Kerstin is one of the most tenured women in the industry, with over 25 years across various roles in the agency world before her latest role starting in April of this year
The Billie Jean King Cup is the latest incarnation of the Federation Cup – the premier international team competition in women’s tennis – founded in 1963 and rebranded to the BJKC in 2020
She’ll be joining us to share her perspective on the exciting new plans taking place at the Cup, from revised format to new broadcast and sponsorship deals, as well as her role in all of the plans coming together
