Matthew leads EY-Parthenon Strategy’s Media, Entertainment & Sport Practice for the UK, with 14 years’ experience in the specific media & sport industries
His role has seen him lead media rights valuations for rightsholders and rights licensees, reviews of policy development for sports governance issues and strategic transformation projects, amongst others
He’ll be taking part in the EY Session that will be evaluating levels of engagement in over a hundred sports from the past year, giving his insights into what we can learn from the rankings