership, and from partnership to collaboration – mutual risk and aligned goals rather than standard sponsorship agreements that see an exchange of money for services
